---
title: "Modem router brands in New Zealand: Which are searched most?"
description: "Compare the modem router brands people buy. Share of Search among ASUS, TP-Link and NETGEAR, the modem router brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-modem-router-brands"
publisher: "Brandwave"
---

# Modem router brands in New Zealand: Which are searched most?

Compare the modem router brands people buy. Share of Search among ASUS, TP-Link and NETGEAR, the modem router brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Modem router brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: ASUS, 51.8%

## Which brand is most popular in search among modem router brands in New Zealand?

- In September 2026, ASUS was the most searched among modem router brands in New Zealand, with an estimated 7.4K branded searches, 51.8% of all searches for the three we track.
- TP-Link is in 2nd place, 11.5 percentage points behind at 40.3%.
- Across the 12 months ending September 2026, ASUS’s share of searches among modem router brands in New Zealand increased from 50.5% to 51.8%.
- Across the 12 months ending September 2026, TP-Link’s share of searches among modem router brands in New Zealand increased from 37.4% to 40.3%.
- Across the 12 months ending September 2026, NETGEAR’s share of searches among modem router brands in New Zealand decreased from 12.1% to 8%.
- Across the 12 months ending September 2026, ASUS’s share of searches among modem router brands in New Zealand peaked at 55% in November 2025 and was lowest at 48.7% in April 2026.
- Across the 12 months ending September 2026, TP-Link’s share of searches among modem router brands in New Zealand peaked at 40.5% in April 2026 and was lowest at 34.5% in November 2025.
- Across the 12 months ending September 2026, NETGEAR’s share of searches among modem router brands in New Zealand peaked at 12.1% in October 2025 and was lowest at 7.9% in August 2026.

## Top modem router brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, TP-Link appeared every time. TP-Link was recommended most often, coming first in two out of three answers that gave a list. ASUS was second, and NETGEAR was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| TP-Link | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| ASUS | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| NETGEAR | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |

## Every AI answer about modem router brands

- Asked ChatGPT "Which modem router brand should I buy in New Zealand?": 1. TP-Link, 2. ASUS
- Asked ChatGPT "What are the best modem router brands in New Zealand?": 1. ASUS, 2. TP-Link, 3. NETGEAR
- Asked ChatGPT "What's the best modem router brand in New Zealand for a home internet setup?": 1. TP-Link, 2. ASUS, 3. NETGEAR
- Searched Google, AI Overview "best modem router": 1. TP-Link

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [ASUS vs TP-Link: compare search popularity](/demand/nz/compare/asus-vs-tp-link): 51.8% against 40.3% Share of Search.
- [ASUS vs NETGEAR: compare search popularity](/demand/nz/compare/asus-vs-netgear): 51.8% against 8% Share of Search.
- [TP-Link vs NETGEAR: compare search popularity](/demand/nz/compare/netgear-vs-tp-link): 40.3% against 8% Share of Search.

## How did search popularity change for New Zealand modem router brands in September 2026?

- In September 2026, TP-Link gained share of searches among modem router brands in New Zealand, from 38.4% to 40.3%.
- In September 2026, ASUS lost share of searches among modem router brands in New Zealand, from 53.7% to 51.8%.
- Estimated monthly branded searches for NETGEAR in New Zealand fell 36.5% over 12 measured months, from 1.8K to 1.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ASUS | 51.8% | 7.4K | -8.3% | ASUS |
| 2 | TP-Link | 40.3% | 5.7K | -0.2% | TP-Link |
| 3 | NETGEAR | 8% | 1.1K | -4.2% | NETGEAR |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ASUS | 7.4K | 50.5% | 1 |
| Oct 2025 | TP-Link | 5.5K | 37.4% | 2 |
| Oct 2025 | NETGEAR | 1.8K | 12.1% | 3 |
| Nov 2025 | ASUS | 8.7K | 55% | 1 |
| Nov 2025 | TP-Link | 5.4K | 34.5% | 2 |
| Nov 2025 | NETGEAR | 1.7K | 10.5% | 3 |
| Dec 2025 | ASUS | 7.6K | 51.9% | 1 |
| Dec 2025 | TP-Link | 5.5K | 37.4% | 2 |
| Dec 2025 | NETGEAR | 1.6K | 10.7% | 3 |
| Jan 2026 | ASUS | 8.2K | 53.7% | 1 |
| Jan 2026 | TP-Link | 5.6K | 36.2% | 2 |
| Jan 2026 | NETGEAR | 1.6K | 10.1% | 3 |
| Feb 2026 | ASUS | 8K | 52.6% | 1 |
| Feb 2026 | TP-Link | 5.8K | 38.2% | 2 |
| Feb 2026 | NETGEAR | 1.4K | 9.2% | 3 |
| Mar 2026 | ASUS | 8.9K | 55% | 1 |
| Mar 2026 | TP-Link | 5.9K | 36.1% | 2 |
| Mar 2026 | NETGEAR | 1.5K | 9% | 3 |
| Apr 2026 | ASUS | 7K | 48.7% | 1 |
| Apr 2026 | TP-Link | 5.8K | 40.5% | 2 |
| Apr 2026 | NETGEAR | 1.6K | 10.8% | 3 |
| May 2026 | ASUS | 7.8K | 52.5% | 1 |
| May 2026 | TP-Link | 5.6K | 37.4% | 2 |
| May 2026 | NETGEAR | 1.5K | 10.1% | 3 |
| Jun 2026 | ASUS | 7.6K | 51.8% | 1 |
| Jun 2026 | TP-Link | 5.9K | 40% | 2 |
| Jun 2026 | NETGEAR | 1.2K | 8.3% | 3 |
| Jul 2026 | ASUS | 7.8K | 52.8% | 1 |
| Jul 2026 | TP-Link | 5.7K | 38.4% | 2 |
| Jul 2026 | NETGEAR | 1.3K | 8.8% | 3 |
| Aug 2026 | ASUS | 8K | 53.7% | 1 |
| Aug 2026 | TP-Link | 5.7K | 38.4% | 2 |
| Aug 2026 | NETGEAR | 1.2K | 7.9% | 3 |
| Sep 2026 | ASUS | 7.4K | 51.8% | 1 |
| Sep 2026 | TP-Link | 5.7K | 40.3% | 2 |
| Sep 2026 | NETGEAR | 1.1K | 8% | 3 |

## What is being compared

- **ASUS**: Measured on the search terms “asus”, “asus chrome”, “asus proart”, “asus rog”, “asus router”, “asus tuf”, “asus vivo”, “asus vivobook 14”, “asus vivobook 15”, “asus zenbook” and “asus zenbook 14”, summed into one figure.
- **NETGEAR**: Measured on the search terms “netgear”, “netgear modem”, “netgear night”, “netgear orbi”, “netgear powerline 1000” and “netgear switch”, summed into one figure.
- **TP-Link**: Measured on the search terms “tp link”, “tp link archer”, “tp link deco”, “tp link extender”, “tp link modem”, “tp link omada” and “tplink”, summed into one figure.

- [ASUS](/demand/nz/brands/asus)
- [NETGEAR](/demand/nz/brands/netgear)
- [TP-Link](/demand/nz/brands/tp-link)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among modem router brands in New Zealand?

In September 2026, ASUS was the most searched among modem router brands in New Zealand, with an estimated 7.4K branded searches, 51.8% of all searches for the three we track.

## Cite this page

Brandwave. "Modem router brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-modem-router-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-modem-router-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.