---
title: "Motorcycle gear brands in New Zealand: Which brands are most popular in search?"
description: "Compare the motorcycle helmet and riding gear brands New Zealand riders wear. Share of Search among Alpinestars, Shoei, Dainese, HJC, REV'IT! and Arai, the motorcycle gear brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-motorcycle-gear-brands"
publisher: "Brandwave"
---

# Motorcycle gear brands in New Zealand: Which brands are most popular in search?

Compare the motorcycle helmet and riding gear brands New Zealand riders wear. Share of Search among Alpinestars, Shoei, Dainese, HJC, REV'IT! and Arai, the motorcycle gear brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Motorcycle gear brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Alpinestars, 57.2%

## Which brand is most popular in search among motorcycle gear brands in New Zealand?

- In August 2026, Alpinestars was the most searched among motorcycle gear brands in New Zealand, with an estimated 4.4K branded searches and 57.2% estimated Share of Search within this set.
- Shoei is in 2nd place, 32.9 percentage points behind at 24.4% Share of Search.
- Across the 11 months ending August 2026, Alpinestars’ estimated Share of Search among motorcycle gear brands in New Zealand increased from 52.5% to 57.2%.
- Across the 11 months ending August 2026, Shoei’s estimated Share of Search among motorcycle gear brands in New Zealand decreased from 25.4% to 24.4%.
- Across the 11 months ending August 2026, Dainese’s estimated Share of Search among motorcycle gear brands in New Zealand decreased from 7.4% to 5.4%.
- Across the 11 months ending August 2026, HJC’s estimated Share of Search among motorcycle gear brands in New Zealand decreased from 6.1% to 4.6%.
- Across the 11 months ending August 2026, REV'IT!’s estimated Share of Search among motorcycle gear brands in New Zealand increased from 3.4% to 4.3%.
- Across the 11 months ending August 2026, Arai’s estimated Share of Search among motorcycle gear brands in New Zealand decreased from 5.2% to 4.1%.
- Across the 11 months ending August 2026, Shoei’s estimated Share of Search among motorcycle gear brands in New Zealand peaked at 27.4% in May 2026 and was lowest at 22.1% in December 2025.
- Across the 11 months ending August 2026, Dainese’s estimated Share of Search among motorcycle gear brands in New Zealand peaked at 8% in December 2025 and was lowest at 5.4% in March 2026.
- Across the 11 months ending August 2026, HJC’s estimated Share of Search among motorcycle gear brands in New Zealand peaked at 6.9% in February 2026 and was lowest at 4.5% in January 2026.
- Across the 11 months ending August 2026, REV'IT!’s estimated Share of Search among motorcycle gear brands in New Zealand peaked at 4.5% in January 2026 and was lowest at 3.2% in June 2026.
- Across the 11 months ending August 2026, Arai’s estimated Share of Search among motorcycle gear brands in New Zealand peaked at 5.9% in May 2026 and was lowest at 4.1% in August 2026.
- Across the 11 months ending August 2026, REV'IT! rose from 6th to 5th among motorcycle gear brands in New Zealand.
- Across the 11 months ending August 2026, Arai fell from 5th to 6th among motorcycle gear brands in New Zealand.

## Compare search popularity between leading brands

- [Alpinestars vs Shoei: compare search popularity](/demand/nz/compare/alpinestars-vs-shoei): 57.2% against 24.4% Share of Search.
- [Alpinestars vs Dainese: compare search popularity](/demand/nz/compare/alpinestars-vs-dainese): 57.2% against 5.4% Share of Search.
- [Alpinestars vs HJC: compare search popularity](/demand/nz/compare/alpinestars-vs-hjc): 57.2% against 4.6% Share of Search.
- [Alpinestars vs REV'IT!: compare search popularity](/demand/nz/compare/alpinestars-vs-revit-nz): 57.2% against 4.3% Share of Search.
- [Shoei vs Dainese: compare search popularity](/demand/nz/compare/dainese-vs-shoei): 24.4% against 5.4% Share of Search.
- [Shoei vs HJC: compare search popularity](/demand/nz/compare/hjc-vs-shoei): 24.4% against 4.6% Share of Search.
- [Shoei vs REV'IT!: compare search popularity](/demand/nz/compare/revit-nz-vs-shoei): 24.4% against 4.3% Share of Search.
- [Dainese vs HJC: compare search popularity](/demand/nz/compare/dainese-vs-hjc): 5.4% against 4.6% Share of Search.
- [Dainese vs REV'IT!: compare search popularity](/demand/nz/compare/dainese-vs-revit-nz): 5.4% against 4.3% Share of Search.
- [HJC vs REV'IT!: compare search popularity](/demand/nz/compare/hjc-vs-revit-nz): 4.6% against 4.3% Share of Search.

