---
title: "Music streaming services in New Zealand: Which brands are most popular in search?"
description: "Compare the music streaming services New Zealanders subscribe to. Share of Search among Spotify, YouTube Music, SoundCloud, Apple Music, Amazon Music, Deezer and Tidal, the music streaming services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-music-streaming-services"
publisher: "Brandwave"
---

# Music streaming services in New Zealand: Which brands are most popular in search?

Compare the music streaming services New Zealanders subscribe to. Share of Search among Spotify, YouTube Music, SoundCloud, Apple Music, Amazon Music, Deezer and Tidal, the music streaming services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Music streaming services
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Spotify, 65.5%

## Which brand is most popular in search among music streaming services in New Zealand?

- In August 2026, Spotify was the most searched among music streaming services in New Zealand, with an estimated 340K branded searches and 65.5% estimated Share of Search within this set.
- YouTube Music is in 2nd place, 43.3 percentage points behind at 22.2% Share of Search.
- Across the 11 months ending August 2026, Spotify’s estimated Share of Search among music streaming services in New Zealand decreased from 67.4% to 65.5%.
- Across the 11 months ending August 2026, YouTube Music’s estimated Share of Search among music streaming services in New Zealand increased from 19.5% to 22.2%.
- Across the 11 months ending August 2026, SoundCloud’s estimated Share of Search among music streaming services in New Zealand decreased from 9.4% to 8.7%.
- Across the 11 months ending August 2026, Spotify’s estimated Share of Search among music streaming services in New Zealand peaked at 69.5% in February 2026 and was lowest at 62.7% in January 2026.
- Across the 11 months ending August 2026, YouTube Music’s estimated Share of Search among music streaming services in New Zealand peaked at 25.4% in January 2026 and was lowest at 19.4% in June 2026.
- Across the 11 months ending August 2026, SoundCloud’s estimated Share of Search among music streaming services in New Zealand peaked at 9.4% in October 2025 and was lowest at 7.7% in May 2026.
- Across the 11 months ending August 2026, Deezer rose from 7th to 6th among music streaming services in New Zealand.
- Across the 11 months ending August 2026, Tidal fell from 6th to 7th among music streaming services in New Zealand.
- Across the 11 months ending August 2026, Apple Music and Amazon Music held steady: their estimated Share of Search among music streaming services in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Spotify vs YouTube Music: compare search popularity](/demand/nz/compare/spotify-vs-youtube-music): 65.5% against 22.2% Share of Search.
- [Spotify vs SoundCloud: compare search popularity](/demand/nz/compare/soundcloud-vs-spotify): 65.5% against 8.7% Share of Search.
- [Spotify vs Apple Music: compare search popularity](/demand/nz/compare/apple-music-vs-spotify): 65.5% against 2.7% Share of Search.
- [YouTube Music vs SoundCloud: compare search popularity](/demand/nz/compare/soundcloud-vs-youtube-music): 22.2% against 8.7% Share of Search.
- [YouTube Music vs Apple Music: compare search popularity](/demand/nz/compare/apple-music-vs-youtube-music): 22.2% against 2.7% Share of Search.
- [SoundCloud vs Apple Music: compare search popularity](/demand/nz/compare/apple-music-vs-soundcloud): 8.7% against 2.7% Share of Search.

