--- title: "Napier funeral directors in New Zealand: Which brands are most popular in search?" description: "Compare Napier funeral directors using branded search demand from across New Zealand. Share of Search among Beth Shan, Dunstalls and Howard & Gannon, the napier funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-napier-funeral-directors" publisher: "Brandwave" --- # Napier funeral directors in New Zealand: Which brands are most popular in search? Compare Napier funeral directors using branded search demand from across New Zealand. Share of Search among Beth Shan, Dunstalls and Howard & Gannon, the napier funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Napier funeral directors - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Beth Shan, 49.8% ## Which brand is most popular in search among napier funeral directors in New Zealand? - In August 2026, Beth Shan was the most searched among napier funeral directors in New Zealand, with an estimated 1.4K branded searches and 49.8% estimated Share of Search within this set. - Dunstalls is in 2nd place, 17.6 percentage points behind at 32.2% Share of Search. - Across the 11 months ending August 2026, Beth Shan’s estimated Share of Search among napier funeral directors in New Zealand decreased from 58% to 49.8%. - Across the 11 months ending August 2026, Dunstalls’ estimated Share of Search among napier funeral directors in New Zealand increased from 28.8% to 32.2%. - Across the 11 months ending August 2026, Howard & Gannon’s estimated Share of Search among napier funeral directors in New Zealand increased from 13.2% to 18%. - Across the 11 months ending August 2026, Beth Shan’s estimated Share of Search among napier funeral directors in New Zealand peaked at 62.7% in January 2026 and was lowest at 43.7% in February 2026. - Across the 11 months ending August 2026, Dunstalls’ estimated Share of Search among napier funeral directors in New Zealand peaked at 45.9% in February 2026 and was lowest at 25.8% in January 2026. - Across the 11 months ending August 2026, Howard & Gannon’s estimated Share of Search among napier funeral directors in New Zealand peaked at 18% in August 2026 and was lowest at 9.1% in April 2026. ## Compare search popularity between leading brands - [Beth Shan vs Dunstalls: compare search popularity](/demand/nz/compare/beth-shan-vs-dunstalls): 49.8% against 32.2% Share of Search. - [Beth Shan vs Howard & Gannon: compare search popularity](/demand/nz/compare/beth-shan-vs-howard-and-gannon): 49.8% against 18% Share of Search. - [Dunstalls vs Howard & Gannon: compare search popularity](/demand/nz/compare/dunstalls-vs-howard-and-gannon): 32.2% against 18% Share of Search. ## How did search popularity change for New Zealand napier funeral directors in August 2026? - In August 2026, Howard & Gannon gained estimated Share of Search among napier funeral directors in New Zealand, from 9.8% to 18%. - In August 2026, Beth Shan lost estimated Share of Search among napier funeral directors in New Zealand, from 57.5% to 49.8%. - Estimated monthly branded searches for Dunstalls in New Zealand rose 25.7% over 11 measured months, from 740 to 930 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Beth Shan | 49.8% | 1.4K | -12.2% | Beth Shan | | 2 | Dunstalls | 32.2% | 930 | 0.0% | Dunstalls | | 3 | Howard & Gannon | 18% | 520 | +85.7% | Howard & Gannon | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Beth Shan | 1.5K | 58% | 1 | | Oct 2025 | Dunstalls | 740 | 28.8% | 2 | | Oct 2025 | Howard & Gannon | 340 | 13.2% | 3 | | Nov 2025 | Beth Shan | 1.2K | 57.2% | 1 | | Nov 2025 | Dunstalls | 580 | 27% | 2 | | Nov 2025 | Howard & Gannon | 340 | 15.8% | 3 | | Dec 2025 | Beth Shan | 1.4K | 60.4% | 1 | | Dec 2025 | Dunstalls | 610 | 27.1% | 2 | | Dec 2025 | Howard & Gannon | 280 | 12.4% | 3 | | Jan 2026 | Beth Shan | 1.9K | 62.7% | 1 | | Jan 2026 | Dunstalls | 760 | 25.8% | 2 | | Jan 2026 | Howard & Gannon | 340 | 11.5% | 3 | | Feb 2026 | Dunstalls | 1.2K | 45.9% | 1 | | Feb 2026 | Beth Shan | 1.2K | 43.7% | 2 | | Feb 2026 | Howard & Gannon | 280 | 10.4% | 3 | | Mar 2026 | Beth Shan | 1.4K | 52.5% | 1 | | Mar 2026 | Dunstalls | 840 | 31.7% | 2 | | Mar 2026 | Howard & Gannon | 420 | 15.8% | 3 | | Apr 2026 | Beth Shan | 1.4K | 56.4% | 1 | | Apr 2026 | Dunstalls | 830 | 34.4% | 2 | | Apr 2026 | Howard & Gannon | 220 | 9.1% | 3 | | May 2026 | Beth Shan | 1.5K | 61.3% | 1 | | May 2026 | Dunstalls | 680 | 27.4% | 2 | | May 2026 | Howard & Gannon | 280 | 11.3% | 3 | | Jun 2026 | Beth Shan | 1.2K | 53.3% | 1 | | Jun 2026 | Dunstalls | 840 | 37% | 2 | | Jun 2026 | Howard & Gannon | 220 | 9.7% | 3 | | Jul 2026 | Beth Shan | 1.6K | 57.5% | 1 | | Jul 2026 | Dunstalls | 930 | 32.6% | 2 | | Jul 2026 | Howard & Gannon | 280 | 9.8% | 3 | | Aug 2026 | Beth Shan | 1.4K | 49.8% | 1 | | Aug 2026 | Dunstalls | 930 | 32.2% | 2 | | Aug 2026 | Howard & Gannon | 520 | 18% | 3 | | Sep 2026 | Beth Shan | — | — | — | | Sep 2026 | Dunstalls | — | — | — | | Sep 2026 | Howard & Gannon | — | — | — | ## What is being compared - **Beth Shan**: Measured on the search terms “beth shan”, “beth shan funeral”, “beth shan funerals hastings”, “beth shan funerals napier”, “beth shan hastings”, “beth shan near me”, “beth-shan”, “beth-shan hastings” and “bethshan”, summed into one figure. - **Dunstalls**: Measured on the search terms “dunstall's funeral services”, “dunstall’s funeral services”, “dunstall's funeral services napier”, “dunstall’s funeral services napier”, “dunstalls”, “dunstalls co nz”, “dunstalls funeral”, “dunstalls funeral directors”, “dunstalls funeral home”, “dunstalls funeral services”, “dunstalls funeral services napier” and “dunstalls.co.nz”, summed into one figure. - **Howard & Gannon**: Measured on the search terms “howard & gannon funerals” and “howard and gannon”, summed into one figure. - [Beth Shan](/demand/nz/brands/beth-shan) - [Dunstalls](/demand/nz/brands/dunstalls) - [Howard & Gannon](/demand/nz/brands/howard-and-gannon) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among napier funeral directors in New Zealand? In August 2026, Beth Shan was the most searched among napier funeral directors in New Zealand, with an estimated 1.4K branded searches and 49.8% estimated Share of Search within this set. ## Cite this page Brandwave. "Napier funeral directors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-napier-funeral-directors This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-napier-funeral-directors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.