--- title: "Money transfer services in New Zealand: Which brands are most popular in search?" description: "Compare the services New Zealanders use to send money overseas. Share of Search among Western Union, Wise, Revolut, MoneyGram, Remitly, Xe, OFX and WorldRemit, the money transfer services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-money-transfer-services" publisher: "Brandwave" --- # Money transfer services in New Zealand: Which brands are most popular in search? Compare the services New Zealanders use to send money overseas. Share of Search among Western Union, Wise, Revolut, MoneyGram, Remitly, Xe, OFX and WorldRemit, the money transfer services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Money transfer services - **Market**: New Zealand - **Brands compared**: 8 - **Month measured**: Aug 2026 - **Highest Share of Search**: Western Union, 41.4% ## Which brand is most popular in search among money transfer services in New Zealand? - In August 2026, Western Union was the most searched among money transfer services in New Zealand, with an estimated 50.8K branded searches and 41.4% estimated Share of Search within this set. - Wise is in 2nd place, 15.1 percentage points behind at 26.4% Share of Search. - Across the 11 months ending August 2026, Western Union’s estimated Share of Search among money transfer services in New Zealand increased from 40.6% to 41.4%. - Across the 11 months ending August 2026, Wise’s estimated Share of Search among money transfer services in New Zealand decreased from 27.8% to 26.4%. - Across the 11 months ending August 2026, Revolut’s estimated Share of Search among money transfer services in New Zealand increased from 8% to 9.5%. - Across the 11 months ending August 2026, MoneyGram’s estimated Share of Search among money transfer services in New Zealand increased from 8.5% to 9.4%. - Across the 11 months ending August 2026, Xe’s estimated Share of Search among money transfer services in New Zealand decreased from 5.2% to 4.3%. - Across the 11 months ending August 2026, Western Union’s estimated Share of Search among money transfer services in New Zealand peaked at 43.9% in December 2025 and was lowest at 36.8% in June 2026. - Across the 11 months ending August 2026, Wise’s estimated Share of Search among money transfer services in New Zealand peaked at 28.6% in January 2026 and was lowest at 24.9% in March 2026. - Across the 11 months ending August 2026, Revolut’s estimated Share of Search among money transfer services in New Zealand peaked at 12.6% in July 2026 and was lowest at 8% in October 2025. - Across the 11 months ending August 2026, MoneyGram’s estimated Share of Search among money transfer services in New Zealand peaked at 9.4% in August 2026 and was lowest at 7.5% in June 2026. - Across the 11 months ending August 2026, Remitly’s estimated Share of Search among money transfer services in New Zealand peaked at 9.3% in November 2025 and was lowest at 6.1% in February 2026. - Across the 11 months ending August 2026, Xe’s estimated Share of Search among money transfer services in New Zealand peaked at 5.3% in April 2026 and was lowest at 3.9% in December 2025. - Across the 11 months ending August 2026, OFX’s estimated Share of Search among money transfer services in New Zealand peaked at 4.2% in March 2026 and was lowest at 1.3% in August 2026. - Across the 11 months ending August 2026, Revolut rose from 4th to 3rd among money