---
title: "MTB gloves brands in New Zealand: Which are searched most?"
description: "Compare the mtb gloves brands people buy. Share of Search among Troy Lee Designs, Fox Racing, Endura, Giro, POC, 100% and Specialized, the MTB gloves brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-mtb-gloves-brands"
publisher: "Brandwave"
---

# MTB gloves brands in New Zealand: Which are searched most?

Compare the mtb gloves brands people buy. Share of Search among Troy Lee Designs, Fox Racing, Endura, Giro, POC, 100% and Specialized, the MTB gloves brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: MTB gloves brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Troy Lee Designs, 47.4%

## Which brand is most popular in search among MTB gloves brands in New Zealand?

- In September 2026, Troy Lee Designs was the most searched among MTB gloves brands in New Zealand, with an estimated 720 branded searches, 47.4% of all searches for the seven we track.
- Fox Racing is in 2nd place, 14.5 percentage points behind at 32.9%.
- Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among MTB gloves brands in New Zealand decreased from 50% to 47.4%.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB gloves brands in New Zealand increased from 28.5% to 32.9%.
- Across the 12 months ending September 2026, Endura’s share of searches among MTB gloves brands in New Zealand decreased from 14.6% to 13.8%.
- Across the 12 months ending September 2026, Giro’s share of searches among MTB gloves brands in New Zealand decreased from 4.9% to 3.3%.
- Across the 12 months ending September 2026, POC’s share of searches among MTB gloves brands in New Zealand increased from 0.69% to 1.3%.
- Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among MTB gloves brands in New Zealand peaked at 52.1% in March 2026 and was lowest at 40.7% in November 2025.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB gloves brands in New Zealand peaked at 41.2% in November 2025 and was lowest at 27.2% in March 2026.
- Across the 12 months ending September 2026, Endura’s share of searches among MTB gloves brands in New Zealand peaked at 22.7% in August 2026 and was lowest at 10.8% in December 2025.
- Across the 12 months ending September 2026, Giro’s share of searches among MTB gloves brands in New Zealand peaked at 5.7% in December 2025 and was lowest at 2.8% in February 2026.
- Across the 12 months ending September 2026, POC rose from 6th to 5th among MTB gloves brands in New Zealand.
- Across the 12 months ending September 2026, 100% fell from 5th to 6th among MTB gloves brands in New Zealand.
- Across the 12 months ending September 2026, Specialized held steady: its share of searches among MTB gloves brands in New Zealand moved less than 0.5 percentage points.

## Top MTB gloves brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Fox Racing was mentioned most often, in four of the five answers. Fox Racing was recommended most often, coming first in three out of four answers that gave a list. 100% was second, and Troy Lee Designs was third. Endura, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Fox Racing | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| 100% | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Troy Lee Designs | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| POC | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Giro | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Endura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Specialized | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about MTB gloves brands

- Asked ChatGPT "Which MTB gloves brand should I buy in New Zealand?": 1. 100%, 2. Fox Racing, 3. Troy Lee Designs, 4. POC
- Asked ChatGPT "What are the best MTB gloves brands in New Zealand?": 1. Fox Racing, 2. Troy Lee Designs, 3. 100%, 4. POC, 5. Giro
- Asked ChatGPT "What's the best MTB gloves brand in New Zealand for trail protection?": 1. Fox Racing, 2. 100%, 3. POC
- Searched Google, AI Overview "mtb gloves nz": named none of the brands we track
- Searched Google, AI Overview "bike gloves nz": 1. Fox Racing, 2. Giro

Not named in any answer: Endura and Specialized.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Troy Lee Designs vs Fox Racing: compare search popularity](/demand/nz/compare/fox-racing-vs-troy-lee-designs): 47.4% against 32.9% Share of Search.
- [Troy Lee Designs vs Endura: compare search popularity](/demand/nz/compare/endura-vs-troy-lee-designs): 47.4% against 13.8% Share of Search.
- [Troy Lee Designs vs Giro: compare search popularity](/demand/nz/compare/giro-vs-troy-lee-designs): 47.4% against 3.3% Share of Search.
- [Fox Racing vs Endura: compare search popularity](/demand/nz/compare/endura-vs-fox-racing): 32.9% against 13.8% Share of Search.
- [Fox Racing vs Giro: compare search popularity](/demand/nz/compare/fox-racing-vs-giro): 32.9% against 3.3% Share of Search.
- [Endura vs Giro: compare search popularity](/demand/nz/compare/endura-vs-giro): 13.8% against 3.3% Share of Search.

