---
title: "Mousepad brands in New Zealand: Which are searched most?"
description: "Compare the mousepad and desk mat brands New Zealanders buy. Share of Search among Logitech, Razer, SteelSeries and ARTISAN Mousepads, the mousepad brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-mousepad-brands"
publisher: "Brandwave"
---

# Mousepad brands in New Zealand: Which are searched most?

Compare the mousepad and desk mat brands New Zealanders buy. Share of Search among Logitech, Razer, SteelSeries and ARTISAN Mousepads, the mousepad brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Mousepad brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Logitech, 60.9%

## Which brand is most popular in search among mousepad brands in New Zealand?

- In September 2026, Logitech was the most searched among mousepad brands in New Zealand, with an estimated 10.1K branded searches, 60.9% of all searches for the four we track.
- Razer is in 2nd place, 37.2 percentage points behind at 23.7%.
- Across the 12 months ending September 2026, Logitech’s share of searches among mousepad brands in New Zealand decreased from 64.3% to 60.9%.
- Across the 12 months ending September 2026, Razer’s share of searches among mousepad brands in New Zealand increased from 21.6% to 23.7%.
- Across the 12 months ending September 2026, ARTISAN Mousepads’ share of searches among mousepad brands in New Zealand increased from 1.8% to 3.6%.
- Across the 12 months ending September 2026, Logitech’s share of searches among mousepad brands in New Zealand peaked at 64.3% in October 2025 and was lowest at 59.4% in January 2026.
- Across the 12 months ending September 2026, Razer’s share of searches among mousepad brands in New Zealand peaked at 23.7% in September 2026 and was lowest at 21.3% in June 2026.
- Across the 12 months ending September 2026, SteelSeries’ share of searches among mousepad brands in New Zealand peaked at 15.2% in June 2026 and was lowest at 11% in March 2026.
- Across the 12 months ending September 2026, ARTISAN Mousepads’ share of searches among mousepad brands in New Zealand peaked at 3.7% in March 2026 and was lowest at 1.8% in October 2025.
- Across the 12 months ending September 2026, SteelSeries held steady: its share of searches among mousepad brands in New Zealand moved less than 0.5 percentage points.

## Top mousepad brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Logitech appeared every time. SteelSeries was recommended most often, coming first in all four answers that gave a list. Logitech and Razer tied for second.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| SteelSeries | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Logitech | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Razer | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| ARTISAN Mousepads | 4th | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about mousepad brands

- Asked ChatGPT "Which mousepad brand should I buy in New Zealand?": 1. SteelSeries, 2. Logitech, 3. Razer, 4. ARTISAN Mousepads
- Asked ChatGPT "What are the best mousepad brands in New Zealand?": 1. SteelSeries, 2. Razer, 3. Logitech, 4. ARTISAN Mousepads
- Asked ChatGPT "What's the best mousepad brand in New Zealand for smooth desk setup?": 1. SteelSeries, 2. Logitech, 3. Razer
- Searched Google, AI Overview "best mousepad": 1. SteelSeries, 2. Razer, 3. Logitech
- Searched Google, AI Overview "desk mat nz": 1. Logitech

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Logitech vs Razer: compare search popularity](/demand/nz/compare/logitech-vs-razer): 60.9% against 23.7% Share of Search.
- [Logitech vs SteelSeries: compare search popularity](/demand/nz/compare/logitech-vs-steelseries): 60.9% against 11.8% Share of Search.
- [Logitech vs ARTISAN Mousepads: compare search popularity](/demand/nz/compare/artisan-mousepads-vs-logitech): 60.9% against 3.6% Share of Search.
- [Razer vs SteelSeries: compare search popularity](/demand/nz/compare/razer-vs-steelseries): 23.7% against 11.8% Share of Search.
- [Razer vs ARTISAN Mousepads: compare search popularity](/demand/nz/compare/artisan-mousepads-vs-razer): 23.7% against 3.6% Share of Search.
- [SteelSeries vs ARTISAN Mousepads: compare search popularity](/demand/nz/compare/artisan-mousepads-vs-steelseries): 11.8% against 3.6% Share of Search.