## How did search popularity change for New Zealand motorcycle gear brands in August 2026?

- In August 2026, REV'IT! overtook Arai to rank 5th among motorcycle gear brands in New Zealand, at 4.3%.
- In August 2026, Alpinestars gained estimated Share of Search among motorcycle gear brands in New Zealand, from 54.6% to 57.2%.
- In August 2026, Shoei lost estimated Share of Search among motorcycle gear brands in New Zealand, from 25.8% to 24.4%.
- In August 2026, HJC lost estimated Share of Search among motorcycle gear brands in New Zealand, from 5.6% to 4.6%.
- In August 2026, Dainese lost estimated Share of Search among motorcycle gear brands in New Zealand, from 6% to 5.4%.
- Arai’s estimated Share of Search among motorcycle gear brands in New Zealand has lost ground for 3 months in a row, from 5.9% to 4.1% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Alpinestars | 57.2% | 4.4K | +16.2% | Alpinestars |
| 2 | Shoei | 24.4% | 1.9K | +5.0% | Shoei |
| 3 | Dainese | 5.4% | 420 | 0.0% | Dainese |
| 4 | HJC | 4.6% | 360 | -7.7% | HJC |
| 5 | REV'IT! | 4.3% | 330 | +37.5% | REV'IT! |
| 6 | Arai | 4.1% | 320 | 0.0% | Arai |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Alpinestars | 3.9K | 52.5% | 1 |
| Oct 2025 | Shoei | 1.9K | 25.4% | 2 |
| Oct 2025 | Dainese | 550 | 7.4% | 3 |
| Oct 2025 | HJC | 450 | 6.1% | 4 |
| Oct 2025 | Arai | 390 | 5.2% | 5 |
| Oct 2025 | REV'IT! | 250 | 3.4% | 6 |
| Nov 2025 | Alpinestars | 4.2K | 53.3% | 1 |
| Nov 2025 | Shoei | 2K | 25.9% | 2 |
| Nov 2025 | Dainese | 540 | 6.9% | 3 |
| Nov 2025 | HJC | 440 | 5.6% | 4 |
| Nov 2025 | Arai | 390 | 5% | 5 |
| Nov 2025 | REV'IT! | 260 | 3.3% | 6 |
| Dec 2025 | Alpinestars | 3.7K | 55.2% | 1 |
| Dec 2025 | Shoei | 1.5K | 22.1% | 2 |
| Dec 2025 | Dainese | 540 | 8% | 3 |
| Dec 2025 | HJC | 400 | 5.9% | 4 |
| Dec 2025 | Arai | 320 | 4.7% | 5 |
| Dec 2025 | REV'IT! | 270 | 4% | 6 |
| Jan 2026 | Alpinestars | 4K | 54.6% | 1 |
| Jan 2026 | Shoei | 1.8K | 24.2% | 2 |
| Jan 2026 | Dainese | 490 | 6.7% | 3 |
| Jan 2026 | Arai | 400 | 5.5% | 4 |
| Jan 2026 | HJC | 330 | 4.5% | 5 |
| Jan 2026 | REV'IT! | 330 | 4.5% | 6 |
| Feb 2026 | Alpinestars | 3.9K | 54.8% | 1 |
| Feb 2026 | Shoei | 1.6K | 23.2% | 2 |
| Feb 2026 | HJC | 490 | 6.9% | 3 |
| Feb 2026 | Dainese | 440 | 6.2% | 4 |
| Feb 2026 | Arai | 390 | 5.5% | 5 |
| Feb 2026 | REV'IT! | 250 | 3.5% | 6 |
| Mar 2026 | Alpinestars | 4.3K | 57.1% | 1 |
| Mar 2026 | Shoei | 1.8K | 24% | 2 |
| Mar 2026 | Dainese | 410 | 5.4% | 3 |
| Mar 2026 | Arai | 390 | 5.1% | 4 |
| Mar 2026 | HJC | 390 | 5.1% | 5 |
| Mar 2026 | REV'IT! | 250 | 3.3% | 6 |
| Apr 2026 | Alpinestars | 4K | 54.3% | 1 |
| Apr 2026 | Shoei | 1.8K | 24.5% | 2 |
| Apr 2026 | HJC | 470 | 6.4% | 3 |
| Apr 2026 | Dainese | 450 | 6.1% | 4 |
| Apr 2026 | Arai | 400 | 5.4% | 5 |
| Apr 2026 | REV'IT! | 250 | 3.4% | 6 |
| May 2026 | Alpinestars | 4.3K | 53% | 1 |
| May 2026 | Shoei | 2.2K | 27.4% | 2 |
| May 2026 | Arai | 480 | 5.9% | 3 |
| May 2026 | Dainese | 450 | 5.5% | 4 |
| May 2026 | HJC | 380 | 4.7% | 5 |
| May 2026 | REV'IT! | 280 | 3.5% | 6 |
| Jun 2026 | Alpinestars | 4.1K | 54.8% | 1 |
| Jun 2026 | Shoei | 1.9K | 25.9% | 2 |
| Jun 2026 | Dainese | 420 | 5.6% | 3 |
| Jun 2026 | HJC | 400 | 5.3% | 4 |
| Jun 2026 | Arai | 390 | 5.2% | 5 |
| Jun 2026 | REV'IT! | 240 | 3.2% | 6 |
| Jul 2026 | Alpinestars | 3.8K | 54.6% | 1 |
| Jul 2026 | Shoei | 1.8K | 25.8% | 2 |
| Jul 2026 | Dainese | 420 | 6% | 3 |
| Jul 2026 | HJC | 390 | 5.6% | 4 |
| Jul 2026 | Arai | 320 | 4.6% | 5 |
| Jul 2026 | REV'IT! | 240 | 3.4% | 6 |
| Aug 2026 | Alpinestars | 4.4K | 57.2% | 1 |
| Aug 2026 | Shoei | 1.9K | 24.4% | 2 |
| Aug 2026 | Dainese | 420 | 5.4% | 3 |
| Aug 2026 | HJC | 360 | 4.6% | 4 |
| Aug 2026 | REV'IT! | 330 | 4.3% | 5 |
| Aug 2026 | Arai | 320 | 4.1% | 6 |
| Sep 2026 | Alpinestars | — | — | — |
| Sep 2026 | Arai | — | — | — |
| Sep 2026 | Dainese | — | — | — |
| Sep 2026 | HJC | — | — | — |
| Sep 2026 | REV'IT! | — | — | — |
| Sep 2026 | Shoei | — | — | — |

