---
title: "Mountain bike clothing brands in New Zealand: Which are searched most?"
description: "Compare the mountain bike clothing brands New Zealand riders choose. Share of Search among Mons Royale, Ground Effect, Troy Lee Designs, Fox Racing, DHaRCO and Endura, the mountain bike clothing brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-mountain-bike-clothing-brands"
publisher: "Brandwave"
---

# Mountain bike clothing brands in New Zealand: Which are searched most?

Compare the mountain bike clothing brands New Zealand riders choose. Share of Search among Mons Royale, Ground Effect, Troy Lee Designs, Fox Racing, DHaRCO and Endura, the mountain bike clothing brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Mountain bike clothing brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Mons Royale, 78.6%

## Which brand is most popular in search among mountain bike clothing brands in New Zealand?

- In September 2026, Mons Royale was the most searched among mountain bike clothing brands in New Zealand, with an estimated 9.3K branded searches, 78.6% of all searches for the six we track.
- Ground Effect is in 2nd place, 72.5 percentage points behind at 6.2%.
- Across the 12 months ending September 2026, Mons Royale’s share of searches among mountain bike clothing brands in New Zealand increased from 63.6% to 78.6%.
- Across the 12 months ending September 2026, Ground Effect’s share of searches among mountain bike clothing brands in New Zealand decreased from 10.8% to 6.2%.
- Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among mountain bike clothing brands in New Zealand decreased from 8.7% to 6.1%.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among mountain bike clothing brands in New Zealand decreased from 7.2% to 4.1%.
- Across the 12 months ending September 2026, DHaRCO’s share of searches among mountain bike clothing brands in New Zealand decreased from 7.2% to 3.3%.
- Across the 12 months ending September 2026, Endura’s share of searches among mountain bike clothing brands in New Zealand decreased from 2.5% to 1.8%.
- Across the 12 months ending September 2026, Mons Royale’s share of searches among mountain bike clothing brands in New Zealand peaked at 82.1% in July 2026 and was lowest at 63.6% in October 2025.
- Across the 12 months ending September 2026, Ground Effect’s share of searches among mountain bike clothing brands in New Zealand peaked at 10.8% in October 2025 and was lowest at 5.2% in August 2026.
- Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among mountain bike clothing brands in New Zealand peaked at 8.7% in October 2025 and was lowest at 4.2% in July 2026.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among mountain bike clothing brands in New Zealand peaked at 7.2% in October 2025 and was lowest at 3.4% in August 2026.
- Across the 12 months ending September 2026, DHaRCO’s share of searches among mountain bike clothing brands in New Zealand peaked at 11.2% in November 2025 and was lowest at 1.9% in August 2026.
- Across the 12 months ending September 2026, Endura’s share of searches among mountain bike clothing brands in New Zealand peaked at 2.8% in August 2026 and was lowest at 1.3% in May 2026.
- Across the 12 months ending September 2026, Fox Racing rose from 5th to 4th among mountain bike clothing brands in New Zealand.
- Across the 12 months ending September 2026, DHaRCO fell from 4th to 5th among mountain bike clothing brands in New Zealand.

## Top mountain bike clothing brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Fox Racing appeared every time. Mons Royale was recommended most often, coming first in one out of four answers that gave a list. Fox Racing was second, and DHaRCO was third. Endura, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Mons Royale | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Fox Racing | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| DHaRCO | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Ground Effect | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Troy Lee Designs | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Endura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about mountain bike clothing brands

- Asked ChatGPT "Which mountain bike clothing brand should I buy in New Zealand?": 1. Fox Racing, 2. DHaRCO, 3. Mons Royale, 4. Troy Lee Designs
- Asked ChatGPT "What are the best mountain bike clothing brands in New Zealand?": 1. DHaRCO, 2. Mons Royale, 3. Fox Racing, 4. Troy Lee Designs, 5. Ground Effect
- Asked ChatGPT "What's the best mountain bike clothing brand in New Zealand for trail riding?": 1. Mons Royale, 2. Ground Effect, 3. Fox Racing
- Searched Google, AI Overview "mountain bike clothing nz": 1. Ground Effect, 2. Fox Racing, 3. Mons Royale, 4. DHaRCO
- Searched Google, AI Overview "bike shorts nz": 1. Fox Racing

