--- title: "Mortgage advisers in New Zealand: Which brands are most popular in search?" description: "Compare mortgage adviser and broker firms helping New Zealanders arrange home loans, using branded searches made in New Zealand. Share of Search among NZHL, Squirrel, Loan Market, Mike Pero, Lighthouse Financial, Global Finance, Mortgage HQ, Vega, Mortgage Link, Tony Mounce Mortgages, Star Mortgage, Float Mortgages, The Mortgage Supply Co, Kris Pedersen Mortgages, Kiwi Mortgages, Mortgage Lab, Opes Mortgages, Roost, Mortgage Express, Stephanie Murray Mortgages, Mortgage Managers and Twine, the mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-mortgage-advisers" publisher: "Brandwave" --- # Mortgage advisers in New Zealand: Which brands are most popular in search? Compare mortgage adviser and broker firms helping New Zealanders arrange home loans, using branded searches made in New Zealand. Share of Search among NZHL, Squirrel, Loan Market, Mike Pero, Lighthouse Financial, Global Finance, Mortgage HQ, Vega, Mortgage Link, Tony Mounce Mortgages, Star Mortgage, Float Mortgages, The Mortgage Supply Co, Kris Pedersen Mortgages, Kiwi Mortgages, Mortgage Lab, Opes Mortgages, Roost, Mortgage Express, Stephanie Murray Mortgages, Mortgage Managers and Twine, the mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: mortgage advisers - **Market**: New Zealand - **Brands compared**: 22 - **Month measured**: Aug 2026 - **Highest Share of Search**: NZHL, 28.5% ## Which brand is most popular in search among mortgage advisers in New Zealand? - In August 2026, NZHL was the most searched among mortgage advisers in New Zealand, with an estimated 6.4K branded searches and 28.5% estimated Share of Search within this set. - Squirrel is in 2nd place, 3.3 percentage points behind at 25.1% Share of Search. - Across the 11 months ending August 2026, NZHL’s estimated Share of Search among mortgage advisers in New Zealand increased from 27.9% to 28.5%. - Across the 11 months ending August 2026, Squirrel’s estimated Share of Search among mortgage advisers in New Zealand decreased from 28.3% to 25.1%. - Across the 11 months ending August 2026, Loan Market’s estimated Share of Search among mortgage advisers in New Zealand increased from 6.5% to 7.6%. - Across the 11 months ending August 2026, Lighthouse Financial’s estimated Share of Search among mortgage advisers in New Zealand increased from 4.1% to 5.2%. - Across the 11 months ending August 2026, Global Finance’s estimated Share of Search among mortgage advisers in New Zealand decreased from 4.7% to 3.8%. - Across the 11 months ending August 2026, Mortgage HQ’s estimated Share of Search among mortgage advisers in New Zealand decreased from 4.8% to 3.8%. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among mortgage advisers in New Zealand decreased from 3.4% to 2.7%. - Across the 11 months ending August 2026, Tony Mounce Mortgages’ estimated Share of Search among mortgage advisers in New Zealand increased from 1.4% to 2.2%. - Across the 11 months ending August 2026, Star Mortgage’s estimated Share of Search among mortgage advisers in New Zealand increased from 0.55% to 2.1%. - Across the 11 months ending August 2026, Kiwi Mortgages’ estimated Share of Search among mortgage advisers in New Zealand increased from 0.43% to 0.94%. - Across the 11 months ending August 2026, NZHL’s estimated Share of Search among mortgage advisers in New Zealand peaked at 30.4% in July 2026 and was lowest at 26.2% in June 2026. - Across the 11 months ending August 2026, Squirrel’s estimated Share of Search among mortgage advisers in New Zealand peaked at 29.9% in January 2026 and was lowest at 