## What is being compared

- **Alpinestars**: Measured on the search terms “alpinestars”, “alpinestars airbag vest”, “alpinestars biker jacket”, “alpinestars boots”, “alpinestars chest protector”, “alpinestars com”, “alpinestars gloves”, “alpinestars helm”, “alpinestars jacket”, “alpinestars motocross gear”, “alpinestars motorbike jacket”, “alpinestars near me”, “alpinestars nz”, “alpinestars online”, “alpinestars r10”, “alpinestars riding gear”, “alpinestars supertech r”, “alpinestars supertech r10”, “alpinestars tech 3”, “alpinestars tech 7” and “alpinestars tech10”, summed into one figure.
- **Arai**: Measured on the search terms “arai boots” and “arai helmet”, summed into one figure.
- **Dainese**: Measured on the search terms “dainese”, “dainese boots”, “dainese com”, “dainese gloves”, “dainese helmet”, “dainese jacket”, “dainese moto jacket”, “dainese near me”, “dainese nz”, “dainese online”, “dainese riding gear” and “dainese sizing”, summed into one figure.
- **HJC**: Measured on the search terms “hjc c10 helmet”, “hjc helmet”, “hjc motorcycle jacket” and “hjc v10 helmet”, summed into one figure.
- **REV'IT!**: Measured on the search terms “motorcycle jacket revit”, “rev it boots”, “rev it helmet”, “rev it jacket”, “rev it motorcycle jacket”, “rev it riding gear”, “revit gloves”, “revit jacket”, “revit jacket leather”, “revit motorcycle”, “revit motorcycle jacket” and “revit motorcycle suit”, summed into one figure.
- **Shoei**: Measured on the search terms “neotec 2 shoei”, “shoei”, “shoei boots”, “shoei ex zero”, “shoei glamster”, “shoei helm”, “shoei helmets com”, “shoei moto helmet”, “shoei motorcycle jacket”, “shoei near me”, “shoei neotec 3”, “shoei nxr2”, “shoei nz”, “shoei rf 1400”, “shoei riding gear”, “shoei x spr pro” and “shoei x15”, summed into one figure.

- [Alpinestars](/demand/nz/brands/alpinestars)
- [Arai](/demand/nz/brands/arai)
- [Dainese](/demand/nz/brands/dainese)
- [HJC](/demand/nz/brands/hjc)
- [REV'IT!](/demand/nz/brands/revit-nz)
- [Shoei](/demand/nz/brands/shoei)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among motorcycle gear brands in New Zealand?

In August 2026, Alpinestars was the most searched among motorcycle gear brands in New Zealand, with an estimated 4.4K branded searches and 57.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Motorcycle gear brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-motorcycle-gear-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-motorcycle-gear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.