---
title: "Moving companies in New Zealand: Which brands are most popular in search?"
description: "Compare the removal companies New Zealanders hire to move house or overseas. Share of Search among NZ Van Lines, Crown Relocations, Grace Removals and Allied Pickfords, the moving companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-moving-companies"
publisher: "Brandwave"
---

# Moving companies in New Zealand: Which brands are most popular in search?

Compare the removal companies New Zealanders hire to move house or overseas. Share of Search among NZ Van Lines, Crown Relocations, Grace Removals and Allied Pickfords, the moving companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Moving companies
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: NZ Van Lines, 45.8%

## Which brand is most popular in search among moving companies in New Zealand?

- In August 2026, NZ Van Lines was the most searched among moving companies in New Zealand, with an estimated 1.5K branded searches and 45.8% estimated Share of Search within this set.
- Crown Relocations is in 2nd place, 6.8 percentage points behind at 39.1% Share of Search.
- Across the 11 months ending August 2026, NZ Van Lines’ estimated Share of Search among moving companies in New Zealand decreased from 48.3% to 45.8%.
- Across the 11 months ending August 2026, Grace Removals’ estimated Share of Search among moving companies in New Zealand increased from 6.5% to 8%.
- Across the 11 months ending August 2026, Allied Pickfords’ estimated Share of Search among moving companies in New Zealand increased from 6.5% to 7.1%.
- Across the 11 months ending August 2026, NZ Van Lines’ estimated Share of Search among moving companies in New Zealand peaked at 48.3% in October 2025 and was lowest at 38.2% in February 2026.
- Across the 11 months ending August 2026, Crown Relocations’ estimated Share of Search among moving companies in New Zealand peaked at 50.3% in February 2026 and was lowest at 38.8% in October 2025.
- Across the 11 months ending August 2026, Grace Removals’ estimated Share of Search among moving companies in New Zealand peaked at 8% in November 2025 and was lowest at 6.1% in February 2026.
- Across the 11 months ending August 2026, Allied Pickfords’ estimated Share of Search among moving companies in New Zealand peaked at 7.4% in May 2026 and was lowest at 5% in July 2026.
- Across the 11 months ending August 2026, Grace Removals rose from 4th to 3rd among moving companies in New Zealand.
- Across the 11 months ending August 2026, Allied Pickfords fell from 3rd to 4th among moving companies in New Zealand.
- Across the 11 months ending August 2026, Crown Relocations held steady: its estimated Share of Search among moving companies in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [NZ Van Lines vs Crown Relocations: compare search popularity](/demand/nz/compare/crown-relocations-vs-nz-van-lines): 45.8% against 39.1% Share of Search.
- [NZ Van Lines vs Grace Removals: compare search popularity](/demand/nz/compare/grace-removals-vs-nz-van-lines): 45.8% against 8% Share of Search.
- [NZ Van Lines vs Allied Pickfords: compare search popularity](/demand/nz/compare/allied-pickfords-vs-nz-van-lines): 45.8% against 7.1% Share of Search.
- [Crown Relocations vs Grace Removals: compare search popularity](/demand/nz/compare/crown-relocations-vs-grace-removals): 39.1% against 8% Share of Search.
- [Crown Relocations vs Allied Pickfords: compare search popularity](/demand/nz/compare/allied-pickfords-vs-crown-relocations): 39.1% against 7.1% Share of Search.
- [Grace Removals vs Allied Pickfords: compare search popularity](/demand/nz/compare/allied-pickfords-vs-grace-removals): 8% against 7.1% Share of Search.

