--- title: "Gallagher Insurance vs The Insurance Collective: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Gallagher Insurance or The Insurance Collective? Compare estimated monthly branded-search demand and Share of Search inside the Napier insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-napier-insurance-brokers/compare/gallagher-insurance-vs-the-insurance-collective" publisher: "Brandwave" --- # Gallagher Insurance vs The Insurance Collective: Which is more popular by branded search in New Zealand? Which is more popular in search, Gallagher Insurance or The Insurance Collective? Compare estimated monthly branded-search demand and Share of Search inside the Napier insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gallagher Insurance and The Insurance Collective - **Competitive set**: Napier insurance brokers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Gallagher Insurance Share of Search**: 99.2% - **The Insurance Collective Share of Search**: 0.28% ## Which is more popular in search, Gallagher Insurance or The Insurance Collective? - In August 2026, Gallagher Insurance had more branded searches than The Insurance Collective among napier insurance brokers in New Zealand. Gallagher Insurance was estimated to have 14.3K branded searches compared to The Insurance Collective’s 40, and held a 99.2% Share of Search versus The Insurance Collective’s 0.28%. - Gallagher Insurance was ahead of The Insurance Collective in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Gallagher Insurance’s estimated Share of Search among napier insurance brokers in New Zealand moved from 99.6% to 99.2%, and its estimated monthly branded searches moved from 16.4K to 14.3K. - Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among napier insurance brokers in New Zealand moved from 0.06% to 0.28%, and its estimated monthly branded searches moved from 10 to 40. ## How did search popularity change for New Zealand napier insurance brokers in August 2026? - Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026. - Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026. ## Month by month | Month | Gallagher Insurance estimated searches | Gallagher Insurance Share of Search | Gallagher Insurance rank | The Insurance Collective estimated searches | The Insurance Collective Share of Search | The Insurance Collective rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 16.4K | 99.6% | 1 | 10 | 0.06% | 3 | | Nov 2025 | 14.3K | 99.5% | 1 | 10 | 0.07% | 3 | | Dec 2025 | 11.1K | 99.3% | 1 | 40 | 0.36% | 2 | | Jan 2026 | 13.8K | 99.1% | 1 | 70 | 0.5% | 2 | | Feb 2026 | 14.1K | 99.2% | 1 | 50 | 0.35% | 3 | | Mar 2026 | 14.4K | 98.9% | 1 | 40 | 0.27% | 3 | | Apr 2026 | 11.4K | 99% | 1 | 10 | 0.09% | 3 | | May 2026 | 14.1K | 99.2% | 1 | 30 | 0.21% | 3 | | Jun 2026 | 14.2K | 99.2% | 1 | 30 | 0.21% | 3 | | Jul 2026 | 14.1K | 98.9% | 1 | 50 | 0.35% | 3 | | Aug 2026 | 14.3K | 99.2% | 1 | 40 | 0.28% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Gallagher Insurance’s and The Insurance Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gallagher Insurance**: Measured on the search terms “aj gallagher insurance”, “aj gallagher insurance brokers”, “ajg co nz”, “ajg insurance”, “ajg insurance agency”, “ajg insurance broker”, “ajg nz”, “ajg.co.nz”, “arthur g gallagher insurance”, “arthur gallagher insurance”, “arthur gallagher insurance brokers”, “arthur gallagher insurance company”, “arthur j gallagher insurance”, “arthur j gallagher insurance agency”, “arthur j gallagher insurance brokers”, “arthur j gallagher insurance company”, “gallagher boat insurance”, “gallagher car insurance”, “gallagher health insurance”, “gallagher home insurance”, “gallagher insurance”, “gallagher insurance agency”, “gallagher insurance and risk management”, “gallagher insurance ashburton”, “gallagher insurance auckland”, “gallagher insurance blenheim”, “gallagher insurance broker”, “gallagher insurance christchurch”, “gallagher insurance company”, “gallagher insurance dunedin”, “gallagher insurance hamilton”, “gallagher insurance invercargill”, “gallagher insurance kaitaia”, “gallagher insurance napier”, “gallagher insurance nelson”, “gallagher insurance new plymouth”, “gallagher insurance new zealand”, “gallagher insurance nz”, “gallagher insurance palmerston north”, “gallagher insurance quote”, “gallagher insurance risk management”, “gallagher insurance services”, “gallagher insurance taupo”, “gallagher insurance tauranga”, “gallagher insurance timaru”, “gallagher insurance wanaka”, “gallagher insurance wellington”, “gallagher insurance whangarei”, “gallagher landlord insurance”, “gallagher life insurance”, “gallagher pet insurance”, “gallagher travel insurance” and “gallagherinsurance”, summed into one figure. - **The Insurance Collective**: Measured on the search term “the insurance collective”. - [Gallagher Insurance profile](/demand/nz/brands/gallagher-insurance) - [The Insurance Collective profile](/demand/nz/brands/the-insurance-collective) - [All napier insurance brokers in New Zealand](/demand/nz/categories/nz-napier-insurance-brokers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gallagher Insurance or The Insurance Collective? In August 2026, Gallagher Insurance had more branded searches than The Insurance Collective among napier insurance brokers in New Zealand. Gallagher Insurance was estimated to have 14.3K branded searches compared to The Insurance Collective’s 40, and held a 99.2% Share of Search versus The Insurance Collective’s 0.28%. ## Cite this page Brandwave. "Gallagher Insurance vs The Insurance Collective: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-napier-insurance-brokers/compare/gallagher-insurance-vs-the-insurance-collective This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-napier-insurance-brokers/compare/gallagher-insurance-vs-the-insurance-collective. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.