---
title: "Napier hotels and accommodation in New Zealand: Which brands are most popular in search?"
description: "Compare hotels and serviced accommodation travellers can book for a stay in Napier, New Zealand. Share of Search among Scenic Hotel Te Pania, Art Deco Masonic Hotel and The Crown Hotel Napier, the napier hotels and accommodation Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-napier-hotels"
publisher: "Brandwave"
---

# Napier hotels and accommodation in New Zealand: Which brands are most popular in search?

Compare hotels and serviced accommodation travellers can book for a stay in Napier, New Zealand. Share of Search among Scenic Hotel Te Pania, Art Deco Masonic Hotel and The Crown Hotel Napier, the napier hotels and accommodation Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Napier hotels and accommodation
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Aug 2026
- **Highest Share of Search**: Scenic Hotel Te Pania, 63.2%

## Which brand is most popular in search among napier hotels and accommodation in New Zealand?

- In August 2026, Scenic Hotel Te Pania was the most searched among napier hotels and accommodation in New Zealand, with an estimated 6.3K branded searches and 63.2% estimated Share of Search within this set.
- Art Deco Masonic Hotel is in 2nd place, 39.5 percentage points behind at 23.7% Share of Search.
- Across the 11 months ending August 2026, Scenic Hotel Te Pania’s estimated Share of Search among napier hotels and accommodation in New Zealand increased from 58.1% to 63.2%.
- Across the 11 months ending August 2026, Art Deco Masonic Hotel’s estimated Share of Search among napier hotels and accommodation in New Zealand decreased from 27% to 23.7%.
- Across the 11 months ending August 2026, The Crown Hotel Napier’s estimated Share of Search among napier hotels and accommodation in New Zealand decreased from 14.9% to 13.2%.
- Across the 11 months ending August 2026, Scenic Hotel Te Pania’s estimated Share of Search among napier hotels and accommodation in New Zealand peaked at 67.8% in July 2026 and was lowest at 57.9% in February 2026.
- Across the 11 months ending August 2026, Art Deco Masonic Hotel’s estimated Share of Search among napier hotels and accommodation in New Zealand peaked at 29.3% in February 2026 and was lowest at 22.4% in May 2026.
- Across the 11 months ending August 2026, The Crown Hotel Napier’s estimated Share of Search among napier hotels and accommodation in New Zealand peaked at 14.9% in October 2025 and was lowest at 9.2% in July 2026.

## Compare search popularity between leading brands

- [Scenic Hotel Te Pania vs Art Deco Masonic Hotel: compare search popularity](/demand/nz/compare/art-deco-masonic-hotel-vs-scenic-hotel-te-pania): 63.2% against 23.7% Share of Search.
- [Scenic Hotel Te Pania vs The Crown Hotel Napier: compare search popularity](/demand/nz/compare/scenic-hotel-te-pania-vs-the-crown-hotel-napier): 63.2% against 13.2% Share of Search.
- [Art Deco Masonic Hotel vs The Crown Hotel Napier: compare search popularity](/demand/nz/compare/art-deco-masonic-hotel-vs-the-crown-hotel-napier): 23.7% against 13.2% Share of Search.

