---
title: "Music festivals in New Zealand: Which brands are most popular in search?"
description: "Compare the music festivals New Zealanders buy tickets to. Share of Search among Rhythm and Vines, Northern Bass, Laneway, Electric Avenue, Splore and Homegrown, the music festivals Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-music-festivals"
publisher: "Brandwave"
---

# Music festivals in New Zealand: Which brands are most popular in search?

Compare the music festivals New Zealanders buy tickets to. Share of Search among Rhythm and Vines, Northern Bass, Laneway, Electric Avenue, Splore and Homegrown, the music festivals Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Music festivals
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Rhythm and Vines, 78.7%

## Which brand is most popular in search among music festivals in New Zealand?

- In August 2026, Rhythm and Vines was the most searched among music festivals in New Zealand, with an estimated 54.8K branded searches and 78.7% estimated Share of Search within this set.
- Northern Bass is in 2nd place, 69.8 percentage points behind at 8.9% Share of Search.
- Across the 11 months ending August 2026, Rhythm and Vines’ estimated Share of Search among music festivals in New Zealand increased from 36.9% to 78.7%.
- Across the 11 months ending August 2026, Northern Bass’ estimated Share of Search among music festivals in New Zealand decreased from 15.5% to 8.9%.
- Across the 11 months ending August 2026, Laneway’s estimated Share of Search among music festivals in New Zealand decreased from 34.3% to 8.8%.
- Across the 11 months ending August 2026, Electric Avenue’s estimated Share of Search among music festivals in New Zealand decreased from 6.6% to 2.7%.
- Across the 11 months ending August 2026, Splore’s estimated Share of Search among music festivals in New Zealand decreased from 5.5% to 0.66%.
- Across the 11 months ending August 2026, Homegrown’s estimated Share of Search among music festivals in New Zealand decreased from 1.2% to 0.23%.
- Across the 11 months ending August 2026, Rhythm and Vines’ estimated Share of Search among music festivals in New Zealand peaked at 78.7% in August 2026 and was lowest at 2.7% in February 2026.
- Across the 11 months ending August 2026, Northern Bass’ estimated Share of Search among music festivals in New Zealand peaked at 25.2% in December 2025 and was lowest at 0.77% in February 2026.
- Across the 11 months ending August 2026, Laneway’s estimated Share of Search among music festivals in New Zealand peaked at 64.6% in January 2026 and was lowest at 4.1% in July 2026.
- Across the 11 months ending August 2026, Electric Avenue’s estimated Share of Search among music festivals in New Zealand peaked at 23.3% in February 2026 and was lowest at 2.7% in August 2026.
- Across the 11 months ending August 2026, Splore’s estimated Share of Search among music festivals in New Zealand peaked at 24.1% in February 2026 and was lowest at 0.66% in August 2026.
- Across the 11 months ending August 2026, Homegrown’s estimated Share of Search among music festivals in New Zealand peaked at 30.9% in March 2026 and was lowest at 0.23% in August 2026.
- Across the 11 months ending August 2026, Northern Bass rose from 3rd to 2nd among music festivals in New Zealand.
- Across the 11 months ending August 2026, Laneway fell from 2nd to 3rd among music festivals in New Zealand.

## Compare search popularity between leading brands

- [Rhythm and Vines vs Northern Bass: compare search popularity](/demand/nz/compare/northern-bass-vs-rhythm-and-vines): 78.7% against 8.9% Share of Search.
- [Rhythm and Vines vs Laneway: compare search popularity](/demand/nz/compare/laneway-vs-rhythm-and-vines): 78.7% against 8.8% Share of Search.
- [Rhythm and Vines vs Electric Avenue: compare search popularity](/demand/nz/compare/electric-avenue-vs-rhythm-and-vines): 78.7% against 2.7% Share of Search.
- [Northern Bass vs Laneway: compare search popularity](/demand/nz/compare/laneway-vs-northern-bass): 8.9% against 8.8% Share of Search.
- [Northern Bass vs Electric Avenue: compare search popularity](/demand/nz/compare/electric-avenue-vs-northern-bass): 8.9% against 2.7% Share of Search.
- [Laneway vs Electric Avenue: compare search popularity](/demand/nz/compare/electric-avenue-vs-laneway): 8.8% against 2.7% Share of Search.