## How did search popularity change for New Zealand MTB gloves brands in September 2026?

- In September 2026, POC overtook 100% to rank 5th among MTB gloves brands in New Zealand, with 1.3% of the searches.
- In September 2026, Troy Lee Designs gained share of searches among MTB gloves brands in New Zealand, from 41.9% to 47.4%.
- In September 2026, Fox Racing gained share of searches among MTB gloves brands in New Zealand, from 28.5% to 32.9%.
- In September 2026, Endura lost share of searches among MTB gloves brands in New Zealand, from 22.7% to 13.8%.
- In September 2026, Giro lost share of searches among MTB gloves brands in New Zealand, from 5.2% to 3.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Troy Lee Designs | 47.4% | 720 | 0.0% | Troy Lee Designs |
| 2 | Fox Racing | 32.9% | 500 | +2.0% | Fox Racing |
| 3 | Endura | 13.8% | 210 | -46.2% | Endura |
| 4 | Giro | 3.3% | 50 | -44.4% | Giro |
| 5 | POC | 1.3% | 20 | +100.0% | POC |
| 6 | 100% | 0.66% | 10 | 0.0% | 100% |
| 7 | Specialized | 0.66% | 10 | 0.0% | Specialized |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Troy Lee Designs | 720 | 50% | 1 |
| Oct 2025 | Fox Racing | 410 | 28.5% | 2 |
| Oct 2025 | Endura | 210 | 14.6% | 3 |
| Oct 2025 | Giro | 70 | 4.9% | 4 |
| Oct 2025 | 100% | 10 | 0.69% | 5 |
| Oct 2025 | POC | 10 | 0.69% | 6 |
| Oct 2025 | Specialized | 10 | 0.69% | 7 |
| Nov 2025 | Fox Racing | 730 | 41.2% | 1 |
| Nov 2025 | Troy Lee Designs | 720 | 40.7% | 2 |
| Nov 2025 | Endura | 210 | 11.9% | 3 |
| Nov 2025 | Giro | 70 | 4% | 4 |
| Nov 2025 | POC | 20 | 1.1% | 5 |
| Nov 2025 | 100% | 10 | 0.56% | 6 |
| Nov 2025 | Specialized | 10 | 0.56% | 7 |
| Dec 2025 | Troy Lee Designs | 720 | 45.9% | 1 |
| Dec 2025 | Fox Racing | 560 | 35.7% | 2 |
| Dec 2025 | Endura | 170 | 10.8% | 3 |
| Dec 2025 | Giro | 90 | 5.7% | 4 |
| Dec 2025 | 100% | 10 | 0.64% | 5 |
| Dec 2025 | POC | 10 | 0.64% | 6 |
| Dec 2025 | Specialized | 10 | 0.64% | 7 |
| Jan 2026 | Troy Lee Designs | 720 | 47.1% | 1 |
| Jan 2026 | Fox Racing | 500 | 32.7% | 2 |
| Jan 2026 | Endura | 210 | 13.7% | 3 |
| Jan 2026 | Giro | 70 | 4.6% | 4 |
| Jan 2026 | 100% | 10 | 0.65% | 5 |
| Jan 2026 | POC | 10 | 0.65% | 6 |
| Jan 2026 | Specialized | 10 | 0.65% | 7 |
| Feb 2026 | Troy Lee Designs | 720 | 50.3% | 1 |
| Feb 2026 | Fox Racing | 430 | 30.1% | 2 |
| Feb 2026 | Endura | 210 | 14.7% | 3 |
| Feb 2026 | Giro | 40 | 2.8% | 4 |
| Feb 2026 | 100% | 10 | 0.7% | 5 |
| Feb 2026 | POC | 10 | 0.7% | 6 |
| Feb 2026 | Specialized | 10 | 0.7% | 7 |
| Mar 2026 | Troy Lee Designs | 880 | 52.1% | 1 |
| Mar 2026 | Fox Racing | 460 | 27.2% | 2 |
| Mar 2026 | Endura | 260 | 15.4% | 3 |
| Mar 2026 | Giro | 70 | 4.1% | 4 |
| Mar 2026 | 100% | 10 | 0.59% | 5 |
| Mar 2026 | POC | 10 | 0.59% | 6 |
| Mar 2026 | Specialized | 0 | 0% | 7 |
| Apr 2026 | Troy Lee Designs | 720 | 44.7% | 1 |
| Apr 2026 | Fox Racing | 530 | 32.9% | 2 |
| Apr 2026 | Endura | 260 | 16.1% | 3 |
