--- title: "Motorcycle brands in New Zealand: Which brands are most popular in search?" description: "Compare the motorcycle brands New Zealand riders choose between. Share of Search among Harley-Davidson, Kawasaki, CFMOTO, Ducati, KTM, Royal Enfield, Triumph, Honda Motorcycles, Suzuki Motorcycles and Yamaha Motor, the motorcycle brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-motorcycle-brands" publisher: "Brandwave" --- # Motorcycle brands in New Zealand: Which brands are most popular in search? Compare the motorcycle brands New Zealand riders choose between. Share of Search among Harley-Davidson, Kawasaki, CFMOTO, Ducati, KTM, Royal Enfield, Triumph, Honda Motorcycles, Suzuki Motorcycles and Yamaha Motor, the motorcycle brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Motorcycle brands - **Market**: New Zealand - **Brands compared**: 10 - **Month measured**: Aug 2026 - **Highest Share of Search**: Harley-Davidson, 28.1% ## Which brand is most popular in search among motorcycle brands in New Zealand? - In August 2026, Harley-Davidson was the most searched among motorcycle brands in New Zealand, with an estimated 14.7K branded searches and 28.1% estimated Share of Search within this set. - Kawasaki is in 2nd place, 13.5 percentage points behind at 14.6% Share of Search. - Across the 11 months ending August 2026, Harley-Davidson’s estimated Share of Search among motorcycle brands in New Zealand increased from 24% to 28.1%. - Across the 11 months ending August 2026, Kawasaki’s estimated Share of Search among motorcycle brands in New Zealand decreased from 15.5% to 14.6%. - Across the 11 months ending August 2026, CFMOTO’s estimated Share of Search among motorcycle brands in New Zealand increased from 10.8% to 13.4%. - Across the 11 months ending August 2026, Ducati’s estimated Share of Search among motorcycle brands in New Zealand decreased from 13.9% to 12.3%. - Across the 11 months ending August 2026, KTM’s estimated Share of Search among motorcycle brands in New Zealand decreased from 12.4% to 10.8%. - Across the 11 months ending August 2026, Royal Enfield’s estimated Share of Search among motorcycle brands in New Zealand decreased from 11.8% to 10.6%. - Across the 11 months ending August 2026, Honda Motorcycles’ estimated Share of Search among motorcycle brands in New Zealand decreased from 4.2% to 3.2%. - Across the 11 months ending August 2026, Harley-Davidson’s estimated Share of Search among motorcycle brands in New Zealand peaked at 29.3% in July 2026 and was lowest at 22.7% in April 2026. - Across the 11 months ending August 2026, Kawasaki’s estimated Share of Search among motorcycle brands in New Zealand peaked at 15.8% in June 2026 and was lowest at 13.1% in December 2025. - Across the 11 months ending August 2026, CFMOTO’s estimated Share of Search among motorcycle brands in New Zealand peaked at 14.7% in June 2026 and was lowest at 9.4% in December 2025. - Across the 11 months ending August 2026, Ducati’s