--- title: "CeraVe vs Cetaphil: Which is searched more in New Zealand?" description: "Is CeraVe or Cetaphil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Moisturizer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-moisturizer-brands/compare/cerave-vs-cetaphil" publisher: "Brandwave" --- # CeraVe vs Cetaphil: Which is searched more in New Zealand? Is CeraVe or Cetaphil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Moisturizer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CeraVe and Cetaphil - **Competitive set**: Moisturizer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **CeraVe Share of Search**: 25% - **Cetaphil Share of Search**: 21.3% ## Is CeraVe or Cetaphil more popular in search? - In September 2026, CeraVe had more branded searches than Cetaphil among moisturizer brands in New Zealand. CeraVe had about 15,400 branded searches, while Cetaphil had 13,200. CeraVe made up 25% of all moisturizer brand searches we track, and Cetaphil accounted for 21.3%. - CeraVe was ahead of Cetaphil in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CeraVe’s share of searches among moisturizer brands in New Zealand moved from 22.6% to 25%, and its estimated monthly branded searches moved from 11.4K to 15.4K. - Across the 12 months ending September 2026, Cetaphil’s share of searches among moisturizer brands in New Zealand moved from 20.2% to 21.3%, and its estimated monthly branded searches moved from 10.2K to 13.2K. ## Top moisturizer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CeraVe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cetaphil was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. CeraVe was listed before Cetaphil in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cetaphil | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Kiehl's | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Clinique | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Estée Lauder | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dermalogica | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Drunk Elephant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about moisturizer brands - Asked ChatGPT "Which moisturizer brand should I buy in New Zealand?": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay - Asked ChatGPT "What are the best moisturizer brands in New Zealand?": 1. CeraVe, 2. La Roche-Posay, 3. Cetaphil, 4. Clinique - Asked ChatGPT "What's the best moisturizer brand in New Zealand for daily skincare?": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay - Searched Google, AI Overview "best moisturizer": 1. Kiehl's, 2. La Roche-Posay - Searched Google, AI Overview "face moisturizer for dry skin": 1. CeraVe Not named in any answer: Estée Lauder, Dermalogica and Drunk Elephant. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand moisturizer brands in September 2026? - In September 2026, La Roche-Posay overtook CeraVe to become the leader among moisturizer brands in New Zealand, with 32.4% of the searches. - In September 2026, Cetaphil gained share of searches among moisturizer brands in New Zealand, from 20.5% to 21.3%. - In September 2026, CeraVe lost share of searches among moisturizer brands in New Zealand, from 30.5% to 25%. ## Month by month | Month | CeraVe estimated searches | CeraVe Share of Search | CeraVe rank | Cetaphil estimated searches | Cetaphil Share of Search | Cetaphil rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.4K | 22.6% | 2 | 10.2K | 20.2% | 3 | | Nov 2025 | 12.1K | 19.5% | 2 | 10.9K | 17.6% | 3 | | Dec 2025 | 12.3K | 23.1% | 2 | 10K | 18.7% | 3 | | Jan 2026 | 14.2K | 27.5% | 2 | 10K | 19.4% | 3 | | Feb 2026 | 12.2K | 28% | 2 | 8.2K | 18.8% | 3 | | Mar 2026 | 13.3K | 29.1% | 1 | 8.7K | 19% | 3 | | Apr 2026 | 14.7K | 30.4% | 1 | 8.9K | 18.5% | 3 | | May 2026 | 17.3K | 32% | 1 | 10.5K | 19.4% | 3 | | Jun 2026 | 19.2K | 36.7% | 1 | 9.8K | 18.7% | 3 | | Jul 2026 | 19.2K | 34.5% | 1 | 11.5K | 20.6% | 3 | | Aug 2026 | 18.2K | 30.5% | 1 | 12.2K | 20.5% | 3 | | Sep 2026 | 15.4K | 25% | 2 | 13.2K | 21.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using CeraVe’s and Cetaphil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CeraVe**: Measured on the search terms “cerave”, “cerave cream”, “cerave cream lotion”, “cerave face wash”, “cerave moisturiser”, “cerave moisturizer”, “cerave serum”, “cerave skincare” and “cerave sunscreen”, summed into one figure. - **Cetaphil**: Measured on the search terms “cetaphil”, “cetaphil cream”, “cetaphil face moisturizer”, “cetaphil face wash”, “cetaphil lotion”, “cetaphil moisturizer”, “cetaphil serum”, “cetaphil skincare”, “cetaphil sunscreen” and “cetaphil wash”, summed into one figure. - [CeraVe profile](/demand/nz/brands/cerave) - [Cetaphil profile](/demand/nz/brands/cetaphil) - [All moisturizer brands in New Zealand](/demand/nz/categories/nz-moisturizer-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CeraVe or Cetaphil more popular in search? In September 2026, CeraVe had more branded searches than Cetaphil among moisturizer brands in New Zealand. CeraVe had about 15,400 branded searches, while Cetaphil had 13,200. CeraVe made up 25% of all moisturizer brand searches we track, and Cetaphil accounted for 21.3%. ## Cite this page Brandwave. "CeraVe vs Cetaphil: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-moisturizer-brands/compare/cerave-vs-cetaphil This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-moisturizer-brands/compare/cerave-vs-cetaphil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.