---
title: "Nanny and au pair agencies in New Zealand: Which are most popular?"
description: "Compare the nanny and au pair agencies New Zealand families use. Share of Search among Rockmybaby, Red Robin Nanny Agency, Au Pair Link, Karitane Nurses & Nannies, Nannies on Demand and Dream Childcare, the nanny and au pair agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-nanny-and-au-pair-agencies"
publisher: "Brandwave"
---

# Nanny and au pair agencies in New Zealand: Which are most popular?

Compare the nanny and au pair agencies New Zealand families use. Share of Search among Rockmybaby, Red Robin Nanny Agency, Au Pair Link, Karitane Nurses & Nannies, Nannies on Demand and Dream Childcare, the nanny and au pair agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Nanny and au pair agencies
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Oct 2026
- **Highest Share of Search**: Rockmybaby, 48.8%

## Which brand is most popular in search among nanny and au pair agencies in New Zealand?

- In October 2026, Rockmybaby was the most searched among nanny and au pair agencies in New Zealand, with an estimated 390 branded searches, 48.8% of all searches for the six tracked by the Brandwave Brand Demand Index.
- Red Robin Nanny Agency is in 2nd place, 27.5 percentage points behind at 21.3%.
- Across the 12 months ending October 2026, Rockmybaby’s share of searches among nanny and au pair agencies in New Zealand increased from 45.9% to 48.8%.
- Across the 12 months ending October 2026, Red Robin Nanny Agency’s share of searches among nanny and au pair agencies in New Zealand decreased from 24.8% to 21.3%.
- Across the 12 months ending October 2026, Au Pair Link’s share of searches among nanny and au pair agencies in New Zealand increased from 9.6% to 12.5%.
- Across the 12 months ending October 2026, Karitane Nurses & Nannies’ share of searches among nanny and au pair agencies in New Zealand increased from 9.6% to 12.5%.
- Across the 12 months ending October 2026, Nannies on Demand’s share of searches among nanny and au pair agencies in New Zealand decreased from 4.5% to 3.8%.
- Across the 12 months ending October 2026, Dream Childcare’s share of searches among nanny and au pair agencies in New Zealand decreased from 5.7% to 1.3%.
- Across the 12 months ending October 2026, Rockmybaby’s share of searches among nanny and au pair agencies in New Zealand peaked at 48.8% in October 2026 and was lowest at 36.1% in August 2026.
- Across the 12 months ending October 2026, Red Robin Nanny Agency’s share of searches among nanny and au pair agencies in New Zealand peaked at 27.6% in March 2026 and was lowest at 17.4% in January 2026.
- Across the 12 months ending October 2026, Au Pair Link’s share of searches among nanny and au pair agencies in New Zealand peaked at 20.3% in August 2026 and was lowest at 9.6% in November 2025.
- Across the 12 months ending October 2026, Karitane Nurses & Nannies’ share of searches among nanny and au pair agencies in New Zealand peaked at 16.5% in June 2026 and was lowest at 8.1% in January 2026.
- Across the 12 months ending October 2026, Nannies on Demand’s share of searches among nanny and au pair agencies in New Zealand peaked at 5.4% in September 2026 and was lowest at 2.9% in March 2026.
- Across the 12 months ending October 2026, Dream Childcare’s share of searches among nanny and au pair agencies in New Zealand peaked at 6.5% in December 2025 and was lowest at 1.3% in October 2026.
- Across the 12 months ending October 2026, Nannies on Demand rose from 6th to 5th among nanny and au pair agencies in New Zealand.
- Across the 12 months ending October 2026, Dream Childcare fell from 5th to 6th among nanny and au pair agencies in New Zealand.