estimated Share of Search among motorcycle brands in New Zealand peaked at 14.3% in December 2025 and was lowest at 11.3% in June 2026. - Across the 11 months ending August 2026, KTM’s estimated Share of Search among motorcycle brands in New Zealand peaked at 14.1% in February 2026 and was lowest at 10.5% in July 2026. - Across the 11 months ending August 2026, Royal Enfield’s estimated Share of Search among motorcycle brands in New Zealand peaked at 13.3% in April 2026 and was lowest at 9.4% in June 2026. - Across the 11 months ending August 2026, Honda Motorcycles’ estimated Share of Search among motorcycle brands in New Zealand peaked at 4.4% in April 2026 and was lowest at 3.2% in August 2026. - Across the 11 months ending August 2026, CFMOTO rose from 6th to 3rd among motorcycle brands in New Zealand. - Across the 11 months ending August 2026, Ducati fell from 3rd to 4th among motorcycle brands in New Zealand. - Across the 11 months ending August 2026, KTM fell from 4th to 5th among motorcycle brands in New Zealand. - Across the 11 months ending August 2026, Royal Enfield fell from 5th to 6th among motorcycle brands in New Zealand. - Across the 11 months ending August 2026, Triumph, Suzuki Motorcycles and Yamaha Motor held steady: their estimated Share of Search among motorcycle brands in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Harley-Davidson vs Kawasaki: compare search popularity](/demand/nz/compare/harley-davidson-vs-kawasaki): 28.1% against 14.6% Share of Search. - [Harley-Davidson vs CFMOTO: compare search popularity](/demand/nz/compare/cfmoto-vs-harley-davidson): 28.1% against 13.4% Share of Search. - [Harley-Davidson vs Ducati: compare search popularity](/demand/nz/compare/ducati-vs-harley-davidson): 28.1% against 12.3% Share of Search. - [Harley-Davidson vs KTM: compare search popularity](/demand/nz/compare/harley-davidson-vs-ktm): 28.1% against 10.8% Share of Search. - [Kawasaki vs CFMOTO: compare search popularity](/demand/nz/compare/cfmoto-vs-kawasaki): 14.6% against 13.4% Share of Search. - [Kawasaki vs Ducati: compare search popularity](/demand/nz/compare/ducati-vs-kawasaki): 14.6% against 12.3% Share of Search. - [Kawasaki vs KTM: compare search popularity](/demand/nz/compare/kawasaki-vs-ktm): 14.6% against 10.8% Share of Search. - [CFMOTO vs Ducati: compare search popularity](/demand/nz/compare/cfmoto-vs-ducati): 13.4% against 12.3% Share of Search. - [CFMOTO vs KTM: compare search popularity](/demand/nz/compare/cfmoto-vs-ktm): 13.4% against 10.8% Share of Search. - [Ducati vs KTM: compare search popularity](/demand/nz/compare/ducati-vs-ktm): 12.3% against 10.8% Share of Search. ## How did search popularity change for New Zealand motorcycle brands in August 2026? - In August 2026, Kawasaki overtook CFMOTO to rank 2nd among motorcycle brands in New Zealand, at 14.6%. - In August 2026, Ducati gained estimated Share of Search among motorcycle brands in New Zealand, from 11.4% to 12.3%. - In August 