--- title: "Cetaphil vs La Roche-Posay: Which is searched more in New Zealand?" description: "Is Cetaphil or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Moisturizer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-moisturizer-brands/compare/cetaphil-vs-la-roche-posay" publisher: "Brandwave" --- # Cetaphil vs La Roche-Posay: Which is searched more in New Zealand? Is Cetaphil or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Moisturizer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cetaphil and La Roche-Posay - **Competitive set**: Moisturizer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Cetaphil Share of Search**: 8.2% - **La Roche-Posay Share of Search**: 30.1% ## Is Cetaphil or La Roche-Posay more popular in search? - In September 2026, La Roche-Posay had more branded searches than Cetaphil among moisturizer brands in New Zealand. La Roche-Posay had about 7,080 branded searches, while Cetaphil had 1,920. La Roche-Posay made up 30.1% of all moisturizer brand searches we track, and Cetaphil accounted for 8.2%. - La Roche-Posay was ahead of Cetaphil in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cetaphil’s share of searches among moisturizer brands in New Zealand moved from 6% to 8.2%, and its estimated monthly branded searches moved from 1.2K to 1.9K. - Across the 12 months ending September 2026, La Roche-Posay’s share of searches among moisturizer brands in New Zealand moved from 28% to 30.1%, and its estimated monthly branded searches moved from 5.7K to 7.1K. ## Top moisturizer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cetaphil was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Cetaphil and La Roche-Posay were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cetaphil | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Kiehl's | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Clinique | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Estée Lauder | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dermalogica | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Drunk Elephant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about moisturizer brands - Asked ChatGPT "Which moisturizer brand should I buy in New Zealand?": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay - Asked ChatGPT "What are the best moisturizer brands in New Zealand?": 1. CeraVe, 2. La Roche-Posay, 3. Cetaphil, 4. Clinique - Asked ChatGPT "What's the best moisturizer brand in New Zealand for daily skincare?": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay - Searched Google, AI Overview "best moisturizer": 1. Kiehl's, 2. La Roche-Posay - Searched Google, AI Overview "face moisturizer for dry skin": 1. CeraVe Not named in any answer: Estée Lauder, Dermalogica and Drunk Elephant. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand moisturizer brands in September 2026? - In September 2026, La Roche-Posay gained share of searches among moisturizer brands in New Zealand, from 26.8% to 30.1%. - In September 2026, Cetaphil lost share of searches among moisturizer brands in New Zealand, from 8.7% to 8.2%. ## Month by month | Month | Cetaphil estimated searches | Cetaphil Share of Search | Cetaphil rank | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 6% | 6 | 5.7K | 28% | 1 | | Nov 2025 | 1.3K | 4.4% | 6 | 8.4K | 29.7% | 1 | | Dec 2025 | 1.2K | 5.3% | 6 | 6.9K | 30.3% | 1 | | Jan 2026 | 1.3K | 6.7% | 6 | 5.7K | 29.9% | 1 | | Feb 2026 | 1.1K | 6.7% | 6 | 4.7K | 28.6% | 1 | | Mar 2026 | 1.1K | 6.4% | 6 | 3.9K | 22.7% | 2 | | Apr 2026 | 1.3K | 7.7% | 6 | 3.9K | 23.9% | 2 | | May 2026 | 1.6K | 8.6% | 6 | 3.9K | 21.5% | 2 | | Jun 2026 | 1.6K | 10.1% | 6 | 3.3K | 21.3% | 2 | | Jul 2026 | 1.6K | 9.2% | 6 | 4K | 23.5% | 1 | | Aug 2026 | 1.9K | 8.7% | 5 | 5.9K | 26.8% | 1 | | Sep 2026 | 1.9K | 8.2% | 5 | 7.1K | 30.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Cetaphil’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cetaphil**: Measured on the search terms “cetaphil face moisturizer” and “cetaphil moisturizer”, summed into one figure. - **La Roche-Posay**: Measured on the search terms “la roche posay moisturizer” and “la roche posay sunscreen”, summed into one figure. - [Cetaphil profile](/demand/nz/brands/cetaphil) - [La Roche-Posay profile](/demand/nz/brands/la-roche-posay) - [All moisturizer brands in New Zealand](/demand/nz/categories/nz-moisturizer-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cetaphil or La Roche-Posay more popular in search? In September 2026, La Roche-Posay had more branded searches than Cetaphil among moisturizer brands in New Zealand. La Roche-Posay had about 7,080 branded searches, while Cetaphil had 1,920. La Roche-Posay made up 30.1% of all moisturizer brand searches we track, and Cetaphil accounted for 8.2%. ## Cite this page Brandwave. "Cetaphil vs La Roche-Posay: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-moisturizer-brands/compare/cetaphil-vs-la-roche-posay This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-moisturizer-brands/compare/cetaphil-vs-la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.