---
title: "Moisturizer brands in New Zealand: Which are searched most?"
description: "Compare the moisturizer brands people buy. Share of Search among La Roche-Posay, CeraVe, Cetaphil, Estée Lauder, Kiehl's, Dermalogica, Clinique and Drunk Elephant, the moisturizer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-moisturizer-brands"
publisher: "Brandwave"
---

# Moisturizer brands in New Zealand: Which are searched most?

Compare the moisturizer brands people buy. Share of Search among La Roche-Posay, CeraVe, Cetaphil, Estée Lauder, Kiehl's, Dermalogica, Clinique and Drunk Elephant, the moisturizer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Moisturizer brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: La Roche-Posay, 32.4%

## Which brand is most popular in search among moisturizer brands in New Zealand?

- In September 2026, La Roche-Posay was the most searched among moisturizer brands in New Zealand, with an estimated 20K branded searches, 32.4% of all searches for the eight we track.
- CeraVe is in 2nd place, 7.4 percentage points behind at 25%.
- Across the 12 months ending September 2026, CeraVe’s share of searches among moisturizer brands in New Zealand increased from 22.6% to 25%.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among moisturizer brands in New Zealand increased from 20.2% to 21.3%.
- Across the 12 months ending September 2026, Kiehl's’ share of searches among moisturizer brands in New Zealand decreased from 7.4% to 4.1%.
- Across the 12 months ending September 2026, Dermalogica’s share of searches among moisturizer brands in New Zealand decreased from 4.8% to 3.7%.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among moisturizer brands in New Zealand peaked at 34.2% in November 2025 and was lowest at 26.1% in July 2026.
- Across the 12 months ending September 2026, CeraVe’s share of searches among moisturizer brands in New Zealand peaked at 36.7% in June 2026 and was lowest at 19.5% in November 2025.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among moisturizer brands in New Zealand peaked at 21.3% in September 2026 and was lowest at 17.6% in November 2025.
- Across the 12 months ending September 2026, Estée Lauder’s share of searches among moisturizer brands in New Zealand peaked at 9% in December 2025 and was lowest at 6.3% in July 2026.
- Across the 12 months ending September 2026, Kiehl's’ share of searches among moisturizer brands in New Zealand peaked at 8.9% in November 2025 and was lowest at 3.8% in June 2026.
- Across the 12 months ending September 2026, Dermalogica’s share of searches among moisturizer brands in New Zealand peaked at 5.4% in November 2025 and was lowest at 3.5% in July 2026.
- Across the 12 months ending September 2026, Clinique’s share of searches among moisturizer brands in New Zealand peaked at 3.9% in November 2025 and was lowest at 2.7% in April 2026.
- Across the 12 months ending September 2026, Drunk Elephant’s share of searches among moisturizer brands in New Zealand peaked at 2.2% in September 2026 and was lowest at 1.1% in July 2026.
- Across the 12 months ending September 2026, La Roche-Posay, Estée Lauder, Clinique and Drunk Elephant held steady: their share of searches among moisturizer brands in New Zealand each moved less than 0.5 percentage points.

## Top moisturizer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, La Roche-Posay and CeraVe were mentioned most often, in four of the five answers. CeraVe was recommended most often, coming first in three out of four answers that gave a list. La Roche-Posay was second, and Cetaphil was third. Estée Lauder, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| La Roche-Posay | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Cetaphil | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Kiehl's | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Clinique | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Estée Lauder | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Dermalogica | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Drunk Elephant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about moisturizer brands

- Asked ChatGPT "Which moisturizer brand should I buy in New Zealand?": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay
- Asked ChatGPT "What are the best moisturizer brands in New Zealand?": 1. CeraVe, 2. La Roche-Posay, 3. Cetaphil, 4. Clinique
- Asked ChatGPT "What's the best moisturizer brand in New Zealand for daily skincare?": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay
- Searched Google, AI Overview "best moisturizer": 1. Kiehl's, 2. La Roche-Posay
- Searched Google, AI Overview "face moisturizer for dry skin": 1. CeraVe