25.1% in August 2026. - Across the 11 months ending August 2026, Loan Market’s estimated Share of Search among mortgage advisers in New Zealand peaked at 7.6% in August 2026 and was lowest at 6.3% in December 2025. - Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among mortgage advisers in New Zealand peaked at 7.4% in February 2026 and was lowest at 4.9% in April 2026. - Across the 11 months ending August 2026, Lighthouse Financial’s estimated Share of Search among mortgage advisers in New Zealand peaked at 5.7% in March 2026 and was lowest at 4% in November 2025. - Across the 11 months ending August 2026, Global Finance’s estimated Share of Search among mortgage advisers in New Zealand peaked at 5.5% in December 2025 and was lowest at 3.8% in August 2026. - Across the 11 months ending August 2026, Mortgage HQ’s estimated Share of Search among mortgage advisers in New Zealand peaked at 4.8% in October 2025 and was lowest at 3.5% in December 2025. - Across the 11 months ending August 2026, NZHL rose from 2nd to 1st among mortgage advisers in New Zealand. - Across the 11 months ending August 2026, Squirrel fell from 1st to 2nd among mortgage advisers in New Zealand. - Across the 11 months ending August 2026, Lighthouse Financial rose from 7th to 5th among mortgage advisers in New Zealand. - Across the 11 months ending August 2026, Mortgage HQ fell from 5th to 7th among mortgage advisers in New Zealand. - Across the 11 months ending August 2026, Star Mortgage rose from 19th to 11th among mortgage advisers in New Zealand. - Across the 11 months ending August 2026, Float Mortgages fell from 11th to 12th among mortgage advisers in New Zealand. - Across the 11 months ending August 2026, Kris Pedersen Mortgages rose from 16th to 14th among mortgage advisers in New Zealand. - Across the 11 months ending August 2026, Kiwi Mortgages rose from 21st to 15th among mortgage advisers in New Zealand. - Across the 11 months ending August 2026, Mortgage Lab fell from 12th to 16th among mortgage advisers in New Zealand. - Across the 11 months ending August 2026, Roost fell from 15th to 18th among mortgage advisers in New Zealand. - Across the 11 months ending August 2026, Mortgage Express fell from 14th to 19th among mortgage advisers in New Zealand. - Across the 11 months ending August 2026, Mortgage Managers fell from 18th to 21st among mortgage advisers in New Zealand. - Across the 11 months ending August 2026, Mike Pero, Vega, The Mortgage Supply Co, Opes Mortgages, Stephanie Murray Mortgages and Twine held steady: their estimated Share of Search among mortgage advisers in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [NZHL vs Squirrel: compare search popularity](/demand/nz/compare/nzhl-vs-squirrel): 28.5% against 25.1% Share of Search. - [NZHL vs Loan Market: compare search popularity](/demand/nz/compare/loan-market-vs-nzhl): 28.5% against 7.6% Share of Search. - [NZHL vs Mike Pero: compare search popularity](/demand/nz/compare/mike-pero-vs-nzhl): 28.5% against 6.1% Share of Search. - [NZHL vs Lighthouse Financial: compare search popularity](/demand/nz/compare/lighthouse-financial-vs-nzhl): 28.5% against 5.2% Share of Search. - [Squirrel vs Loan Market: compare search popularity](/demand/nz/compare/loan-market-vs-squirrel): 25.1% against 7.6% Share of Search. - [Squirrel vs Mike Pero: compare search popularity](/demand/nz/compare/mike-pero-vs-squirrel): 25.1% against 6.1% Share of Search. - [Squirrel vs Lighthouse Financial: compare search popularity](/demand/nz/compare/lighthouse-financial-vs-squirrel): 25.1% against 5.2% Share of Search. - [Loan Market vs Mike Pero: compare search popularity](/demand/nz/compare/loan-market-vs-mike-pero): 