## How did search popularity change for New Zealand napier hotels and accommodation in August 2026?

- In August 2026, The Crown Hotel Napier gained estimated Share of Search among napier hotels and accommodation in New Zealand, from 9.2% to 13.2%.
- In August 2026, Art Deco Masonic Hotel gained estimated Share of Search among napier hotels and accommodation in New Zealand, from 23% to 23.7%.
- In August 2026, Scenic Hotel Te Pania lost estimated Share of Search among napier hotels and accommodation in New Zealand, from 67.8% to 63.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Scenic Hotel Te Pania | 63.2% | 6.3K | -15.6% | Scenic Hotel Group |
| 2 | Art Deco Masonic Hotel | 23.7% | 2.4K | -6.7% | Art Deco Masonic Hotel |
| 3 | The Crown Hotel Napier | 13.2% | 1.3K | +29.7% | The Crown Hotel Napier |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Scenic Hotel Te Pania | 6.3K | 58.1% | 1 |
| Oct 2025 | Art Deco Masonic Hotel | 2.9K | 27% | 2 |
| Oct 2025 | The Crown Hotel Napier | 1.6K | 14.9% | 3 |
| Nov 2025 | Scenic Hotel Te Pania | 6.2K | 58.9% | 1 |
| Nov 2025 | Art Deco Masonic Hotel | 3K | 28.7% | 2 |
| Nov 2025 | The Crown Hotel Napier | 1.3K | 12.4% | 3 |
| Dec 2025 | Scenic Hotel Te Pania | 7.4K | 63.1% | 1 |
| Dec 2025 | Art Deco Masonic Hotel | 3K | 25.8% | 2 |
| Dec 2025 | The Crown Hotel Napier | 1.3K | 11.2% | 3 |
| Jan 2026 | Scenic Hotel Te Pania | 9.2K | 64.2% | 1 |
| Jan 2026 | Art Deco Masonic Hotel | 3.5K | 24.5% | 2 |
| Jan 2026 | The Crown Hotel Napier | 1.6K | 11.3% | 3 |
| Feb 2026 | Scenic Hotel Te Pania | 7.3K | 57.9% | 1 |
| Feb 2026 | Art Deco Masonic Hotel | 3.7K | 29.3% | 2 |
| Feb 2026 | The Crown Hotel Napier | 1.6K | 12.8% | 3 |
| Mar 2026 | Scenic Hotel Te Pania | 7.4K | 62.3% | 1 |
| Mar 2026 | Art Deco Masonic Hotel | 3.2K | 26.7% | 2 |
| Mar 2026 | The Crown Hotel Napier | 1.3K | 11.1% | 3 |
| Apr 2026 | Scenic Hotel Te Pania | 6.3K | 65.1% | 1 |
| Apr 2026 | Art Deco Masonic Hotel | 2.4K | 24.6% | 2 |
| Apr 2026 | The Crown Hotel Napier | 1K | 10.3% | 3 |
| May 2026 | Scenic Hotel Te Pania | 7.4K | 65.8% | 1 |
| May 2026 | Art Deco Masonic Hotel | 2.5K | 22.4% | 2 |
| May 2026 | The Crown Hotel Napier | 1.3K | 11.8% | 3 |
| Jun 2026 | Scenic Hotel Te Pania | 6.1K | 65% | 1 |
| Jun 2026 | Art Deco Masonic Hotel | 2.3K | 24.1% | 2 |
| Jun 2026 | The Crown Hotel Napier | 1K | 10.9% | 3 |
| Jul 2026 | Scenic Hotel Te Pania | 7.5K | 67.8% | 1 |
| Jul 2026 | Art Deco Masonic Hotel | 2.5K | 23% | 2 |
| Jul 2026 | The Crown Hotel Napier | 1K | 9.2% | 3 |
| Aug 2026 | Scenic Hotel Te Pania | 6.3K | 63.2% | 1 |
| Aug 2026 | Art Deco Masonic Hotel | 2.4K | 23.7% | 2 |
| Aug 2026 | The Crown Hotel Napier | 1.3K | 13.2% | 3 |
| Sep 2026 | Art Deco Masonic Hotel | — | — | — |
| Sep 2026 | Scenic Hotel Te Pania | — | — | — |
| Sep 2026 | The Crown Hotel Napier | — | — | — |

## What is being compared

- **Art Deco Masonic Hotel**: Measured on the search terms “art deco masonic hotel”, “art deco masonic hotel reviews” and “masonic hotel napier”, summed into one figure.
- **Scenic Hotel Te Pania**: Measured on the search terms “scenic circle te pania hotel”, “scenic hotel napier”, “scenic hotel te pania”, “scenic hotel te pania reviews”, “scenic te pania hotel”, “te pania hotel” and “the scenic hotel te pania”, summed into one figure.
- **The Crown Hotel Napier**: Measured on the search terms “crown hotel napier reviews”, “crown hotel napier tripadvisor”, “the crown napier” and “thecrownnapier co nz”, summed into one figure.

- [Art Deco Masonic Hotel](/demand/nz/brands/art-deco-masonic-hotel)
- [Scenic Hotel Te Pania](/demand/nz/brands/scenic-hotel-te-pania)
- [The Crown Hotel Napier](/demand/nz/brands/the-crown-hotel-napier)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among napier hotels and accommodation in New Zealand?

In August 2026, Scenic Hotel Te Pania was the most searched among napier hotels and accommodation in New Zealand, with an estimated 6.3K branded searches and 63.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Napier hotels and accommodation in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-napier-hotels

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-napier-hotels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