2026, Harley-Davidson lost estimated Share of Search among motorcycle brands in New Zealand, from 29.3% to 28.1%. - Honda Motorcycles’ estimated Share of Search among motorcycle brands in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.2% in August 2026. - In August 2026, KTM rose from 6th to 5th among motorcycle brands in New Zealand. - In August 2026, Royal Enfield fell from 5th to 6th among motorcycle brands in New Zealand. - Estimated monthly branded searches for CFMOTO in New Zealand rose 18.5% over 11 measured months, from 5.9K to 7K in August 2026. - Estimated monthly branded searches for Yamaha Motor in New Zealand fell 30.6% over 11 measured months, from 490 to 340 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Harley-Davidson | 28.1% | 14.7K | +1.4% | Harley-Davidson | | 2 | Kawasaki | 14.6% | 7.6K | +12.5% | Kawasaki | | 3 | CFMOTO | 13.4% | 7K | +2.3% | CFMOTO | | 4 | Ducati | 12.3% | 6.5K | +14.4% | Ducati | | 5 | KTM | 10.8% | 5.7K | +8.8% | KTM | | 6 | Royal Enfield | 10.6% | 5.5K | +4.1% | Royal Enfield | | 7 | Triumph | 4.3% | 2.3K | -4.2% | Triumph | | 8 | Honda Motorcycles | 3.2% | 1.7K | +4.3% | Honda Motorcycles | | 9 | Suzuki Motorcycles | 1.9% | 990 | +23.8% | Suzuki Motorcycles | | 10 | Yamaha Motor | 0.65% | 340 | +9.7% | Yamaha Motor | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Harley-Davidson | 13.2K | 24% | 1 | | Oct 2025 | Kawasaki | 8.5K | 15.5% | 2 | | Oct 2025 | Ducati | 7.6K | 13.9% | 3 | | Oct 2025 | KTM | 6.8K | 12.4% | 4 | | Oct 2025 | Royal Enfield | 6.5K | 11.8% | 5 | | Oct 2025 | CFMOTO | 5.9K | 10.8% | 6 | | Oct 2025 | Triumph | 2.5K | 4.5% | 7 | | Oct 2025 | Honda Motorcycles | 2.3K | 4.2% | 8 | | Oct 2025 | Suzuki Motorcycles | 1.1K | 1.9% | 9 | | Oct 2025 | Yamaha Motor | 490 | 0.89% | 10 | | Nov 2025 | Harley-Davidson | 13.4K | 25.3% | 1 | | Nov 2025 | Kawasaki | 8.2K | 15.4% | 2 | | Nov 2025 | KTM | 7.2K | 13.5% | 3 | | Nov 2025 | Ducati | 6.6K | 12.4% | 4 | | Nov 2025 | CFMOTO | 6K | 11.3% | 5 | | Nov 2025 | Royal Enfield | 5.9K | 11.1% | 6 | | Nov 2025 | Triumph | 2.2K | 4.1% | 7 | | Nov 2025 | Honda Motorcycles | 2K | 3.8% | 8 | | Nov 2025 | Suzuki Motorcycles | 1.2K | 2.2% | 9 | | Nov 2025 | Yamaha Motor | 450 | 0.85% | 10 | | Dec 2025 | Harley-Davidson | 15.1K | 28.8% | 1 | | Dec 2025 | Ducati | 7.5K | 14.3% | 2 | | Dec 2025 | Kawasaki | 6.9K | 13.1% | 3 | | Dec 2025 | KTM | 6.3K | 12.1% | 4 | | Dec 2025 | Royal Enfield | 5.9K | 11.3% | 5 | | Dec 2025 | CFMOTO | 4.9K | 9.4% | 6 | | Dec 2025 | Triumph | 2.2K | 4.2% | 7 | | Dec 2025 | Honda Motorcycles | 2K | 3.8% | 8 | | Dec 2025 | Suzuki Motorcycles | 1.2K | 2.2% | 9 | | Dec 2025 | Yamaha Motor | 400 | 0.76% | 10 | | Jan 2026 | Harley-Davidson | 13.1K | 25.8% | 1 | | Jan 2026 | Kawasaki | 6.9K | 13.6% | 2 | | Jan 2026 | Ducati | 6.6K | 13.1% | 3 | | Jan 2026 | Royal Enfield | 6.2K | 12.2% | 4 | | Jan 2026 | KTM | 6K | 11.9% | 5 | | Jan 2026 | CFMOTO | 6K | 11.8% | 6 | | Jan 2026 | Triumph | 2.3K | 4.6% | 7 | | Jan 