---
title: "Money guide sites in New Zealand: Which are most popular?"
description: "Compare the free websites New Zealanders use to learn about mortgages, loans, KiwiSaver and buying a home. Share of Search among interest.co.nz, Sorted, MoneyHub, Canstar, Settled, Minder, Nester and Skipper, the money guide sites Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-money-guide-sites"
publisher: "Brandwave"
---

# Money guide sites in New Zealand: Which are most popular?

Compare the free websites New Zealanders use to learn about mortgages, loans, KiwiSaver and buying a home. Share of Search among interest.co.nz, Sorted, MoneyHub, Canstar, Settled, Minder, Nester and Skipper, the money guide sites Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Money guide sites
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Oct 2026
- **Highest Share of Search**: interest.co.nz, 82.8%

## Which brand is most popular in search among money guide sites in New Zealand?

- In October 2026, interest.co.nz was the most searched among money guide sites in New Zealand, with an estimated 29.5K branded searches, 82.8% of all searches for the eight tracked by the Brandwave Brand Demand Index.
- Sorted is in 2nd place, 72.7 percentage points behind at 10.2%.
- Across the 12 months ending October 2026, interest.co.nz’s share of searches among money guide sites in New Zealand increased from 81.7% to 82.8%.
- Across the 12 months ending October 2026, MoneyHub’s share of searches among money guide sites in New Zealand decreased from 6.5% to 5.3%.
- Across the 12 months ending October 2026, interest.co.nz’s share of searches among money guide sites in New Zealand peaked at 83.5% in December 2025 and was lowest at 70.8% in July 2026.
- Across the 12 months ending October 2026, Sorted’s share of searches among money guide sites in New Zealand peaked at 14.2% in January 2026 and was lowest at 9.8% in April 2026.
- Across the 12 months ending October 2026, MoneyHub’s share of searches among money guide sites in New Zealand peaked at 9.4% in June 2026 and was lowest at 5.3% in October 2026.
- Across the 12 months ending October 2026, Canstar’s share of searches among money guide sites in New Zealand peaked at 11.4% in July 2026 and was lowest at 0.7% in March 2026.
- Across the 12 months ending October 2026, Canstar rose from 5th to 4th among money guide sites in New Zealand.
- Across the 12 months ending October 2026, Settled fell from 4th to 5th among money guide sites in New Zealand.
- Across the 12 months ending October 2026, Sorted, Minder, Nester and Skipper held steady: their share of searches among money guide sites in New Zealand each moved less than 0.5 percentage points.

## Top money guide sites in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Sorted was mentioned most often, in four of the five answers. Sorted was recommended most often, coming first in three out of four answers that gave a list. MoneyHub was second, and Settled was third. interest.co.nz, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Sorted | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| MoneyHub | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Settled | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| interest.co.nz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Canstar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Minder | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Nester | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Skipper | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about money guide sites

- Asked ChatGPT "Which website should I use to learn about money in New Zealand?": 1. Sorted, 2. MoneyHub
- Asked ChatGPT "What are the best free money guide websites in New Zealand?": 1. Sorted, 2. MoneyHub
- Asked ChatGPT "What's the best website for help buying my first home in New Zealand?": 1. Settled, 2. Sorted
- Searched Google, AI Overview "first home buyer nz": 1. Settled
- Searched Google, AI Overview "personal finance nz": 1. Sorted, 2. MoneyHub

Not named in any answer: interest.co.nz, Canstar, Minder, Nester and Skipper.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on November 5, 2026.

## Compare search popularity between leading brands

- [interest.co.nz vs Sorted: compare search popularity](/demand/nz/compare/interest-co-nz-vs-sorted): 82.8% against 10.2% Share of Search.
- [interest.co.nz vs MoneyHub: compare search popularity](/demand/nz/compare/interest-co-nz-vs-moneyhub): 82.8% against 5.3% Share of Search.
- [Sorted vs MoneyHub: compare search popularity](/demand/nz/compare/moneyhub-vs-sorted): 10.2% against 5.3% Share of Search.

## How did search popularity change for New Zealand money guide sites in October 2026?

- Estimated monthly branded searches for Settled in New Zealand fell 46.2% over 12 measured months, from 390 to 210 in October 2026.
- Estimated monthly branded searches for MoneyHub in New Zealand fell 34.5% over 12 measured months, from 2.9K to 1.9K in October 2026.
- Estimated monthly branded searches for Sorted in New Zealand fell 20.8% over 12 measured months, from 4.6K to 3.6K in October 2026.
- Estimated monthly branded searches for interest.co.nz in New Zealand fell 19.6% over 12 measured months, from 36.7K to 29.5K in October 2026.