Not named in any answer: Endura.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Mons Royale vs Ground Effect: compare search popularity](/demand/nz/compare/ground-effect-vs-mons-royale): 78.6% against 6.2% Share of Search.
- [Mons Royale vs Troy Lee Designs: compare search popularity](/demand/nz/compare/mons-royale-vs-troy-lee-designs): 78.6% against 6.1% Share of Search.
- [Mons Royale vs Fox Racing: compare search popularity](/demand/nz/compare/fox-racing-vs-mons-royale): 78.6% against 4.1% Share of Search.
- [Mons Royale vs DHaRCO: compare search popularity](/demand/nz/compare/dharco-vs-mons-royale): 78.6% against 3.3% Share of Search.
- [Ground Effect vs Troy Lee Designs: compare search popularity](/demand/nz/compare/ground-effect-vs-troy-lee-designs): 6.2% against 6.1% Share of Search.
- [Ground Effect vs Fox Racing: compare search popularity](/demand/nz/compare/fox-racing-vs-ground-effect): 6.2% against 4.1% Share of Search.
- [Ground Effect vs DHaRCO: compare search popularity](/demand/nz/compare/dharco-vs-ground-effect): 6.2% against 3.3% Share of Search.
- [Troy Lee Designs vs Fox Racing: compare search popularity](/demand/nz/compare/fox-racing-vs-troy-lee-designs): 6.1% against 4.1% Share of Search.
- [Troy Lee Designs vs DHaRCO: compare search popularity](/demand/nz/compare/dharco-vs-troy-lee-designs): 6.1% against 3.3% Share of Search.
- [Fox Racing vs DHaRCO: compare search popularity](/demand/nz/compare/dharco-vs-fox-racing): 4.1% against 3.3% Share of Search.

## How did search popularity change for New Zealand mountain bike clothing brands in September 2026?

- In September 2026, DHaRCO overtook Endura to rank 5th among mountain bike clothing brands in New Zealand, with 3.3% of the searches.
- In September 2026, Ground Effect gained share of searches among mountain bike clothing brands in New Zealand, from 5.2% to 6.2%.
- In September 2026, Troy Lee Designs gained share of searches among mountain bike clothing brands in New Zealand, from 5.2% to 6.1%.
- In September 2026, Fox Racing gained share of searches among mountain bike clothing brands in New Zealand, from 3.4% to 4.1%.
- In September 2026, Mons Royale lost share of searches among mountain bike clothing brands in New Zealand, from 81.5% to 78.6%.
- In September 2026, Endura lost share of searches among mountain bike clothing brands in New Zealand, from 2.8% to 1.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Mons Royale | 78.6% | 9.3K | -18.3% | Mons Royale |
| 2 | Ground Effect | 6.2% | 730 | 0.0% | Ground Effect |
| 3 | Troy Lee Designs | 6.1% | 720 | 0.0% | Troy Lee Designs |
| 4 | Fox Racing | 4.1% | 480 | 0.0% | Fox Racing |
| 5 | DHaRCO | 3.3% | 390 | +50.0% | DHaRCO |
| 6 | Endura | 1.8% | 210 | -46.2% | Endura |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mons Royale | 5.3K | 63.6% | 1 |
| Oct 2025 | Ground Effect | 890 | 10.8% | 2 |
| Oct 2025 | Troy Lee Designs | 720 | 8.7% | 3 |
| Oct 2025 | DHaRCO | 590 | 7.2% | 4 |
| Oct 2025 | Fox Racing | 590 | 7.2% | 5 |
| Oct 2025 | Endura | 210 | 2.5% | 6 |
| Nov 2025 | Mons Royale | 7.7K | 65.9% | 1 |
| Nov 2025 | DHaRCO | 1.3K | 11.2% | 2 |
| Nov 2025 | Ground Effect | 1K | 8.7% | 3 |
| Nov 2025 | Fox Racing | 720 | 6.2% | 4 |
| Nov 2025 | Troy Lee Designs | 720 | 6.2% | 5 |
| Nov 2025 | Endura | 210 | 1.8% | 6 |
| Dec 2025 | Mons Royale | 7.6K | 73.2% | 1 |
| Dec 2025 | Ground Effect | 1K | 9.8% | 2 |
| Dec 2025 | Troy Lee Designs | 720 | 7% | 3 |
| Dec 2025 | DHaRCO | 480 | 4.6% | 4 |
| Dec 2025 | Fox Racing | 390 | 3.8% | 5 |
| Dec 2025 | Endura | 170 | 1.6% | 6 |
| Jan 2026 | Mons Royale | 6.3K | 70.9% | 1 |
| Jan 2026 | Ground Effect | 890 | 10% | 2 |
| Jan 2026 | Troy Lee Designs | 720 | 8.1% | 3 |
| Jan 2026 | DHaRCO | 390 | 4.4% | 4 |
| Jan 2026 | Fox Racing | 390 | 4.4% | 5 |
| Jan 2026 | Endura | 210 | 2.4% | 6 |
| Feb 2026 | Mons Royale | 6.2K | 70.3% | 1 |
| Feb 2026 | Ground Effect | 730 | 8.3% | 2 |
| Feb 2026 | Troy Lee Designs | 720 | 8.2% | 3 |
| Feb 2026 | DHaRCO | 480 | 5.4% | 4 |
| Feb 2026 | Fox Racing | 480 | 5.4% | 5 |
| Feb 2026 | Endura | 210 | 2.4% | 6 |
| Mar 2026 | Mons Royale | 9.1K | 74.5% | 1 |
| Mar 2026 | Ground Effect | 900 | 7.4% | 2 |
| Mar 2026 | Troy Lee Designs | 880 | 7.2% | 3 |
| Mar 2026 | DHaRCO | 590 | 4.8% | 4 |
| Mar 2026 | Fox Racing | 480 | 3.9% | 5 |
| Mar 2026 | Endura | 260 | 2.1% | 6 |
| Apr 2026 | Mons Royale | 9.4K | 76.1% | 1 |
| Apr 2026 | Ground Effect | 1K | 8.2% | 2 |
| Apr 2026 | Troy Lee Designs | 720 | 5.8% | 3 |
| Apr 2026 | DHaRCO | 480 | 3.9% | 4 |
| Apr 2026 | Fox Racing | 480 | 3.9% | 5 |
| Apr 2026 | Endura | 260 | 2.1% | 6 |
| May 2026 | Mons Royale | 9.5K | 75% | 1 |
| May 2026 | Ground Effect | 1.3K | 10.3% | 2 |
| May 2026 | Troy Lee Designs | 720 | 5.7% | 3 |
| May 2026 | DHaRCO | 480 | 3.8% | 4 |
| May 2026 | Fox Racing | 480 | 3.8% | 5 |
| May 2026 | Endura | 170 | 1.3% | 6 |
| Jun 2026 | Mons Royale | 9.3K | 76.7% | 1 |
| Jun 2026 | Ground Effect | 1K | 8.4% | 2 |
| Jun 2026 | Troy Lee Designs | 720 | 6% | 3 |
| Jun 2026 | Fox Racing | 480 | 4% | 4 |
| Jun 2026 | DHaRCO | 390 | 3.2% | 5 |
| Jun 2026 | Endura | 210 | 1.7% | 6 |
| Jul 2026 | Mons Royale | 11.4K | 82.1% | 1 |
| Jul 2026 | Ground Effect | 890 | 6.4% | 2 |
| Jul 2026 | Troy Lee Designs | 590 | 4.2% | 3 |
| Jul 2026 | Fox Racing | 480 | 3.4% | 4 |
| Jul 2026 | DHaRCO | 320 | 2.3% | 5 |
| Jul 2026 | Endura | 210 | 1.5% | 6 |
| Aug 2026 | Mons Royale | 11.4K | 81.5% | 1 |
| Aug 2026 | Ground Effect | 730 | 5.2% | 2 |
| Aug 2026 | Troy Lee Designs | 720 | 5.2% | 3 |
| Aug 2026 | Fox Racing | 480 | 3.4% | 4 |
| Aug 2026 | Endura | 390 | 2.8% | 5 |
| Aug 2026 | DHaRCO | 260 | 1.9% | 6 |
| Sep 2026 | Mons Royale | 9.3K | 78.6% | 1 |
| Sep 2026 | Ground Effect | 730 | 6.2% | 2 |
| Sep 2026 | Troy Lee Designs | 720 | 6.1% | 3 |
| Sep 2026 | Fox Racing | 480 | 4.1% | 4 |
| Sep 2026 | DHaRCO | 390 | 3.3% | 5 |
| Sep 2026 | Endura | 210 | 1.8% | 6 |

