---
title: "Napier accounting firms in New Zealand: Which brands are most popular in search?"
description: "Compare Napier accounting firms using branded search demand from across New Zealand. Share of Search among BDO, Tax Link, Kiwitax, Oldershaw Accountants, Pulse Accountants, numio, Arco Advisory and On All Accounts, the napier accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-napier-accounting-firms"
publisher: "Brandwave"
---

# Napier accounting firms in New Zealand: Which brands are most popular in search?

Compare Napier accounting firms using branded search demand from across New Zealand. Share of Search among BDO, Tax Link, Kiwitax, Oldershaw Accountants, Pulse Accountants, numio, Arco Advisory and On All Accounts, the napier accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Napier accounting firms
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: BDO, 84%

## Which brand is most popular in search among napier accounting firms in New Zealand?

- In August 2026, BDO was the most searched among napier accounting firms in New Zealand, with an estimated 3.7K branded searches and 84% estimated Share of Search within this set.
- Tax Link is in 2nd place, 78.7 percentage points behind at 5.4% Share of Search.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among napier accounting firms in New Zealand increased from 83.3% to 84%.
- Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among napier accounting firms in New Zealand increased from 4.8% to 5.4%.
- Across the 11 months ending August 2026, Kiwitax’s estimated Share of Search among napier accounting firms in New Zealand decreased from 5.2% to 4.5%.
- Across the 11 months ending August 2026, Oldershaw Accountants’ estimated Share of Search among napier accounting firms in New Zealand decreased from 4.8% to 3.6%.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among napier accounting firms in New Zealand peaked at 84.1% in July 2026 and was lowest at 79.5% in April 2026.
- Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among napier accounting firms in New Zealand peaked at 7% in April 2026 and was lowest at 3.7% in November 2025.
- Across the 11 months ending August 2026, Kiwitax’s estimated Share of Search among napier accounting firms in New Zealand peaked at 5.5% in April 2026 and was lowest at 3.8% in March 2026.
- Across the 11 months ending August 2026, Oldershaw Accountants’ estimated Share of Search among napier accounting firms in New Zealand peaked at 6.7% in January 2026 and was lowest at 3.6% in August 2026.
- Across the 11 months ending August 2026, Tax Link rose from 4th to 2nd among napier accounting firms in New Zealand.
- Across the 11 months ending August 2026, Kiwitax fell from 2nd to 3rd among napier accounting firms in New Zealand.
- Across the 11 months ending August 2026, Oldershaw Accountants fell from 3rd to 4th among napier accounting firms in New Zealand.
- Across the 11 months ending August 2026, numio rose from 8th to 6th among napier accounting firms in New Zealand.
- Across the 11 months ending August 2026, Arco Advisory fell from 6th to 7th among napier accounting firms in New Zealand.
- Across the 11 months ending August 2026, On All Accounts fell from 7th to 8th among napier accounting firms in New Zealand.
- Across the 11 months ending August 2026, Pulse Accountants held steady: its estimated Share of Search among napier accounting firms in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [BDO vs Tax Link: compare search popularity](/demand/nz/compare/bdo-new-zealand-vs-tax-link): 84% against 5.4% Share of Search.
- [BDO vs Kiwitax: compare search popularity](/demand/nz/compare/bdo-new-zealand-vs-kiwitax): 84% against 4.5% Share of Search.
- [BDO vs Oldershaw Accountants: compare search popularity](/demand/nz/compare/bdo-new-zealand-vs-oldershaw-accountants): 84% against 3.6% Share of Search.
- [Tax Link vs Kiwitax: compare search popularity](/demand/nz/compare/kiwitax-vs-tax-link): 5.4% against 4.5% Share of Search.
- [Tax Link vs Oldershaw Accountants: compare search popularity](/demand/nz/compare/oldershaw-accountants-vs-tax-link): 5.4% against 3.6% Share of Search.
- [Kiwitax vs Oldershaw Accountants: compare search popularity](/demand/nz/compare/kiwitax-vs-oldershaw-accountants): 4.5% against 3.6% Share of Search.

