---
title: "Napier insurance brokers in New Zealand: Which brands are most popular in search?"
description: "Compare Napier insurance brokers using branded search demand from across New Zealand. Share of Search among Gallagher Insurance, Insure Hawke's Bay, The Insurance Collective and The People's Insurance, the napier insurance brokers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-napier-insurance-brokers"
publisher: "Brandwave"
---

# Napier insurance brokers in New Zealand: Which brands are most popular in search?

Compare Napier insurance brokers using branded search demand from across New Zealand. Share of Search among Gallagher Insurance, Insure Hawke's Bay, The Insurance Collective and The People's Insurance, the napier insurance brokers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Napier insurance brokers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Gallagher Insurance, 99.2%

## Which brand is most popular in search among napier insurance brokers in New Zealand?

- In August 2026, Gallagher Insurance was the most searched among napier insurance brokers in New Zealand, with an estimated 14.3K branded searches and 99.2% estimated Share of Search within this set.
- Insure Hawke's Bay is in 2nd place, 98.7 percentage points behind at 0.49% Share of Search.
- Across the 11 months ending August 2026, Gallagher Insurance, Insure Hawke's Bay, The Insurance Collective and The People's Insurance held steady: their estimated Share of Search among napier insurance brokers in New Zealand each moved less than 0.5 percentage points.

## How did search popularity change for New Zealand napier insurance brokers in August 2026?

- Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.
- Estimated monthly branded searches for Insure Hawke's Bay in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.
- Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Gallagher Insurance | 99.2% | 14.3K | +1.2% | Gallagher Insurance |
| 2 | Insure Hawke's Bay | 0.49% | 70 | -22.2% | Insure Hawke's Bay |
| 3 | The Insurance Collective | 0.28% | 40 | -20.0% | The Insurance Collective |
| 4 | The People's Insurance | 0.07% | 10 | 0.0% | The People's Insurance |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gallagher Insurance | 16.4K | 99.6% | 1 |
| Oct 2025 | Insure Hawke's Bay | 50 | 0.3% | 2 |
| Oct 2025 | The Insurance Collective | 10 | 0.06% | 3 |
| Oct 2025 | The People's Insurance | 10 | 0.06% | 4 |
| Nov 2025 | Gallagher Insurance | 14.3K | 99.5% | 1 |
| Nov 2025 | Insure Hawke's Bay | 50 | 0.35% | 2 |
| Nov 2025 | The Insurance Collective | 10 | 0.07% | 3 |
| Nov 2025 | The People's Insurance | 10 | 0.07% | 4 |
| Dec 2025 | Gallagher Insurance | 11.1K | 99.3% | 1 |
| Dec 2025 | The Insurance Collective | 40 | 0.36% | 2 |
| Dec 2025 | Insure Hawke's Bay | 30 | 0.27% | 3 |
| Dec 2025 | The People's Insurance | 10 | 0.09% | 4 |
| Jan 2026 | Gallagher Insurance | 13.8K | 99.1% | 1 |
| Jan 2026 | The Insurance Collective | 70 | 0.5% | 2 |
| Jan 2026 | Insure Hawke's Bay | 50 | 0.36% | 3 |
| Jan 2026 | The People's Insurance | 10 | 0.07% | 4 |
| Feb 2026 | Gallagher Insurance | 14.1K | 99.2% | 1 |
| Feb 2026 | Insure Hawke's Bay | 50 | 0.35% | 2 |
| Feb 2026 | The Insurance Collective | 50 | 0.35% | 3 |
| Feb 2026 | The People's Insurance | 10 | 0.07% | 4 |
| Mar 2026 | Gallagher Insurance | 14.4K | 98.9% | 1 |
| Mar 2026 | Insure Hawke's Bay | 110 | 0.75% | 2 |
| Mar 2026 | The Insurance Collective | 40 | 0.27% | 3 |
| Mar 2026 | The People's Insurance | 10 | 0.07% | 4 |
| Apr 2026 | Gallagher Insurance | 11.4K | 99% | 1 |
| Apr 2026 | Insure Hawke's Bay | 90 | 0.78% | 2 |
| Apr 2026 | The Insurance Collective | 10 | 0.09% | 3 |
| Apr 2026 | The People's Insurance | 10 | 0.09% | 4 |
| May 2026 | Gallagher Insurance | 14.1K | 99.2% | 1 |
| May 2026 | Insure Hawke's Bay | 70 | 0.49% | 2 |
| May 2026 | The Insurance Collective | 30 | 0.21% | 3 |
| May 2026 | The People's Insurance | 10 | 0.07% | 4 |
| Jun 2026 | Gallagher Insurance | 14.2K | 99.2% | 1 |
| Jun 2026 | Insure Hawke's Bay | 70 | 0.49% | 2 |
| Jun 2026 | The Insurance Collective | 30 | 0.21% | 3 |
| Jun 2026 | The People's Insurance | 10 | 0.07% | 4 |
| Jul 2026 | Gallagher Insurance | 14.1K | 98.9% | 1 |
| Jul 2026 | Insure Hawke's Bay | 90 | 0.63% | 2 |
| Jul 2026 | The Insurance Collective | 50 | 0.35% | 3 |
| Jul 2026 | The People's Insurance | 10 | 0.07% | 4 |
| Aug 2026 | Gallagher Insurance | 14.3K | 99.2% | 1 |
| Aug 2026 | Insure Hawke's Bay | 70 | 0.49% | 2 |
| Aug 2026 | The Insurance Collective | 40 | 0.28% | 3 |
| Aug 2026 | The People's Insurance | 10 | 0.07% | 4 |
| Sep 2026 | Gallagher Insurance | — | — | — |
| Sep 2026 | Insure Hawke's Bay | — | — | — |
| Sep 2026 | The Insurance Collective | — | — | — |
| Sep 2026 | The People's Insurance | — | — | — |