## How did search popularity change for New Zealand mousepad brands in September 2026?

- In September 2026, Logitech gained share of searches among mousepad brands in New Zealand, from 60.2% to 60.9%.
- In September 2026, SteelSeries lost share of searches among mousepad brands in New Zealand, from 12.8% to 11.8%.
- Razer’s share of searches among mousepad brands in New Zealand has gained ground for 3 months in a row, from 21.3% to 23.7% in September 2026.
- Estimated monthly branded searches for ARTISAN Mousepads in New Zealand rose 84.4% over 12 measured months, from 320 to 590 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Logitech | 60.9% | 10.1K | -0.9% | Logitech |
| 2 | Razer | 23.7% | 3.9K | -1.5% | Razer |
| 3 | SteelSeries | 11.8% | 2K | -9.3% | SteelSeries |
| 4 | ARTISAN Mousepads | 3.6% | 590 | 0.0% | ARTISAN Mousepads |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Logitech | 11.2K | 64.3% | 1 |
| Oct 2025 | Razer | 3.8K | 21.6% | 2 |
| Oct 2025 | SteelSeries | 2.1K | 12.2% | 3 |
| Oct 2025 | ARTISAN Mousepads | 320 | 1.8% | 4 |
| Nov 2025 | Logitech | 10.7K | 62.2% | 1 |
| Nov 2025 | Razer | 4K | 23.4% | 2 |
| Nov 2025 | SteelSeries | 2.2K | 12.6% | 3 |
| Nov 2025 | ARTISAN Mousepads | 320 | 1.9% | 4 |
| Dec 2025 | Logitech | 11.5K | 61% | 1 |
| Dec 2025 | Razer | 4.3K | 23% | 2 |
| Dec 2025 | SteelSeries | 2.6K | 14% | 3 |
| Dec 2025 | ARTISAN Mousepads | 390 | 2.1% | 4 |
| Jan 2026 | Logitech | 11.6K | 59.4% | 1 |
| Jan 2026 | Razer | 4.6K | 23.5% | 2 |
| Jan 2026 | SteelSeries | 2.9K | 14.6% | 3 |
| Jan 2026 | ARTISAN Mousepads | 480 | 2.5% | 4 |
| Feb 2026 | Logitech | 9.4K | 61.4% | 1 |
| Feb 2026 | Razer | 3.4K | 22.2% | 2 |
| Feb 2026 | SteelSeries | 2K | 13.2% | 3 |
| Feb 2026 | ARTISAN Mousepads | 480 | 3.1% | 4 |
| Mar 2026 | Logitech | 10K | 62.8% | 1 |
| Mar 2026 | Razer | 3.6K | 22.6% | 2 |
| Mar 2026 | SteelSeries | 1.8K | 11% | 3 |
| Mar 2026 | ARTISAN Mousepads | 590 | 3.7% | 4 |
| Apr 2026 | Logitech | 11K | 63.7% | 1 |
| Apr 2026 | Razer | 3.8K | 21.8% | 2 |
| Apr 2026 | SteelSeries | 2K | 11.8% | 3 |
| Apr 2026 | ARTISAN Mousepads | 480 | 2.8% | 4 |
| May 2026 | Logitech | 11K | 63.7% | 1 |
| May 2026 | Razer | 3.7K | 21.4% | 2 |
| May 2026 | SteelSeries | 2.1K | 12.2% | 3 |
| May 2026 | ARTISAN Mousepads | 480 | 2.8% | 4 |
| Jun 2026 | Logitech | 10.6K | 60.1% | 1 |
| Jun 2026 | Razer | 3.8K | 21.3% | 2 |
| Jun 2026 | SteelSeries | 2.7K | 15.2% | 3 |
| Jun 2026 | ARTISAN Mousepads | 590 | 3.3% | 4 |
| Jul 2026 | Logitech | 9.7K | 59.9% | 1 |
| Jul 2026 | Razer | 3.5K | 21.3% | 2 |
| Jul 2026 | SteelSeries | 2.4K | 15.1% | 3 |
| Jul 2026 | ARTISAN Mousepads | 590 | 3.6% | 4 |
| Aug 2026 | Logitech | 10.2K | 60.2% | 1 |
| Aug 2026 | Razer | 4K | 23.6% | 2 |
| Aug 2026 | SteelSeries | 2.2K | 12.8% | 3 |
| Aug 2026 | ARTISAN Mousepads | 590 | 3.5% | 4 |
| Sep 2026 | Logitech | 10.1K | 60.9% | 1 |
| Sep 2026 | Razer | 3.9K | 23.7% | 2 |
| Sep 2026 | SteelSeries | 2K | 11.8% | 3 |
| Sep 2026 | ARTISAN Mousepads | 590 | 3.6% | 4 |

## What is being compared

- **ARTISAN Mousepads**: Measured on the search terms “artisan mouse pad” and “artisan mousepad”, summed into one figure.
- **Logitech**: Measured on the search terms “logitech”, “logitech g hub”, “logitech g pro”, “logitech mice”, “logitech mx master” and “logitech speakers”, summed into one figure.
- **Razer**: Measured on the search terms “deathadder razer”, “razer”, “razer basilisk”, “razer mice”, “razer microphone”, “razer naga”, “razer viper” and “razer viper ultimate”, summed into one figure.
- **SteelSeries**: Measured on the search terms “steelseries”, “steelseries 7”, “steelseries apex pro”, “steelseries arctis”, “steelseries arctis nova”, “steelseries arctis pro”, “steelseries mousepad”, “steelseries qck”, “steelseries qck heavy” and “steelseries qck mousepad”, summed into one figure.

- [ARTISAN Mousepads](/demand/nz/brands/artisan-mousepads)
- [Logitech](/demand/nz/brands/logitech)
- [Razer](/demand/nz/brands/razer)
- [SteelSeries](/demand/nz/brands/steelseries)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among mousepad brands in New Zealand?

In September 2026, Logitech was the most searched among mousepad brands in New Zealand, with an estimated 10.1K branded searches, 60.9% of all searches for the four we track.

## Cite this page

Brandwave. "Mousepad brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-mousepad-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-mousepad-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.