--- title: "BDO vs Tax Link: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, BDO or Tax Link? Compare estimated monthly branded-search demand and Share of Search inside the Napier accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-napier-accounting-firms/compare/bdo-new-zealand-vs-tax-link" publisher: "Brandwave" --- # BDO vs Tax Link: Which is more popular by branded search in New Zealand? Which is more popular in search, BDO or Tax Link? Compare estimated monthly branded-search demand and Share of Search inside the Napier accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BDO and Tax Link - **Competitive set**: Napier accounting firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **BDO Share of Search**: 84% - **Tax Link Share of Search**: 5.4% ## Which is more popular in search, BDO or Tax Link? - In August 2026, BDO had more branded searches than Tax Link among napier accounting firms in New Zealand. BDO was estimated to have 3.7K branded searches compared to Tax Link’s 240, and held an 84% Share of Search versus Tax Link’s 5.4%. - BDO was ahead of Tax Link in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, BDO’s estimated Share of Search among napier accounting firms in New Zealand moved from 83.3% to 84%, and its estimated monthly branded searches moved from 3.5K to 3.7K. - Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among napier accounting firms in New Zealand moved from 4.8% to 5.4%, and its estimated monthly branded searches moved from 200 to 240. ## How did search popularity change for New Zealand napier accounting firms in August 2026? - Estimated monthly branded searches for Tax Link in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026. ## Month by month | Month | BDO estimated searches | BDO Share of Search | BDO rank | Tax Link estimated searches | Tax Link Share of Search | Tax Link rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.5K | 83.3% | 1 | 200 | 4.8% | 4 | | Nov 2025 | 3.6K | 84.1% | 1 | 160 | 3.7% | 4 | | Dec 2025 | 2.9K | 83.3% | 1 | 160 | 4.6% | 3 | | Jan 2026 | 2.9K | 80.2% | 1 | 210 | 5.9% | 3 | | Feb 2026 | 3.6K | 82.6% | 1 | 210 | 4.8% | 4 | | Mar 2026 | 5.1K | 84.1% | 1 | 340 | 5.6% | 2 | | Apr 2026 | 3.3K | 79.5% | 1 | 290 | 7% | 2 | | May 2026 | 3.7K | 82.1% | 1 | 250 | 5.6% | 2 | | Jun 2026 | 3.5K | 81.6% | 1 | 270 | 6.3% | 2 | | Jul 2026 | 3.5K | 84.1% | 1 | 220 | 5.4% | 2 | | Aug 2026 | 3.7K | 84% | 1 | 240 | 5.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using BDO’s and Tax Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BDO**: Measured on the search terms “bdo accountants”, “BDO Auckland”, “bdo chartered accountants”, “BDO Christchurch”, “BDO Hamilton”, “bdo napier”, “bdo near me”, “bdo new plymouth”, “BDO New Zealand”, “BDO Northland”, “BDO NZ”, “bdo palmerston north”, “BDO Tauranga”, “BDO Wellington” and “bdo.nz”, summed into one figure. - **Tax Link**: Measured on the search terms “tax link”, “tax link accountants”, “tax link chartered accountants”, “tax link hastings”, “tax link invercargill”, “tax link napier”, “tax link nz”, “tax link timaru”, “taxlink”, “taxlink accountants”, “taxlink accounting” and “taxlink timaru”, summed into one figure. - [BDO profile](/demand/nz/brands/bdo-new-zealand) - [Tax Link profile](/demand/nz/brands/tax-link) - [All napier accounting firms in New Zealand](/demand/nz/categories/nz-napier-accounting-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, BDO or Tax Link? In August 2026, BDO had more branded searches than Tax Link among napier accounting firms in New Zealand. BDO was estimated to have 3.7K branded searches compared to Tax Link’s 240, and held an 84% Share of Search versus Tax Link’s 5.4%. ## Cite this page Brandwave. "BDO vs Tax Link: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-napier-accounting-firms/compare/bdo-new-zealand-vs-tax-link This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-napier-accounting-firms/compare/bdo-new-zealand-vs-tax-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.