Not named in any answer: Estée Lauder, Dermalogica and Drunk Elephant.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [La Roche-Posay vs CeraVe: compare search popularity](/demand/nz/compare/cerave-vs-la-roche-posay): 32.4% against 25% Share of Search.
- [La Roche-Posay vs Cetaphil: compare search popularity](/demand/nz/compare/cetaphil-vs-la-roche-posay): 32.4% against 21.3% Share of Search.
- [La Roche-Posay vs Estée Lauder: compare search popularity](/demand/nz/compare/estee-lauder-vs-la-roche-posay): 32.4% against 8.2% Share of Search.
- [La Roche-Posay vs Kiehl's: compare search popularity](/demand/nz/compare/kiehl-s-vs-la-roche-posay): 32.4% against 4.1% Share of Search.
- [CeraVe vs Cetaphil: compare search popularity](/demand/nz/compare/cerave-vs-cetaphil): 25% against 21.3% Share of Search.
- [CeraVe vs Estée Lauder: compare search popularity](/demand/nz/compare/cerave-vs-estee-lauder): 25% against 8.2% Share of Search.
- [CeraVe vs Kiehl's: compare search popularity](/demand/nz/compare/cerave-vs-kiehl-s): 25% against 4.1% Share of Search.
- [Cetaphil vs Estée Lauder: compare search popularity](/demand/nz/compare/cetaphil-vs-estee-lauder): 21.3% against 8.2% Share of Search.
- [Cetaphil vs Kiehl's: compare search popularity](/demand/nz/compare/cetaphil-vs-kiehl-s): 21.3% against 4.1% Share of Search.
- [Estée Lauder vs Kiehl's: compare search popularity](/demand/nz/compare/estee-lauder-vs-kiehl-s): 8.2% against 4.1% Share of Search.