7.6% against 6.1% Share of Search. - [Loan Market vs Lighthouse Financial: compare search popularity](/demand/nz/compare/lighthouse-financial-vs-loan-market): 7.6% against 5.2% Share of Search. - [Mike Pero vs Lighthouse Financial: compare search popularity](/demand/nz/compare/lighthouse-financial-vs-mike-pero): 6.1% against 5.2% Share of Search. ## How did search popularity change for New Zealand mortgage advisers in August 2026? - In August 2026, Star Mortgage overtook The Mortgage Supply Co to rank 11th among mortgage advisers in New Zealand, at 2.1%. - In August 2026, Mike Pero gained estimated Share of Search among mortgage advisers in New Zealand, from 5.1% to 6.1%. - In August 2026, Tony Mounce Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.5% to 2.2%. - In August 2026, Float Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.2% to 1.7%. - In August 2026, NZHL lost estimated Share of Search among mortgage advisers in New Zealand, from 30.4% to 28.5%. - In August 2026, Squirrel lost estimated Share of Search among mortgage advisers in New Zealand, from 25.7% to 25.1%. - In August 2026, Global Finance lost estimated Share of Search among mortgage advisers in New Zealand, from 4.5% to 3.8%. - Loan Market’s estimated Share of Search among mortgage advisers in New Zealand has gained ground for 3 months in a row, from 7.1% to 7.6% in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | NZHL | 28.5% | 6.4K | -0.5% | NZHL | | 2 | Squirrel | 25.1% | 5.6K | +3.7% | Squirrel | | 3 | Loan Market | 7.6% | 1.7K | +11.8% | Loan Market | | 4 | Mike Pero | 6.1% | 1.4K | +27.1% | Mike Pero | | 5 | Lighthouse Financial | 5.2% | 1.2K | +17.0% | Lighthouse Financial | | 6 | Global Finance | 3.8% | 860 | -8.5% | Global Finance | | 7 | Mortgage HQ | 3.8% | 840 | +1.2% | Mortgage HQ | | 8 | Vega | 3.3% | 740 | -2.6% | Vega Mortgages | | 9 | Mortgage Link | 2.7% | 600 | -6.3% | Mortgage Link | | 10 | Tony Mounce Mortgages | 2.2% | 500 | +56.3% | Tony Mounce Mortgages | | 11 | Star Mortgage | 2.1% | 480 | +84.6% | Star Mortgage | | 12 | Float Mortgages | 1.7% | 390 | +50.0% | Float Financial Advisers | | 13 | The Mortgage Supply Co | 1.5% | 340 | +25.9% | The Mortgage Supply Co | | 14 | Kris Pedersen Mortgages | 0.98% | 220 | +4.8% | Kris Pedersen Mortgages | | 15 | Kiwi Mortgages | 0.94% | 210 | 0.0% | Kiwi Mortgages | | 16 | Mortgage Lab | 0.8% | 180 | +28.6% | Mortgage Lab | | 17 | Opes Mortgages | 0.76% | 170 | 0.0% | Opes Mortgages | | 18 | Roost | 0.71% | 160 | -5.9% | Roost Mortgages | | 19 | Mortgage Express | 0.63% | 140 | -26.3% | Mortgage Express | | 20 | Stephanie Murray Mortgages | 0.54% | 120 | +20.0% | Stephanie Murray Mortgages | | 21 | Mortgage Managers | 0.49% | 110 | +57.1% | Mortgage Managers | | 22 | Twine | 0.49% | 110 | 0.0% | Twine Mortgage Advisers | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Squirrel | 7.2K | 28.3% | 1 | | Oct 2025 | NZHL | 7.1K | 27.9% | 2 | | Oct 2025 | Loan Market | 1.7K | 6.5% | 3 | | Oct 2025 | Mike Pero | 1.5K | 6% | 4 | | Oct 2025 | Mortgage HQ | 1.2K | 4.8% | 5 | | Oct 2025 | Global Finance | 1.2K | 4.7% | 6 | | Oct 2025 | Lighthouse Financial | 1K | 4.1% | 7 | | Oct 2025 | Vega | 870 | 3.4% | 8 | | Oct 2025 | Mortgage Link | 860 | 3.4% | 9 | | Oct 2025 | Tony Mounce Mortgages | 360 | 1.4% | 10 | | Oct 2025 | Float Mortgages | 320 | 1.3% | 11 | | Oct 2025 | Mortgage Lab | 280 | 1.1% | 12 | | Oct 2025 | The Mortgage Supply Co | 280 | 1.1% | 13 | | Oct 2025 | Mortgage Express | 230 | 0.9% | 14 | | Oct 2025 | Roost | 230 | 0.9% | 15 | | Oct 2025 | Kris Pedersen Mortgages | 210 | 0.82% | 16 | | Oct 2025 | Opes Mortgages | 210 | 0.82% | 17 | | Oct 2025 | Mortgage Managers | 170 | 0.67% | 18 | | Oct 2025 | Star Mortgage | 140 | 0.55% | 19 | | Oct 2025 | Stephanie Murray Mortgages | 130 | 0.51% | 20 | | Oct 2025 | Kiwi Mortgages | 110 | 0.43% | 21 | | Oct 2025 | Twine | 90 | 0.35% | 22 | | Nov 2025 | NZHL | 7.2K | 29.1% | 1 | | Nov 2025 | Squirrel | 6.9K | 27.8% | 2 | | Nov 2025 | Mike Pero | 1.7K | 6.9% | 3 | | Nov 2025 | Loan Market | 1.6K | 6.7% | 4 | | Nov 2025 | Mortgage HQ | 1.2K | 4.8% | 5 | | Nov 2025 | Global Finance | 1K | 4% | 6 | | Nov 2025 | Lighthouse Financial | 1K | 4% | 7 | | Nov 2025 | Vega | 720 | 2.9% | 8 | | Nov 2025 | Mortgage Link | 680 | 2.8% | 9 | | Nov 2025 | Tony Mounce Mortgages | 450 | 1.8% | 10 | | Nov 2025 | Float Mortgages | 320 | 1.3% | 11 | | Nov 2025 | The Mortgage Supply Co | 280 | 1.1% | 12 | | Nov 2025 | Roost | 270 | 1.1% | 13 | | Nov 2025 | Mortgage Express | 220 | 0.89% | 14 | | Nov 2025 | Opes Mortgages | 210 | 0.85% | 15 | | Nov 2025 | Star Mortgage | 210 | 0.85% | 16 | | Nov 2025 | Mortgage Lab | 180 | 0.73% | 17 | | Nov 2025 | Kris Pedersen Mortgages | 160 | 0.65% | 18 | | Nov 2025 | Stephanie Murray Mortgages | 130 | 0.53% | 19 | | Nov 2025 | Mortgage Managers | 110 | 0.45% | 20 | | Nov 2025 | Kiwi Mortgages | 90 | 0.36% | 21 | | Nov 2025 | Twine | 80 | 0.32% | 22 | | Dec 2025 | Squirrel | 5.5K | 29.2% | 1 | | Dec 2025 | NZHL | 5.3K | 28.2% | 2 | | Dec 2025 | Mike Pero | 1.3K | 6.8% | 3 | | Dec 2025 | Loan Market | 1.2K | 6.3% | 4 | | Dec 2025 | Global Finance | 1K | 5.5% | 5 | | Dec 2025 | Lighthouse Financial | 840 | 4.5% | 6 | | Dec 2025 | Mortgage HQ | 650 | 3.5% | 7 | | Dec 2025 | Mortgage Link | 560 | 3% | 8 | | Dec 2025 | Vega | 550 | 3% | 9 | | Dec 2025 | Tony Mounce Mortgages | 270 | 1.4% | 10 | | Dec 2025 | Float Mortgages | 260 | 1.4% | 11 | | Dec 2025 | Opes Mortgages | 210 | 1.1% | 12 | | Dec 2025 | The Mortgage Supply Co | 170 | 0.91% | 13 | | Dec 2025 | Kris Pedersen Mortgages | 140 | 0.75% | 14 | | Dec 2025 | Mortgage Express | 140 | 0.75% | 15 | | Dec 2025 | Roost | 140 | 0.75% | 16 | | Dec 2025 | Star Mortgage | 140 | 0.75% | 17 | | Dec 2025 | Mortgage Lab | 120 | 0.64% | 18 | | Dec 2025 | Mortgage Managers | 90 | 0.48% | 19 | | Dec 2025 | Stephanie Murray Mortgages | 90 | 0.48% | 20 | | Dec 2025 | Twine | 50 | 0.27% | 21 | | Dec 2025 | Kiwi Mortgages | 40 | 0.21% | 22 | | Jan 2026 | Squirrel | 6.9K | 29.9% | 1 | | Jan 2026 | NZHL | 6.5K | 28.4% | 2 | | Jan 2026 | Loan Market | 1.4K | 6.3% | 3 | | Jan 2026 | Mike Pero | 1.4K | 6.1% | 4 | | Jan 2026 | Lighthouse Financial | 1.1K | 4.5% | 5 | | Jan 2026 | Global Finance | 1K | 4.4% | 6 | | Jan 2026 | Mortgage HQ | 890 | 3.9% | 7 | | Jan 2026 | Mortgage Link | 730 | 3.2% | 8 | | Jan 2026 | Vega | 680 | 2.9% | 9 | | Jan 2026 | Tony Mounce Mortgages | 350 | 1.5% | 10 | | Jan 2026 | Float Mortgages | 260 | 1.1% | 11 | | Jan 2026 | Mortgage Express | 240 | 1% | 12 | | Jan 2026 | The Mortgage Supply Co | 240 | 1% | 13 | | Jan 2026 | Kris Pedersen Mortgages | 210 | 0.91% | 14 | | Jan 2026 | Star Mortgage | 210 | 0.91% | 15 | | Jan 2026 | Roost | 180 | 0.78% | 16 | | Jan 2026 | Opes Mortgages | 170 | 0.74% | 17 | | Jan 2026 | Mortgage Lab | 160 | 0.69% | 18 | | Jan 2026 | Mortgage Managers | 140 | 0.61% | 19 | | Jan 2026 | Stephanie Murray Mortgages | 100 | 0.43% | 20 | | Jan 2026 | Kiwi Mortgages | 70 | 0.3% | 21 | | Jan 2026 | Twine | 70 | 0.3% | 22 | | Feb 2026 | NZHL | 7.1K | 28.2% | 1 | | Feb 2026 | Squirrel | 7K | 27.9% | 2 | | Feb 2026 | Mike Pero | 1.9K | 7.4% | 3 | | Feb 2026 | Loan Market | 1.8K | 7% | 4 | | Feb 2026 | Lighthouse Financial | 1.2K | 4.7% | 5 | | Feb 2026 | Mortgage HQ | 1K | 4.1% | 6 | | Feb 2026 | Global Finance | 