--- title: "Clinique vs Drunk Elephant: Which is searched more in New Zealand?" description: "Is Clinique or Drunk Elephant more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Moisturizer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-moisturizer-brands/compare/clinique-vs-drunk-elephant" publisher: "Brandwave" --- # Clinique vs Drunk Elephant: Which is searched more in New Zealand? Is Clinique or Drunk Elephant more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Moisturizer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Clinique and Drunk Elephant - **Competitive set**: Moisturizer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Clinique Share of Search**: 3.1% - **Drunk Elephant Share of Search**: 2.2% ## Is Clinique or Drunk Elephant more popular in search? - In September 2026, Clinique had more branded searches than Drunk Elephant among moisturizer brands in New Zealand. Clinique had about 1,900 branded searches, while Drunk Elephant had 1,350. Clinique made up 3.1% of all moisturizer brand searches we track, and Drunk Elephant accounted for 2.2%. - Clinique was ahead of Drunk Elephant in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Clinique’s share of searches among moisturizer brands in New Zealand moved from 3.2% to 3.1%, and its estimated monthly branded searches moved from 1.6K to 1.9K. - Across the 12 months ending September 2026, Drunk Elephant’s share of searches among moisturizer brands in New Zealand moved from 1.9% to 2.2%, and its estimated monthly branded searches moved from 950 to 1.4K. ## Top moisturizer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Clinique was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Drunk Elephant did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cetaphil | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Kiehl's | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Clinique | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Estée Lauder | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dermalogica | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Drunk Elephant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about moisturizer brands - Asked ChatGPT "Which moisturizer brand should I buy in New Zealand?": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay - Asked ChatGPT "What are the best moisturizer brands in New Zealand?": 1. CeraVe, 2. La Roche-Posay, 3. Cetaphil, 4. Clinique - Asked ChatGPT "What's the best moisturizer brand in New Zealand for daily skincare?": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay - Searched Google, AI Overview "best moisturizer": 1. Kiehl's, 2. La Roche-Posay - Searched Google, AI Overview "face moisturizer for dry skin": 1. CeraVe Not named in any answer: Estée Lauder, Dermalogica and Drunk Elephant. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand moisturizer brands in September 2026? - In September 2026, Drunk Elephant gained share of searches among moisturizer brands in New Zealand, from 1.3% to 2.2%. - Estimated monthly branded searches for Clinique in New Zealand rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026. ## Month by month | Month | Clinique estimated searches | Clinique Share of Search | Clinique rank | Drunk Elephant estimated searches | Drunk Elephant Share of Search | Drunk Elephant rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 3.2% | 7 | 950 | 1.9% | 8 | | Nov 2025 | 2.4K | 3.9% | 7 | 1.1K | 1.7% | 8 | | Dec 2025 | 1.9K | 3.6% | 7 | 970 | 1.8% | 8 | | Jan 2026 | 1.9K | 3.7% | 7 | 970 | 1.9% | 8 | | Feb 2026 | 1.6K | 3.7% | 7 | 790 | 1.8% | 8 | | Mar 2026 | 1.6K | 3.5% | 7 | 760 | 1.7% | 8 | | Apr 2026 | 1.3K | 2.7% | 7 | 770 | 1.6% | 8 | | May 2026 | 1.9K | 3.5% | 7 | 760 | 1.4% | 8 | | Jun 2026 | 1.6K | 3.1% | 7 | 640 | 1.2% | 8 | | Jul 2026 | 1.9K | 3.4% | 7 | 620 | 1.1% | 8 | | Aug 2026 | 1.9K | 3.2% | 7 | 760 | 1.3% | 8 | | Sep 2026 | 1.9K | 3.1% | 7 | 1.4K | 2.2% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Clinique’s and Drunk Elephant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Clinique**: Measured on the search term “clinique”. - **Drunk Elephant**: Measured on the search terms “drunk elephant” and “drunk elephant skincare”, summed into one figure. - [Clinique profile](/demand/nz/brands/clinique) - [Drunk Elephant profile](/demand/nz/brands/drunk-elephant) - [All moisturizer brands in New Zealand](/demand/nz/categories/nz-moisturizer-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Clinique or Drunk Elephant more popular in search? In September 2026, Clinique had more branded searches than Drunk Elephant among moisturizer brands in New Zealand. Clinique had about 1,900 branded searches, while Drunk Elephant had 1,350. Clinique made up 3.1% of all moisturizer brand searches we track, and Drunk Elephant accounted for 2.2%. ## Cite this page Brandwave. "Clinique vs Drunk Elephant: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-moisturizer-brands/compare/clinique-vs-drunk-elephant This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-moisturizer-brands/compare/clinique-vs-drunk-elephant. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.