---
title: "Milking equipment brands in New Zealand: Which brands are most popular in search?"
description: "Compare the milking systems and dairy shed equipment brands New Zealand farmers install. Share of Search among Waikato Milking Systems, DeLaval, Dairymaster, GEA and Lely, the milking equipment brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-milking-equipment-brands"
publisher: "Brandwave"
---

# Milking equipment brands in New Zealand: Which brands are most popular in search?

Compare the milking systems and dairy shed equipment brands New Zealand farmers install. Share of Search among Waikato Milking Systems, DeLaval, Dairymaster, GEA and Lely, the milking equipment brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Milking equipment brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Waikato Milking Systems, 52.9%

## Which brand is most popular in search among milking equipment brands in New Zealand?

- In August 2026, Waikato Milking Systems was the most searched among milking equipment brands in New Zealand, with an estimated 630 branded searches and 52.9% estimated Share of Search within this set.
- DeLaval is in 2nd place, 20.2 percentage points behind at 32.8% Share of Search.
- Across the 11 months ending August 2026, Waikato Milking Systems’ estimated Share of Search among milking equipment brands in New Zealand increased from 50.5% to 52.9%.
- Across the 11 months ending August 2026, DeLaval’s estimated Share of Search among milking equipment brands in New Zealand decreased from 36.2% to 32.8%.
- Across the 11 months ending August 2026, Dairymaster’s estimated Share of Search among milking equipment brands in New Zealand increased from 7.6% to 8.4%.
- Across the 11 months ending August 2026, GEA’s estimated Share of Search among milking equipment brands in New Zealand increased from 2.9% to 3.4%.
- Across the 11 months ending August 2026, Waikato Milking Systems’ estimated Share of Search among milking equipment brands in New Zealand peaked at 57.5% in November 2025 and was lowest at 46.8% in July 2026.
- Across the 11 months ending August 2026, DeLaval’s estimated Share of Search among milking equipment brands in New Zealand peaked at 38.7% in July 2026 and was lowest at 29.2% in November 2025.
- Across the 11 months ending August 2026, Dairymaster’s estimated Share of Search among milking equipment brands in New Zealand peaked at 10.8% in December 2025 and was lowest at 4.5% in March 2026.
- Across the 11 months ending August 2026, GEA’s estimated Share of Search among milking equipment brands in New Zealand peaked at 5.1% in February 2026 and was lowest at 1.8% in November 2025.
- Across the 11 months ending August 2026, Lely’s estimated Share of Search among milking equipment brands in New Zealand peaked at 3.5% in January 2026 and was lowest at 0.88% in November 2025.
- Across the 11 months ending August 2026, Lely held steady: its estimated Share of Search among milking equipment brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Waikato Milking Systems vs DeLaval: compare search popularity](/demand/nz/compare/delaval-vs-waikato-milking-systems): 52.9% against 32.8% Share of Search.
- [Waikato Milking Systems vs Dairymaster: compare search popularity](/demand/nz/compare/dairymaster-vs-waikato-milking-systems): 52.9% against 8.4% Share of Search.
- [Waikato Milking Systems vs GEA: compare search popularity](/demand/nz/compare/gea-vs-waikato-milking-systems): 52.9% against 3.4% Share of Search.
- [Waikato Milking Systems vs Lely: compare search popularity](/demand/nz/compare/lely-vs-waikato-milking-systems): 52.9% against 2.5% Share of Search.
- [DeLaval vs Dairymaster: compare search popularity](/demand/nz/compare/dairymaster-vs-delaval): 32.8% against 8.4% Share of Search.
- [DeLaval vs GEA: compare search popularity](/demand/nz/compare/delaval-vs-gea): 32.8% against 3.4% Share of Search.
- [DeLaval vs Lely: compare search popularity](/demand/nz/compare/delaval-vs-lely): 32.8% against 2.5% Share of Search.
- [Dairymaster vs GEA: compare search popularity](/demand/nz/compare/dairymaster-vs-gea): 8.4% against 3.4% Share of Search.
- [Dairymaster vs Lely: compare search popularity](/demand/nz/compare/dairymaster-vs-lely): 8.4% against 2.5% Share of Search.
- [GEA vs Lely: compare search popularity](/demand/nz/compare/gea-vs-lely): 3.4% against 2.5% Share of Search.

