---
title: "Musical instrument retailers in New Zealand: Which brands are most popular in search?"
description: "Compare the stores New Zealanders buy guitars, keyboards, drums and audio gear from. Share of Search among Rockshop, Music Works, Music Planet and KBB Music, the musical instrument retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-musical-instrument-retailers"
publisher: "Brandwave"
---

# Musical instrument retailers in New Zealand: Which brands are most popular in search?

Compare the stores New Zealanders buy guitars, keyboards, drums and audio gear from. Share of Search among Rockshop, Music Works, Music Planet and KBB Music, the musical instrument retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Musical instrument retailers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Rockshop, 56%

## Which brand is most popular in search among musical instrument retailers in New Zealand?

- In August 2026, Rockshop was the most searched among musical instrument retailers in New Zealand, with an estimated 22.1K branded searches and 56% estimated Share of Search within this set.
- Music Works is in 2nd place, 33.2 percentage points behind at 22.8% Share of Search.
- Across the 11 months ending August 2026, Rockshop’s estimated Share of Search among musical instrument retailers in New Zealand decreased from 61.4% to 56%.
- Across the 11 months ending August 2026, Music Works’ estimated Share of Search among musical instrument retailers in New Zealand decreased from 23.9% to 22.8%.
- Across the 11 months ending August 2026, Music Planet’s estimated Share of Search among musical instrument retailers in New Zealand increased from 11.4% to 16.8%.
- Across the 11 months ending August 2026, KBB Music’s estimated Share of Search among musical instrument retailers in New Zealand increased from 3.3% to 4.3%.
- Across the 11 months ending August 2026, Rockshop’s estimated Share of Search among musical instrument retailers in New Zealand peaked at 64.7% in December 2025 and was lowest at 56% in August 2026.
- Across the 11 months ending August 2026, Music Works’ estimated Share of Search among musical instrument retailers in New Zealand peaked at 27% in January 2026 and was lowest at 20.2% in December 2025.
- Across the 11 months ending August 2026, Music Planet’s estimated Share of Search among musical instrument retailers in New Zealand peaked at 16.8% in August 2026 and was lowest at 11.3% in February 2026.
- Across the 11 months ending August 2026, KBB Music’s estimated Share of Search among musical instrument retailers in New Zealand peaked at 4.8% in February 2026 and was lowest at 2.9% in June 2026.

## Compare search popularity between leading brands

- [Rockshop vs Music Works: compare search popularity](/demand/nz/compare/music-works-vs-rockshop): 56% against 22.8% Share of Search.
- [Rockshop vs Music Planet: compare search popularity](/demand/nz/compare/music-planet-vs-rockshop): 56% against 16.8% Share of Search.
- [Rockshop vs KBB Music: compare search popularity](/demand/nz/compare/kbb-music-vs-rockshop): 56% against 4.3% Share of Search.
- [Music Works vs Music Planet: compare search popularity](/demand/nz/compare/music-planet-vs-music-works): 22.8% against 16.8% Share of Search.
- [Music Works vs KBB Music: compare search popularity](/demand/nz/compare/kbb-music-vs-music-works): 22.8% against 4.3% Share of Search.
- [Music Planet vs KBB Music: compare search popularity](/demand/nz/compare/kbb-music-vs-music-planet): 16.8% against 4.3% Share of Search.