## How did search popularity change for New Zealand napier accounting firms in August 2026?

- Oldershaw Accountants’ estimated Share of Search among napier accounting firms in New Zealand has lost ground for 3 months in a row, from 5.4% to 3.6% in August 2026.
- In August 2026, numio rose from 7th to 6th among napier accounting firms in New Zealand.
- In August 2026, Arco Advisory fell from 6th to 7th among napier accounting firms in New Zealand.
- Estimated monthly branded searches for Pulse Accountants in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.
- Estimated monthly branded searches for Tax Link in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | BDO | 84% | 3.7K | +8.4% | BDO |
| 2 | Tax Link | 5.4% | 240 | +9.1% | Tax Link |
| 3 | Kiwitax | 4.5% | 200 | +5.3% | Kiwitax |
| 4 | Oldershaw Accountants | 3.6% | 160 | 0.0% | Oldershaw Accountants |
| 5 | Pulse Accountants | 0.9% | 40 | 0.0% | Pulse Accountants |
| 6 | numio | 0.67% | 30 | +200.0% | numio |
| 7 | Arco Advisory | 0.45% | 20 | 0.0% | Arco Advisory |
| 8 | On All Accounts | 0.45% | 20 | +100.0% | On All Accounts |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | BDO | 3.5K | 83.3% | 1 |
| Oct 2025 | Kiwitax | 220 | 5.2% | 2 |
| Oct 2025 | Oldershaw Accountants | 200 | 4.8% | 3 |
| Oct 2025 | Tax Link | 200 | 4.8% | 4 |
| Oct 2025 | Pulse Accountants | 30 | 0.71% | 5 |
| Oct 2025 | Arco Advisory | 20 | 0.48% | 6 |
| Oct 2025 | On All Accounts | 20 | 0.48% | 7 |
| Oct 2025 | numio | 10 | 0.24% | 8 |
| Nov 2025 | BDO | 3.6K | 84.1% | 1 |
| Nov 2025 | Oldershaw Accountants | 290 | 6.7% | 2 |
| Nov 2025 | Kiwitax | 180 | 4.1% | 3 |
| Nov 2025 | Tax Link | 160 | 3.7% | 4 |
| Nov 2025 | Arco Advisory | 20 | 0.46% | 5 |
| Nov 2025 | Pulse Accountants | 20 | 0.46% | 6 |
| Nov 2025 | numio | 10 | 0.23% | 7 |
| Nov 2025 | On All Accounts | 10 | 0.23% | 8 |
| Dec 2025 | BDO | 2.9K | 83.3% | 1 |
| Dec 2025 | Oldershaw Accountants | 210 | 6% | 2 |
| Dec 2025 | Tax Link | 160 | 4.6% | 3 |
| Dec 2025 | Kiwitax | 150 | 4.3% | 4 |
| Dec 2025 | Arco Advisory | 20 | 0.57% | 5 |
| Dec 2025 | Pulse Accountants | 20 | 0.57% | 6 |
| Dec 2025 | numio | 10 | 0.29% | 7 |
| Dec 2025 | On All Accounts | 10 | 0.29% | 8 |
| Jan 2026 | BDO | 2.9K | 80.2% | 1 |
| Jan 2026 | Oldershaw Accountants | 240 | 6.7% | 2 |
| Jan 2026 | Tax Link | 210 | 5.9% | 3 |
| Jan 2026 | Kiwitax | 190 | 5.3% | 4 |
| Jan 2026 | Arco Advisory | 20 | 0.56% | 5 |
| Jan 2026 | On All Accounts | 20 | 0.56% | 6 |
| Jan 2026 | Pulse Accountants | 20 | 0.56% | 7 |
| Jan 2026 | numio | 10 | 0.28% | 8 |
| Feb 2026 | BDO | 3.6K | 82.6% | 1 |
| Feb 2026 | Oldershaw Accountants | 260 | 5.9% | 2 |
| Feb 2026 | Kiwitax | 210 | 4.8% | 3 |
| Feb 2026 | Tax Link | 210 | 4.8% | 4 |
| Feb 2026 | Pulse Accountants | 30 | 0.68% | 5 |
| Feb 2026 | Arco Advisory | 20 | 0.45% | 6 |
| Feb 2026 | numio | 20 | 0.45% | 7 |
| Feb 2026 | On All Accounts | 20 | 0.45% | 8 |
| Mar 2026 | BDO | 5.1K | 84.1% | 1 |
| Mar 2026 | Tax Link | 340 | 5.6% | 2 |
| Mar 2026 | Oldershaw Accountants | 310 | 5.1% | 3 |
| Mar 2026 | Kiwitax | 230 | 3.8% | 4 |
| Mar 2026 | Pulse Accountants | 30 | 0.5% | 5 |
| Mar 2026 | Arco Advisory | 20 | 0.33% | 6 |
| Mar 2026 | On All Accounts | 20 | 0.33% | 7 |
| Mar 2026 | numio | 10 | 0.17% | 8 |
| Apr 2026 | BDO | 3.3K | 79.5% | 1 |
| Apr 2026 | Tax Link | 290 | 7% | 2 |
| Apr 2026 | Oldershaw Accountants | 240 | 5.8% | 3 |
| Apr 2026 | Kiwitax | 230 | 5.5% | 4 |
| Apr 2026 | Pulse Accountants | 40 | 0.96% | 5 |
| Apr 2026 | Arco Advisory | 20 | 0.48% | 6 |
| Apr 2026 | On All Accounts | 20 | 0.48% | 7 |
| Apr 2026 | numio | 10 | 0.24% | 8 |
| May 2026 | BDO | 3.7K | 82.1% | 1 |
| May 2026 | Tax Link | 250 | 5.6% | 2 |
| May 2026 | Oldershaw Accountants | 240 | 5.4% | 3 |
| May 2026 | Kiwitax | 200 | 4.5% | 4 |
| May 2026 | Pulse Accountants | 50 | 1.1% | 5 |
| May 2026 | On All Accounts | 30 | 0.67% | 6 |
| May 2026 | Arco Advisory | 20 | 0.45% | 7 |
| May 2026 | numio | 10 | 0.22% | 8 |
| Jun 2026 | BDO | 3.5K | 81.6% | 1 |
| Jun 2026 | Tax Link | 270 | 6.3% | 2 |
| Jun 2026 | Oldershaw Accountants | 220 | 5.1% | 3 |
| Jun 2026 | Kiwitax | 200 | 4.7% | 4 |
| Jun 2026 | Pulse Accountants | 40 | 0.93% | 5 |
| Jun 2026 | On All Accounts | 30 | 0.7% | 6 |
| Jun 2026 | Arco Advisory | 20 | 0.47% | 7 |
| Jun 2026 | numio | 10 | 0.23% | 8 |
| Jul 2026 | BDO | 3.5K | 84.1% | 1 |
| Jul 2026 | Tax Link | 220 | 5.4% | 2 |
| Jul 2026 | Kiwitax | 190 | 4.6% | 3 |
| Jul 2026 | Oldershaw Accountants | 160 | 3.9% | 4 |
| Jul 2026 | Pulse Accountants | 40 | 0.98% | 5 |
| Jul 2026 | Arco Advisory | 20 | 0.49% | 6 |
| Jul 2026 | numio | 10 | 0.24% | 7 |
| Jul 2026 | On All Accounts | 10 | 0.24% | 8 |
| Aug 2026 | BDO | 3.7K | 84% | 1 |
| Aug 2026 | Tax Link | 240 | 5.4% | 2 |
| Aug 2026 | Kiwitax | 200 | 4.5% | 3 |
| Aug 2026 | Oldershaw Accountants | 160 | 3.6% | 4 |
| Aug 2026 | Pulse Accountants | 40 | 0.9% | 5 |
| Aug 2026 | numio | 30 | 0.67% | 6 |
| Aug 2026 | Arco Advisory | 20 | 0.45% | 7 |
| Aug 2026 | On All Accounts | 20 | 0.45% | 8 |
| Sep 2026 | Arco Advisory | — | — | — |
| Sep 2026 | BDO | — | — | — |
| Sep 2026 | Kiwitax | — | — | — |
| Sep 2026 | numio | — | — | — |
| Sep 2026 | Oldershaw Accountants | — | — | — |
| Sep 2026 | On All Accounts | — | — | — |
| Sep 2026 | Pulse Accountants | — | — | — |
| Sep 2026 | Tax Link | — | — | — |

