---
title: "Moped and scooter brands in New Zealand: Which brands are most popular in search?"
description: "Compare the moped and motor scooter brands New Zealand commuters ride. Share of Search among Vespa, Honda Scooters, Suzuki Scooters, Kymco and SYM, the moped and scooter brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-moped-and-scooter-brands"
publisher: "Brandwave"
---

# Moped and scooter brands in New Zealand: Which brands are most popular in search?

Compare the moped and motor scooter brands New Zealand commuters ride. Share of Search among Vespa, Honda Scooters, Suzuki Scooters, Kymco and SYM, the moped and scooter brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Moped and scooter brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Vespa, 75.4%

## Which brand is most popular in search among moped and scooter brands in New Zealand?

- In August 2026, Vespa was the most searched among moped and scooter brands in New Zealand, with an estimated 2.8K branded searches and 75.4% estimated Share of Search within this set.
- Honda Scooters is in 2nd place, 62.4 percentage points behind at 13% Share of Search.
- Across the 11 months ending August 2026, Honda Scooters’ estimated Share of Search among moped and scooter brands in New Zealand increased from 10.5% to 13%.
- Across the 11 months ending August 2026, Suzuki Scooters’ estimated Share of Search among moped and scooter brands in New Zealand decreased from 8.1% to 6.2%.
- Across the 11 months ending August 2026, Vespa’s estimated Share of Search among moped and scooter brands in New Zealand peaked at 76.7% in December 2025 and was lowest at 73.6% in March 2026.
- Across the 11 months ending August 2026, Honda Scooters’ estimated Share of Search among moped and scooter brands in New Zealand peaked at 13.8% in March 2026 and was lowest at 9.8% in November 2025.
- Across the 11 months ending August 2026, Suzuki Scooters’ estimated Share of Search among moped and scooter brands in New Zealand peaked at 8.7% in April 2026 and was lowest at 6.2% in August 2026.
- Across the 11 months ending August 2026, Kymco’s estimated Share of Search among moped and scooter brands in New Zealand peaked at 4.5% in July 2026 and was lowest at 3.2% in May 2026.
- Across the 11 months ending August 2026, Vespa, Kymco and SYM held steady: their estimated Share of Search among moped and scooter brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Vespa vs Honda Scooters: compare search popularity](/demand/nz/compare/honda-scooters-vs-vespa): 75.4% against 13% Share of Search.
- [Vespa vs Suzuki Scooters: compare search popularity](/demand/nz/compare/suzuki-scooters-vs-vespa): 75.4% against 6.2% Share of Search.
- [Vespa vs Kymco: compare search popularity](/demand/nz/compare/kymco-vs-vespa): 75.4% against 4.1% Share of Search.
- [Honda Scooters vs Suzuki Scooters: compare search popularity](/demand/nz/compare/honda-scooters-vs-suzuki-scooters): 13% against 6.2% Share of Search.
- [Honda Scooters vs Kymco: compare search popularity](/demand/nz/compare/honda-scooters-vs-kymco): 13% against 4.1% Share of Search.
- [Suzuki Scooters vs Kymco: compare search popularity](/demand/nz/compare/kymco-vs-suzuki-scooters): 6.2% against 4.1% Share of Search.

