---
title: "Epidemic Sound vs Soundstripe: Which is searched more in New Zealand?"
description: "Is Epidemic Sound or Soundstripe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Music licensing services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-music-licensing-services/compare/epidemic-sound-vs-soundstripe"
publisher: "Brandwave"
---

# Epidemic Sound vs Soundstripe: Which is searched more in New Zealand?

Is Epidemic Sound or Soundstripe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Music licensing services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Epidemic Sound and Soundstripe
- **Competitive set**: Music licensing services
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Epidemic Sound Share of Search**: 30.9%
- **Soundstripe Share of Search**: 1.1%

## Is Epidemic Sound or Soundstripe more popular in search?

- In September 2026, Epidemic Sound had more branded searches than Soundstripe among music licensing services in New Zealand. Epidemic Sound had about 1,630 branded searches, while Soundstripe had 60. Epidemic Sound made up 30.9% of all music licensing service searches we track, and Soundstripe accounted for 1.1%.
- Epidemic Sound was ahead of Soundstripe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Epidemic Sound’s share of searches among music licensing services in New Zealand moved from 21.5% to 30.9%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 12 months ending September 2026, Soundstripe’s share of searches among music licensing services in New Zealand moved from 2.9% to 1.1%, and its estimated monthly branded searches moved from 180 to 60.

## Top music licensing services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Epidemic Sound was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Soundstripe was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Epidemic Sound was listed before Soundstripe in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Artlist | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| Epidemic Sound | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| OneMusic | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Musicbed | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Soundstripe | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| PremiumBeat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about music licensing services

- Asked ChatGPT "Which music licensing service should I use in New Zealand?": 1. OneMusic
- Asked ChatGPT "What are the best music licensing services in New Zealand?": 1. OneMusic, 2. Epidemic Sound, 3. Artlist, 4. Musicbed, 5. Soundstripe
- Asked ChatGPT "What's the best music licensing service in New Zealand for video background music?": 1. Artlist, 2. Epidemic Sound, 3. Musicbed, 4. Soundstripe
- Searched Google, AI Overview "royalty free music": 1. Epidemic Sound
- Searched Google, AI Overview "music licensing service": 1. OneMusic

Not named in any answer: PremiumBeat.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand music licensing services in September 2026?

- In September 2026, Epidemic Sound gained share of searches among music licensing services in New Zealand, from 29.8% to 30.9%.
- In September 2026, Soundstripe lost share of searches among music licensing services in New Zealand, from 1.8% to 1.1%.

## Month by month

| Month | Epidemic Sound estimated searches | Epidemic Sound Share of Search | Epidemic Sound rank | Soundstripe estimated searches | Soundstripe Share of Search | Soundstripe rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 21.5% | 2 | 180 | 2.9% | 5 |
| Nov 2025 | 1.3K | 25% | 2 | 180 | 3.4% | 5 |
| Dec 2025 | 1.4K | 28.3% | 2 | 130 | 2.7% | 5 |
| Jan 2026 | 1.3K | 24.4% | 2 | 160 | 2.9% | 5 |
| Feb 2026 | 1.4K | 27.5% | 2 | 120 | 2.4% | 5 |
| Mar 2026 | 1.6K | 26.9% | 2 | 150 | 2.5% | 5 |
| Apr 2026 | 1.3K | 26.4% | 2 | 120 | 2.4% | 5 |
| May 2026 | 1.4K | 26.6% | 2 | 100 | 2% | 5 |
| Jun 2026 | 1.6K | 30.7% | 2 | 150 | 2.8% | 5 |
| Jul 2026 | 1.6K | 34.4% | 2 | 100 | 2.1% | 5 |
| Aug 2026 | 1.6K | 29.8% | 2 | 100 | 1.8% | 5 |
| Sep 2026 | 1.6K | 30.9% | 2 | 60 | 1.1% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Epidemic Sound’s and Soundstripe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Epidemic Sound**: Measured on the search terms “epidemic sound” and “epidemicsound”, summed into one figure.
- **Soundstripe**: Measured on the search terms “soundstripe” and “soundstripe music license”, summed into one figure.

- [Epidemic Sound profile](/demand/nz/brands/epidemic-sound)
- [Soundstripe profile](/demand/nz/brands/soundstripe)
- [All music licensing services in New Zealand](/demand/nz/categories/nz-music-licensing-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Epidemic Sound or Soundstripe more popular in search?

In September 2026, Epidemic Sound had more branded searches than Soundstripe among music licensing services in New Zealand. Epidemic Sound had about 1,630 branded searches, while Soundstripe had 60. Epidemic Sound made up 30.9% of all music licensing service searches we track, and Soundstripe accounted for 1.1%.

## Cite this page

Brandwave. "Epidemic Sound vs Soundstripe: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-music-licensing-services/compare/epidemic-sound-vs-soundstripe

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-music-licensing-services/compare/epidemic-sound-vs-soundstripe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