transfer services in New Zealand. - Across the 11 months ending August 2026, MoneyGram fell from 3rd to 4th among money transfer services in New Zealand. - Across the 11 months ending August 2026, Remitly, OFX and WorldRemit held steady: their estimated Share of Search among money transfer services in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Western Union vs Wise: compare search popularity](/demand/nz/compare/western-union-vs-wise): 41.4% against 26.4% Share of Search. - [Western Union vs Revolut: compare search popularity](/demand/nz/compare/revolut-vs-western-union): 41.4% against 9.5% Share of Search. - [Western Union vs MoneyGram: compare search popularity](/demand/nz/compare/moneygram-vs-western-union): 41.4% against 9.4% Share of Search. - [Western Union vs Remitly: compare search popularity](/demand/nz/compare/remitly-vs-western-union): 41.4% against 7.4% Share of Search. - [Wise vs Revolut: compare search popularity](/demand/nz/compare/revolut-vs-wise): 26.4% against 9.5% Share of Search. - [Wise vs MoneyGram: compare search popularity](/demand/nz/compare/moneygram-vs-wise): 26.4% against 9.4% Share of Search. - [Wise vs Remitly: compare search popularity](/demand/nz/compare/remitly-vs-wise): 26.4% against 7.4% Share of Search. - [Revolut vs MoneyGram: compare search popularity](/demand/nz/compare/moneygram-vs-revolut): 9.5% against 9.4% Share of Search. - [Revolut vs Remitly: compare search popularity](/demand/nz/compare/remitly-vs-revolut): 9.5% against 7.4% Share of Search. - [MoneyGram vs Remitly: compare search popularity](/demand/nz/compare/moneygram-vs-remitly): 9.4% against 7.4% Share of Search. ## How did search popularity change for New Zealand money transfer services in August 2026? - In August 2026, Western Union gained estimated Share of Search among money transfer services in New Zealand, from 39.7% to 41.4%. - In August 2026, Wise gained estimated Share of Search among money transfer services in New Zealand, from 24.9% to 26.4%. - In August 2026, Revolut lost estimated Share of Search among money transfer services in New Zealand, from 12.6% to 9.5%. - Xe’s estimated Share of Search among money transfer services in New Zealand has lost ground for 3 months in a row, from 5.2% to 4.3% in August 2026. - Estimated monthly branded searches for MoneyGram in New Zealand rose 18.1% over 11 measured months, from 9.7K to 11.5K in August 2026. - Estimated monthly branded searches for WorldRemit in New Zealand fell 33.3% over 11 measured months, from 690 to 460 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Western Union | 41.4% | 50.8K | +18.7% | Western Union | | 2 | Wise | 26.4% | 32.3K | +20.6% | Wise Forex Limited | | 3 | Revolut | 9.5% | 11.6K | -14.2% | Revolut Newco NZ Limited | | 4 | MoneyGram | 9.4% | 11.5K | +15.7% | MoneyGram | | 5 | Remitly | 7.4% | 9.1K | +16.4% | Remitly | | 6 | Xe | 4.3% | 5.3K | +7.4% | Xe | | 7 | OFX | 1.3% | 1.6K | +4.5% | OFX | | 8 | WorldRemit | 0.38% | 460 | +15.0% | WorldRemit | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Western Union | 46.6K | 40.6% | 1 | | Oct 2025 | Wise | 31.9K | 27.8% | 2 | | Oct 2025 | MoneyGram | 9.7K | 8.5% | 3 | | Oct 2025 | Revolut | 9.2K | 8% | 4 | | Oct 2025 | Remitly | 8.9K | 7.8% | 5 | | Oct 2025 | Xe | 5.9K | 5.2% | 6 | | Oct 2025 | OFX | 1.8K | 1.6% | 7 | | Oct 2025 | WorldRemit | 690 | 0.6% | 8 | | Nov 2025 | Western Union | 54.4K | 42.2% | 1 | | Nov 2025 | Wise | 32.1K | 24.9% | 2 | | Nov 2025 | Remitly | 12K | 9.3% | 3 | | Nov 2025 | Revolut | 11.1K | 8.6% | 4 | | Nov 2025 | MoneyGram | 10.8K | 8.4% | 5 | | Nov 2025 | Xe | 5.9K | 4.6% | 6 | | Nov 2025 | OFX | 1.8K | 1.4% | 7 | | Nov 2025 | WorldRemit | 650 | 0.51% | 8 | | Dec 2025 | Western Union | 55K | 43.9% | 1 | | Dec 2025 | Wise | 31.8K | 25.4% | 2 | | Dec 2025 | MoneyGram | 11.6K | 9.3% | 3 | | Dec 2025 | Revolut | 11.1K | 8.9% | 4 | | Dec 2025 | Remitly | 8.5K | 6.8% | 5 | | Dec 2025 | Xe | 4.9K | 3.9% | 6 | | Dec 2025 | OFX | 1.8K | 1.4% | 7 | | Dec 2025 | WorldRemit | 600 | 0.48% | 8 | | Jan 2026 | Western Union | 54.5K | 40.7% | 1 | | Jan 2026 | Wise | 38.2K | 28.6% | 2 | | Jan 2026 | Revolut | 13K | 9.7% | 3 | | Jan 2026 | MoneyGram | 10.6K | 7.9% | 4 | | Jan 2026 | Remitly | 8.7K | 6.5% | 5 | | Jan 2026 | Xe | 5.9K | 4.4% | 6 | | Jan 2026 | OFX | 2.4K | 1.8% | 7 | | Jan 2026 | WorldRemit | 570 | 0.43% | 8 | | Feb 2026 | Western Union | 52.1K | 43.1% | 1 | | Feb 2026 | Wise | 31.3K | 26% | 2 | | Feb 2026 | Revolut | 11.1K | 9.2% | 3 | | Feb 2026 | MoneyGram | 10.7K | 8.9% | 4 | | Feb 2026 | Remitly | 7.4K | 6.1% | 5 | | Feb 2026 | Xe | 5.6K | 4.6% | 6 | | Feb 2026 | OFX | 2K | 1.6% | 7 | | Feb 2026 | WorldRemit | 570 | 0.47% | 8 | | Mar 2026 | Western Union | 54K | 40.8% | 1 | | Mar 2026 | Wise | 33K | 24.9% | 2 | | Mar 2026 | Revolut | 13K | 9.8% | 3 | | Mar 2026 | MoneyGram | 10.2K | 7.7% | 4 | | Mar 2026 | Remitly | 9.2K | 6.9% | 5 | | Mar 2026 | Xe | 7K | 5.3% | 6 | | Mar 2026 | OFX | 5.6K | 4.2% | 7 | | Mar 2026 | WorldRemit | 660 | 0.5% | 8 | | Apr 2026 | Western Union | 52.9K | 43% | 1 | | Apr 2026 | Wise | 31.9K | 25.9% | 2 | | Apr 2026 | Revolut | 10.7K | 8.7% | 3 | | Apr 2026 | MoneyGram | 9.7K | 7.9% | 4 | | Apr 2026 | Remitly | 8.7K | 7.1% | 5 | | Apr 2026 | Xe | 6.5K | 5.3% | 6 | | Apr 2026 | OFX | 2.1K | 1.7% | 7 | | Apr 2026 | WorldRemit | 470 | 0.38% | 8 | | May 2026 | Western Union | 44.7K | 38.7% | 1 | | May 2026 | Wise | 32.3K | 27.9% | 2 | | May 2026 | Revolut | 10.7K | 9.2% | 3 | | May 2026 | MoneyGram | 10.1K | 8.7% | 4 | | May 2026 | Remitly | 9.2K | 8% | 5 | | May 2026 | Xe | 6K | 5.2% | 6 | | May 2026 | OFX | 2.1K | 1.8% | 7 | | May 2026 | WorldRemit | 510 | 0.44% | 8 | | Jun 2026 | Western Union | 43.2K | 36.8% | 1 | | Jun 2026 | Wise | 32.1K | 27.4% | 2 | | Jun 2026 | Revolut | 13.6K | 11.6% | 3 | | Jun 2026 | MoneyGram | 8.8K | 7.5% | 4 | | Jun 2026 | Remitly | 8.7K | 7.4% | 5 | | Jun 2026 | Xe | 5.6K | 4.8% | 6 | | Jun 2026 | OFX | 4.7K | 4% | 7 | | Jun 2026 | WorldRemit | 480 | 0.41% | 8 | | Jul 2026 | Western Union | 42.8K | 39.7% | 1 | | Jul 2026 | Wise | 26.8K | 24.9% | 2 | | Jul 2026 | Revolut | 13.6K | 12.6% | 3 | | Jul 2026 | MoneyGram | 9.9K | 9.2% | 4 | | Jul 2026 | Remitly | 7.8K | 7.2% | 5 | | Jul 2026 | Xe | 4.9K | 4.5% | 6 | | Jul 2026 | OFX | 1.6K | 1.5% | 7 | | Jul 2026 | WorldRemit | 400 | 0.37% | 8 | | Aug 2026 | Western Union | 50.8K | 41.4% | 1 | | Aug 2026 | Wise | 32.3K | 26.4% | 2 | | Aug 2026 | Revolut | 11.6K | 9.5% | 3 | | Aug 2026 | MoneyGram | 11.5K | 9.4% | 4 | | Aug 2026 | Remitly | 9.1K | 7.4% | 5 | | Aug 2026 | Xe | 5.3K | 4.3% | 6 | | Aug 2026 | OFX | 1.6K | 1.3% | 7 | | Aug 2026 | WorldRemit | 460 | 0.38% | 8 | | Sep 2026 | MoneyGram | — | — | — | | Sep 2026 | OFX | — | — | — | | Sep 2026 | Remitly | — | — | — | | Sep 2026 | Revolut | — | — | — | | Sep 2026 | Western Union | — | — | — | | Sep 2026 | Wise | — | — | — | | Sep 