2026 | Honda Motorcycles | 2K | 3.9% | 8 | | Jan 2026 | Suzuki Motorcycles | 1.2K | 2.4% | 9 | | Jan 2026 | Yamaha Motor | 330 | 0.65% | 10 | | Feb 2026 | Harley-Davidson | 13.4K | 25.3% | 1 | | Feb 2026 | KTM | 7.5K | 14.1% | 2 | | Feb 2026 | Kawasaki | 7.3K | 13.7% | 3 | | Feb 2026 | Ducati | 6.5K | 12.4% | 4 | | Feb 2026 | Royal Enfield | 6.2K | 11.8% | 5 | | Feb 2026 | CFMOTO | 5.9K | 11.2% | 6 | | Feb 2026 | Triumph | 2.3K | 4.4% | 7 | | Feb 2026 | Honda Motorcycles | 2.1K | 4% | 8 | | Feb 2026 | Suzuki Motorcycles | 1.2K | 2.3% | 9 | | Feb 2026 | Yamaha Motor | 450 | 0.85% | 10 | | Mar 2026 | Harley-Davidson | 14K | 24.1% | 1 | | Mar 2026 | Kawasaki | 8.3K | 14.3% | 2 | | Mar 2026 | KTM | 7.9K | 13.6% | 3 | | Mar 2026 | Ducati | 7.4K | 12.8% | 4 | | Mar 2026 | CFMOTO | 7.2K | 12.4% | 5 | | Mar 2026 | Royal Enfield | 6.6K | 11.4% | 6 | | Mar 2026 | Honda Motorcycles | 2.5K | 4.3% | 7 | | Mar 2026 | Triumph | 2.3K | 4% | 8 | | Mar 2026 | Suzuki Motorcycles | 1.5K | 2.5% | 9 | | Mar 2026 | Yamaha Motor | 370 | 0.64% | 10 | | Apr 2026 | Harley-Davidson | 12.1K | 22.7% | 1 | | Apr 2026 | Kawasaki | 7.8K | 14.5% | 2 | | Apr 2026 | CFMOTO | 7.3K | 13.5% | 3 | | Apr 2026 | Royal Enfield | 7.1K | 13.3% | 4 | | Apr 2026 | Ducati | 6.5K | 12.2% | 5 | | Apr 2026 | KTM | 6.5K | 12.2% | 6 | | Apr 2026 | Honda Motorcycles | 2.4K | 4.4% | 7 | | Apr 2026 | Triumph | 2.3K | 4.3% | 8 | | Apr 2026 | Suzuki Motorcycles | 1.2K | 2.3% | 9 | | Apr 2026 | Yamaha Motor | 300 | 0.56% | 10 | | May 2026 | Harley-Davidson | 14.5K | 25.5% | 1 | | May 2026 | Kawasaki | 8.4K | 14.9% | 2 | | May 2026 | KTM | 7.3K | 12.8% | 3 | | May 2026 | Royal Enfield | 6.9K | 12.1% | 4 | | May 2026 | CFMOTO | 6.7K | 11.8% | 5 | | May 2026 | Ducati | 6.6K | 11.6% | 6 | | May 2026 | Triumph | 2.5K | 4.5% | 7 | | May 2026 | Honda Motorcycles | 2.2K | 3.8% | 8 | | May 2026 | Suzuki Motorcycles | 1.2K | 2.1% | 9 | | May 2026 | Yamaha Motor | 430 | 0.76% | 10 | | Jun 2026 | Harley-Davidson | 13.3K | 25.8% | 1 | | Jun 2026 | Kawasaki | 8.2K | 15.8% | 2 | | Jun 2026 | CFMOTO | 7.6K | 14.7% | 3 | | Jun 2026 | KTM | 6.1K | 11.8% | 4 | | Jun 2026 | Ducati | 5.8K | 11.3% | 5 | | Jun 2026 | Royal Enfield | 4.9K | 9.4% | 6 | | Jun 2026 | Triumph | 2.4K | 4.7% | 7 | | Jun 2026 | Honda Motorcycles | 2K | 3.8% | 8 | | Jun 2026 | Suzuki Motorcycles | 950 | 1.8% | 9 | | Jun 2026 | Yamaha Motor | 480 | 0.93% | 10 | | Jul 2026 | Harley-Davidson | 14.5K | 29.3% | 1 | | Jul 2026 | CFMOTO | 6.9K | 13.9% | 2 | | Jul 2026 | Kawasaki | 6.8K | 13.7% | 3 | | Jul 2026 | Ducati | 5.6K | 11.4% | 4 | | Jul 2026 | Royal Enfield | 5.3K | 10.8% | 5 | | Jul 2026 | KTM | 5.2K | 10.5% | 6 | | Jul 2026 | Triumph | 2.4K | 4.8% | 7 | | Jul 2026 | Honda Motorcycles | 1.6K | 3.3% | 8 | | Jul 2026 | Suzuki Motorcycles | 800 | 1.6% | 9 | | Jul 2026 | Yamaha Motor | 310 | 0.63% | 10 | | Aug 2026 | Harley-Davidson | 14.7K | 28.1% | 1 | | Aug 2026 | Kawasaki | 7.6K | 14.6% | 2 | | Aug 2026 | CFMOTO | 7K | 13.4% | 3 | | Aug 2026 | Ducati | 6.5K | 12.3% | 4 | | Aug 2026 | KTM | 5.7K | 10.8% | 5 | | Aug 2026 | Royal Enfield | 5.5K | 10.6% | 6 | | Aug 2026 | Triumph | 2.3K | 4.3% | 7 | | Aug 2026 | Honda Motorcycles | 1.7K | 3.2% | 8 | | Aug 2026 | Suzuki Motorcycles | 990 | 1.9% | 9 | | Aug 2026 | Yamaha Motor | 340 | 0.65% | 10 | | Sep 2026 | CFMOTO | — | — | — | | Sep 2026 | Ducati | — | — | — | | Sep 2026 | Harley-Davidson | — | — | — | | Sep 2026 | Honda Motorcycles | — | — | — | | Sep 2026 | Kawasaki | — | — | — | | Sep 2026 | KTM | — | — | — | | Sep 2026 | Royal Enfield | — | — | — | | Sep 2026 | Suzuki Motorcycles | — | — | — | | Sep 2026 | Triumph | — | — | — | | Sep 2026 | Yamaha Motor | — | — | — | ## What is being compared - **CFMOTO**: Measured on the search terms “cf moto”, “cf moto 1000”, “cf moto 300”, “cf moto 450”, “cf moto 650”, “cf moto australia”, “cf moto moto”, “cf moto quad”, “cf moto side by side”, “cfmoto”, “cfmoto 300nk”, “cfmoto 300sr”, “cfmoto 450sr”, “cfmoto 450ss”, “cfmoto 650mt”, “cfmoto 650nk”, “cfmoto 800mt”, “cfmoto atv”, “cfmoto bike”, “cfmoto dealer near me”, “cfmoto dealers”, “cfmoto near me”, “cfmoto new zealand”, “cfmoto nz”, “cfmoto online”, “cfmoto quad bike”, “cfmoto scooter”, “cfmoto uforce”, “cfmoto uforce 1000”, “cfmoto uforce 600” and “cfmoto utv”, summed into one figure. - **Ducati**: Measured on the search terms “ducati”, “ducati 916”, “ducati 996”, “ducati bike”, “ducati com”, “ducati diavel”, “ducati fighter”, “ducati monster”, “ducati monster 659”, “ducati motorcycle”, “ducati multi”, “ducati near me”, “ducati nz”, “ducati online”, “ducati panigale”, “ducati panigale v2”, “ducati panigale v4”, “ducati panigale v4r”, “ducati scooter”, “ducati scrambler”, “ducati streetfighter v4”, “ducati v2” and “ducati v4”, summed into one figure. - **Harley-Davidson**: Measured on the search terms “harley davidson”, “harley davidson 48”, “harley davidson bike”, “harley davidson com”, “harley davidson cruiser bike”, “harley davidson cycle”, “harley davidson dyna”, “harley davidson fatboy for sale”, “harley davidson for sale”, “harley davidson fxr”, “harley davidson hoodie”, “harley davidson motorbike”, “harley davidson motorcycle”, “harley davidson near me”, “harley davidson night rod”, “harley davidson nz”, “harley davidson online”, “harley davidson scooter”, “harley davidson sportster”, “harley davidson street 500”, “harley davidson street bob”, “harley davidson v rod”, “harley davidson v rod for sale”, “harleydavidson”, “harleydavidson bike”, “harleydavidson motorbike”, “harleydavidson motorcycle”, “harleydavidson nz” and “harleydavidson scooter”, summed into one figure. - **Honda Motorcycles**: Measured on the search terms “honda motorbike”, “honda motorcycles”, “honda motorcycles for sale”, “honda motorcycles near me” and “honda motorcycles scooter”, summed into one figure. - **Kawasaki**: Measured on the search terms “kawasaki”, “kawasaki 650r”, “kawasaki bike”, “kawasaki ex500”, “kawasaki h2”, “kawasaki