---
title: "MTB helmet brands in New Zealand: Which are searched most?"
description: "Compare the mtb helmet brands people buy. Share of Search among Fox Racing, Giro, Bell, POC and Smith, the MTB helmet brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-mtb-helmet-brands"
publisher: "Brandwave"
---

# MTB helmet brands in New Zealand: Which are searched most?

Compare the mtb helmet brands people buy. Share of Search among Fox Racing, Giro, Bell, POC and Smith, the MTB helmet brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: MTB helmet brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fox Racing, 30.4%

## Which brand is most popular in search among MTB helmet brands in New Zealand?

- Fox Racing and Giro share the highest share of searches among MTB helmet brands in New Zealand, at 30.4% in September 2026.
- Across the 12 months ending September 2026, Giro’s share of searches among MTB helmet brands in New Zealand increased from 26.7% to 30.4%.
- Across the 12 months ending September 2026, Bell’s share of searches among MTB helmet brands in New Zealand decreased from 25.5% to 21.1%.
- Across the 12 months ending September 2026, POC’s share of searches among MTB helmet brands in New Zealand increased from 15.6% to 16.8%.
- Across the 12 months ending September 2026, Smith’s share of searches among MTB helmet brands in New Zealand decreased from 2.1% to 1.3%.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB helmet brands in New Zealand peaked at 35.8% in June 2026 and was lowest at 29.4% in January 2026.
- Across the 12 months ending September 2026, Giro’s share of searches among MTB helmet brands in New Zealand peaked at 31.4% in August 2026 and was lowest at 22% in February 2026.
- Across the 12 months ending September 2026, Bell’s share of searches among MTB helmet brands in New Zealand peaked at 29.1% in March 2026 and was lowest at 20.6% in November 2025.
- Across the 12 months ending September 2026, POC’s share of searches among MTB helmet brands in New Zealand peaked at 18.4% in November 2025 and was lowest at 13.9% in March 2026.
- Across the 12 months ending September 2026, Smith’s share of searches among MTB helmet brands in New Zealand peaked at 2.5% in February 2026 and was lowest at 1.1% in August 2026.
- Across the 12 months ending September 2026, Fox Racing held steady: its share of searches among MTB helmet brands in New Zealand moved less than 0.5 percentage points.

## Top MTB helmet brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Fox Racing, Giro, Bell and POC appeared every time. Fox Racing was recommended most often, coming first in one out of three answers. POC was second, and Giro was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Fox Racing | 1st | 3 of 3 | 3 of 3 |
| POC | 2nd | 3 of 3 | 3 of 3 |
| Giro | 3rd | 3 of 3 | 3 of 3 |
| Bell | 4th | 3 of 3 | 3 of 3 |
| Smith | 5th | 1 of 3 | 1 of 3 |

## Every AI answer about MTB helmet brands

- Asked ChatGPT "Which MTB helmet brand should I buy in New Zealand?": 1. Giro, 2. Fox Racing, 3. Bell, 4. POC
- Asked ChatGPT "What are the best MTB helmet brands in New Zealand?": 1. Fox Racing, 2. POC, 3. Giro, 4. Bell, 5. Smith
- Asked ChatGPT "What's the best MTB helmet brand in New Zealand for trail safety?": 1. POC, 2. Fox Racing, 3. Bell, 4. Giro

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Fox Racing vs Giro: compare search popularity](/demand/nz/compare/fox-racing-vs-giro): 30.4% Share of Search each.
- [Fox Racing vs Bell: compare search popularity](/demand/nz/compare/bell-helmets-vs-fox-racing): 30.4% against 21.1% Share of Search.
- [Fox Racing vs POC: compare search popularity](/demand/nz/compare/fox-racing-vs-poc-sports): 30.4% against 16.8% Share of Search.
- [Giro vs Bell: compare search popularity](/demand/nz/compare/bell-helmets-vs-giro): 30.4% against 21.1% Share of Search.
- [Giro vs POC: compare search popularity](/demand/nz/compare/giro-vs-poc-sports): 30.4% against 16.8% Share of Search.
- [Bell vs POC: compare search popularity](/demand/nz/compare/bell-helmets-vs-poc-sports): 21.1% against 16.8% Share of Search.