## How did search popularity change for New Zealand music festivals in August 2026?

- In August 2026, Laneway gained estimated Share of Search among music festivals in New Zealand, from 4.1% to 8.8%.
- In August 2026, Rhythm and Vines gained estimated Share of Search among music festivals in New Zealand, from 76.4% to 78.7%.
- In August 2026, Northern Bass lost estimated Share of Search among music festivals in New Zealand, from 15.7% to 8.9%.
- Electric Avenue’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 8.6% to 2.7% in August 2026.
- Splore’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 4.5% to 0.66% in August 2026.
- Homegrown’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 3.4% to 0.23% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Rhythm and Vines | 78.7% | 54.8K | +38.1% | Rhythm and Vines |
| 2 | Northern Bass | 8.9% | 6.2K | -23.8% | Northern Bass |
| 3 | Laneway | 8.8% | 6.1K | +186.9% | Laneway |
| 4 | Electric Avenue | 2.7% | 1.9K | +28.5% | Electric Avenue |
| 5 | Splore | 0.66% | 460 | +4.5% | Splore |
| 6 | Homegrown | 0.23% | 160 | +33.3% | Homegrown |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rhythm and Vines | 16.8K | 36.9% | 1 |
| Oct 2025 | Laneway | 15.6K | 34.3% | 2 |
| Oct 2025 | Northern Bass | 7K | 15.5% | 3 |
| Oct 2025 | Electric Avenue | 3K | 6.6% | 4 |
| Oct 2025 | Splore | 2.5K | 5.5% | 5 |
| Oct 2025 | Homegrown | 560 | 1.2% | 6 |
| Nov 2025 | Rhythm and Vines | 20.1K | 41.2% | 1 |
| Nov 2025 | Laneway | 13.6K | 27.7% | 2 |
| Nov 2025 | Northern Bass | 8.6K | 17.6% | 3 |
| Nov 2025 | Electric Avenue | 3.1K | 6.3% | 4 |
| Nov 2025 | Splore | 3K | 6.1% | 5 |
| Nov 2025 | Homegrown | 550 | 1.1% | 6 |
| Dec 2025 | Rhythm and Vines | 66.4K | 47.7% | 1 |
| Dec 2025 | Northern Bass | 35.1K | 25.2% | 2 |
| Dec 2025 | Laneway | 22.5K | 16.2% | 3 |
| Dec 2025 | Splore | 9.7K | 7% | 4 |
| Dec 2025 | Electric Avenue | 4.6K | 3.3% | 5 |
| Dec 2025 | Homegrown | 740 | 0.53% | 6 |
| Jan 2026 | Laneway | 61.9K | 64.6% | 1 |
| Jan 2026 | Splore | 10.5K | 11% | 2 |
| Jan 2026 | Electric Avenue | 10.3K | 10.8% | 3 |
| Jan 2026 | Rhythm and Vines | 8.8K | 9.1% | 4 |
| Jan 2026 | Northern Bass | 2.9K | 3% | 5 |
| Jan 2026 | Homegrown | 1.4K | 1.4% | 6 |
| Feb 2026 | Laneway | 67K | 47.5% | 1 |
| Feb 2026 | Splore | 34K | 24.1% | 2 |
| Feb 2026 | Electric Avenue | 32.9K | 23.3% | 3 |
| Feb 2026 | Rhythm and Vines | 3.8K | 2.7% | 4 |
| Feb 2026 | Homegrown | 2.2K | 1.5% | 5 |
| Feb 2026 | Northern Bass | 1.1K | 0.77% | 6 |
| Mar 2026 | Homegrown | 5.6K | 30.9% | 1 |
| Mar 2026 | Rhythm and Vines | 4.8K | 26.4% | 2 |
| Mar 2026 | Electric Avenue | 2.7K | 15.1% | 3 |
| Mar 2026 | Northern Bass | 2K | 11.2% | 4 |
| Mar 2026 | Laneway | 2K | 10.8% | 5 |
| Mar 2026 | Splore | 1K | 5.7% | 6 |
| Apr 2026 | Rhythm and Vines | 5K | 41.1% | 1 |
| Apr 2026 | Electric Avenue | 2.6K | 22% | 2 |
| Apr 2026 | Northern Bass | 2K | 16.7% | 3 |
| Apr 2026 | Laneway | 1.6K | 12.9% | 4 |
| Apr 2026 | Splore | 600 | 5% | 5 |
| Apr 2026 | Homegrown | 280 | 2.3% | 6 |
| May 2026 | Rhythm and Vines | 4.8K | 49.2% | 1 |
| May 2026 | Northern Bass | 2K | 20.7% | 2 |
| May 2026 | Laneway | 1.3K | 13.6% | 3 |
| May 2026 | Electric Avenue | 850 | 8.6% | 4 |
| May 2026 | Splore | 440 | 4.5% | 5 |
| May 2026 | Homegrown | 330 | 3.4% | 6 |
| Jun 2026 | Rhythm and Vines | 7.2K | 57.4% | 1 |
| Jun 2026 | Northern Bass | 2.5K | 20.3% | 2 |
| Jun 2026 | Laneway | 1.4K | 11.4% | 3 |
| Jun 2026 | Electric Avenue | 730 | 5.8% | 4 |
| Jun 2026 | Splore | 510 | 4.1% | 5 |
| Jun 2026 | Homegrown | 120 | 0.96% | 6 |
| Jul 2026 | Rhythm and Vines | 39.7K | 76.4% | 1 |
| Jul 2026 | Northern Bass | 8.2K | 15.7% | 2 |
| Jul 2026 | Laneway | 2.1K | 4.1% | 3 |
| Jul 2026 | Electric Avenue | 1.4K | 2.8% | 4 |
| Jul 2026 | Splore | 440 | 0.85% | 5 |
| Jul 2026 | Homegrown | 120 | 0.23% | 6 |
| Aug 2026 | Rhythm and Vines | 54.8K | 78.7% | 1 |
| Aug 2026 | Northern Bass | 6.2K | 8.9% | 2 |
| Aug 2026 | Laneway | 6.1K | 8.8% | 3 |
| Aug 2026 | Electric Avenue | 1.9K | 2.7% | 4 |
| Aug 2026 | Splore | 460 | 0.66% | 5 |
| Aug 2026 | Homegrown | 160 | 0.23% | 6 |
| Sep 2026 | Electric Avenue | — | — | — |
| Sep 2026 | Homegrown | — | — | — |
| Sep 2026 | Laneway | — | — | — |
| Sep 2026 | Northern Bass | — | — | — |
| Sep 2026 | Rhythm and Vines | — | — | — |
| Sep 2026 | Splore | — | — | — |

