---
title: "Mini fridge brands in New Zealand: Which are searched most?"
description: "Compare the mini fridge brands people buy. Share of Search among Haier, Hisense, LG and Midea, the mini fridge brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-mini-fridge-brands"
publisher: "Brandwave"
---

# Mini fridge brands in New Zealand: Which are searched most?

Compare the mini fridge brands people buy. Share of Search among Haier, Hisense, LG and Midea, the mini fridge brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Mini fridge brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Haier, 57.3%

## Which brand is most popular in search among mini fridge brands in New Zealand?

- In September 2026, Haier was the most searched among mini fridge brands in New Zealand, with an estimated 2.1K branded searches, 57.3% of all searches for the four we track.
- Hisense is in 2nd place, 28.7 percentage points behind at 28.7%.
- Across the 12 months ending September 2026, Haier’s share of searches among mini fridge brands in New Zealand decreased from 58.2% to 57.3%.
- Across the 12 months ending September 2026, Hisense’s share of searches among mini fridge brands in New Zealand decreased from 29.5% to 28.7%.
- Across the 12 months ending September 2026, LG’s share of searches among mini fridge brands in New Zealand increased from 6.2% to 7.7%.
- Across the 12 months ending September 2026, Haier’s share of searches among mini fridge brands in New Zealand peaked at 60.9% in August 2026 and was lowest at 50.2% in March 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among mini fridge brands in New Zealand peaked at 36.5% in December 2025 and was lowest at 24.7% in August 2026.
- Across the 12 months ending September 2026, LG’s share of searches among mini fridge brands in New Zealand peaked at 7.8% in August 2026 and was lowest at 5.5% in January 2026.
- Across the 12 months ending September 2026, Midea’s share of searches among mini fridge brands in New Zealand peaked at 12% in March 2026 and was lowest at 4.5% in June 2026.
- Across the 12 months ending September 2026, Midea held steady: its share of searches among mini fridge brands in New Zealand moved less than 0.5 percentage points.

## Top mini fridge brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Haier appeared every time. Hisense and Midea tied as the most recommended. Haier was third. LG, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hisense | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Midea | 1st | 2 of 3 | 0 of 1 | 2 of 4 |
| Haier | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| LG | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about mini fridge brands

- Asked ChatGPT "Which mini fridge brand should I buy in New Zealand?": 1. Midea, 2. Hisense, 3. Haier
- Asked ChatGPT "What are the best mini fridge brands in New Zealand?": 1. Midea, 2. Haier, 3. Hisense
- Asked ChatGPT "What's the best mini fridge brand in New Zealand for a small room?": 1. Hisense, 2. Haier
- Searched Google, AI Overview "mini bar fridge nz": 1. Haier

Not named in any answer: LG.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Haier vs Hisense: compare search popularity](/demand/nz/compare/haier-vs-hisense): 57.3% against 28.7% Share of Search.
- [Haier vs LG: compare search popularity](/demand/nz/compare/haier-vs-lg): 57.3% against 7.7% Share of Search.
- [Haier vs Midea: compare search popularity](/demand/nz/compare/haier-vs-midea): 57.3% against 6.3% Share of Search.
- [Hisense vs LG: compare search popularity](/demand/nz/compare/hisense-vs-lg): 28.7% against 7.7% Share of Search.
- [Hisense vs Midea: compare search popularity](/demand/nz/compare/hisense-vs-midea): 28.7% against 6.3% Share of Search.
- [LG vs Midea: compare search popularity](/demand/nz/compare/lg-vs-midea): 7.7% against 6.3% Share of Search.