## How did search popularity change for New Zealand MTB helmet brands in September 2026?

- In September 2026, Giro lost share of searches among MTB helmet brands in New Zealand, from 31.4% to 30.4%.
- In September 2026, Fox Racing rose from 2nd to 1st among MTB helmet brands in New Zealand.
- Estimated monthly branded searches for POC in New Zealand rose 23.5% over 12 measured months, from 510 to 630 in September 2026.
- Estimated monthly branded searches for Smith in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fox Racing | 30.4% | 1.1K | 0.0% | Fox Racing |
| 2 | Giro | 30.4% | 1.1K | -4.2% | Giro |
| 3 | Bell | 21.1% | 790 | 0.0% | Bell |
| 4 | POC | 16.8% | 630 | 0.0% | POC |
| 5 | Smith | 1.3% | 50 | +25.0% | Smith |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fox Racing | 980 | 30.1% | 1 |
| Oct 2025 | Giro | 870 | 26.7% | 2 |
| Oct 2025 | Bell | 830 | 25.5% | 3 |
| Oct 2025 | POC | 510 | 15.6% | 4 |
| Oct 2025 | Smith | 70 | 2.1% | 5 |
| Nov 2025 | Fox Racing | 1.3K | 31.6% | 1 |
| Nov 2025 | Giro | 1.2K | 27.8% | 2 |
| Nov 2025 | Bell | 860 | 20.6% | 3 |
| Nov 2025 | POC | 770 | 18.4% | 4 |
| Nov 2025 | Smith | 70 | 1.7% | 5 |
| Dec 2025 | Fox Racing | 1.4K | 35.1% | 1 |
| Dec 2025 | Giro | 1K | 25.5% | 2 |
| Dec 2025 | Bell | 860 | 21.7% | 3 |
| Dec 2025 | POC | 630 | 15.9% | 4 |
| Dec 2025 | Smith | 70 | 1.8% | 5 |
| Jan 2026 | Fox Racing | 1K | 29.4% | 1 |
| Jan 2026 | Giro | 970 | 27.4% | 2 |
| Jan 2026 | Bell | 830 | 23.4% | 3 |
| Jan 2026 | POC | 630 | 17.8% | 4 |
| Jan 2026 | Smith | 70 | 2% | 5 |
| Feb 2026 | Fox Racing | 1.2K | 33% | 1 |
| Feb 2026 | Bell | 1K | 28.6% | 2 |
| Feb 2026 | Giro | 800 | 22% | 3 |
| Feb 2026 | POC | 510 | 14% | 4 |
| Feb 2026 | Smith | 90 | 2.5% | 5 |
| Mar 2026 | Fox Racing | 1.2K | 31.4% | 1 |
| Mar 2026 | Bell | 1.1K | 29.1% | 2 |
| Mar 2026 | Giro | 930 | 24.3% | 3 |
| Mar 2026 | POC | 530 | 13.9% | 4 |
| Mar 2026 | Smith | 50 | 1.3% | 5 |
| Apr 2026 | Fox Racing | 1.1K | 32.2% | 1 |
| Apr 2026 | Giro | 1K | 28.2% | 2 |
| Apr 2026 | Bell | 830 | 23.4% | 3 |
| Apr 2026 | POC | 520 | 14.7% | 4 |
| Apr 2026 | Smith | 50 | 1.4% | 5 |
| May 2026 | Fox Racing | 1.3K | 34.8% | 1 |
| May 2026 | Giro | 950 | 25.1% | 2 |
| May 2026 | Bell | 830 | 21.9% | 3 |
| May 2026 | POC | 640 | 16.9% | 4 |
| May 2026 | Smith | 50 | 1.3% | 5 |
| Jun 2026 | Fox Racing | 1.2K | 35.8% | 1 |
| Jun 2026 | Bell | 810 | 24.2% | 2 |
| Jun 2026 | Giro | 780 | 23.3% | 3 |
| Jun 2026 | POC | 520 | 15.5% | 4 |
| Jun 2026 | Smith | 40 | 1.2% | 5 |
| Jul 2026 | Fox Racing | 1.1K | 31.3% | 1 |
| Jul 2026 | Giro | 1K | 28% | 2 |
| Jul 2026 | Bell | 810 | 22.3% | 3 |
| Jul 2026 | POC | 620 | 17% | 4 |
| Jul 2026 | Smith | 50 | 1.4% | 5 |
| Aug 2026 | Giro | 1.2K | 31.4% | 1 |
| Aug 2026 | Fox Racing | 1.1K | 30.1% | 2 |
| Aug 2026 | Bell | 790 | 20.8% | 3 |
| Aug 2026 | POC | 630 | 16.6% | 4 |
| Aug 2026 | Smith | 40 | 1.1% | 5 |
| Sep 2026 | Fox Racing | 1.1K | 30.4% | 1 |
| Sep 2026 | Giro | 1.1K | 30.4% | 2 |
| Sep 2026 | Bell | 790 | 21.1% | 3 |
| Sep 2026 | POC | 630 | 16.8% | 4 |
| Sep 2026 | Smith | 50 | 1.3% | 5 |

## What is being compared

- **Bell**: Measured on the search terms “bell cycling helmet” and “bell helmet”, summed into one figure.
- **Fox Racing**: Measured on the search terms “fox helmet” and “fox mtb helmet”, summed into one figure.
- **Giro**: Measured on the search terms “giro cycling helmet”, “giro helmet”, “giro mtb shoe” and “giro snow helmet”, summed into one figure.
- **POC**: Measured on the search terms “poc cycling helmet” and “poc helmet”, summed into one figure.
- **Smith**: Measured on the search term “smith mtb helmet”.

- [Bell](/demand/nz/brands/bell-helmets)
- [Fox Racing](/demand/nz/brands/fox-racing)
- [Giro](/demand/nz/brands/giro)
- [POC](/demand/nz/brands/poc-sports)
- [Smith](/demand/nz/brands/smith-optics)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among MTB helmet brands in New Zealand?

Fox Racing and Giro share the highest share of searches among MTB helmet brands in New Zealand, at 30.4% in September 2026.

## Cite this page

Brandwave. "MTB helmet brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-mtb-helmet-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-mtb-helmet-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.