## What is being compared

- **Arco Advisory**: Measured on the search terms “arco accounting” and “arco advisory”, summed into one figure.
- **BDO**: Measured on the search terms “bdo accountants”, “BDO Auckland”, “bdo chartered accountants”, “BDO Christchurch”, “BDO Hamilton”, “bdo napier”, “bdo near me”, “bdo new plymouth”, “BDO New Zealand”, “BDO Northland”, “BDO NZ”, “bdo palmerston north”, “BDO Tauranga”, “BDO Wellington” and “bdo.nz”, summed into one figure.
- **Kiwitax**: Measured on the search terms “kiwi tax”, “kiwi tax napier”, “kiwitax”, “kiwitax napier” and “kiwitax nz”, summed into one figure.
- **numio**: Measured on the search terms “numio” and “numio accountants”, summed into one figure.
- **Oldershaw Accountants**: Measured on the search terms “oldershaw”, “oldershaw accountants”, “oldershaw accountants napier” and “oldershaw napier”, summed into one figure.
- **On All Accounts**: Measured on the search terms “on all accounts” and “onallaccounts”, summed into one figure.
- **Pulse Accountants**: Measured on the search term “pulse accountants”.
- **Tax Link**: Measured on the search terms “tax link”, “tax link accountants”, “tax link chartered accountants”, “tax link hastings”, “tax link invercargill”, “tax link napier”, “tax link nz”, “tax link timaru”, “taxlink”, “taxlink accountants”, “taxlink accounting” and “taxlink timaru”, summed into one figure.

- [Arco Advisory](/demand/nz/brands/arco-advisory)
- [BDO](/demand/nz/brands/bdo-new-zealand)
- [Kiwitax](/demand/nz/brands/kiwitax)
- [numio](/demand/nz/brands/numio)
- [Oldershaw Accountants](/demand/nz/brands/oldershaw-accountants)
- [On All Accounts](/demand/nz/brands/on-all-accounts)
- [Pulse Accountants](/demand/nz/brands/pulse-accountants)
- [Tax Link](/demand/nz/brands/tax-link)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among napier accounting firms in New Zealand?

In August 2026, BDO was the most searched among napier accounting firms in New Zealand, with an estimated 3.7K branded searches and 84% estimated Share of Search within this set.

## Cite this page

Brandwave. "Napier accounting firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-napier-accounting-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-napier-accounting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.