---
title: "Monitored medical alarm providers in New Zealand: Which are most popular?"
description: "Monitored personal and medical alarm services available throughout New Zealand. Share of Search among St John Medical Alarms, ADT Care, Freedom Medical Alarms and VitalCALL, the monitored medical alarm providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-monitored-medical-alarm-providers"
publisher: "Brandwave"
---

# Monitored medical alarm providers in New Zealand: Which are most popular?

Monitored personal and medical alarm services available throughout New Zealand. Share of Search among St John Medical Alarms, ADT Care, Freedom Medical Alarms and VitalCALL, the monitored medical alarm providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Monitored medical alarm providers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Oct 2026
- **Highest Share of Search**: St John Medical Alarms, 82.8%

## Which brand is most popular in search among monitored medical alarm providers in New Zealand?

- In October 2026, St John Medical Alarms was the most searched among monitored medical alarm providers in New Zealand, with an estimated 3.4K branded searches, 82.8% of all searches for the four tracked by the Brandwave Brand Demand Index.
- ADT Care is in 2nd place, 74.6 percentage points behind at 8.1%.
- Across the 12 months ending October 2026, St John Medical Alarms’ share of searches among monitored medical alarm providers in New Zealand increased from 77.8% to 82.8%.
- Across the 12 months ending October 2026, ADT Care’s share of searches among monitored medical alarm providers in New Zealand decreased from 10% to 8.1%.
- Across the 12 months ending October 2026, Freedom Medical Alarms’ share of searches among monitored medical alarm providers in New Zealand decreased from 9.7% to 7.1%.
- Across the 12 months ending October 2026, VitalCALL’s share of searches among monitored medical alarm providers in New Zealand decreased from 2.5% to 2%.
- Across the 12 months ending October 2026, St John Medical Alarms’ share of searches among monitored medical alarm providers in New Zealand peaked at 82.8% in October 2026 and was lowest at 76.6% in December 2025.
- Across the 12 months ending October 2026, ADT Care’s share of searches among monitored medical alarm providers in New Zealand peaked at 11% in July 2026 and was lowest at 7% in June 2026.
- Across the 12 months ending October 2026, Freedom Medical Alarms’ share of searches among monitored medical alarm providers in New Zealand peaked at 10.5% in December 2025 and was lowest at 7.1% in October 2026.
- Across the 12 months ending October 2026, VitalCALL’s share of searches among monitored medical alarm providers in New Zealand peaked at 3% in December 2025 and was lowest at 1.8% in May 2026.

## Top monitored medical alarm providers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Freedom Medical Alarms appeared every time. St John Medical Alarms was recommended most often, coming first in three out of five answers. Freedom Medical Alarms was second, and VitalCALL was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| St John Medical Alarms | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Freedom Medical Alarms | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| VitalCALL | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| ADT Care | 4th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about monitored medical alarm providers

- Asked ChatGPT "Which monitored medical alarm provider should I use in New Zealand?": 1. St John Medical Alarms, 2. Freedom Medical Alarms, 3. VitalCALL
- Asked ChatGPT "What are the best monitored medical alarm providers in New Zealand?": 1. St John Medical Alarms, 2. Freedom Medical Alarms, 3. VitalCALL
- Asked ChatGPT "What's the best monitored medical alarm provider in New Zealand for an elderly parent?": 1. St John Medical Alarms, 2. Freedom Medical Alarms
- Searched Google, AI Overview "personal alarm nz": 1. ADT Care, 2. Freedom Medical Alarms
- Searched Google, AI Overview "medical alarm providers": 1. VitalCALL, 2. Freedom Medical Alarms, 3. St John Medical Alarms

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [St John Medical Alarms vs ADT Care: compare search popularity](/demand/nz/compare/adt-care-vs-st-john-medical-alarms): 82.8% against 8.1% Share of Search.
- [St John Medical Alarms vs Freedom Medical Alarms: compare search popularity](/demand/nz/compare/freedom-medical-alarms-vs-st-john-medical-alarms): 82.8% against 7.1% Share of Search.
- [ADT Care vs Freedom Medical Alarms: compare search popularity](/demand/nz/compare/adt-care-vs-freedom-medical-alarms): 8.1% against 7.1% Share of Search.

## How did search popularity change for New Zealand monitored medical alarm providers in October 2026?

- In October 2026, St John Medical Alarms gained share of searches among monitored medical alarm providers in New Zealand, from 80.1% to 82.8%.
- In October 2026, Freedom Medical Alarms lost share of searches among monitored medical alarm providers in New Zealand, from 10% to 7.1%.
- In October 2026, ADT Care rose from 3rd to 2nd among monitored medical alarm providers in New Zealand.
- Estimated monthly branded searches for VitalCALL in New Zealand fell 11.1% over 12 measured months, from 90 to 80 in October 2026.