## Top nanny and au pair agencies in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Au Pair Link appeared every time. Au Pair Link was recommended most often, coming first in three out of four answers. Dream Childcare was second, and Nannies on Demand was third. Rockmybaby, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Au Pair Link | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Dream Childcare | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Nannies on Demand | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Red Robin Nanny Agency | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Karitane Nurses & Nannies | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Rockmybaby | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about nanny and au pair agencies

- Asked ChatGPT "Which nanny and au pair agency should I hire in New Zealand?": 1. Au Pair Link, 2. Dream Childcare
- Asked ChatGPT "What are the best nanny and au pair agencies in New Zealand?": 1. Au Pair Link, 2. Red Robin Nanny Agency, 3. Nannies on Demand, 4. Karitane Nurses & Nannies
- Asked ChatGPT "What's the best nanny and au pair agency in New Zealand for childcare at home?": 1. Dream Childcare, 2. Nannies on Demand, 3. Au Pair Link, 4. Red Robin Nanny Agency, 5. Karitane Nurses & Nannies
- Searched Google, AI Overview "au pair agency nz": 1. Au Pair Link, 2. Dream Childcare

Not named in any answer: Rockmybaby.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Rockmybaby vs Red Robin Nanny Agency: compare search popularity](/demand/nz/compare/red-robin-nanny-agency-vs-rockmybaby): 48.8% against 21.3% Share of Search.
- [Rockmybaby vs Au Pair Link: compare search popularity](/demand/nz/compare/au-pair-link-vs-rockmybaby): 48.8% against 12.5% Share of Search.
- [Rockmybaby vs Karitane Nurses & Nannies: compare search popularity](/demand/nz/compare/karitane-nurses-and-nannies-vs-rockmybaby): 48.8% against 12.5% Share of Search.
- [Rockmybaby vs Nannies on Demand: compare search popularity](/demand/nz/compare/nannies-on-demand-vs-rockmybaby): 48.8% against 3.8% Share of Search.
- [Red Robin Nanny Agency vs Au Pair Link: compare search popularity](/demand/nz/compare/au-pair-link-vs-red-robin-nanny-agency): 21.3% against 12.5% Share of Search.
- [Red Robin Nanny Agency vs Karitane Nurses & Nannies: compare search popularity](/demand/nz/compare/karitane-nurses-and-nannies-vs-red-robin-nanny-agency): 21.3% against 12.5% Share of Search.
- [Red Robin Nanny Agency vs Nannies on Demand: compare search popularity](/demand/nz/compare/nannies-on-demand-vs-red-robin-nanny-agency): 21.3% against 3.8% Share of Search.
- [Au Pair Link vs Karitane Nurses & Nannies: compare search popularity](/demand/nz/compare/au-pair-link-vs-karitane-nurses-and-nannies): 12.5% Share of Search each.
- [Au Pair Link vs Nannies on Demand: compare search popularity](/demand/nz/compare/au-pair-link-vs-nannies-on-demand): 12.5% against 3.8% Share of Search.
- [Karitane Nurses & Nannies vs Nannies on Demand: compare search popularity](/demand/nz/compare/karitane-nurses-and-nannies-vs-nannies-on-demand): 12.5% against 3.8% Share of Search.

## How did search popularity change for New Zealand nanny and au pair agencies in October 2026?

- In October 2026, Rockmybaby gained share of searches among nanny and au pair agencies in New Zealand, from 45.4% to 48.8%.
- In October 2026, Red Robin Nanny Agency gained share of searches among nanny and au pair agencies in New Zealand, from 20% to 21.3%.
- In October 2026, Karitane Nurses & Nannies gained share of searches among nanny and au pair agencies in New Zealand, from 11.5% to 12.5%.
- In October 2026, Dream Childcare lost share of searches among nanny and au pair agencies in New Zealand, from 3.8% to 1.3%.
- In October 2026, Nannies on Demand lost share of searches among nanny and au pair agencies in New Zealand, from 5.4% to 3.8%.
- In October 2026, Au Pair Link lost share of searches among nanny and au pair agencies in New Zealand, from 13.8% to 12.5%.