1K | 4% | 7 | | Feb 2026 | Mortgage Link | 800 | 3.2% | 8 | | Feb 2026 | Vega | 740 | 2.9% | 9 | | Feb 2026 | Float Mortgages | 390 | 1.5% | 10 | | Feb 2026 | Tony Mounce Mortgages | 360 | 1.4% | 11 | | Feb 2026 | The Mortgage Supply Co | 330 | 1.3% | 12 | | Feb 2026 | Mortgage Express | 230 | 0.91% | 13 | | Feb 2026 | Star Mortgage | 210 | 0.83% | 14 | | Feb 2026 | Opes Mortgages | 170 | 0.67% | 15 | | Feb 2026 | Roost | 170 | 0.67% | 16 | | Feb 2026 | Kris Pedersen Mortgages | 160 | 0.63% | 17 | | Feb 2026 | Mortgage Lab | 160 | 0.63% | 18 | | Feb 2026 | Kiwi Mortgages | 140 | 0.56% | 19 | | Feb 2026 | Stephanie Murray Mortgages | 130 | 0.52% | 20 | | Feb 2026 | Mortgage Managers | 110 | 0.44% | 21 | | Feb 2026 | Twine | 80 | 0.32% | 22 | | Mar 2026 | Squirrel | 7.4K | 28.3% | 1 | | Mar 2026 | NZHL | 7.1K | 27.1% | 2 | | Mar 2026 | Loan Market | 1.8K | 7.1% | 3 | | Mar 2026 | Lighthouse Financial | 1.5K | 5.7% | 4 | | Mar 2026 | Mike Pero | 1.4K | 5.6% | 5 | | Mar 2026 | Global Finance | 1.1K | 4.1% | 6 | | Mar 2026 | Mortgage HQ | 920 | 3.5% | 7 | | Mar 2026 | Vega | 880 | 3.4% | 8 | | Mar 2026 | Mortgage Link | 860 | 3.3% | 9 | | Mar 2026 | Tony Mounce Mortgages | 430 | 1.7% | 10 | | Mar 2026 | Float Mortgages | 390 | 1.5% | 11 | | Mar 2026 | The Mortgage Supply Co | 370 | 1.4% | 12 | | Mar 2026 | Star Mortgage | 260 | 1% | 13 | | Mar 2026 | Mortgage Lab | 230 | 0.88% | 14 | | Mar 2026 | Kiwi Mortgages | 210 | 0.81% | 15 | | Mar 2026 | Mortgage Express | 210 | 0.81% | 16 | | Mar 2026 | Opes Mortgages | 210 | 0.81% | 17 | | Mar 2026 | Kris Pedersen Mortgages | 190 | 0.73% | 18 | | Mar 2026 | Roost | 190 | 0.73% | 19 | | Mar 2026 | Mortgage Managers | 170 | 0.65% | 20 | | Mar 2026 | Stephanie Murray Mortgages | 110 | 0.42% | 21 | | Mar 2026 | Twine | 110 | 0.42% | 22 | | Apr 2026 | Squirrel | 6.3K | 28.8% | 1 | | Apr 2026 | NZHL | 5.7K | 26.4% | 2 | | Apr 2026 | Loan Market | 1.5K | 7.1% | 3 | | Apr 2026 | Lighthouse Financial | 1.2K | 5.5% | 4 | | Apr 2026 | Mike Pero | 1.1K | 4.9% | 5 | | Apr 2026 | Global Finance | 990 | 4.6% | 6 | | Apr 2026 | Mortgage HQ | 900 | 4.1% | 7 | | Apr 2026 | Vega | 740 | 3.4% | 8 | | Apr 2026 | Mortgage Link | 720 | 3.3% | 9 | | Apr 2026 | Tony Mounce Mortgages | 390 | 1.8% | 10 | | Apr 2026 | Float Mortgages | 260 | 1.2% | 11 | | Apr 2026 | Star Mortgage | 260 | 1.2% | 12 | | Apr 2026 | The Mortgage Supply Co | 250 | 1.2% | 13 | | Apr 2026 | Mortgage Lab | 220 | 1% | 14 | | Apr 2026 | Kiwi Mortgages | 210 | 0.97% | 15 | | Apr 2026 | Kris Pedersen Mortgages | 210 | 0.97% | 16 | | Apr 2026 | Mortgage Express | 180 | 0.83% | 17 | | Apr 2026 | Stephanie Murray Mortgages | 160 | 0.74% | 18 | | Apr 2026 | Roost | 150 | 0.69% | 19 | | Apr 2026 | Opes Mortgages | 140 | 0.64% | 20 | | Apr 2026 | Mortgage Managers | 110 | 0.51% | 21 | | Apr 2026 | Twine | 70 | 0.32% | 22 | | May 2026 | NZHL | 6.5K | 28% | 1 | | May 2026 | Squirrel | 6.4K | 27.4% | 2 | | May 2026 | Loan Market | 1.6K | 7.1% | 3 | | May 2026 | Mike Pero | 1.3K | 5.5% | 4 | | May 2026 | Lighthouse Financial | 1.1K | 4.8% | 5 | | May 2026 | Global Finance | 1K | 4.4% | 6 | | May 2026 | Mortgage HQ | 840 | 3.6% | 7 | | May 2026 | Mortgage Link | 840 | 3.6% | 8 | | May 2026 | Vega | 780 | 3.3% | 9 | | May 2026 | Tony Mounce Mortgages | 390 | 1.7% | 10 | | May 2026 | The Mortgage Supply Co | 310 | 1.3% | 11 | | May 2026 | Float Mortgages | 260 | 1.1% | 12 | | May 2026 | Opes Mortgages | 260 | 1.1% | 13 | | May 2026 | Kris Pedersen Mortgages | 240 | 1% | 14 | | May 2026 | Mortgage Lab | 240 | 1% | 15 | | May 2026 | Mortgage Express | 220 | 0.94% | 16 | | May 2026 | Kiwi Mortgages | 210 | 0.9% | 17 | | May 2026 | Star Mortgage | 210 | 0.9% | 18 | | May 2026 | Stephanie Murray Mortgages | 160 | 0.69% | 19 | | May 2026 | Roost | 150 | 0.64% | 20 | | May 2026 | Mortgage Managers | 140 | 0.6% | 21 | | May 2026 | Twine | 70 | 0.3% | 22 | | Jun 2026 | Squirrel | 5.7K | 26.5% | 1 | | Jun 2026 | NZHL | 5.6K | 26.2% | 2 | | Jun 2026 | Loan Market | 1.5K | 7.2% | 3 | | Jun 2026 | Lighthouse Financial | 1.2K | 5.5% | 4 | | Jun 2026 | Mike Pero | 1.2K | 5.4% | 5 | | Jun 2026 | Global Finance | 980 | 4.6% | 6 | | Jun 2026 | Mortgage HQ | 890 | 4.2% | 7 | | Jun 2026 | Vega | 800 | 3.7% | 8 | | Jun 2026 | Mortgage Link | 760 | 3.6% | 9 | | Jun 2026 | Tony Mounce Mortgages | 390 | 1.8% | 10 | | Jun 2026 | The Mortgage Supply Co | 340 | 1.6% | 11 | | Jun 2026 | Star Mortgage | 320 | 1.5% | 12 | | Jun 2026 | Float Mortgages | 260 | 1.2% | 13 | | Jun 2026 | Mortgage Express | 230 | 1.1% | 14 | | Jun 2026 | Kris Pedersen Mortgages | 220 | 1% | 15 | | Jun 2026 | Kiwi Mortgages | 170 | 0.8% | 16 | | Jun 2026 | Mortgage Lab | 170 | 0.8% | 17 | | Jun 2026 | Opes Mortgages | 170 | 0.8% | 18 | | Jun 2026 | Roost | 170 | 0.8% | 19 | | Jun 2026 | Mortgage Managers | 140 | 0.66% | 20 | | Jun 2026 | Stephanie Murray Mortgages | 130 | 0.61% | 21 | | Jun 2026 | Twine | 100 | 0.47% | 22 | | Jul 2026 | NZHL | 6.4K | 30.4% | 1 | | Jul 2026 | Squirrel | 5.4K | 25.7% | 2 | | Jul 2026 | Loan Market | 1.5K | 7.2% | 3 | | Jul 2026 | Mike Pero | 1.1K | 5.1% | 4 | | Jul 2026 | Lighthouse Financial | 1K | 4.7% | 5 | | Jul 2026 | Global Finance | 940 | 4.5% | 6 | | Jul 2026 | Mortgage HQ | 830 | 3.9% | 7 | | Jul 2026 | Vega | 760 | 3.6% | 8 | | Jul 2026 | Mortgage Link | 640 | 3% | 9 | | Jul 2026 | Tony Mounce Mortgages | 320 | 1.5% | 10 | | Jul 2026 | The Mortgage Supply Co | 270 | 1.3% | 11 | | Jul 2026 | Float Mortgages | 260 | 1.2% | 12 | | Jul 2026 | Star Mortgage | 260 | 1.2% | 13 | | Jul 2026 | Kiwi Mortgages | 210 | 1% | 14 | | Jul 2026 | Kris Pedersen Mortgages | 210 | 1% | 15 | | Jul 2026 | Mortgage Express | 190 | 0.9% | 16 | | Jul 2026 | Opes Mortgages | 170 | 0.81% | 17 | | Jul 2026 | Roost | 170 | 0.81% | 18 | | Jul 2026 | Mortgage Lab | 140 | 0.66% | 19 | | Jul 2026 | Twine | 110 | 0.52% | 20 | | Jul 2026 | Stephanie Murray Mortgages | 100 | 0.47% | 21 | | Jul 2026 | Mortgage Managers | 70 | 0.33% | 22 | | Aug 2026 | NZHL | 6.4K | 28.5% | 1 | | Aug 2026 | Squirrel | 5.6K | 25.1% | 2 | | Aug 2026 | Loan Market | 1.7K | 7.6% | 3 | | Aug 2026 | Mike Pero | 1.4K | 6.1% | 4 | | Aug 2026 | Lighthouse Financial | 1.2K | 5.2% | 5 | | Aug 2026 | Global Finance | 860 | 3.8% | 6 | | Aug 2026 | Mortgage HQ | 840 | 3.8% | 7 | | Aug 2026 | Vega | 740 | 3.3% | 8 | | Aug 2026 | Mortgage Link | 600 | 2.7% | 9 | | Aug 2026 | Tony Mounce Mortgages | 500 | 2.2% | 10 | | Aug 2026 | Star Mortgage | 480 | 2.1% | 11 | | Aug 2026 | Float Mortgages | 390 | 1.7% | 12 | | Aug 2026 | The Mortgage Supply Co | 340 | 1.5% | 13 | | Aug 2026 | Kris Pedersen Mortgages | 220 | 0.98% | 14 | | Aug 2026 | Kiwi Mortgages | 210 | 0.94% | 15 | | Aug 2026 | Mortgage Lab | 180 | 0.8% | 16 | | Aug 2026 | Opes Mortgages | 170 | 0.76% | 17 | | Aug 2026 | Roost | 160 | 0.71% | 18 | | Aug 2026 | Mortgage Express | 140 | 0.63% | 19 | | Aug 2026 | Stephanie Murray Mortgages | 120 | 0.54% | 20 | | Aug 2026 | Mortgage Managers | 110 | 0.49% | 21 | | Aug 2026 | Twine | 110 | 0.49% | 22 | | Sep 2026 | Float Mortgages | — | — | — | | Sep 2026 | Global Finance | — | — | — | | Sep 2026 | Kiwi Mortgages | — | — | — | | Sep 2026 | Kris Pedersen Mortgages | — | — | — | | Sep 2026 | Lighthouse Financial | — | — | — | | Sep 2026 | Loan Market | — | — | — | | Sep 2026 | Mike Pero | — | — | — | | Sep 2026 | Mortgage Express | — | — | — | | Sep 2026 | Mortgage HQ | — | — | — | | Sep 2026 | Mortgage Lab | — | — | — | | Sep 2026 | Mortgage Link | — | — | — | | Sep 2026 | Mortgage Managers | — | — | — | | Sep 2026 | NZHL | — | — | — | | Sep 2026 | Opes Mortgages | — | — | — | | Sep 2026 | Roost | — | — | — | | Sep 2026 | Squirrel | — | — | — | | Sep 2026 | Star Mortgage | — | — | — | | Sep 2026 | Stephanie Murray Mortgages | — | — | — | | Sep 2026 | The Mortgage Supply Co | — | — | — | | Sep 2026 | Tony Mounce Mortgages | — | — | — | | Sep 2026 | Twine | — | — | — | | Sep 2026 | Vega | — | — | — | ## What is being compared - **Float Mortgages**: Measured on the search terms “float mortgage” and “float mortgages”, summed into one figure. - **Global Finance**: Measured on the search terms “global finance”, “global finance auckland”, “global finance company”, “global finance hamilton”, “global finance nz”, “global financial services nz”, “globalfinance” and “globalfinance.co.nz”, summed into one figure. - **Kiwi Mortgages**: Measured on the search term “kiwi mortgages”. - **Kris Pedersen Mortgages**: Measured on the search terms “kris pedersen”, “kris pedersen mortgage” and “kris pedersen mortgages”, summed into one figure. - **Lighthouse Financial**: Measured on the search terms “lighthouse financial”, “lighthouse financial nz”, “lighthouse mortgage” and “lighthouse mortgages”, summed into one figure. - **Loan Market**: Measured on the search terms “loan market”, “loan market agile”, “loan market auckland”, “loan market blenheim”, “loan market christchurch”, “loan market hamilton”, “loan market mortgage brokers”, “loan market new zealand”, “loan market nz”, “loan market queenstown”, “loan market tauranga” and “loanmarket”, summed into one figure. - **Mike Pero**: Measured on the search terms “mike pero”, “mike pero mortgage”, “mike pero mortgage broker”, “mike pero mortgages”, “mike pero mortgages nelson”, “mike pero mortgages new plymouth”, “mike pero mortgages nz”, “mike pero mortgages timaru”, “mikepero” and “mikepero.co.nz”, summed into one figure. - **Mortgage Express**: Measured on the search terms “mortgage express”, “mortgage express nz”, “mortgage express timaru”, “mortgage-express” and “mortgageexpress”, summed into one figure. - **Mortgage HQ**: Measured on the search terms “mhq”, “mhq nz”, “mortgage hq”, “mortgage hq nz”, “mortgage hq reviews” and “mortgagehq”, summed into one figure. - **Mortgage Lab**: Measured on the search terms “mortgage lab”, “mortgage lab nz” and “the mortgage lab”, summed into one figure. - **Mortgage Link**: Measured on the search terms “mortgage link”, “mortgage link dunedin”, “mortgage link feilding”, “mortgage link kapiti”, “mortgage link manawatu”, “mortgage link nz”, “mortgage link otago”, “mortgage link palmerston north”, “mortgage link taupo” and “mortgagelink”, summed into one figure. - **Mortgage Managers**: Measured on the search term “mortgage managers”. - **NZHL**: Measured on the search terms “new zealand home loans”, “new zealand home loans blenheim”, “new zealand home loans near me”, “new zealand home loans whakatane”, “nz home loans”, “nz home loans blenheim”, “nz home loans christchurch”, “nz home loans gisborne”, “nz home loans hamilton”, “nz home loans hawkes bay”, “nz home loans nelson”, “nz home loans papamoa”, “nz home loans pukekohe”, “nz home loans rotorua”, “nz home loans takapuna”, “nz home loans tauranga”, “nz home loans wellington”, “nz home loans whakatane”, “nz home loans whangarei”, “nzhl”, “nzhl blenheim”, “nzhl cambridge”, “nzhl canterbury metro”, “nzhl christchurch”, “nzhl co nz”, “nzhl gisborne”, “nzhl hamilton”, “nzhl hawkes bay”, “nzhl home loans”, “nzhl