## What is being compared

- **Gallagher Insurance**: Measured on the search terms “aj gallagher insurance”, “aj gallagher insurance brokers”, “ajg co nz”, “ajg insurance”, “ajg insurance agency”, “ajg insurance broker”, “ajg nz”, “ajg.co.nz”, “arthur g gallagher insurance”, “arthur gallagher insurance”, “arthur gallagher insurance brokers”, “arthur gallagher insurance company”, “arthur j gallagher insurance”, “arthur j gallagher insurance agency”, “arthur j gallagher insurance brokers”, “arthur j gallagher insurance company”, “gallagher boat insurance”, “gallagher car insurance”, “gallagher health insurance”, “gallagher home insurance”, “gallagher insurance”, “gallagher insurance agency”, “gallagher insurance and risk management”, “gallagher insurance ashburton”, “gallagher insurance auckland”, “gallagher insurance blenheim”, “gallagher insurance broker”, “gallagher insurance christchurch”, “gallagher insurance company”, “gallagher insurance dunedin”, “gallagher insurance hamilton”, “gallagher insurance invercargill”, “gallagher insurance kaitaia”, “gallagher insurance napier”, “gallagher insurance nelson”, “gallagher insurance new plymouth”, “gallagher insurance new zealand”, “gallagher insurance nz”, “gallagher insurance palmerston north”, “gallagher insurance quote”, “gallagher insurance risk management”, “gallagher insurance services”, “gallagher insurance taupo”, “gallagher insurance tauranga”, “gallagher insurance timaru”, “gallagher insurance wanaka”, “gallagher insurance wellington”, “gallagher insurance whangarei”, “gallagher landlord insurance”, “gallagher life insurance”, “gallagher pet insurance”, “gallagher travel insurance” and “gallagherinsurance”, summed into one figure.
- **Insure Hawke's Bay**: Measured on the search term “insure hawkes bay”.
- **The Insurance Collective**: Measured on the search term “the insurance collective”.
- **The People's Insurance**: Measured on the search terms “the people's insurance” and “the peoples insurance”, summed into one figure.

- [Gallagher Insurance](/demand/nz/brands/gallagher-insurance)
- [Insure Hawke's Bay](/demand/nz/brands/insure-hawke-s-bay)
- [The Insurance Collective](/demand/nz/brands/the-insurance-collective)
- [The People's Insurance](/demand/nz/brands/the-people-s-insurance)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among napier insurance brokers in New Zealand?

In August 2026, Gallagher Insurance was the most searched among napier insurance brokers in New Zealand, with an estimated 14.3K branded searches and 99.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Napier insurance brokers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-napier-insurance-brokers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-napier-insurance-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.