## How did search popularity change for New Zealand milking equipment brands in August 2026?

- In August 2026, Waikato Milking Systems gained estimated Share of Search among milking equipment brands in New Zealand, from 46.8% to 52.9%.
- In August 2026, Lely gained estimated Share of Search among milking equipment brands in New Zealand, from 1.8% to 2.5%.
- In August 2026, DeLaval lost estimated Share of Search among milking equipment brands in New Zealand, from 38.7% to 32.8%.
- In August 2026, GEA lost estimated Share of Search among milking equipment brands in New Zealand, from 4.5% to 3.4%.
- Estimated monthly branded searches for Dairymaster in New Zealand rose 25% over 11 measured months, from 80 to 100 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Waikato Milking Systems | 52.9% | 630 | +21.2% | Waikato Milking Systems |
| 2 | DeLaval | 32.8% | 390 | -9.3% | DeLaval |
| 3 | Dairymaster | 8.4% | 100 | +11.1% | Dairymaster |
| 4 | GEA | 3.4% | 40 | -20.0% | GEA |
| 5 | Lely | 2.5% | 30 | +50.0% | Lely |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Waikato Milking Systems | 530 | 50.5% | 1 |
| Oct 2025 | DeLaval | 380 | 36.2% | 2 |
| Oct 2025 | Dairymaster | 80 | 7.6% | 3 |
| Oct 2025 | GEA | 30 | 2.9% | 4 |
| Oct 2025 | Lely | 30 | 2.9% | 5 |
| Nov 2025 | Waikato Milking Systems | 650 | 57.5% | 1 |
| Nov 2025 | DeLaval | 330 | 29.2% | 2 |
| Nov 2025 | Dairymaster | 120 | 10.6% | 3 |
| Nov 2025 | GEA | 20 | 1.8% | 4 |
| Nov 2025 | Lely | 10 | 0.88% | 5 |
| Dec 2025 | Waikato Milking Systems | 420 | 50.6% | 1 |
| Dec 2025 | DeLaval | 290 | 34.9% | 2 |
| Dec 2025 | Dairymaster | 90 | 10.8% | 3 |
| Dec 2025 | GEA | 20 | 2.4% | 4 |
| Dec 2025 | Lely | 10 | 1.2% | 5 |
| Jan 2026 | Waikato Milking Systems | 430 | 50.6% | 1 |
| Jan 2026 | DeLaval | 310 | 36.5% | 2 |
| Jan 2026 | Dairymaster | 50 | 5.9% | 3 |
| Jan 2026 | GEA | 30 | 3.5% | 4 |
| Jan 2026 | Lely | 30 | 3.5% | 5 |
| Feb 2026 | Waikato Milking Systems | 510 | 51.5% | 1 |
| Feb 2026 | DeLaval | 370 | 37.4% | 2 |
| Feb 2026 | Dairymaster | 50 | 5.1% | 3 |
| Feb 2026 | GEA | 50 | 5.1% | 4 |
| Feb 2026 | Lely | 10 | 1% | 5 |
| Mar 2026 | Waikato Milking Systems | 630 | 56.3% | 1 |
| Mar 2026 | DeLaval | 380 | 33.9% | 2 |
| Mar 2026 | Dairymaster | 50 | 4.5% | 3 |
| Mar 2026 | GEA | 40 | 3.6% | 4 |
| Mar 2026 | Lely | 20 | 1.8% | 5 |
| Apr 2026 | Waikato Milking Systems | 440 | 50.6% | 1 |
| Apr 2026 | DeLaval | 310 | 35.6% | 2 |
| Apr 2026 | Dairymaster | 60 | 6.9% | 3 |
| Apr 2026 | GEA | 40 | 4.6% | 4 |
| Apr 2026 | Lely | 20 | 2.3% | 5 |
| May 2026 | Waikato Milking Systems | 640 | 55.7% | 1 |
| May 2026 | DeLaval | 360 | 31.3% | 2 |
| May 2026 | Dairymaster | 100 | 8.7% | 3 |
| May 2026 | GEA | 30 | 2.6% | 4 |
| May 2026 | Lely | 20 | 1.7% | 5 |
| Jun 2026 | Waikato Milking Systems | 640 | 55.7% | 1 |
| Jun 2026 | DeLaval | 360 | 31.3% | 2 |
| Jun 2026 | Dairymaster | 70 | 6.1% | 3 |
| Jun 2026 | GEA | 50 | 4.3% | 4 |
| Jun 2026 | Lely | 30 | 2.6% | 5 |
| Jul 2026 | Waikato Milking Systems | 520 | 46.8% | 1 |
| Jul 2026 | DeLaval | 430 | 38.7% | 2 |
| Jul 2026 | Dairymaster | 90 | 8.1% | 3 |
| Jul 2026 | GEA | 50 | 4.5% | 4 |
| Jul 2026 | Lely | 20 | 1.8% | 5 |
| Aug 2026 | Waikato Milking Systems | 630 | 52.9% | 1 |
| Aug 2026 | DeLaval | 390 | 32.8% | 2 |
| Aug 2026 | Dairymaster | 100 | 8.4% | 3 |
| Aug 2026 | GEA | 40 | 3.4% | 4 |
| Aug 2026 | Lely | 30 | 2.5% | 5 |
| Sep 2026 | Dairymaster | — | — | — |
| Sep 2026 | DeLaval | — | — | — |
| Sep 2026 | GEA | — | — | — |
| Sep 2026 | Lely | — | — | — |
| Sep 2026 | Waikato Milking Systems | — | — | — |

## What is being compared

- **Dairymaster**: Measured on the search terms “dairymaster”, “dairymaster com”, “dairymaster near me”, “dairymaster nz” and “dairymaster rotary”, summed into one figure.
- **DeLaval**: Measured on the search terms “delaval”, “delaval com”, “delaval ltd”, “delaval milking”, “delaval milking machine”, “delaval near me”, “delaval nz” and “delaval rotary”, summed into one figure.
- **GEA**: Measured on the search terms “gea farm technologies”, “gea milking”, “gea milking machine” and “gea rotary”, summed into one figure.
- **Lely**: Measured on the search terms “lely milking”, “lely milking machine” and “lely robot”, summed into one figure.
- **Waikato Milking Systems**: Measured on the search terms “waikato milking”, “waikato milking systems”, “waikato milking systems near me” and “waikato milking systems new zealand”, summed into one figure.

- [Dairymaster](/demand/nz/brands/dairymaster)
- [DeLaval](/demand/nz/brands/delaval)
- [GEA](/demand/nz/brands/gea)
- [Lely](/demand/nz/brands/lely)
- [Waikato Milking Systems](/demand/nz/brands/waikato-milking-systems)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among milking equipment brands in New Zealand?

In August 2026, Waikato Milking Systems was the most searched among milking equipment brands in New Zealand, with an estimated 630 branded searches and 52.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Milking equipment brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-milking-equipment-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-milking-equipment-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.