## How did search popularity change for New Zealand musical instrument retailers in August 2026?

- In August 2026, Music Planet gained estimated Share of Search among musical instrument retailers in New Zealand, from 14.5% to 16.8%.
- In August 2026, Music Works gained estimated Share of Search among musical instrument retailers in New Zealand, from 20.9% to 22.8%.
- In August 2026, KBB Music gained estimated Share of Search among musical instrument retailers in New Zealand, from 3% to 4.3%.
- In August 2026, Rockshop lost estimated Share of Search among musical instrument retailers in New Zealand, from 61.5% to 56%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Rockshop | 56% | 22.1K | +0.1% | Rockshop |
| 2 | Music Works | 22.8% | 9K | +19.9% | Music Works |
| 3 | Music Planet | 16.8% | 6.6K | +27.4% | Music Planet |
| 4 | KBB Music | 4.3% | 1.7K | +56.0% | KBB Music |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rockshop | 26.4K | 61.4% | 1 |
| Oct 2025 | Music Works | 10.3K | 23.9% | 2 |
| Oct 2025 | Music Planet | 4.9K | 11.4% | 3 |
| Oct 2025 | KBB Music | 1.4K | 3.3% | 4 |
| Nov 2025 | Rockshop | 26.6K | 59.9% | 1 |
| Nov 2025 | Music Works | 10.3K | 23.3% | 2 |
| Nov 2025 | Music Planet | 6.1K | 13.7% | 3 |
| Nov 2025 | KBB Music | 1.4K | 3.1% | 4 |
| Dec 2025 | Rockshop | 33.5K | 64.7% | 1 |
| Dec 2025 | Music Works | 10.4K | 20.2% | 2 |
| Dec 2025 | Music Planet | 6.1K | 11.8% | 3 |
| Dec 2025 | KBB Music | 1.7K | 3.3% | 4 |
| Jan 2026 | Rockshop | 22.2K | 56.7% | 1 |
| Jan 2026 | Music Works | 10.6K | 27% | 2 |
| Jan 2026 | Music Planet | 5K | 12.7% | 3 |
| Jan 2026 | KBB Music | 1.4K | 3.6% | 4 |
| Feb 2026 | Rockshop | 22.1K | 60.1% | 1 |
| Feb 2026 | Music Works | 8.8K | 23.8% | 2 |
| Feb 2026 | Music Planet | 4.2K | 11.3% | 3 |
| Feb 2026 | KBB Music | 1.8K | 4.8% | 4 |
| Mar 2026 | Rockshop | 27.3K | 63% | 1 |
| Mar 2026 | Music Works | 9.1K | 20.9% | 2 |
| Mar 2026 | Music Planet | 5.2K | 11.9% | 3 |
| Mar 2026 | KBB Music | 1.8K | 4.1% | 4 |
| Apr 2026 | Rockshop | 22.6K | 61% | 1 |
| Apr 2026 | Music Works | 9.1K | 24.5% | 2 |
| Apr 2026 | Music Planet | 4.3K | 11.5% | 3 |
| Apr 2026 | KBB Music | 1.1K | 3% | 4 |
| May 2026 | Rockshop | 22.6K | 58.9% | 1 |
| May 2026 | Music Works | 9.1K | 23.7% | 2 |
| May 2026 | Music Planet | 5.3K | 13.8% | 3 |
| May 2026 | KBB Music | 1.4K | 3.6% | 4 |
| Jun 2026 | Rockshop | 22.6K | 59.5% | 1 |
| Jun 2026 | Music Works | 9.2K | 24.1% | 2 |
| Jun 2026 | Music Planet | 5.1K | 13.5% | 3 |
| Jun 2026 | KBB Music | 1.1K | 2.9% | 4 |
| Jul 2026 | Rockshop | 22.1K | 61.5% | 1 |
| Jul 2026 | Music Works | 7.5K | 20.9% | 2 |
| Jul 2026 | Music Planet | 5.2K | 14.5% | 3 |
| Jul 2026 | KBB Music | 1.1K | 3% | 4 |
| Aug 2026 | Rockshop | 22.1K | 56% | 1 |
| Aug 2026 | Music Works | 9K | 22.8% | 2 |
| Aug 2026 | Music Planet | 6.6K | 16.8% | 3 |
| Aug 2026 | KBB Music | 1.7K | 4.3% | 4 |
| Sep 2026 | KBB Music | — | — | — |
| Sep 2026 | Music Planet | — | — | — |
| Sep 2026 | Music Works | — | — | — |
| Sep 2026 | Rockshop | — | — | — |

## What is being compared

- **KBB Music**: Measured on the search terms “kbb music”, “kbb music near me”, “kbb music nz”, “kbbmusic” and “kbbmusic co nz”, summed into one figure.
- **Music Planet**: Measured on the search terms “music planet guitars”, “music planet near me”, “music planet nz”, “music planet online”, “musicplanet”, “musicplanet co nz” and “musicplanet nz”, summed into one figure.
- **Music Works**: Measured on the search terms “music works”, “music works guitars”, “music works near me”, “music works nz”, “musicworks”, “musicworks co nz” and “musicworks nz”, summed into one figure.
- **Rockshop**: Measured on the search terms “rockshop”, “rockshop co nz”, “rockshop guitars”, “rockshop near me”, “rockshop nz” and “rockshop online”, summed into one figure.

- [KBB Music](/demand/nz/brands/kbb-music)
- [Music Planet](/demand/nz/brands/music-planet)
- [Music Works](/demand/nz/brands/music-works)
- [Rockshop](/demand/nz/brands/rockshop)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among musical instrument retailers in New Zealand?

In August 2026, Rockshop was the most searched among musical instrument retailers in New Zealand, with an estimated 22.1K branded searches and 56% estimated Share of Search within this set.

## Cite this page

Brandwave. "Musical instrument retailers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-musical-instrument-retailers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-musical-instrument-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.