## How did search popularity change for New Zealand moisturizer brands in September 2026?

- In September 2026, La Roche-Posay overtook CeraVe to become the leader among moisturizer brands in New Zealand, with 32.4% of the searches.
- In September 2026, Estée Lauder gained share of searches among moisturizer brands in New Zealand, from 7% to 8.2%.
- In September 2026, Drunk Elephant gained share of searches among moisturizer brands in New Zealand, from 1.3% to 2.2%.
- In September 2026, Cetaphil gained share of searches among moisturizer brands in New Zealand, from 20.5% to 21.3%.
- In September 2026, CeraVe lost share of searches among moisturizer brands in New Zealand, from 30.5% to 25%.
- In September 2026, Kiehl's lost share of searches among moisturizer brands in New Zealand, from 6.3% to 4.1%.
- Estimated monthly branded searches for Clinique in New Zealand rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | La Roche-Posay | 32.4% | 20K | +22.7% | La Roche-Posay |
| 2 | CeraVe | 25% | 15.4K | -15.1% | CeraVe |
| 3 | Cetaphil | 21.3% | 13.2K | +8.1% | Cetaphil |
| 4 | Estée Lauder | 8.2% | 5.1K | +22.7% | Estée Lauder |
| 5 | Kiehl's | 4.1% | 2.5K | -32.1% | Kiehl's |
| 6 | Dermalogica | 3.7% | 2.3K | -0.4% | Dermalogica |
| 7 | Clinique | 3.1% | 1.9K | 0.0% | Clinique |
| 8 | Drunk Elephant | 2.2% | 1.4K | +77.6% | Drunk Elephant |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | La Roche-Posay | 16.2K | 32% | 1 |
| Oct 2025 | CeraVe | 11.4K | 22.6% | 2 |
| Oct 2025 | Cetaphil | 10.2K | 20.2% | 3 |
| Oct 2025 | Estée Lauder | 4K | 7.9% | 4 |
| Oct 2025 | Kiehl's | 3.8K | 7.4% | 5 |
| Oct 2025 | Dermalogica | 2.4K | 4.8% | 6 |
| Oct 2025 | Clinique | 1.6K | 3.2% | 7 |
| Oct 2025 | Drunk Elephant | 950 | 1.9% | 8 |
| Nov 2025 | La Roche-Posay | 21.2K | 34.2% | 1 |
| Nov 2025 | CeraVe | 12.1K | 19.5% | 2 |
| Nov 2025 | Cetaphil | 10.9K | 17.6% | 3 |
| Nov 2025 | Kiehl's | 5.5K | 8.9% | 4 |
| Nov 2025 | Estée Lauder | 5.5K | 8.9% | 5 |
| Nov 2025 | Dermalogica | 3.3K | 5.4% | 6 |
| Nov 2025 | Clinique | 2.4K | 3.9% | 7 |
| Nov 2025 | Drunk Elephant | 1.1K | 1.7% | 8 |
| Dec 2025 | La Roche-Posay | 17.4K | 32.5% | 1 |
| Dec 2025 | CeraVe | 12.3K | 23.1% | 2 |
| Dec 2025 | Cetaphil | 10K | 18.7% | 3 |
| Dec 2025 | Estée Lauder | 4.8K | 9% | 4 |
| Dec 2025 | Kiehl's | 3.7K | 7% | 5 |
| Dec 2025 | Dermalogica | 2.3K | 4.3% | 6 |
| Dec 2025 | Clinique | 1.9K | 3.6% | 7 |
| Dec 2025 | Drunk Elephant | 970 | 1.8% | 8 |
| Jan 2026 | La Roche-Posay | 16.3K | 31.5% | 1 |
| Jan 2026 | CeraVe | 14.2K | 27.5% | 2 |
| Jan 2026 | Cetaphil | 10K | 19.4% | 3 |
| Jan 2026 | Estée Lauder | 3.8K | 7.3% | 4 |
| Jan 2026 | Kiehl's | 2.5K | 4.8% | 5 |
| Jan 2026 | Dermalogica | 2K | 3.8% | 6 |
| Jan 2026 | Clinique | 1.9K | 3.7% | 7 |
| Jan 2026 | Drunk Elephant | 970 | 1.9% | 8 |
| Feb 2026 | La Roche-Posay | 13.4K | 30.6% | 1 |
| Feb 2026 | CeraVe | 12.2K | 28% | 2 |
| Feb 2026 | Cetaphil | 8.2K | 18.8% | 3 |
| Feb 2026 | Estée Lauder | 3.3K | 7.5% | 4 |
| Feb 2026 | Dermalogica | 2.2K | 5% | 5 |
| Feb 2026 | Kiehl's | 2K | 4.5% | 6 |
| Feb 2026 | Clinique | 1.6K | 3.7% | 7 |
| Feb 2026 | Drunk Elephant | 790 | 1.8% | 8 |
| Mar 2026 | CeraVe | 13.3K | 29.1% | 1 |
| Mar 2026 | La Roche-Posay | 12.7K | 27.7% | 2 |
| Mar 2026 | Cetaphil | 8.7K | 19% | 3 |
| Mar 2026 | Estée Lauder | 4K | 8.8% | 4 |
| Mar 2026 | Kiehl's | 2.5K | 5.4% | 5 |
| Mar 2026 | Dermalogica | 2.3K | 4.9% | 6 |
| Mar 2026 | Clinique | 1.6K | 3.5% | 7 |
| Mar 2026 | Drunk Elephant | 760 | 1.7% | 8 |
| Apr 2026 | CeraVe | 14.7K | 30.4% | 1 |
| Apr 2026 | La Roche-Posay | 14.5K | 30% | 2 |
| Apr 2026 | Cetaphil | 8.9K | 18.5% | 3 |
| Apr 2026 | Estée Lauder | 3.9K | 8.1% | 4 |
| Apr 2026 | Dermalogica | 2.2K | 4.6% | 5 |
| Apr 2026 | Kiehl's | 2K | 4.2% | 6 |
| Apr 2026 | Clinique | 1.3K | 2.7% | 7 |
| Apr 2026 | Drunk Elephant | 770 | 1.6% | 8 |
| May 2026 | CeraVe | 17.3K | 32% | 1 |
| May 2026 | La Roche-Posay | 14.4K | 26.6% | 2 |
| May 2026 | Cetaphil | 10.5K | 19.4% | 3 |
| May 2026 | Estée Lauder | 3.9K | 7.3% | 4 |
| May 2026 | Kiehl's | 3K | 5.5% | 5 |
| May 2026 | Dermalogica | 2.3K | 4.2% | 6 |
| May 2026 | Clinique | 1.9K | 3.5% | 7 |
| May 2026 | Drunk Elephant | 760 | 1.4% | 8 |
| Jun 2026 | CeraVe | 19.2K | 36.7% | 1 |
| Jun 2026 | La Roche-Posay | 13.7K | 26.2% | 2 |
| Jun 2026 | Cetaphil | 9.8K | 18.7% | 3 |
| Jun 2026 | Estée Lauder | 3.4K | 6.5% | 4 |
| Jun 2026 | Kiehl's | 2K | 3.8% | 5 |
| Jun 2026 | Dermalogica | 2K | 3.8% | 6 |
| Jun 2026 | Clinique | 1.6K | 3.1% | 7 |
| Jun 2026 | Drunk Elephant | 640 | 1.2% | 8 |
| Jul 2026 | CeraVe | 19.2K | 34.5% | 1 |
| Jul 2026 | La Roche-Posay | 14.5K | 26.1% | 2 |
| Jul 2026 | Cetaphil | 11.5K | 20.6% | 3 |
| Jul 2026 | Estée Lauder | 3.5K | 6.3% | 4 |
| Jul 2026 | Kiehl's | 2.5K | 4.5% | 5 |
| Jul 2026 | Dermalogica | 2K | 3.5% | 6 |
| Jul 2026 | Clinique | 1.9K | 3.4% | 7 |
| Jul 2026 | Drunk Elephant | 620 | 1.1% | 8 |
| Aug 2026 | CeraVe | 18.2K | 30.5% | 1 |
| Aug 2026 | La Roche-Posay | 16.3K | 27.4% | 2 |
| Aug 2026 | Cetaphil | 12.2K | 20.5% | 3 |
| Aug 2026 | Estée Lauder | 4.2K | 7% | 4 |
| Aug 2026 | Kiehl's | 3.7K | 6.3% | 5 |
| Aug 2026 | Dermalogica | 2.3K | 3.9% | 6 |
| Aug 2026 | Clinique | 1.9K | 3.2% | 7 |
| Aug 2026 | Drunk Elephant | 760 | 1.3% | 8 |
| Sep 2026 | La Roche-Posay | 20K | 32.4% | 1 |
| Sep 2026 | CeraVe | 15.4K | 25% | 2 |
| Sep 2026 | Cetaphil | 13.2K | 21.3% | 3 |
| Sep 2026 | Estée Lauder | 5.1K | 8.2% | 4 |
| Sep 2026 | Kiehl's | 2.5K | 4.1% | 5 |
| Sep 2026 | Dermalogica | 2.3K | 3.7% | 6 |
| Sep 2026 | Clinique | 1.9K | 3.1% | 7 |
| Sep 2026 | Drunk Elephant | 1.4K | 2.2% | 8 |

