--- title: "ASUS vs TP-Link: Which is searched more in New Zealand?" description: "Is ASUS or TP-Link more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Modem router brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-modem-router-brands/compare/asus-vs-tp-link" publisher: "Brandwave" --- # ASUS vs TP-Link: Which is searched more in New Zealand? Is ASUS or TP-Link more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Modem router brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASUS and TP-Link - **Competitive set**: Modem router brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ASUS Share of Search**: 51.8% - **TP-Link Share of Search**: 40.3% ## Is ASUS or TP-Link more popular in search? - In September 2026, ASUS had more branded searches than TP-Link among modem router brands in New Zealand. ASUS had about 7,360 branded searches, while TP-Link had 5,720. ASUS made up 51.8% of all modem router brand searches we track, and TP-Link accounted for 40.3%. - ASUS was ahead of TP-Link in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ASUS’s share of searches among modem router brands in New Zealand moved from 50.5% to 51.8%, and its estimated monthly branded searches held steady at 7.4K. - Across the 12 months ending September 2026, TP-Link’s share of searches among modem router brands in New Zealand moved from 37.4% to 40.3%, and its estimated monthly branded searches moved from 5.5K to 5.7K. ## Top modem router brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, TP-Link appeared in all four answers. ASUS was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. TP-Link was listed before ASUS in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TP-Link | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | ASUS | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | NETGEAR | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about modem router brands - Asked ChatGPT "Which modem router brand should I buy in New Zealand?": 1. TP-Link, 2. ASUS - Asked ChatGPT "What are the best modem router brands in New Zealand?": 1. ASUS, 2. TP-Link, 3. NETGEAR - Asked ChatGPT "What's the best modem router brand in New Zealand for a home internet setup?": 1. TP-Link, 2. ASUS, 3. NETGEAR - Searched Google, AI Overview "best modem router": 1. TP-Link Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand modem router brands in September 2026? - In September 2026, TP-Link gained share of searches among modem router brands in New Zealand, from 38.4% to 40.3%. - In September 2026, ASUS lost share of searches among modem router brands in New Zealand, from 53.7% to 51.8%. ## Month by month | Month | ASUS estimated searches | ASUS Share of Search | ASUS rank | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.4K | 50.5% | 1 | 5.5K | 37.4% | 2 | | Nov 2025 | 8.7K | 55% | 1 | 5.4K | 34.5% | 2 | | Dec 2025 | 7.6K | 51.9% | 1 | 5.5K | 37.4% | 2 | | Jan 2026 | 8.2K | 53.7% | 1 | 5.6K | 36.2% | 2 | | Feb 2026 | 8K | 52.6% | 1 | 5.8K | 38.2% | 2 | | Mar 2026 | 8.9K | 55% | 1 | 5.9K | 36.1% | 2 | | Apr 2026 | 7K | 48.7% | 1 | 5.8K | 40.5% | 2 | | May 2026 | 7.8K | 52.5% | 1 | 5.6K | 37.4% | 2 | | Jun 2026 | 7.6K | 51.8% | 1 | 5.9K | 40% | 2 | | Jul 2026 | 7.8K | 52.8% | 1 | 5.7K | 38.4% | 2 | | Aug 2026 | 8K | 53.7% | 1 | 5.7K | 38.4% | 2 | | Sep 2026 | 7.4K | 51.8% | 1 | 5.7K | 40.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using ASUS’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASUS**: Measured on the search terms “asus”, “asus chrome”, “asus proart”, “asus rog”, “asus router”, “asus tuf”, “asus vivo”, “asus vivobook 14”, “asus vivobook 15”, “asus zenbook” and “asus zenbook 14”, summed into one figure. - **TP-Link**: Measured on the search terms “tp link”, “tp link archer”, “tp link deco”, “tp link extender”, “tp link modem”, “tp link omada” and “tplink”, summed into one figure. - [ASUS profile](/demand/nz/brands/asus) - [TP-Link profile](/demand/nz/brands/tp-link) - [All modem router brands in New Zealand](/demand/nz/categories/nz-modem-router-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASUS or TP-Link more popular in search? In September 2026, ASUS had more branded searches than TP-Link among modem router brands in New Zealand. ASUS had about 7,360 branded searches, while TP-Link had 5,720. ASUS made up 51.8% of all modem router brand searches we track, and TP-Link accounted for 40.3%. ## Cite this page Brandwave. "ASUS vs TP-Link: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-modem-router-brands/compare/asus-vs-tp-link This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-modem-router-brands/compare/asus-vs-tp-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.