## How did search popularity change for New Zealand music streaming services in August 2026?

- SoundCloud’s estimated Share of Search among music streaming services in New Zealand has gained ground for 3 months in a row, from 7.7% to 8.7% in August 2026.
- Spotify’s estimated Share of Search among music streaming services in New Zealand has lost ground for 3 months in a row, from 69.4% to 65.5% in August 2026.
- Estimated monthly branded searches for YouTube Music in New Zealand rose 19.5% over 11 measured months, from 96.2K to 115K in August 2026.
- Estimated monthly branded searches for Apple Music in New Zealand rose 16.1% over 11 measured months, from 12.2K to 14.2K in August 2026.
- Estimated monthly branded searches for Amazon Music in New Zealand rose 12% over 11 measured months, from 2.7K to 3.1K in August 2026.
- Estimated monthly branded searches for Tidal in New Zealand fell 49.4% over 11 measured months, from 1.8K to 900 in August 2026.
- Estimated monthly branded searches for Deezer in New Zealand fell 30.9% over 11 measured months, from 1.5K to 1.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Spotify | 65.5% | 340K | +18.2% | Spotify |
| 2 | YouTube Music | 22.2% | 115K | +19.5% | Google |
| 3 | SoundCloud | 8.7% | 44.9K | +19.1% | SoundCloud |
| 4 | Apple Music | 2.7% | 14.2K | +37.2% | Apple |
| 5 | Amazon Music | 0.59% | 3.1K | +3.0% | Amazon |
| 6 | Deezer | 0.2% | 1.1K | -12.5% | Deezer |
| 7 | Tidal | 0.17% | 900 | -7.2% | Tidal |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Spotify | 332K | 67.4% | 1 |
| Oct 2025 | YouTube Music | 96.2K | 19.5% | 2 |
| Oct 2025 | SoundCloud | 46.1K | 9.4% | 3 |
| Oct 2025 | Apple Music | 12.2K | 2.5% | 4 |
| Oct 2025 | Amazon Music | 2.7K | 0.56% | 5 |
| Oct 2025 | Tidal | 1.8K | 0.36% | 6 |
| Oct 2025 | Deezer | 1.5K | 0.31% | 7 |
| Nov 2025 | Spotify | 334K | 68% | 1 |
| Nov 2025 | YouTube Music | 95.6K | 19.5% | 2 |
| Nov 2025 | SoundCloud | 45K | 9.2% | 3 |
| Nov 2025 | Apple Music | 11.6K | 2.4% | 4 |
| Nov 2025 | Amazon Music | 2.5K | 0.51% | 5 |
| Nov 2025 | Deezer | 1.2K | 0.24% | 6 |
| Nov 2025 | Tidal | 1.1K | 0.23% | 7 |
| Dec 2025 | Spotify | 285K | 65.5% | 1 |
| Dec 2025 | YouTube Music | 96K | 22.1% | 2 |
| Dec 2025 | SoundCloud | 37.8K | 8.7% | 3 |
| Dec 2025 | Apple Music | 10.3K | 2.4% | 4 |
| Dec 2025 | Amazon Music | 2.9K | 0.68% | 5 |
| Dec 2025 | Tidal | 1.9K | 0.43% | 6 |
| Dec 2025 | Deezer | 1.2K | 0.28% | 7 |
| Jan 2026 | Spotify | 236K | 62.7% | 1 |
| Jan 2026 | YouTube Music | 95.9K | 25.4% | 2 |
| Jan 2026 | SoundCloud | 32.2K | 8.5% | 3 |
| Jan 2026 | Apple Music | 7.5K | 2% | 4 |
| Jan 2026 | Amazon Music | 2.6K | 0.69% | 5 |
| Jan 2026 | Tidal | 1.5K | 0.39% | 6 |
| Jan 2026 | Deezer | 1.2K | 0.32% | 7 |
| Feb 2026 | Spotify | 337K | 69.5% | 1 |
| Feb 2026 | YouTube Music | 95.8K | 19.8% | 2 |
| Feb 2026 | SoundCloud | 37.8K | 7.8% | 3 |
| Feb 2026 | Apple Music | 9.9K | 2% | 4 |
| Feb 2026 | Amazon Music | 2.5K | 0.51% | 5 |
| Feb 2026 | Tidal | 1.1K | 0.23% | 6 |
| Feb 2026 | Deezer | 1K | 0.21% | 7 |
| Mar 2026 | Spotify | 405K | 69.1% | 1 |
| Mar 2026 | YouTube Music | 116K | 19.8% | 2 |
| Mar 2026 | SoundCloud | 45.5K | 7.8% | 3 |
| Mar 2026 | Apple Music | 14.1K | 2.4% | 4 |
| Mar 2026 | Amazon Music | 3.1K | 0.53% | 5 |
| Mar 2026 | Deezer | 1.2K | 0.2% | 6 |
| Mar 2026 | Tidal | 1.1K | 0.19% | 7 |
| Apr 2026 | Spotify | 281K | 65.2% | 1 |
| Apr 2026 | YouTube Music | 96.5K | 22.4% | 2 |
| Apr 2026 | SoundCloud | 37.8K | 8.8% | 3 |
| Apr 2026 | Apple Music | 10.5K | 2.4% | 4 |
| Apr 2026 | Amazon Music | 3K | 0.68% | 5 |
| Apr 2026 | Tidal | 1.4K | 0.32% | 6 |
| Apr 2026 | Deezer | 1.2K | 0.27% | 7 |
| May 2026 | Spotify | 413K | 69.4% | 1 |
| May 2026 | YouTube Music | 117K | 19.6% | 2 |
| May 2026 | SoundCloud | 45.8K | 7.7% | 3 |
| May 2026 | Apple Music | 13.1K | 2.2% | 4 |
| May 2026 | Amazon Music | 3.8K | 0.63% | 5 |
| May 2026 | Tidal | 1.4K | 0.23% | 6 |
| May 2026 | Deezer | 1.2K | 0.2% | 7 |
| Jun 2026 | Spotify | 414K | 69.4% | 1 |
| Jun 2026 | YouTube Music | 116K | 19.4% | 2 |
| Jun 2026 | SoundCloud | 46.6K | 7.8% | 3 |
| Jun 2026 | Apple Music | 14.8K | 2.5% | 4 |
| Jun 2026 | Amazon Music | 3.4K | 0.57% | 5 |
| Jun 2026 | Deezer | 1K | 0.17% | 6 |
| Jun 2026 | Tidal | 980 | 0.16% | 7 |
| Jul 2026 | Spotify | 287K | 65.8% | 1 |
| Jul 2026 | YouTube Music | 96.2K | 22% | 2 |
| Jul 2026 | SoundCloud | 37.7K | 8.6% | 3 |
| Jul 2026 | Apple Music | 10.3K | 2.4% | 4 |
| Jul 2026 | Amazon Music | 3K | 0.68% | 5 |
| Jul 2026 | Deezer | 1.2K | 0.27% | 6 |
| Jul 2026 | Tidal | 970 | 0.22% | 7 |
| Aug 2026 | Spotify | 340K | 65.5% | 1 |
| Aug 2026 | YouTube Music | 115K | 22.2% | 2 |
| Aug 2026 | SoundCloud | 44.9K | 8.7% | 3 |
| Aug 2026 | Apple Music | 14.2K | 2.7% | 4 |
| Aug 2026 | Amazon Music | 3.1K | 0.59% | 5 |
| Aug 2026 | Deezer | 1.1K | 0.2% | 6 |
| Aug 2026 | Tidal | 900 | 0.17% | 7 |
| Sep 2026 | Amazon Music | — | — | — |
| Sep 2026 | Apple Music | — | — | — |
| Sep 2026 | Deezer | — | — | — |
| Sep 2026 | SoundCloud | — | — | — |
| Sep 2026 | Spotify | — | — | — |
| Sep 2026 | Tidal | — | — | — |
| Sep 2026 | YouTube Music | — | — | — |

