--- title: "Logitech vs Razer: Which is searched more in New Zealand?" description: "Is Logitech or Razer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mousepad brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-mousepad-brands/compare/logitech-vs-razer" publisher: "Brandwave" --- # Logitech vs Razer: Which is searched more in New Zealand? Is Logitech or Razer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mousepad brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Logitech and Razer - **Competitive set**: Mousepad brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Logitech Share of Search**: 60.9% - **Razer Share of Search**: 23.7% ## Is Logitech or Razer more popular in search? - In September 2026, Logitech had more branded searches than Razer among mousepad brands in New Zealand. Logitech had about 10,100 branded searches, while Razer had 3,930. Logitech made up 60.9% of all mousepad brand searches we track, and Razer accounted for 23.7%. - Logitech was ahead of Razer in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Logitech’s share of searches among mousepad brands in New Zealand moved from 64.3% to 60.9%, and its estimated monthly branded searches moved from 11.2K to 10.1K. - Across the 12 months ending September 2026, Razer’s share of searches among mousepad brands in New Zealand moved from 21.6% to 23.7%, and its estimated monthly branded searches moved from 3.8K to 3.9K. ## Top mousepad brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Logitech appeared in all five answers. Razer was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Logitech and Razer were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SteelSeries | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Logitech | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Razer | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | ARTISAN Mousepads | 4th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about mousepad brands - Asked ChatGPT "Which mousepad brand should I buy in New Zealand?": 1. SteelSeries, 2. Logitech, 3. Razer, 4. ARTISAN Mousepads - Asked ChatGPT "What are the best mousepad brands in New Zealand?": 1. SteelSeries, 2. Razer, 3. Logitech, 4. ARTISAN Mousepads - Asked ChatGPT "What's the best mousepad brand in New Zealand for smooth desk setup?": 1. SteelSeries, 2. Logitech, 3. Razer - Searched Google, AI Overview "best mousepad": 1. SteelSeries, 2. Razer, 3. Logitech - Searched Google, AI Overview "desk mat nz": 1. Logitech Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand mousepad brands in September 2026? - In September 2026, Logitech gained share of searches among mousepad brands in New Zealand, from 60.2% to 60.9%. - Razer’s share of searches among mousepad brands in New Zealand has gained ground for 3 months in a row, from 21.3% to 23.7% in September 2026. ## Month by month | Month | Logitech estimated searches | Logitech Share of Search | Logitech rank | Razer estimated searches | Razer Share of Search | Razer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.2K | 64.3% | 1 | 3.8K | 21.6% | 2 | | Nov 2025 | 10.7K | 62.2% | 1 | 4K | 23.4% | 2 | | Dec 2025 | 11.5K | 61% | 1 | 4.3K | 23% | 2 | | Jan 2026 | 11.6K | 59.4% | 1 | 4.6K | 23.5% | 2 | | Feb 2026 | 9.4K | 61.4% | 1 | 3.4K | 22.2% | 2 | | Mar 2026 | 10K | 62.8% | 1 | 3.6K | 22.6% | 2 | | Apr 2026 | 11K | 63.7% | 1 | 3.8K | 21.8% | 2 | | May 2026 | 11K | 63.7% | 1 | 3.7K | 21.4% | 2 | | Jun 2026 | 10.6K | 60.1% | 1 | 3.8K | 21.3% | 2 | | Jul 2026 | 9.7K | 59.9% | 1 | 3.5K | 21.3% | 2 | | Aug 2026 | 10.2K | 60.2% | 1 | 4K | 23.6% | 2 | | Sep 2026 | 10.1K | 60.9% | 1 | 3.9K | 23.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Logitech’s and Razer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Logitech**: Measured on the search terms “logitech”, “logitech g hub”, “logitech g pro”, “logitech mice”, “logitech mx master” and “logitech speakers”, summed into one figure. - **Razer**: Measured on the search terms “deathadder razer”, “razer”, “razer basilisk”, “razer mice”, “razer microphone”, “razer naga”, “razer viper” and “razer viper ultimate”, summed into one figure. - [Logitech profile](/demand/nz/brands/logitech) - [Razer profile](/demand/nz/brands/razer) - [All mousepad brands in New Zealand](/demand/nz/categories/nz-mousepad-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Logitech or Razer more popular in search? In September 2026, Logitech had more branded searches than Razer among mousepad brands in New Zealand. Logitech had about 10,100 branded searches, while Razer had 3,930. Logitech made up 60.9% of all mousepad brand searches we track, and Razer accounted for 23.7%. ## Cite this page Brandwave. "Logitech vs Razer: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-mousepad-brands/compare/logitech-vs-razer This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-mousepad-brands/compare/logitech-vs-razer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.