karaka”, “nzhl kiwibank”, “nzhl mortgage”, “nzhl nelson”, “nzhl nz”, “nzhl ormiston”, “nzhl papamoa”, “nzhl papanui”, “nzhl pukekohe”, “nzhl rotorua”, “nzhl takapuna”, “nzhl tauranga”, “nzhl te awamutu”, “nzhl wellington”, “nzhl whakatane”, “nzhl whangarei”, “nzhl whitmore” and “nzhl.co.nz”, summed into one figure. - **Opes Mortgages**: Measured on the search terms “opes mortgage” and “opes mortgages”, summed into one figure. - **Roost**: Measured on the search terms “roost mortgage”, “roost mortgage brokers”, “roost mortgage brokers queenstown”, “roost mortgages”, “roost mortgages queenstown”, “roost nz” and “roost queenstown”, summed into one figure. - **Squirrel**: Measured on the search terms “squirrel co nz”, “squirrel home loans”, “squirrel investment”, “squirrel investments”, “squirrel lending”, “squirrel money”, “squirrel mortgage”, “squirrel mortgage broker”, “squirrel mortgage brokers”, “squirrel mortgages” and “squirrel nz”, summed into one figure. - **Star Mortgage**: Measured on the search term “star mortgages”. - **Stephanie Murray Mortgages**: Measured on the search terms “stephanie murray mortgages”, “stephanie murray mortgages new plymouth”, “stephanie murray new plymouth” and “stephanie murray nz”, summed into one figure. - **The Mortgage Supply Co**: Measured on the search terms “mortgage supply”, “mortgage supply co”, “mortgage supply company”, “mortgage supply nz”, “mortgagesupply” and “the mortgage supply co”, summed into one figure. - **Tony Mounce Mortgages**: Measured on the search terms “tony mounce”, “tony mounce mortgage broker”, “tony mounce mortgages”, “tony mounce mortgages christchurch”, “tony mounce nz” and “tonymouncemortgages.co.nz”, summed into one figure. - **Twine**: Measured on the search terms “twine advisers”, “twine financial” and “twine financial advisers”, summed into one figure. - **Vega**: Measured on the search terms “vega lend”, “vega mortgage”, “vega mortgages”, “vega new zealand”, “vega nz” and “vegalend”, summed into one figure. - [Float Mortgages](/demand/nz/brands/float-mortgages) - [Global Finance](/demand/nz/brands/global-finance) - [Kiwi Mortgages](/demand/nz/brands/kiwi-mortgages) - [Kris Pedersen Mortgages](/demand/nz/brands/kris-pedersen-mortgages) - [Lighthouse Financial](/demand/nz/brands/lighthouse-financial) - [Loan Market](/demand/nz/brands/loan-market) - [Mike Pero](/demand/nz/brands/mike-pero) - [Mortgage Express](/demand/nz/brands/mortgage-express) - [Mortgage HQ](/demand/nz/brands/mortgage-hq) - [Mortgage Lab](/demand/nz/brands/mortgage-lab) - [Mortgage Link](/demand/nz/brands/mortgage-link) - [Mortgage Managers](/demand/nz/brands/mortgage-managers) - [NZHL](/demand/nz/brands/nzhl) - [Opes Mortgages](/demand/nz/brands/opes-mortgages) - [Roost](/demand/nz/brands/roost) - [Squirrel](/demand/nz/brands/squirrel) - [Star Mortgage](/demand/nz/brands/star-mortgage) - [Stephanie Murray Mortgages](/demand/nz/brands/stephanie-murray-mortgages) - [The Mortgage Supply Co](/demand/nz/brands/mortgage-supply-co) - [Tony Mounce Mortgages](/demand/nz/brands/tony-mounce-mortgages) - [Twine](/demand/nz/brands/twine-advisers) - [Vega](/demand/nz/brands/vega) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among mortgage advisers in New Zealand? In August 2026, NZHL was the most searched among mortgage advisers in New Zealand, with an estimated 6.4K branded searches and 28.5% estimated Share of Search within this set. ## Cite this page Brandwave. "Mortgage advisers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-mortgage-advisers This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-mortgage-advisers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.