## Which monitored medical alarm providers do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | St John Medical Alarms | 82.8% | 3.4K | +1.8% | St John |
| 2 | ADT Care | 8.1% | 330 | +3.1% | ADT |
| 3 | Freedom Medical Alarms | 7.1% | 290 | -29.3% | Freedom Medical Alarms |
| 4 | VitalCALL | 2% | 80 | -11.1% | Chubb Fire & Security |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | St John Medical Alarms | 2.8K | 77.8% | 1 |
| Nov 2025 | ADT Care | 360 | 10% | 2 |
| Nov 2025 | Freedom Medical Alarms | 350 | 9.7% | 3 |
| Nov 2025 | VitalCALL | 90 | 2.5% | 4 |
| Dec 2025 | St John Medical Alarms | 2.3K | 76.6% | 1 |
| Dec 2025 | Freedom Medical Alarms | 320 | 10.5% | 2 |
| Dec 2025 | ADT Care | 300 | 9.9% | 3 |
| Dec 2025 | VitalCALL | 90 | 3% | 4 |
| Jan 2026 | St John Medical Alarms | 2.8K | 79.3% | 1 |
| Jan 2026 | Freedom Medical Alarms | 360 | 10.2% | 2 |
| Jan 2026 | ADT Care | 290 | 8.2% | 3 |
| Jan 2026 | VitalCALL | 80 | 2.3% | 4 |
| Feb 2026 | St John Medical Alarms | 2.8K | 79.4% | 1 |
| Feb 2026 | ADT Care | 330 | 9.5% | 2 |
| Feb 2026 | Freedom Medical Alarms | 310 | 8.9% | 3 |
| Feb 2026 | VitalCALL | 80 | 2.3% | 4 |
| Mar 2026 | St John Medical Alarms | 3.3K | 79.8% | 1 |
| Mar 2026 | ADT Care | 420 | 10.2% | 2 |
| Mar 2026 | Freedom Medical Alarms | 320 | 7.8% | 3 |
| Mar 2026 | VitalCALL | 90 | 2.2% | 4 |
| Apr 2026 | St John Medical Alarms | 2.6K | 79.6% | 1 |
| Apr 2026 | ADT Care | 310 | 9.3% | 2 |
| Apr 2026 | Freedom Medical Alarms | 300 | 9% | 3 |
| Apr 2026 | VitalCALL | 70 | 2.1% | 4 |
| May 2026 | St John Medical Alarms | 3.2K | 81.8% | 1 |
| May 2026 | ADT Care | 340 | 8.7% | 2 |
| May 2026 | Freedom Medical Alarms | 300 | 7.7% | 3 |
| May 2026 | VitalCALL | 70 | 1.8% | 4 |
| Jun 2026 | St John Medical Alarms | 3.1K | 81.6% | 1 |
| Jun 2026 | Freedom Medical Alarms | 360 | 9.3% | 2 |
| Jun 2026 | ADT Care | 270 | 7% | 3 |
| Jun 2026 | VitalCALL | 80 | 2.1% | 4 |
| Jul 2026 | St John Medical Alarms | 3.3K | 79% | 1 |
| Jul 2026 | ADT Care | 460 | 11% | 2 |
| Jul 2026 | Freedom Medical Alarms | 330 | 7.9% | 3 |
| Jul 2026 | VitalCALL | 90 | 2.1% | 4 |
| Aug 2026 | St John Medical Alarms | 3.3K | 80.3% | 1 |
| Aug 2026 | ADT Care | 390 | 9.4% | 2 |
| Aug 2026 | Freedom Medical Alarms | 330 | 7.9% | 3 |
| Aug 2026 | VitalCALL | 100 | 2.4% | 4 |
| Sep 2026 | St John Medical Alarms | 3.3K | 80.1% | 1 |
| Sep 2026 | Freedom Medical Alarms | 410 | 10% | 2 |
| Sep 2026 | ADT Care | 320 | 7.8% | 3 |
| Sep 2026 | VitalCALL | 90 | 2.2% | 4 |
| Oct 2026 | St John Medical Alarms | 3.4K | 82.8% | 1 |
| Oct 2026 | ADT Care | 330 | 8.1% | 2 |
| Oct 2026 | Freedom Medical Alarms | 290 | 7.1% | 3 |
| Oct 2026 | VitalCALL | 80 | 2% | 4 |

## How are branded searches counted for monitored medical alarm providers?

- **ADT Care**: Measured on the search terms “adt care”, “adt elderly monitoring”, “adt fall alert”, “adt fall detection”, “adt find u”, “adt health alert”, “adt medical”, “adt medical alarm”, “adt medical alarms”, “adt medical alert”, “adt medical pendant”, “adt personal alarm”, “adt security medical alert”, “medical alert adt”, “neva alone”, “nevaalone” and “nevalone”, summed into one figure.
- **Freedom Medical Alarms**: Measured on the search terms “freedom alarms”, “freedom medical alarm”, “freedom medical alarms”, “freedom medical alarms wellington” and “freedom medical alert”, summed into one figure.
- **St John Medical Alarms**: Measured on the search terms “medical alarm st john”, “saint john medical alarm”, “st john alarm”, “st john alarms”, “st john emergency alarm”, “st john medical alarm”, “st john medical alarms”, “st john medical alert”, “st john mobile alarm”, “st john monitored alarm”, “st john pendant”, “st john personal alarm”, “st john's alert bracelet”, “st john's medical alarms”, “st john's medical alert”, “st john's personal alarm” and “st johns alarm”, summed into one figure.
- **VitalCALL**: Measured on the search terms “chubb medical alarm”, “chubb medical alarms”, “chubb personal alarm”, “chubb vital call”, “vital call”, “vital call chubb”, “vital call medical alarms”, “vital call personal alarm”, “vital calls”, “vitalcall”, “vitalcall medical alarm” and “vitalcall personal alarm”, summed into one figure.

- [ADT Care](/demand/nz/brands/adt-care)
- [Freedom Medical Alarms](/demand/nz/brands/freedom-medical-alarms)
- [St John Medical Alarms](/demand/nz/brands/st-john-medical-alarms)
- [VitalCALL](/demand/nz/brands/vitalcall)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among monitored medical alarm providers in New Zealand?

In October 2026, St John Medical Alarms was the most searched among monitored medical alarm providers in New Zealand, with an estimated 3.4K branded searches, 82.8% of all searches for the four tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "Monitored medical alarm providers in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-monitored-medical-alarm-providers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-monitored-medical-alarm-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.