hr”, “kawasaki mc”, “kawasaki mule”, “kawasaki near me”, “kawasaki nz”, “kawasaki online”, “kawasaki scooter” and “kawasaki vn”, summed into one figure. - **KTM**: Measured on the search terms “ktm”, “ktm 125”, “ktm 250”, “ktm 300 exc”, “ktm 390”, “ktm 390 adventure”, “ktm 450”, “ktm 65”, “ktm 85”, “ktm bike”, “ktm bow”, “ktm com”, “ktm dirt bikes”, “ktm duke”, “ktm duke 200cc”, “ktm duke 390”, “ktm ebike”, “ktm motorbike”, “ktm near me”, “ktm nz”, “ktm online”, “ktm rc 390” and “ktm scooter”, summed into one figure. - **Royal Enfield**: Measured on the search terms “interceptor 650 royal enfield”, “royal enfield”, “royal enfield 650”, “royal enfield bike”, “royal enfield bullet”, “royal enfield bullet 350”, “royal enfield classic 350”, “royal enfield classic 500”, “royal enfield classic 650”, “royal enfield continental 650”, “royal enfield hunter350”, “royal enfield in india”, “royal enfield interceptor”, “royal enfield meteor 350”, “royal enfield moto”, “royal enfield near me”, “royal enfield new zealand”, “royal enfield nz”, “royal enfield scooter”, “royalenfield”, “royalenfield bike”, “royalenfield com” and “royalenfield nz”, summed into one figure. - **Suzuki Motorcycles**: Measured on the search terms “suzuki motorbike”, “suzuki motorcycles”, “suzuki motorcycles near me” and “suzuki motorcycles scooter”, summed into one figure. - **Triumph**: Measured on the search terms “triumph adventure bike”, “triumph bike”, “triumph bike company”, “triumph bonneville motorcycle”, “triumph dirt bike”, “triumph motorbike”, “triumph motorcycle dealer”, “triumph motorcycle dealer near me”, “triumph motorcycles for sale”, “triumph motorcycles near me”, “triumph motorcycles rocket 3”, “triumph motorcycles t120”, “triumph rocket bike”, “triumph scooter” and “triumph sport bike”, summed into one figure. - **Yamaha Motor**: Measured on the search terms “yamaha motor bike”, “yamaha motor motorcycle”, “yamaha motor scooter”, “yamaha motorbike” and “yamaha motorcycles for sale”, summed into one figure. - [CFMOTO](/demand/nz/brands/cfmoto) - [Ducati](/demand/nz/brands/ducati) - [Harley-Davidson](/demand/nz/brands/harley-davidson) - [Honda Motorcycles](/demand/nz/brands/honda-motorcycles) - [Kawasaki](/demand/nz/brands/kawasaki) - [KTM](/demand/nz/brands/ktm) - [Royal Enfield](/demand/nz/brands/royal-enfield) - [Suzuki Motorcycles](/demand/nz/brands/suzuki-motorcycles) - [Triumph](/demand/nz/brands/triumph) - [Yamaha Motor](/demand/nz/brands/yamaha-motor) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among motorcycle brands in New Zealand? In August 2026, Harley-Davidson was the most searched among motorcycle brands in New Zealand, with an estimated 14.7K branded searches and 28.1% estimated Share of Search within this set. ## Cite this page Brandwave. "Motorcycle brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-motorcycle-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-motorcycle-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.