## Which nanny and au pair agencies do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Rockmybaby | 48.8% | 390 | -33.9% | Rockmybaby |
| 2 | Red Robin Nanny Agency | 21.3% | 170 | -34.6% | Red Robin Nanny Agency |
| 3 | Au Pair Link | 12.5% | 100 | -44.4% | Au Pair Link |
| 4 | Karitane Nurses & Nannies | 12.5% | 100 | -33.3% | Karitane Nurses & Nannies |
| 5 | Nannies on Demand | 3.8% | 30 | -57.1% | Nannies on Demand |
| 6 | Dream Childcare | 1.3% | 10 | -80.0% | Dream Childcare |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Rockmybaby | 720 | 45.9% | 1 |
| Nov 2025 | Red Robin Nanny Agency | 390 | 24.8% | 2 |
| Nov 2025 | Au Pair Link | 150 | 9.6% | 3 |
| Nov 2025 | Karitane Nurses & Nannies | 150 | 9.6% | 4 |
| Nov 2025 | Dream Childcare | 90 | 5.7% | 5 |
| Nov 2025 | Nannies on Demand | 70 | 4.5% | 6 |
| Dec 2025 | Rockmybaby | 480 | 44.9% | 1 |
| Dec 2025 | Red Robin Nanny Agency | 210 | 19.6% | 2 |
| Dec 2025 | Au Pair Link | 150 | 14% | 3 |
| Dec 2025 | Karitane Nurses & Nannies | 120 | 11.2% | 4 |
| Dec 2025 | Dream Childcare | 70 | 6.5% | 5 |
| Dec 2025 | Nannies on Demand | 40 | 3.7% | 6 |
| Jan 2026 | Rockmybaby | 720 | 48.3% | 1 |
| Jan 2026 | Au Pair Link | 280 | 18.8% | 2 |
| Jan 2026 | Red Robin Nanny Agency | 260 | 17.4% | 3 |
| Jan 2026 | Karitane Nurses & Nannies | 120 | 8.1% | 4 |
| Jan 2026 | Nannies on Demand | 70 | 4.7% | 5 |
| Jan 2026 | Dream Childcare | 40 | 2.7% | 6 |
| Feb 2026 | Rockmybaby | 590 | 43.7% | 1 |
| Feb 2026 | Red Robin Nanny Agency | 320 | 23.7% | 2 |
| Feb 2026 | Au Pair Link | 180 | 13.3% | 3 |
| Feb 2026 | Karitane Nurses & Nannies | 180 | 13.3% | 4 |
| Feb 2026 | Nannies on Demand | 50 | 3.7% | 5 |
| Feb 2026 | Dream Childcare | 30 | 2.2% | 6 |
| Mar 2026 | Rockmybaby | 720 | 41.4% | 1 |
| Mar 2026 | Red Robin Nanny Agency | 480 | 27.6% | 2 |
| Mar 2026 | Karitane Nurses & Nannies | 270 | 15.5% | 3 |
| Mar 2026 | Au Pair Link | 180 | 10.3% | 4 |
| Mar 2026 | Nannies on Demand | 50 | 2.9% | 5 |
| Mar 2026 | Dream Childcare | 40 | 2.3% | 6 |
| Apr 2026 | Rockmybaby | 590 | 43.7% | 1 |
| Apr 2026 | Red Robin Nanny Agency | 320 | 23.7% | 2 |
| Apr 2026 | Au Pair Link | 180 | 13.3% | 3 |
| Apr 2026 | Karitane Nurses & Nannies | 180 | 13.3% | 4 |
| Apr 2026 | Dream Childcare | 40 | 3% | 5 |
| Apr 2026 | Nannies on Demand | 40 | 3% | 6 |
| May 2026 | Rockmybaby | 590 | 41.3% | 1 |
| May 2026 | Red Robin Nanny Agency | 390 | 27.3% | 2 |
| May 2026 | Au Pair Link | 180 | 12.6% | 3 |
| May 2026 | Karitane Nurses & Nannies | 180 | 12.6% | 4 |
| May 2026 | Nannies on Demand | 50 | 3.5% | 5 |
| May 2026 | Dream Childcare | 40 | 2.8% | 6 |
| Jun 2026 | Rockmybaby | 480 | 41.7% | 1 |
| Jun 2026 | Red Robin Nanny Agency | 210 | 18.3% | 2 |
| Jun 2026 | Karitane Nurses & Nannies | 190 | 16.5% | 3 |
| Jun 2026 | Au Pair Link | 180 | 15.7% | 4 |
| Jun 2026 | Nannies on Demand | 50 | 4.3% | 5 |
| Jun 2026 | Dream Childcare | 40 | 3.5% | 6 |
| Jul 2026 | Rockmybaby | 590 | 47.6% | 1 |
| Jul 2026 | Red Robin Nanny Agency | 260 | 21% | 2 |
| Jul 2026 | Au Pair Link | 180 | 14.5% | 3 |
| Jul 2026 | Karitane Nurses & Nannies | 150 | 12.1% | 4 |
| Jul 2026 | Nannies on Demand | 40 | 3.2% | 5 |
| Jul 2026 | Dream Childcare | 20 | 1.6% | 6 |
| Aug 2026 | Rockmybaby | 480 | 36.1% | 1 |
| Aug 2026 | Red Robin Nanny Agency | 320 | 24.1% | 2 |
| Aug 2026 | Au Pair Link | 270 | 20.3% | 3 |
| Aug 2026 | Karitane Nurses & Nannies | 180 | 13.5% | 4 |
| Aug 2026 | Nannies on Demand | 50 | 3.8% | 5 |
| Aug 2026 | Dream Childcare | 30 | 2.3% | 6 |
| Sep 2026 | Rockmybaby | 590 | 45.4% | 1 |
| Sep 2026 | Red Robin Nanny Agency | 260 | 20% | 2 |
| Sep 2026 | Au Pair Link | 180 | 13.8% | 3 |
| Sep 2026 | Karitane Nurses & Nannies | 150 | 11.5% | 4 |
| Sep 2026 | Nannies on Demand | 70 | 5.4% | 5 |
| Sep 2026 | Dream Childcare | 50 | 3.8% | 6 |
| Oct 2026 | Rockmybaby | 390 | 48.8% | 1 |
| Oct 2026 | Red Robin Nanny Agency | 170 | 21.3% | 2 |
| Oct 2026 | Au Pair Link | 100 | 12.5% | 3 |
| Oct 2026 | Karitane Nurses & Nannies | 100 | 12.5% | 4 |
| Oct 2026 | Nannies on Demand | 30 | 3.8% | 5 |
| Oct 2026 | Dream Childcare | 10 | 1.3% | 6 |