## Which money guide sites do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | interest.co.nz | 82.8% | 29.5K | -18.1% | interest.co.nz |
| 2 | Sorted | 10.2% | 3.6K | -17.5% | Sorted |
| 3 | MoneyHub | 5.3% | 1.9K | -20.8% | MoneyHub |
| 4 | Canstar | 1.1% | 380 | 0.0% | Canstar |
| 5 | Settled | 0.59% | 210 | -16.0% | Real Estate Authority |
| — | Minder | — | — | — | Minder |
| — | Nester | — | — | — | Nester |
| — | Skipper | — | — | — | Skipper |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | interest.co.nz | 36.7K | 81.7% | 1 |
| Nov 2025 | Sorted | 4.6K | 10.2% | 2 |
| Nov 2025 | MoneyHub | 2.9K | 6.5% | 3 |
| Nov 2025 | Settled | 390 | 0.87% | 4 |
| Nov 2025 | Canstar | 380 | 0.85% | 5 |
| Nov 2025 | Minder | — | — | — |
| Nov 2025 | Nester | — | — | — |
| Nov 2025 | Skipper | — | — | — |
| Dec 2025 | interest.co.nz | 29.5K | 83.5% | 1 |
| Dec 2025 | Sorted | 3.5K | 9.9% | 2 |
| Dec 2025 | MoneyHub | 1.9K | 5.4% | 3 |
| Dec 2025 | Canstar | 260 | 0.74% | 4 |
| Dec 2025 | Settled | 190 | 0.54% | 5 |
| Dec 2025 | Minder | — | — | — |
| Dec 2025 | Nester | — | — | — |
| Dec 2025 | Skipper | — | — | — |
| Jan 2026 | interest.co.nz | 29K | 76.4% | 1 |
| Jan 2026 | Sorted | 5.4K | 14.2% | 2 |
| Jan 2026 | MoneyHub | 2.9K | 7.6% | 3 |
| Jan 2026 | Canstar | 370 | 0.97% | 4 |
| Jan 2026 | Settled | 290 | 0.76% | 5 |
| Jan 2026 | Minder | — | — | — |
| Jan 2026 | Nester | — | — | — |
| Jan 2026 | Skipper | — | — | — |
| Feb 2026 | interest.co.nz | 29.5K | 79.5% | 1 |
| Feb 2026 | Sorted | 4.6K | 12.4% | 2 |
| Feb 2026 | MoneyHub | 2.4K | 6.5% | 3 |
| Feb 2026 | Canstar | 320 | 0.86% | 4 |
| Feb 2026 | Settled | 300 | 0.81% | 5 |
| Feb 2026 | Minder | — | — | — |
| Feb 2026 | Nester | — | — | — |
| Feb 2026 | Skipper | — | — | — |
| Mar 2026 | interest.co.nz | 36K | 81.8% | 1 |
| Mar 2026 | Sorted | 4.5K | 10.2% | 2 |
| Mar 2026 | MoneyHub | 2.9K | 6.6% | 3 |
| Mar 2026 | Canstar | 310 | 0.7% | 4 |
| Mar 2026 | Settled | 300 | 0.68% | 5 |
| Mar 2026 | Minder | — | — | — |
| Mar 2026 | Nester | — | — | — |
| Mar 2026 | Skipper | — | — | — |
| Apr 2026 | interest.co.nz | 35.5K | 82% | 1 |
| Apr 2026 | Sorted | 4.3K | 9.8% | 2 |
| Apr 2026 | MoneyHub | 2.9K | 6.7% | 3 |
| Apr 2026 | Canstar | 380 | 0.88% | 4 |
| Apr 2026 | Settled | 270 | 0.62% | 5 |
| Apr 2026 | Minder | — | — | — |
| Apr 2026 | Nester | — | — | — |
| Apr 2026 | Skipper | — | — | — |
| May 2026 | interest.co.nz | 29.5K | 75.5% | 1 |
| May 2026 | Sorted | 5.4K | 13.8% | 2 |
| May 2026 | MoneyHub | 3.6K | 9.2% | 3 |
| May 2026 | Canstar | 320 | 0.82% | 4 |
| May 2026 | Settled | 240 | 0.61% | 5 |
| May 2026 | Minder | — | — | — |
| May 2026 | Nester | — | — | — |
| May 2026 | Skipper | — | — | — |
| Jun 2026 | interest.co.nz | 29.5K | 76.9% | 1 |
| Jun 2026 | Sorted | 4.6K | 12% | 2 |
| Jun 2026 | MoneyHub | 3.6K | 9.4% | 3 |
| Jun 2026 | Canstar | 380 | 0.99% | 4 |
| Jun 2026 | Settled | 290 | 0.76% | 5 |
| Jun 2026 | Minder | — | — | — |
| Jun 2026 | Nester | — | — | — |
| Jun 2026 | Skipper | — | — | — |
| Jul 2026 | interest.co.nz | 30K | 70.8% | 1 |
| Jul 2026 | Canstar | 4.8K | 11.4% | 2 |
| Jul 2026 | Sorted | 4.4K | 10.4% | 3 |
| Jul 2026 | MoneyHub | 2.9K | 6.8% | 4 |
| Jul 2026 | Settled | 230 | 0.54% | 5 |
| Jul 2026 | Minder | — | — | — |
| Jul 2026 | Nester | — | — | — |
| Jul 2026 | Skipper | — | — | — |
| Aug 2026 | interest.co.nz | 30K | 73.4% | 1 |
| Aug 2026 | Sorted | 5.4K | 13.2% | 2 |
| Aug 2026 | MoneyHub | 2.9K | 7.1% | 3 |
| Aug 2026 | Canstar | 2.3K | 5.6% | 4 |
| Aug 2026 | Settled | 320 | 0.78% | 5 |
| Aug 2026 | Minder | — | — | — |
| Aug 2026 | Nester | — | — | — |
| Aug 2026 | Skipper | — | — | — |
| Sep 2026 | interest.co.nz | 36K | 82.9% | 1 |
| Sep 2026 | Sorted | 4.4K | 10.1% | 2 |
| Sep 2026 | MoneyHub | 2.4K | 5.5% | 3 |
| Sep 2026 | Canstar | 380 | 0.88% | 4 |
| Sep 2026 | Settled | 250 | 0.58% | 5 |
| Sep 2026 | Minder | — | — | — |
| Sep 2026 | Nester | — | — | — |
| Sep 2026 | Skipper | — | — | — |
| Oct 2026 | interest.co.nz | 29.5K | 82.8% | 1 |
| Oct 2026 | Sorted | 3.6K | 10.2% | 2 |
| Oct 2026 | MoneyHub | 1.9K | 5.3% | 3 |
| Oct 2026 | Canstar | 380 | 1.1% | 4 |
| Oct 2026 | Settled | 210 | 0.59% | 5 |
| Oct 2026 | Minder | — | — | — |
| Oct 2026 | Nester | — | — | — |
| Oct 2026 | Skipper | — | — | — |

