--- title: "Dyson vs Shark: Which is searched more in New Zealand?" description: "Is Dyson or Shark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mini vacuum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-mini-vacuum-brands/compare/dyson-vs-shark" publisher: "Brandwave" --- # Dyson vs Shark: Which is searched more in New Zealand? Is Dyson or Shark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mini vacuum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dyson and Shark - **Competitive set**: Mini vacuum brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dyson Share of Search**: 86.7% - **Shark Share of Search**: 0.63% ## Is Dyson or Shark more popular in search? - In September 2026, Dyson had more branded searches than Shark among mini vacuum brands in New Zealand. Dyson had about 29,100 branded searches, while Shark had 210. Dyson made up 86.7% of all mini vacuum brand searches we track, and Shark accounted for 0.63%. - Dyson was ahead of Shark in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dyson’s share of searches among mini vacuum brands in New Zealand moved from 86.2% to 86.7%, and its estimated monthly branded searches moved from 25.9K to 29.1K. - Across the 12 months ending September 2026, Shark’s share of searches among mini vacuum brands in New Zealand moved from 0.23% to 0.63%, and its estimated monthly branded searches moved from 70 to 210. ## Top mini vacuum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dyson was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Shark was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shark was listed before Dyson in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dyson | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Shark | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | BISSELL | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about mini vacuum brands - Asked ChatGPT "Which mini vacuum brand should I buy in New Zealand?": 1. Shark - Asked ChatGPT "What are the best mini vacuum brands in New Zealand?": 1. Shark, 2. Dyson - Asked ChatGPT "What's the best mini vacuum brand in New Zealand for a car interior?": 1. Shark, 2. Dyson - Searched Google, AI Overview "car vacuum nz": 1. Dyson, 2. BISSELL - Searched Google, AI Overview "handheld vacuum nz": 1. Dyson, 2. Shark Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand mini vacuum brands in September 2026? - In September 2026, Dyson gained share of searches among mini vacuum brands in New Zealand, from 83.8% to 86.7%. - Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026. ## Month by month | Month | Dyson estimated searches | Dyson Share of Search | Dyson rank | Shark estimated searches | Shark Share of Search | Shark rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 25.9K | 86.2% | 1 | 70 | 0.23% | 3 | | Nov 2025 | 46K | 90.3% | 1 | 70 | 0.14% | 3 | | Dec 2025 | 38.8K | 89.7% | 1 | 90 | 0.21% | 3 | | Jan 2026 | 23.4K | 84.5% | 1 | 90 | 0.33% | 3 | | Feb 2026 | 19.4K | 85.2% | 1 | 90 | 0.4% | 3 | | Mar 2026 | 21.5K | 85.9% | 1 | 110 | 0.44% | 3 | | Apr 2026 | 21.1K | 85.7% | 1 | 110 | 0.45% | 3 | | May 2026 | 23.6K | 85.4% | 1 | 210 | 0.76% | 3 | | Jun 2026 | 23.2K | 85.3% | 1 | 170 | 0.63% | 3 | | Jul 2026 | 25.5K | 84.8% | 1 | 170 | 0.57% | 3 | | Aug 2026 | 25.1K | 83.8% | 1 | 140 | 0.47% | 3 | | Sep 2026 | 29.1K | 86.7% | 1 | 210 | 0.63% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Dyson’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dyson**: Measured on the search terms “dyson”, “dyson air cleaner”, “dyson air wrap”, “dyson airwrap”, “dyson straightener” and “dyson supersonic”, summed into one figure. - **Shark**: Measured on the search term “shark robot vacuum”. - [Dyson profile](/demand/nz/brands/dyson) - [Shark profile](/demand/nz/brands/shark) - [All mini vacuum brands in New Zealand](/demand/nz/categories/nz-mini-vacuum-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dyson or Shark more popular in search? In September 2026, Dyson had more branded searches than Shark among mini vacuum brands in New Zealand. Dyson had about 29,100 branded searches, while Shark had 210. Dyson made up 86.7% of all mini vacuum brand searches we track, and Shark accounted for 0.63%. ## Cite this page Brandwave. "Dyson vs Shark: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-mini-vacuum-brands/compare/dyson-vs-shark This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-mini-vacuum-brands/compare/dyson-vs-shark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.