## What is being compared

- **DHaRCO**: Measured on the search term “dharco”.
- **Endura**: Measured on the search term “endura”.
- **Fox Racing**: Measured on the search term “fox racing”.
- **Ground Effect**: Measured on the search terms “ground effect” and “ground effect cycling”, summed into one figure.
- **Mons Royale**: Measured on the search terms “mons royale”, “mons royale cap”, “mons royale hoodie”, “mons royale jacket”, “mons royale neckwarmer”, “mons royale outlet”, “mons royale pants”, “mons royale sale”, “mons royale shorts”, “mons royale socks”, “mons royale vest” and “monsroyale”, summed into one figure.
- **Troy Lee Designs**: Measured on the search term “troy lee designs”.

- [DHaRCO](/demand/nz/brands/dharco)
- [Endura](/demand/nz/brands/endura)
- [Fox Racing](/demand/nz/brands/fox-racing)
- [Ground Effect](/demand/nz/brands/ground-effect)
- [Mons Royale](/demand/nz/brands/mons-royale)
- [Troy Lee Designs](/demand/nz/brands/troy-lee-designs)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among mountain bike clothing brands in New Zealand?

In September 2026, Mons Royale was the most searched among mountain bike clothing brands in New Zealand, with an estimated 9.3K branded searches, 78.6% of all searches for the six we track.

## Cite this page

Brandwave. "Mountain bike clothing brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-mountain-bike-clothing-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-mountain-bike-clothing-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.