2026 | WorldRemit | — | — | — | | Sep 2026 | Xe | — | — | — | ## What is being compared - **MoneyGram**: Measured on the search terms “moneygram”, “moneygram app”, “moneygram com”, “moneygram cost”, “moneygram currency rate”, “moneygram gram”, “moneygram money transfer”, “moneygram near”, “moneygram near me”, “moneygram nz”, “moneygram online” and “moneygram send money”, summed into one figure. - **OFX**: Measured on the search terms “ofx”, “ofx au”, “ofx com”, “ofx currency converter”, “ofx exchange”, “ofx near me”, “ofx nz”, “ofx online”, “ofx rates”, “ofx send money” and “ofx transfer”, summed into one figure. - **Remitly**: Measured on the search terms “remitly”, “remitly app”, “remitly app download”, “remitly choice”, “remitly com”, “remitly currency exchange”, “remitly exchange rate”, “remitly is safe”, “remitly near me”, “remitly new zealand”, “remitly nz”, “remitly online”, “remitly payment”, “remitly rate” and “remitly send money”, summed into one figure. - **Revolut**: Measured on the search terms “revolut”, “revolut app”, “revolut bank”, “revolut banking”, “revolut business”, “revolut com”, “revolut crypto”, “revolut exchange rate”, “revolut international transfer”, “revolut metal”, “revolut money transfer”, “revolut near me”, “revolut nz”, “revolut online”, “revolut payments”, “revolut ultra” and “revolut wallet”, summed into one figure. - **Western Union**: Measured on the search terms “western union”, “western union bank transfer”, “western union fx rates”, “western union money changer rate”, “western union near me”, “western union near me open now”, “western union nz”, “western union online”, “western union price today”, “western union rates”, “western union send money”, “western union sylvia park”, “westernunion”, “westernunion com”, “westernunion nz” and “westernunion send money”, summed into one figure. - **Wise**: Measured on the search terms “wise”, “wise business”, “wise com”, “wise exchange rate”, “wise fx”, “wise international transfer”, “wise money transfer”, “wise near me”, “wise new zealand”, “Wise NZ”, “wise online”, “wise payments”, “wise payments ltd”, “wise send money”, “wise visa”, “wise web” and “www wise”, summed into one figure. - **WorldRemit**: Measured on the search terms “worldremit”, “worldremit com”, “worldremit money transfer”, “worldremit near me”, “worldremit nz”, “worldremit online” and “worldremit send money”, summed into one figure. - **Xe**: Measured on the search terms “xe com”, “xe currency”, “xe exchange rate”, “xe money transfer”, “xe nz” and “xe send money”, summed into one figure. - [MoneyGram](/demand/nz/brands/moneygram) - [OFX](/demand/nz/brands/ofx) - [Remitly](/demand/nz/brands/remitly) - [Revolut](/demand/nz/brands/revolut) - [Western Union](/demand/nz/brands/western-union) - [Wise](/demand/nz/brands/wise) - [WorldRemit](/demand/nz/brands/worldremit) - [Xe](/demand/nz/brands/xe) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among money transfer services in New Zealand? In August 2026, Western Union was the most searched among money transfer services in New Zealand, with an estimated 50.8K branded searches and 41.4% estimated Share of Search within this set. ## Cite this page Brandwave. "Money transfer services in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-money-transfer-services This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-money-transfer-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.