| Apr 2026 | Giro | 70 | 4.3% | 4 |
| Apr 2026 | 100% | 10 | 0.62% | 5 |
| Apr 2026 | POC | 10 | 0.62% | 6 |
| Apr 2026 | Specialized | 10 | 0.62% | 7 |
| May 2026 | Troy Lee Designs | 720 | 46.5% | 1 |
| May 2026 | Fox Racing | 560 | 36.1% | 2 |
| May 2026 | Endura | 170 | 11% | 3 |
| May 2026 | Giro | 70 | 4.5% | 4 |
| May 2026 | 100% | 10 | 0.65% | 5 |
| May 2026 | POC | 10 | 0.65% | 6 |
| May 2026 | Specialized | 10 | 0.65% | 7 |
| Jun 2026 | Troy Lee Designs | 720 | 45.9% | 1 |
| Jun 2026 | Fox Racing | 560 | 35.7% | 2 |
| Jun 2026 | Endura | 210 | 13.4% | 3 |
| Jun 2026 | Giro | 50 | 3.2% | 4 |
| Jun 2026 | 100% | 10 | 0.64% | 5 |
| Jun 2026 | POC | 10 | 0.64% | 6 |
| Jun 2026 | Specialized | 10 | 0.64% | 7 |
| Jul 2026 | Troy Lee Designs | 590 | 44% | 1 |
| Jul 2026 | Fox Racing | 460 | 34.3% | 2 |
| Jul 2026 | Endura | 210 | 15.7% | 3 |
| Jul 2026 | Giro | 50 | 3.7% | 4 |
| Jul 2026 | 100% | 10 | 0.75% | 5 |
| Jul 2026 | POC | 10 | 0.75% | 6 |
| Jul 2026 | Specialized | 10 | 0.75% | 7 |
| Aug 2026 | Troy Lee Designs | 720 | 41.9% | 1 |
| Aug 2026 | Fox Racing | 490 | 28.5% | 2 |
| Aug 2026 | Endura | 390 | 22.7% | 3 |
| Aug 2026 | Giro | 90 | 5.2% | 4 |
| Aug 2026 | 100% | 10 | 0.58% | 5 |
| Aug 2026 | POC | 10 | 0.58% | 6 |
| Aug 2026 | Specialized | 10 | 0.58% | 7 |
| Sep 2026 | Troy Lee Designs | 720 | 47.4% | 1 |
| Sep 2026 | Fox Racing | 500 | 32.9% | 2 |
| Sep 2026 | Endura | 210 | 13.8% | 3 |
| Sep 2026 | Giro | 50 | 3.3% | 4 |
| Sep 2026 | POC | 20 | 1.3% | 5 |
| Sep 2026 | 100% | 10 | 0.66% | 6 |
| Sep 2026 | Specialized | 10 | 0.66% | 7 |

## What is being compared

- **100%**: Measured on the search term “100 percent gloves”.
- **Endura**: Measured on the search term “endura”.
- **Fox Racing**: Measured on the search terms “fox gloves” and “fox mtb gloves”, summed into one figure.
- **Giro**: Measured on the search term “giro mtb shoe”.
- **POC**: Measured on the search term “poc mtb gloves”.
- **Specialized**: Measured on the search term “specialized mtb gloves”.
- **Troy Lee Designs**: Measured on the search term “troy lee designs”.

- [100%](/demand/nz/brands/100percent-sports)
- [Endura](/demand/nz/brands/endura)
- [Fox Racing](/demand/nz/brands/fox-racing)
- [Giro](/demand/nz/brands/giro)
- [POC](/demand/nz/brands/poc-sports)
- [Specialized](/demand/nz/brands/specialized)
- [Troy Lee Designs](/demand/nz/brands/troy-lee-designs)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among MTB gloves brands in New Zealand?

In September 2026, Troy Lee Designs was the most searched among MTB gloves brands in New Zealand, with an estimated 720 branded searches, 47.4% of all searches for the seven we track.

## Cite this page

Brandwave. "MTB gloves brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-mtb-gloves-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-mtb-gloves-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.