--- title: "Haier vs LG: Which is searched more in New Zealand?" description: "Is Haier or LG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mini fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-mini-fridge-brands/compare/haier-vs-lg" publisher: "Brandwave" --- # Haier vs LG: Which is searched more in New Zealand? Is Haier or LG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mini fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Haier and LG - **Competitive set**: Mini fridge brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Haier Share of Search**: 57.3% - **LG Share of Search**: 7.7% ## Is Haier or LG more popular in search? - In September 2026, Haier had more branded searches than LG among mini fridge brands in New Zealand. Haier had about 2,080 branded searches, while LG had 280. Haier made up 57.3% of all mini fridge brand searches we track, and LG accounted for 7.7%. - Haier was ahead of LG in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Haier’s share of searches among mini fridge brands in New Zealand moved from 58.2% to 57.3%, and its estimated monthly branded searches moved from 2.6K to 2.1K. - Across the 12 months ending September 2026, LG’s share of searches among mini fridge brands in New Zealand moved from 6.2% to 7.7%, and its estimated monthly branded searches held steady at 280. ## Top mini fridge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Haier appeared in all four answers. LG did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hisense | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Midea | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Haier | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | LG | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about mini fridge brands - Asked ChatGPT "Which mini fridge brand should I buy in New Zealand?": 1. Midea, 2. Hisense, 3. Haier - Asked ChatGPT "What are the best mini fridge brands in New Zealand?": 1. Midea, 2. Haier, 3. Hisense - Asked ChatGPT "What's the best mini fridge brand in New Zealand for a small room?": 1. Hisense, 2. Haier - Searched Google, AI Overview "mini bar fridge nz": 1. Haier Not named in any answer: LG. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand mini fridge brands in September 2026? - In September 2026, Haier lost share of searches among mini fridge brands in New Zealand, from 60.9% to 57.3%. ## Month by month | Month | Haier estimated searches | Haier Share of Search | Haier rank | LG estimated searches | LG Share of Search | LG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.6K | 58.2% | 1 | 280 | 6.2% | 3 | | Nov 2025 | 2.8K | 53.8% | 1 | 360 | 7% | 3 | | Dec 2025 | 2.3K | 50.4% | 1 | 290 | 6.3% | 4 | | Jan 2026 | 2.8K | 55.6% | 1 | 280 | 5.5% | 4 | | Feb 2026 | 2.2K | 57.6% | 1 | 240 | 6.2% | 4 | | Mar 2026 | 2.2K | 50.2% | 1 | 290 | 6.7% | 4 | | Apr 2026 | 2.7K | 53.8% | 1 | 370 | 7.4% | 3 | | May 2026 | 2.7K | 58.6% | 1 | 300 | 6.6% | 3 | | Jun 2026 | 2.7K | 54.8% | 1 | 370 | 7.5% | 3 | | Jul 2026 | 2.7K | 53.9% | 1 | 330 | 6.6% | 4 | | Aug 2026 | 2.6K | 60.9% | 1 | 330 | 7.8% | 3 | | Sep 2026 | 2.1K | 57.3% | 1 | 280 | 7.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Haier’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Haier**: Measured on the search terms “haier”, “haier ac” and “haier hwt60fvw2”, summed into one figure. - **LG**: Measured on the search terms “lg ultragear” and “lg ultragear 27”, summed into one figure. - [Haier profile](/demand/nz/brands/haier) - [LG profile](/demand/nz/brands/lg) - [All mini fridge brands in New Zealand](/demand/nz/categories/nz-mini-fridge-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Haier or LG more popular in search? In September 2026, Haier had more branded searches than LG among mini fridge brands in New Zealand. Haier had about 2,080 branded searches, while LG had 280. Haier made up 57.3% of all mini fridge brand searches we track, and LG accounted for 7.7%. ## Cite this page Brandwave. "Haier vs LG: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-mini-fridge-brands/compare/haier-vs-lg This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-mini-fridge-brands/compare/haier-vs-lg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.