## How did search popularity change for New Zealand moped and scooter brands in August 2026?

- In August 2026, Honda Scooters gained estimated Share of Search among moped and scooter brands in New Zealand, from 10.5% to 13%.
- In August 2026, Suzuki Scooters lost estimated Share of Search among moped and scooter brands in New Zealand, from 7.3% to 6.2%.
- In August 2026, Vespa lost estimated Share of Search among moped and scooter brands in New Zealand, from 76.4% to 75.4%.
- Estimated monthly branded searches for SYM in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026.
- Estimated monthly branded searches for Kymco in New Zealand fell 11.8% over 11 measured months, from 170 to 150 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Vespa | 75.4% | 2.8K | +16.7% | Vespa |
| 2 | Honda Scooters | 13% | 480 | +45.5% | Honda Motorcycles |
| 3 | Suzuki Scooters | 6.2% | 230 | 0.0% | Suzuki |
| 4 | Kymco | 4.1% | 150 | +7.1% | Kymco |
| 5 | SYM | 1.4% | 50 | +25.0% | SYM |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vespa | 2.9K | 75.9% | 1 |
| Oct 2025 | Honda Scooters | 400 | 10.5% | 2 |
| Oct 2025 | Suzuki Scooters | 310 | 8.1% | 3 |
| Oct 2025 | Kymco | 170 | 4.5% | 4 |
| Oct 2025 | SYM | 40 | 1% | 5 |
| Nov 2025 | Vespa | 2.8K | 76.6% | 1 |
| Nov 2025 | Honda Scooters | 360 | 9.8% | 2 |
| Nov 2025 | Suzuki Scooters | 310 | 8.4% | 3 |
| Nov 2025 | Kymco | 150 | 4.1% | 4 |
| Nov 2025 | SYM | 40 | 1.1% | 5 |
| Dec 2025 | Vespa | 2.9K | 76.7% | 1 |
| Dec 2025 | Honda Scooters | 380 | 10.1% | 2 |
| Dec 2025 | Suzuki Scooters | 310 | 8.2% | 3 |
| Dec 2025 | Kymco | 150 | 4% | 4 |
| Dec 2025 | SYM | 40 | 1.1% | 5 |
| Jan 2026 | Vespa | 3K | 75.4% | 1 |
| Jan 2026 | Honda Scooters | 430 | 11% | 2 |
| Jan 2026 | Suzuki Scooters | 310 | 7.9% | 3 |
| Jan 2026 | Kymco | 160 | 4.1% | 4 |
| Jan 2026 | SYM | 60 | 1.5% | 5 |
| Feb 2026 | Vespa | 2.9K | 76.2% | 1 |
| Feb 2026 | Honda Scooters | 420 | 11% | 2 |
| Feb 2026 | Suzuki Scooters | 310 | 8.1% | 3 |
| Feb 2026 | Kymco | 130 | 3.4% | 4 |
| Feb 2026 | SYM | 50 | 1.3% | 5 |
| Mar 2026 | Vespa | 3.8K | 73.6% | 1 |
| Mar 2026 | Honda Scooters | 710 | 13.8% | 2 |
| Mar 2026 | Suzuki Scooters | 420 | 8.1% | 3 |
| Mar 2026 | Kymco | 180 | 3.5% | 4 |
| Mar 2026 | SYM | 50 | 0.97% | 5 |
| Apr 2026 | Vespa | 3.2K | 74.6% | 1 |
| Apr 2026 | Honda Scooters | 500 | 11.7% | 2 |
| Apr 2026 | Suzuki Scooters | 370 | 8.7% | 3 |
| Apr 2026 | Kymco | 160 | 3.8% | 4 |
| Apr 2026 | SYM | 50 | 1.2% | 5 |
| May 2026 | Vespa | 3.1K | 76.1% | 1 |
| May 2026 | Honda Scooters | 480 | 11.7% | 2 |
| May 2026 | Suzuki Scooters | 320 | 7.8% | 3 |
| May 2026 | Kymco | 130 | 3.2% | 4 |
| May 2026 | SYM | 50 | 1.2% | 5 |
| Jun 2026 | Vespa | 2.6K | 75.1% | 1 |
| Jun 2026 | Honda Scooters | 410 | 12% | 2 |
| Jun 2026 | Suzuki Scooters | 270 | 7.9% | 3 |
| Jun 2026 | Kymco | 130 | 3.8% | 4 |
| Jun 2026 | SYM | 40 | 1.2% | 5 |
| Jul 2026 | Vespa | 2.4K | 76.4% | 1 |
| Jul 2026 | Honda Scooters | 330 | 10.5% | 2 |
| Jul 2026 | Suzuki Scooters | 230 | 7.3% | 3 |
| Jul 2026 | Kymco | 140 | 4.5% | 4 |
| Jul 2026 | SYM | 40 | 1.3% | 5 |
| Aug 2026 | Vespa | 2.8K | 75.4% | 1 |
| Aug 2026 | Honda Scooters | 480 | 13% | 2 |
| Aug 2026 | Suzuki Scooters | 230 | 6.2% | 3 |
| Aug 2026 | Kymco | 150 | 4.1% | 4 |
| Aug 2026 | SYM | 50 | 1.4% | 5 |
| Sep 2026 | Honda Scooters | — | — | — |
| Sep 2026 | Kymco | — | — | — |
| Sep 2026 | Suzuki Scooters | — | — | — |
| Sep 2026 | SYM | — | — | — |
| Sep 2026 | Vespa | — | — | — |

## What is being compared

- **Honda Scooters**: Measured on the search terms “honda moped”, “honda moped 50cc”, “honda pcx”, “honda pcx 150” and “honda scooter”, summed into one figure.
- **Kymco**: Measured on the search terms “kymco”, “kymco 50cc”, “kymco moped” and “kymco scooter”, summed into one figure.
- **Suzuki Scooters**: Measured on the search terms “suzuki burgman”, “suzuki burgman 400”, “suzuki burgman 650”, “suzuki scooter” and “suzuki scooters 50cc”, summed into one figure.
- **SYM**: Measured on the search terms “sym 50cc”, “sym moped” and “sym scooter”, summed into one figure.
- **Vespa**: Measured on the search terms “old vespa”, “pink vespa”, “vespa”, “vespa 50cc”, “vespa bike”, “vespa com”, “vespa e scooter”, “vespa for sale”, “vespa gt 300”, “vespa legos”, “vespa moped”, “vespa near me”, “vespa nz”, “vespa primavera 150”, “vespa primavera 50” and “vespa scooter”, summed into one figure.

- [Honda Scooters](/demand/nz/brands/honda-scooters)
- [Kymco](/demand/nz/brands/kymco)
- [Suzuki Scooters](/demand/nz/brands/suzuki-scooters)
- [SYM](/demand/nz/brands/sym)
- [Vespa](/demand/nz/brands/vespa)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among moped and scooter brands in New Zealand?

In August 2026, Vespa was the most searched among moped and scooter brands in New Zealand, with an estimated 2.8K branded searches and 75.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Moped and scooter brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-moped-and-scooter-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-moped-and-scooter-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.