## How did search popularity change for New Zealand mini fridge brands in September 2026?

- In September 2026, Hisense gained share of searches among mini fridge brands in New Zealand, from 24.7% to 28.7%.
- In September 2026, Haier lost share of searches among mini fridge brands in New Zealand, from 60.9% to 57.3%.
- Estimated monthly branded searches for Midea in New Zealand fell 17.9% over 12 measured months, from 280 to 230 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Haier | 57.3% | 2.1K | -19.7% | Haier |
| 2 | Hisense | 28.7% | 1K | -1.0% | Hisense |
| 3 | LG | 7.7% | 280 | -15.2% | LG |
| 4 | Midea | 6.3% | 230 | -17.9% | Midea |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Haier | 2.6K | 58.2% | 1 |
| Oct 2025 | Hisense | 1.3K | 29.5% | 2 |
| Oct 2025 | LG | 280 | 6.2% | 3 |
| Oct 2025 | Midea | 280 | 6.2% | 4 |
| Nov 2025 | Haier | 2.8K | 53.8% | 1 |
| Nov 2025 | Hisense | 1.6K | 32.3% | 2 |
| Nov 2025 | LG | 360 | 7% | 3 |
| Nov 2025 | Midea | 350 | 6.8% | 4 |
| Dec 2025 | Haier | 2.3K | 50.4% | 1 |
| Dec 2025 | Hisense | 1.7K | 36.5% | 2 |
| Dec 2025 | Midea | 310 | 6.8% | 3 |
| Dec 2025 | LG | 290 | 6.3% | 4 |
| Jan 2026 | Haier | 2.8K | 55.6% | 1 |
| Jan 2026 | Hisense | 1.6K | 32.7% | 2 |
| Jan 2026 | Midea | 310 | 6.1% | 3 |
| Jan 2026 | LG | 280 | 5.5% | 4 |
| Feb 2026 | Haier | 2.2K | 57.6% | 1 |
| Feb 2026 | Hisense | 1K | 26.6% | 2 |
| Feb 2026 | Midea | 370 | 9.6% | 3 |
| Feb 2026 | LG | 240 | 6.2% | 4 |
| Mar 2026 | Haier | 2.2K | 50.2% | 1 |
| Mar 2026 | Hisense | 1.4K | 31.1% | 2 |
| Mar 2026 | Midea | 520 | 12% | 3 |
| Mar 2026 | LG | 290 | 6.7% | 4 |
| Apr 2026 | Haier | 2.7K | 53.8% | 1 |
| Apr 2026 | Hisense | 1.7K | 33.3% | 2 |
| Apr 2026 | LG | 370 | 7.4% | 3 |
| Apr 2026 | Midea | 280 | 5.6% | 4 |
| May 2026 | Haier | 2.7K | 58.6% | 1 |
| May 2026 | Hisense | 1.3K | 29.3% | 2 |
| May 2026 | LG | 300 | 6.6% | 3 |
| May 2026 | Midea | 250 | 5.5% | 4 |
| Jun 2026 | Haier | 2.7K | 54.8% | 1 |
| Jun 2026 | Hisense | 1.6K | 33.3% | 2 |
| Jun 2026 | LG | 370 | 7.5% | 3 |
| Jun 2026 | Midea | 220 | 4.5% | 4 |
| Jul 2026 | Haier | 2.7K | 53.9% | 1 |
| Jul 2026 | Hisense | 1.6K | 32.6% | 2 |
| Jul 2026 | Midea | 350 | 7% | 3 |
| Jul 2026 | LG | 330 | 6.6% | 4 |
| Aug 2026 | Haier | 2.6K | 60.9% | 1 |
| Aug 2026 | Hisense | 1.1K | 24.7% | 2 |
| Aug 2026 | LG | 330 | 7.8% | 3 |
| Aug 2026 | Midea | 280 | 6.6% | 4 |
| Sep 2026 | Haier | 2.1K | 57.3% | 1 |
| Sep 2026 | Hisense | 1K | 28.7% | 2 |
| Sep 2026 | LG | 280 | 7.7% | 3 |
| Sep 2026 | Midea | 230 | 6.3% | 4 |

## What is being compared

- **Haier**: Measured on the search terms “haier”, “haier ac” and “haier hwt60fvw2”, summed into one figure.
- **Hisense**: Measured on the search terms “hisense” and “hisense brand”, summed into one figure.
- **LG**: Measured on the search terms “lg ultragear” and “lg ultragear 27”, summed into one figure.
- **Midea**: Measured on the search terms “midea bar fridge” and “midea mini fridge”, summed into one figure.

- [Haier](/demand/nz/brands/haier)
- [Hisense](/demand/nz/brands/hisense)
- [LG](/demand/nz/brands/lg)
- [Midea](/demand/nz/brands/midea)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among mini fridge brands in New Zealand?

In September 2026, Haier was the most searched among mini fridge brands in New Zealand, with an estimated 2.1K branded searches, 57.3% of all searches for the four we track.

## Cite this page

Brandwave. "Mini fridge brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-mini-fridge-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-mini-fridge-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.