--- title: "MTB shoes brands in New Zealand: Which are searched most?" description: "Compare the mtb shoes brands people buy. Share of Search among Giro, Shimano, Sidi, Fox Racing, Vans, Five Ten and Specialized, the MTB shoes brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-mtb-shoes-brands" publisher: "Brandwave" --- # MTB shoes brands in New Zealand: Which are searched most? Compare the mtb shoes brands people buy. Share of Search among Giro, Shimano, Sidi, Fox Racing, Vans, Five Ten and Specialized, the MTB shoes brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: MTB shoes brands - **Market**: New Zealand - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Giro, 55.6% ## Which brand is most popular in search among MTB shoes brands in New Zealand? - In September 2026, Giro was the most searched among MTB shoes brands in New Zealand, with an estimated 1.1K branded searches, 55.6% of all searches for the seven we track. - Shimano is in 2nd place, 33.2 percentage points behind at 22.4%. - Across the 12 months ending September 2026, Giro’s share of searches among MTB shoes brands in New Zealand increased from 52.4% to 55.6%. - Across the 12 months ending September 2026, Sidi’s share of searches among MTB shoes brands in New Zealand decreased from 7.2% to 6.3%. - Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB shoes brands in New Zealand decreased from 6.6% to 5.9%. - Across the 12 months ending September 2026, Five Ten’s share of searches among MTB shoes brands in New Zealand decreased from 4.2% to 3.4%. - Across the 12 months ending September 2026, Specialized’s share of searches among MTB shoes brands in New Zealand decreased from 3% to 2%. - Across the 12 months ending September 2026, Giro’s share of searches among MTB shoes brands in New Zealand peaked at 60.4% in August 2026 and was lowest at 47.9% in February 2026. - Across the 12 months ending September 2026, Shimano’s share of searches among MTB shoes brands in New Zealand peaked at 24% in April 2026 and was lowest at 15.2% in August 2026. - Across the 12 months ending September 2026, Sidi’s share of searches among MTB shoes brands in New Zealand peaked at 7.7% in June 2026 and was lowest at 3.9% in April 2026. - Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB shoes brands in New Zealand peaked at 7.8% in November 2025 and was lowest at 4.9% in March 2026. - Across the 12 months ending September 2026, Vans’ share of searches among MTB shoes brands in New Zealand peaked at 7.4% in December 2025 and was lowest at 4.2% in February 2026. - Across the 12 months ending September 2026, Five Ten’s share of searches among MTB shoes brands in New Zealand peaked at 5.1% in May 2026 and was lowest at 2.5% in August 2026. - Across the 12 months ending September 2026, Specialized’s share of searches among MTB shoes brands in New Zealand peaked at 6.6% in February 2026 and was lowest at 1.5% in August 2026. - Across the 12 months ending September 2026, Vans rose from 6th to 5th among MTB shoes brands in New Zealand. - Across the 12 months ending September 2026, Five Ten fell from 5th to 6th among MTB shoes brands in New Zealand. - Across the 12 months ending September 2026, Shimano held steady: its share of searches among MTB shoes brands in New Zealand moved less than 0.5 percentage points. ## Top MTB shoes brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Shimano, Five Ten and Specialized were mentioned most often, in four of the five answers. Five Ten was recommended most often, coming first in three out of five answers. Shimano was second, and Giro was third. Sidi, which ranked third in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Five Ten | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Shimano | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Giro | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Specialized | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Fox Racing | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Sidi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vans | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about MTB shoes brands - Asked ChatGPT "Which MTB shoes brand should I buy in New Zealand?": 1. Five Ten, 2. Shimano, 3. Specialized - Asked ChatGPT "What are the best MTB shoes brands in New Zealand?": 1. Five Ten, 2. Shimano, 3. Specialized, 4. Giro, 5. Fox Racing - Asked ChatGPT "What's the best MTB shoes brand in New Zealand for trail grip?": 1. Five Ten, 2. Specialized - Searched Google, AI Overview "mtb shoes nz": 1. Shimano, 2. Giro, 3. Fox Racing, 4. Specialized - Searched Google, AI Overview "mountain bike shoes": 1. Shimano, 2. Giro, 3. Five Ten, 4. Fox Racing Not named in any answer: Sidi and Vans. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Giro vs Shimano: compare search popularity](/demand/nz/compare/giro-vs-shimano): 55.6% against 22.4% Share of Search. - [Giro vs Sidi: compare search popularity](/demand/nz/compare/giro-vs-sidi): 55.6% against 6.3% Share of Search. - [Giro vs Fox Racing: compare search popularity](/demand/nz/compare/fox-racing-vs-giro): 55.6% against 5.9% Share of Search. - [Giro vs Vans: compare search popularity](/demand/nz/compare/giro-vs-vans): 55.6% against 4.4% Share of Search. - [Shimano vs Sidi: compare search popularity](/demand/nz/compare/shimano-vs-sidi): 22.4% against 6.3% Share of Search. - [Shimano vs Fox Racing: compare search popularity](/demand/nz/compare/fox-racing-vs-shimano): 22.4% against 5.9% Share of Search. - [Shimano vs Vans: compare search popularity](/demand/nz/compare/shimano-vs-vans): 22.4% against 4.4% Share of Search. - [Sidi vs Fox Racing: compare search popularity](/demand/nz/compare/fox-racing-vs-sidi): 6.3% against 5.9% Share of Search. - [Sidi vs Vans: compare search popularity](/demand/nz/compare/sidi-vs-vans): 6.3% against 4.4% Share of Search. - [Fox Racing vs Vans: compare search popularity](/demand/nz/compare/fox-racing-vs-vans): 5.9% against 4.4% Share of Search. ## How did search popularity change for New Zealand MTB shoes brands in September 2026? - In September 2026, Shimano gained share of searches among MTB shoes brands in New Zealand, from 15.2% to 22.4%. - In September 2026, Five Ten gained share of searches among MTB shoes brands in New Zealand, from 2.5% to 3.4%. - In September 2026, Giro lost share of searches among MTB shoes brands in New Zealand, from 60.4% to 55.6%. - In September 2026, Vans lost share of searches among MTB shoes brands in New Zealand, from 7.1% to 4.4%. - In September 2026, Sidi lost share of searches among MTB shoes brands in New Zealand, from 7.1% to 6.3%. - In September 2026, Fox Racing rose from 5th to 4th among MTB shoes brands in New Zealand. - Estimated monthly branded searches for Specialized in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Giro | 55.6% | 1.1K | -4.2% | Giro | | 2 | Shimano | 22.4% | 460 | +53.3% | Shimano | | 3 | Sidi | 6.3% | 130 | -7.1% | Sidi | | 4 | Fox Racing | 5.9% | 120 | 0.0% | Fox Racing | | 5 | Vans | 4.4% | 90 | -35.7% | Vans | | 6 | Five Ten | 3.4% | 70 | +40.0% | Adidas | | 7 | Specialized | 2% | 40 | +33.3% | Specialized | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Giro | 870 | 52.4% | 1 | | Oct 2025 | Shimano | 370 | 22.3% | 2 | | Oct 2025 | Sidi | 120 | 7.2% | 3 | | Oct 2025 | Fox Racing | 110 | 6.6% | 4 | | Oct 2025 | Five Ten | 70 | 4.2% | 5 | | Oct 2025 | Vans | 70 | 4.2% | 6 | | Oct 2025 | Specialized | 50 | 3% | 7 | | Nov 2025 | Giro | 1.2K | 56.3% | 1 | | Nov 2025 | Shimano | 400 | 19.4% | 2 | | Nov 2025 | Fox Racing | 160 | 7.8% | 3 | | Nov 2025 | Vans | 110 | 5.3% | 4 | | Nov 2025 | Sidi | 90 | 4.4% | 5 | | Nov 2025 | Five Ten | 70 | 3.4% | 6 | | Nov 2025 | Specialized | 70 | 3.4% | 7 | | Dec 2025 | Giro | 1K | 53.2% | 1 | | Dec 2025 | Shimano | 400 | 21.1% | 2 | | Dec 2025 | Vans | 140 | 7.4% | 3 | | Dec 2025 | Fox Racing | 120 | 6.3% | 4 | | Dec 2025 | Sidi | 110 | 5.8% | 5 | | Dec 2025 | Five Ten | 70 | 3.7% | 6 | | Dec 2025 | Specialized | 50 | 2.6% | 7 | | Jan 2026 | Giro | 970 | 51.6% | 1 | | Jan 2026 | Shimano | 430 | 22.9% | 2 | | Jan 2026 | Fox Racing | 120 | 6.4% | 3 | | Jan 2026 | Sidi | 110 | 5.9% | 4 | | Jan 2026 | Five Ten | 90 | 4.8% | 5 | | Jan 2026 | Vans | 90 | 4.8% | 6 | | Jan 2026 | Specialized | 70 | 3.7% | 7 | | Feb 2026 | Giro | 800 | 47.9% | 1 | | Feb 2026 | Shimano | 400 | 24% | 2 | | Feb 2026 | Fox Racing | 110 | 6.6% | 3 | | Feb 2026 | Sidi | 110 | 6.6% | 4 | | Feb 2026 | Specialized | 110 | 6.6% | 5 | | Feb 2026 | Five Ten | 70 | 4.2% | 6 | | Feb 2026 | Vans | 70 | 4.2% | 7 | | Mar 2026 | Giro | 930 | 50.8% | 1 | | Mar 2026 | Shimano | 430 | 23.5% | 2 | | Mar 2026 | Sidi | 130 | 7.1% | 3 | | Mar 2026 | Five Ten | 90 | 4.9% | 4 | | Mar 2026 | Fox Racing | 90 | 4.9% | 5 | | Mar 2026 | Vans | 90 | 4.9% | 6 | | Mar 2026 | Specialized | 70 | 3.8% | 7 | | Apr 2026 | Giro | 1K | 55.9% | 1 | | Apr 2026 | Shimano | 430 | 24% | 2 | | Apr 2026 | Vans | 110 | 6.1% | 3 | | Apr 2026 | Fox Racing | 90 | 5% | 4 | | Apr 2026 | Sidi | 70 | 3.9% | 5 | | Apr 2026 | Five Ten | 50 | 2.8% | 6 | | Apr 2026 | Specialized | 40 | 2.2% | 7 | | May 2026 | Giro | 950 | 54% | 1 | | May 2026 | Shimano | 370 | 21% | 2 | | May 2026 | Vans | 110 | 6.3% | 3 | | May 2026 | Fox Racing | 100 | 5.7% | 4 | | May 2026 | Sidi | 100 | 5.7% | 5 | | May 2026 | Five Ten | 90 | 5.1% | 6 | | May 2026 | Specialized | 40 | 2.3% | 7 | | Jun 2026 | Giro | 780 | 50.3% | 1 | | Jun 2026 | Shimano | 350 | 22.6% | 2 | | Jun 2026 | Sidi | 120 | 7.7% | 3 | | Jun 2026 | Vans | 110 | 7.1% | 4 | | Jun 2026 | Fox Racing | 100 | 6.5% | 5 | | Jun 2026 | Five Ten | 50 | 3.2% | 6 | | Jun 2026 | Specialized | 40 | 2.6% | 7 | | Jul 2026 | Giro | 1K | 57% | 1 | | Jul 2026 | Shimano | 330 | 18.4% | 2 | | Jul 2026 | Sidi | 110 | 6.1% | 3 | | Jul 2026 | Vans | 110 | 6.1% | 4 | | Jul 2026 | Fox Racing | 100 | 5.6% | 5 | | Jul 2026 | Five Ten | 70 | 3.9% | 6 | | Jul 2026 | Specialized | 50 | 2.8% | 7 | | Aug 2026 | Giro | 1.2K | 60.4% | 1 | | Aug 2026 | Shimano | 300 | 15.2% | 2 | | Aug 2026 | Sidi | 140 | 7.1% | 3 | | Aug 2026 | Vans | 140 | 7.1% | 4 | | Aug 2026 | Fox Racing | 120 | 6.1% | 5 | | Aug 2026 | Five Ten | 50 | 2.5% | 6 | | Aug 2026 | Specialized | 30 | 1.5% | 7 | | Sep 2026 | Giro | 1.1K | 55.6% | 1 | | Sep 2026 | Shimano | 460 | 22.4% | 2 | | Sep 2026 | Sidi | 130 | 6.3% | 3 | | Sep 2026 | Fox Racing | 120 | 5.9% | 4 | | Sep 2026 | Vans | 90 | 4.4% | 5 | | Sep 2026 | Five Ten | 70 | 3.4% | 6 | | Sep 2026 | Specialized | 40 | 2% | 7 | ## What is being compared - **Five Ten**: Measured on the search term “five ten”. - **Fox Racing**: Measured on the search terms “fox mtb shoes” and “fox shoes”, summed into one figure. - **Giro**: Measured on the search terms “giro cycling helmet”, “giro helmet”, “giro mtb shoe” and “giro snow helmet”, summed into one figure. - **Shimano**: Measured on the search terms “shimano pedals” and “shimano shoes”, summed into one figure. - **Sidi**: Measured on the search terms “sidi” and “sidi cycling shoes”, summed into one figure. - **Specialized**: Measured on the search term “specialized mtb shoes”. - **Vans**: Measured on the search term “platypus shoes vans”. - [Five Ten](/demand/nz/brands/five-ten) - [Fox Racing](/demand/nz/brands/fox-racing) - [Giro](/demand/nz/brands/giro) - [Shimano](/demand/nz/brands/shimano) - [Sidi](/demand/nz/brands/sidi) - [Specialized](/demand/nz/brands/specialized) - [Vans](/demand/nz/brands/vans) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among MTB shoes brands in New Zealand? In September 2026, Giro was the most searched among MTB shoes brands in New Zealand, with an estimated 1.1K branded searches, 55.6% of all searches for the seven we track. ## Cite this page Brandwave. "MTB shoes brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-mtb-shoes-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-mtb-shoes-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.