## What is being compared

- **CeraVe**: Measured on the search terms “cerave”, “cerave cream”, “cerave cream lotion”, “cerave face wash”, “cerave moisturiser”, “cerave moisturizer”, “cerave serum”, “cerave skincare” and “cerave sunscreen”, summed into one figure.
- **Cetaphil**: Measured on the search terms “cetaphil”, “cetaphil cream”, “cetaphil face moisturizer”, “cetaphil face wash”, “cetaphil lotion”, “cetaphil moisturizer”, “cetaphil serum”, “cetaphil skincare”, “cetaphil sunscreen” and “cetaphil wash”, summed into one figure.
- **Clinique**: Measured on the search term “clinique”.
- **Dermalogica**: Measured on the search terms “dermalogica”, “dermalogica cleanser”, “dermalogica moisturiser”, “dermalogica serum”, “dermalogica skincare” and “dermalogica spf”, summed into one figure.
- **Drunk Elephant**: Measured on the search terms “drunk elephant” and “drunk elephant skincare”, summed into one figure.
- **Estée Lauder**: Measured on the search terms “estee lauder”, “estee lauder concealer”, “estee lauder foundation”, “estee lauder lipstick”, “estee lauder makeup”, “estee lauder mascara” and “estee lauder primer”, summed into one figure.
- **Kiehl's**: Measured on the search terms “kiehls”, “kiehls serum” and “kiehls skincare”, summed into one figure.
- **La Roche-Posay**: Measured on the search terms “la roche posay”, “la roche posay cleanser” and “la roche posay sunscreen”, summed into one figure.

- [CeraVe](/demand/nz/brands/cerave)
- [Cetaphil](/demand/nz/brands/cetaphil)
- [Clinique](/demand/nz/brands/clinique)
- [Dermalogica](/demand/nz/brands/dermalogica)
- [Drunk Elephant](/demand/nz/brands/drunk-elephant)
- [Estée Lauder](/demand/nz/brands/estee-lauder)
- [Kiehl's](/demand/nz/brands/kiehl-s)
- [La Roche-Posay](/demand/nz/brands/la-roche-posay)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among moisturizer brands in New Zealand?

In September 2026, La Roche-Posay was the most searched among moisturizer brands in New Zealand, with an estimated 20K branded searches, 32.4% of all searches for the eight we track.

## Cite this page

Brandwave. "Moisturizer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-moisturizer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-moisturizer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.