--- title: "DeWalt vs Stanley: Which is searched more in New Zealand?" description: "Is DeWalt or Stanley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mini hacksaw brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-mini-hacksaw-brands/compare/dewalt-vs-stanley-tools" publisher: "Brandwave" --- # DeWalt vs Stanley: Which is searched more in New Zealand? Is DeWalt or Stanley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mini hacksaw brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Stanley - **Competitive set**: Mini hacksaw brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 59.8% - **Stanley Share of Search**: 0.12% ## Is DeWalt or Stanley more popular in search? - In September 2026, DeWalt had more branded searches than Stanley among mini hacksaw brands in New Zealand. DeWalt had about 4,990 branded searches, while Stanley had 10. DeWalt made up 59.8% of all mini hacksaw brand searches we track, and Stanley accounted for 0.12%. - DeWalt was ahead of Stanley in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among mini hacksaw brands in New Zealand moved from 62.7% to 59.8%, and its estimated monthly branded searches moved from 4.2K to 5K. - Across the 12 months ending September 2026, Stanley’s share of searches among mini hacksaw brands in New Zealand moved from 0.45% to 0.12%, and its estimated monthly branded searches moved from 30 to 10. ## Top mini hacksaw brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stanley was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. DeWalt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. DeWalt and Stanley were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stanley | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | DeWalt | 2nd | 0 of 3 | 1 of 2 | 1 of 5 | | Bahco | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Milwaukee | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Teng Tools | 5th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about mini hacksaw brands - Asked ChatGPT "Which mini hacksaw brand should I buy in New Zealand?": 1. Bahco - Asked ChatGPT "What are the best mini hacksaw brands in New Zealand?": 1. Bahco, 2. Milwaukee, 3. Stanley, 4. Teng Tools - Asked ChatGPT "What's the best mini hacksaw brand in New Zealand for a small toolbox?": 1. Bahco - Searched Google, AI Overview "best mini hacksaw": 1. Bahco, 2. Milwaukee - Searched Google, AI Overview "mini hacksaw brands nz": 1. DeWalt, 2. Stanley, 3. Teng Tools Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand mini hacksaw brands in September 2026? - In September 2026, DeWalt gained share of searches among mini hacksaw brands in New Zealand, from 54.6% to 59.8%. - Estimated monthly branded searches for Stanley in New Zealand fell 66.7% over 12 measured months, from 30 to 10 in September 2026. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Stanley estimated searches | Stanley Share of Search | Stanley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 62.7% | 1 | 30 | 0.45% | 4 | | Nov 2025 | 6K | 68.3% | 1 | 10 | 0.11% | 4 | | Dec 2025 | 4.3K | 63.1% | 1 | 10 | 0.15% | 4 | | Jan 2026 | 4.2K | 66.5% | 1 | 10 | 0.16% | 4 | | Feb 2026 | 4.3K | 63.5% | 1 | 10 | 0.15% | 4 | | Mar 2026 | 4.5K | 63.3% | 1 | 10 | 0.14% | 4 | | Apr 2026 | 4.2K | 63.2% | 1 | 10 | 0.15% | 4 | | May 2026 | 4.3K | 58.2% | 1 | 10 | 0.13% | 4 | | Jun 2026 | 5.3K | 62.4% | 1 | 10 | 0.12% | 4 | | Jul 2026 | 4.3K | 59.1% | 1 | 10 | 0.14% | 4 | | Aug 2026 | 5K | 54.6% | 1 | 10 | 0.11% | 4 | | Sep 2026 | 5K | 59.8% | 1 | 10 | 0.12% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure. - **Stanley**: Measured on the search term “stanley hacksaw”. - [DeWalt profile](/demand/nz/brands/dewalt) - [Stanley profile](/demand/nz/brands/stanley-tools) - [All mini hacksaw brands in New Zealand](/demand/nz/categories/nz-mini-hacksaw-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Stanley more popular in search? In September 2026, DeWalt had more branded searches than Stanley among mini hacksaw brands in New Zealand. DeWalt had about 4,990 branded searches, while Stanley had 10. DeWalt made up 59.8% of all mini hacksaw brand searches we track, and Stanley accounted for 0.12%. ## Cite this page Brandwave. "DeWalt vs Stanley: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-mini-hacksaw-brands/compare/dewalt-vs-stanley-tools This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-mini-hacksaw-brands/compare/dewalt-vs-stanley-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.