## What is being compared

- **Electric Avenue**: Measured on the search terms “electric avenue christchurch”, “electric avenue festival”, “electric avenue lineup”, “electric avenue music festival” and “electric avenue tickets”, summed into one figure.
- **Homegrown**: Measured on the search terms “homegrown festival”, “homegrown lineup”, “homegrown tickets” and “homegrown wellington”, summed into one figure.
- **Laneway**: Measured on the search terms “auckland laneway tickets”, “laneway 2022 lineup”, “laneway 2023 lineup”, “laneway auckland”, “laneway auckland lineup”, “laneway festival”, “laneway festival dates”, “laneway festival location”, “laneway festival price”, “laneway festival ticket price”, “laneway lineup”, “laneway tickets” and “st jerome laneway festival”, summed into one figure.
- **Northern Bass**: Measured on the search terms “northern bass”, “northern bass bus tickets”, “northern bass festival”, “northern bass lineup”, “northern bass near me”, “northern bass new zealand”, “northern bass tickets”, “northernbass”, “northernbass co nz”, “northernbass lineup” and “northernbass tickets”, summed into one figure.
- **Rhythm and Vines**: Measured on the search terms “camping rnv”, “glamping rnv”, “rhythm and vines”, “rhythm and vines 2022”, “rhythm and vines festival”, “rhythm and vines glamping”, “rhythm and vines near me”, “rhythm and vines nz”, “rhythmandvines”, “rhythmandvines co nz”, “rnv accommodation”, “rnv campsites”, “rnv lineup” and “rnv tickets”, summed into one figure.
- **Splore**: Measured on the search terms “splore”, “splore festival”, “splore festival tickets”, “splore lineup”, “splore near me”, “splore net”, “splore nz” and “splore tickets”, summed into one figure.

- [Electric Avenue](/demand/nz/brands/electric-avenue)
- [Homegrown](/demand/nz/brands/homegrown)
- [Laneway](/demand/nz/brands/laneway)
- [Northern Bass](/demand/nz/brands/northern-bass)
- [Rhythm and Vines](/demand/nz/brands/rhythm-and-vines)
- [Splore](/demand/nz/brands/splore)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among music festivals in New Zealand?

In August 2026, Rhythm and Vines was the most searched among music festivals in New Zealand, with an estimated 54.8K branded searches and 78.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Music festivals in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-music-festivals

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-music-festivals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.