## How are branded searches counted for money guide sites?

- **Canstar**: Measured on the search terms “canstar”, “canstar kiwisaver” and “canstar term deposit”, summed into one figure.
- **interest.co.nz**: Measured on the search terms “interest co nz”, “interest nz” and “interest.co.nz”, summed into one figure.
- **Minder**: Measured on the search terms “minder kiwisaver” and “minder nz”, summed into one figure.
- **MoneyHub**: Measured on the search term “moneyhub”.
- **Nester**: Measured on the search terms “nester buying a house” and “nester nz”, summed into one figure.
- **Settled**: Measured on the search terms “settled govt”, “settled nz” and “settled.govt.nz”, summed into one figure.
- **Skipper**: Measured on the search terms “skipper business loans” and “skipper loans nz”, summed into one figure.
- **Sorted**: Measured on the search terms “sorted kiwisaver”, “sorted money”, “sorted nz” and “sorted.org.nz”, summed into one figure.

- [Canstar](/demand/nz/brands/canstar)
- [interest.co.nz](/demand/nz/brands/interest-co-nz)
- [Minder](/demand/nz/brands/minder)
- [MoneyHub](/demand/nz/brands/moneyhub)
- [Nester](/demand/nz/brands/nester)
- [Settled](/demand/nz/brands/settled)
- [Skipper](/demand/nz/brands/skipper)
- [Sorted](/demand/nz/brands/sorted)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among money guide sites in New Zealand?

In October 2026, interest.co.nz was the most searched among money guide sites in New Zealand, with an estimated 29.5K branded searches, 82.8% of all searches for the eight tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "Money guide sites in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-money-guide-sites

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-money-guide-sites. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.