## What is being compared

- **Amazon Music**: Measured on the search terms “amazon music”, “amazon music app”, “amazon music cost”, “amazon music dl”, “amazon music free”, “amazon music near me”, “amazon music nz”, “amazon music online”, “amazon music premium”, “amazon music subscription”, “amazon music unlimited”, “amazonmusic”, “amazonmusic app”, “amazonmusic premium”, “amazonmusic subscription”, “cancelling amazon music” and “music amazon com”, summed into one figure.
- **Apple Music**: Measured on the search terms “apple music”, “apple music app”, “apple music classical”, “apple music cost”, “apple music download”, “apple music family”, “apple music in android”, “apple music music”, “apple music nz”, “apple music online”, “apple music pod”, “apple music premium”, “apple music web player”, “apple music windows app”, “applemusic”, “applemusic app”, “applemusic subscription”, “download music from apple music”, “download song from apple music” and “free apple music”, summed into one figure.
- **Deezer**: Measured on the search terms “deezer”, “deezer app”, “deezer com”, “deezer music”, “deezer near me”, “deezer new zealand”, “deezer nz” and “deezer online”, summed into one figure.
- **SoundCloud**: Measured on the search terms “cloud soundcloud”, “dl from soundcloud”, “download soundcloud for windows”, “download soundcloud mp3”, “download soundcloud tracks”, “john 00 fleming soundcloud”, “soundcloud”, “soundcloud app”, “soundcloud c”, “soundcloud downloader”, “soundcloud for artists”, “soundcloud go”, “soundcloud mo3”, “soundcloud mp4”, “soundcloud music”, “soundcloud music download”, “soundcloud near me”, “soundcloud nz”, “soundcloud online”, “soundcloud premium”, “soundcloud promotion”, “soundcloud rap”, “soundcloud subscription”, “soundcloud to download mp3”, “soundcloud to mp3” and “soundcloud to mp3 320k”, summed into one figure.
- **Spotify**: Measured on the search terms “michael jackson spotify”, “play spotify web”, “spotify”, “spotify app”, “spotify com”, “spotify dl”, “spotify download mac”, “spotify download mp3”, “spotify family”, “spotify gift card”, “spotify music”, “spotify near me”, “spotify nz”, “spotify online”, “spotify playlist downloader”, “spotify podcast”, “spotify premium”, “spotify premium cost”, “spotify premium subscription”, “spotify price”, “spotify song download”, “spotify subscription”, “spotify to mp3”, “spotify web player music for everyone” and “spotify website”, summed into one figure.
- **Tidal**: Measured on the search terms “tidal app”, “tidal music”, “tidal music app”, “tidal music cost”, “tidal music price”, “tidal music stream”, “tidal music streaming service”, “tidal premium”, “tidal streaming” and “tidal subscription”, summed into one figure.
- **YouTube Music**: Measured on the search terms “music youtube com”, “my youtube music”, “open youtube music”, “youtube music”, “youtube music app”, “youtube music app windows”, “youtube music channel”, “youtube music chart”, “youtube music cost”, “youtube music downloads”, “youtube music for work”, “youtube music free”, “youtube music free app”, “youtube music music”, “youtube music near me”, “youtube music new zealand”, “youtube music nz”, “youtube music online”, “youtube music playlists”, “youtube music premium”, “youtube music price”, “youtube music subscription”, “youtube music videos free songs”, “youtubemusic”, “youtubemusic app”, “youtubemusic com”, “youtubemusic music” and “youtubemusic premium”, summed into one figure.

- [Amazon Music](/demand/nz/brands/amazon-music)
- [Apple Music](/demand/nz/brands/apple-music)
- [Deezer](/demand/nz/brands/deezer)
- [SoundCloud](/demand/nz/brands/soundcloud)
- [Spotify](/demand/nz/brands/spotify)
- [Tidal](/demand/nz/brands/tidal)
- [YouTube Music](/demand/nz/brands/youtube-music)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among music streaming services in New Zealand?

In August 2026, Spotify was the most searched among music streaming services in New Zealand, with an estimated 340K branded searches and 65.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Music streaming services in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-music-streaming-services

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-music-streaming-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.