## How are branded searches counted for nanny and au pair agencies?

- **Au Pair Link**: Measured on the search terms “au pair link” and “aupairlink”, summed into one figure.
- **Dream Childcare**: Measured on the search term “dream childcare”.
- **Karitane Nurses & Nannies**: Measured on the search terms “karitane nannies” and “karitane nurses and nannies”, summed into one figure.
- **Nannies on Demand**: Measured on the search term “nannies on demand”.
- **Red Robin Nanny Agency**: Measured on the search term “red robin nanny”.
- **Rockmybaby**: Measured on the search term “rockmybaby”.

- [Au Pair Link](/demand/nz/brands/au-pair-link)
- [Dream Childcare](/demand/nz/brands/dream-childcare)
- [Karitane Nurses & Nannies](/demand/nz/brands/karitane-nurses-and-nannies)
- [Nannies on Demand](/demand/nz/brands/nannies-on-demand)
- [Red Robin Nanny Agency](/demand/nz/brands/red-robin-nanny-agency)
- [Rockmybaby](/demand/nz/brands/rockmybaby)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among nanny and au pair agencies in New Zealand?

In October 2026, Rockmybaby was the most searched among nanny and au pair agencies in New Zealand, with an estimated 390 branded searches, 48.8% of all searches for the six tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "Nanny and au pair agencies in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-nanny-and-au-pair-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-nanny-and-au-pair-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.