--- title: "Razer vs SteelSeries: Which is searched more in New Zealand?" description: "Is Razer or SteelSeries more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mousepad brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-mousepad-brands/compare/razer-vs-steelseries" publisher: "Brandwave" --- # Razer vs SteelSeries: Which is searched more in New Zealand? Is Razer or SteelSeries more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mousepad brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Razer and SteelSeries - **Competitive set**: Mousepad brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Razer Share of Search**: 23.7% - **SteelSeries Share of Search**: 11.8% ## Is Razer or SteelSeries more popular in search? - In September 2026, Razer had more branded searches than SteelSeries among mousepad brands in New Zealand. Razer had about 3,930 branded searches, while SteelSeries had 1,960. Razer made up 23.7% of all mousepad brand searches we track, and SteelSeries accounted for 11.8%. - Razer was ahead of SteelSeries in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Razer’s share of searches among mousepad brands in New Zealand moved from 21.6% to 23.7%, and its estimated monthly branded searches moved from 3.8K to 3.9K. - Across the 12 months ending September 2026, SteelSeries’ share of searches among mousepad brands in New Zealand moved from 12.2% to 11.8%, and its estimated monthly branded searches moved from 2.1K to 2K. ## Top mousepad brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Razer and SteelSeries were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SteelSeries was listed before Razer in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SteelSeries | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Logitech | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Razer | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | ARTISAN Mousepads | 4th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about mousepad brands - Asked ChatGPT "Which mousepad brand should I buy in New Zealand?": 1. SteelSeries, 2. Logitech, 3. Razer, 4. ARTISAN Mousepads - Asked ChatGPT "What are the best mousepad brands in New Zealand?": 1. SteelSeries, 2. Razer, 3. Logitech, 4. ARTISAN Mousepads - Asked ChatGPT "What's the best mousepad brand in New Zealand for smooth desk setup?": 1. SteelSeries, 2. Logitech, 3. Razer - Searched Google, AI Overview "best mousepad": 1. SteelSeries, 2. Razer, 3. Logitech - Searched Google, AI Overview "desk mat nz": 1. Logitech Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand mousepad brands in September 2026? - In September 2026, SteelSeries lost share of searches among mousepad brands in New Zealand, from 12.8% to 11.8%. - Razer’s share of searches among mousepad brands in New Zealand has gained ground for 3 months in a row, from 21.3% to 23.7% in September 2026. ## Month by month | Month | Razer estimated searches | Razer Share of Search | Razer rank | SteelSeries estimated searches | SteelSeries Share of Search | SteelSeries rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.8K | 21.6% | 2 | 2.1K | 12.2% | 3 | | Nov 2025 | 4K | 23.4% | 2 | 2.2K | 12.6% | 3 | | Dec 2025 | 4.3K | 23% | 2 | 2.6K | 14% | 3 | | Jan 2026 | 4.6K | 23.5% | 2 | 2.9K | 14.6% | 3 | | Feb 2026 | 3.4K | 22.2% | 2 | 2K | 13.2% | 3 | | Mar 2026 | 3.6K | 22.6% | 2 | 1.8K | 11% | 3 | | Apr 2026 | 3.8K | 21.8% | 2 | 2K | 11.8% | 3 | | May 2026 | 3.7K | 21.4% | 2 | 2.1K | 12.2% | 3 | | Jun 2026 | 3.8K | 21.3% | 2 | 2.7K | 15.2% | 3 | | Jul 2026 | 3.5K | 21.3% | 2 | 2.4K | 15.1% | 3 | | Aug 2026 | 4K | 23.6% | 2 | 2.2K | 12.8% | 3 | | Sep 2026 | 3.9K | 23.7% | 2 | 2K | 11.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Razer’s and SteelSeries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Razer**: Measured on the search terms “deathadder razer”, “razer”, “razer basilisk”, “razer mice”, “razer microphone”, “razer naga”, “razer viper” and “razer viper ultimate”, summed into one figure. - **SteelSeries**: Measured on the search terms “steelseries”, “steelseries 7”, “steelseries apex pro”, “steelseries arctis”, “steelseries arctis nova”, “steelseries arctis pro”, “steelseries mousepad”, “steelseries qck”, “steelseries qck heavy” and “steelseries qck mousepad”, summed into one figure. - [Razer profile](/demand/nz/brands/razer) - [SteelSeries profile](/demand/nz/brands/steelseries) - [All mousepad brands in New Zealand](/demand/nz/categories/nz-mousepad-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Razer or SteelSeries more popular in search? In September 2026, Razer had more branded searches than SteelSeries among mousepad brands in New Zealand. Razer had about 3,930 branded searches, while SteelSeries had 1,960. Razer made up 23.7% of all mousepad brand searches we track, and SteelSeries accounted for 11.8%. ## Cite this page Brandwave. "Razer vs SteelSeries: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-mousepad-brands/compare/razer-vs-steelseries This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-mousepad-brands/compare/razer-vs-steelseries. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.