## How did search popularity change for New Zealand moving companies in August 2026?

- In August 2026, Allied Pickfords gained estimated Share of Search among moving companies in New Zealand, from 5% to 7.1%.
- In August 2026, Crown Relocations lost estimated Share of Search among moving companies in New Zealand, from 40.9% to 39.1%.
- Estimated monthly branded searches for NZ Van Lines in New Zealand fell 20.3% over 11 measured months, from 1.9K to 1.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | NZ Van Lines | 45.8% | 1.5K | +0.7% | NZ Van Lines |
| 2 | Crown Relocations | 39.1% | 1.3K | -3.1% | Crown Relocations |
| 3 | Grace Removals | 8% | 260 | +4.0% | Grace Removals |
| 4 | Allied Pickfords | 7.1% | 230 | +43.8% | Allied Pickfords |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | NZ Van Lines | 1.9K | 48.3% | 1 |
| Oct 2025 | Crown Relocations | 1.5K | 38.8% | 2 |
| Oct 2025 | Allied Pickfords | 250 | 6.5% | 3 |
| Oct 2025 | Grace Removals | 250 | 6.5% | 4 |
| Nov 2025 | NZ Van Lines | 2.1K | 45.9% | 1 |
| Nov 2025 | Crown Relocations | 1.8K | 40.3% | 2 |
| Nov 2025 | Grace Removals | 360 | 8% | 3 |
| Nov 2025 | Allied Pickfords | 260 | 5.8% | 4 |
| Dec 2025 | Crown Relocations | 1.9K | 46.3% | 1 |
| Dec 2025 | NZ Van Lines | 1.7K | 39.9% | 2 |
| Dec 2025 | Grace Removals | 310 | 7.4% | 3 |
| Dec 2025 | Allied Pickfords | 270 | 6.4% | 4 |
| Jan 2026 | Crown Relocations | 2.1K | 44.2% | 1 |
| Jan 2026 | NZ Van Lines | 2.1K | 43.4% | 2 |
| Jan 2026 | Grace Removals | 320 | 6.7% | 3 |
| Jan 2026 | Allied Pickfords | 270 | 5.7% | 4 |
| Feb 2026 | Crown Relocations | 2.2K | 50.3% | 1 |
| Feb 2026 | NZ Van Lines | 1.6K | 38.2% | 2 |
| Feb 2026 | Grace Removals | 260 | 6.1% | 3 |
| Feb 2026 | Allied Pickfords | 230 | 5.4% | 4 |
| Mar 2026 | Crown Relocations | 1.8K | 43.9% | 1 |
| Mar 2026 | NZ Van Lines | 1.8K | 43.1% | 2 |
| Mar 2026 | Grace Removals | 300 | 7.2% | 3 |
| Mar 2026 | Allied Pickfords | 240 | 5.8% | 4 |
| Apr 2026 | Crown Relocations | 1.7K | 47.2% | 1 |
| Apr 2026 | NZ Van Lines | 1.4K | 39.2% | 2 |
| Apr 2026 | Grace Removals | 260 | 7.2% | 3 |
| Apr 2026 | Allied Pickfords | 230 | 6.4% | 4 |
| May 2026 | Crown Relocations | 1.5K | 44.5% | 1 |
| May 2026 | NZ Van Lines | 1.4K | 40.9% | 2 |
| May 2026 | Allied Pickfords | 250 | 7.4% | 3 |
| May 2026 | Grace Removals | 240 | 7.1% | 4 |
| Jun 2026 | Crown Relocations | 1.7K | 45.6% | 1 |
| Jun 2026 | NZ Van Lines | 1.6K | 42.3% | 2 |
| Jun 2026 | Grace Removals | 250 | 6.8% | 3 |
| Jun 2026 | Allied Pickfords | 190 | 5.2% | 4 |
| Jul 2026 | NZ Van Lines | 1.5K | 46.3% | 1 |
| Jul 2026 | Crown Relocations | 1.3K | 40.9% | 2 |
| Jul 2026 | Grace Removals | 250 | 7.8% | 3 |
| Jul 2026 | Allied Pickfords | 160 | 5% | 4 |
| Aug 2026 | NZ Van Lines | 1.5K | 45.8% | 1 |
| Aug 2026 | Crown Relocations | 1.3K | 39.1% | 2 |
| Aug 2026 | Grace Removals | 260 | 8% | 3 |
| Aug 2026 | Allied Pickfords | 230 | 7.1% | 4 |
| Sep 2026 | Allied Pickfords | — | — | — |
| Sep 2026 | Crown Relocations | — | — | — |
| Sep 2026 | Grace Removals | — | — | — |
| Sep 2026 | NZ Van Lines | — | — | — |

## What is being compared

- **Allied Pickfords**: Measured on the search terms “allied pickfords”, “allied pickfords movers”, “allied pickfords near me”, “allied pickfords nz”, “allied pickfords removals”, “alliedpickfords” and “alliedpickfords co nz”, summed into one figure.
- **Crown Relocations**: Measured on the search terms “crown relocations”, “crown relocations dunedin”, “crown relocations near me”, “crown relocations new zealand”, “crown relocations nz”, “crown relocations palmerston north”, “crownrelo co nz”, “crownrelo.co.nz” and “crownrelocations”, summed into one figure.
- **Grace Removals**: Measured on the search terms “grace removals”, “grace removals near me”, “grace removals nz” and “graceremovals”, summed into one figure.
- **NZ Van Lines**: Measured on the search terms “new zealand van lines”, “new zealand van lines nelson”, “nz van lines”, “nz van lines dunedin”, “nz van lines near me”, “nz van lines nelson”, “nz van lines new plymouth”, “nz van lines palmerston north”, “nzvanlines”, “nzvanlines co nz” and “nzvanlines.co.nz”, summed into one figure.

- [Allied Pickfords](/demand/nz/brands/allied-pickfords)
- [Crown Relocations](/demand/nz/brands/crown-relocations)
- [Grace Removals](/demand/nz/brands/grace-removals)
- [NZ Van Lines](/demand/nz/brands/nz-van-lines)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among moving companies in New Zealand?

In August 2026, NZ Van Lines was the most searched among moving companies in New Zealand, with an estimated 1.5K branded searches and 45.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Moving companies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-moving-companies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-moving-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.