--- title: "Medela vs Philips Avent: Which is searched more in New Zealand?" description: "Is Medela or Philips Avent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Milk warmer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-milk-warmer-brands/compare/medela-vs-philips-avent" publisher: "Brandwave" --- # Medela vs Philips Avent: Which is searched more in New Zealand? Is Medela or Philips Avent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Milk warmer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Medela and Philips Avent - **Competitive set**: Milk warmer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Medela Share of Search**: 43.3% - **Philips Avent Share of Search**: 11.4% ## Is Medela or Philips Avent more popular in search? - In September 2026, Medela had more branded searches than Philips Avent among milk warmer brands in New Zealand. Medela had about 1,750 branded searches, while Philips Avent had 460. Medela made up 43.3% of all milk warmer brand searches we track, and Philips Avent accounted for 11.4%. - Medela was ahead of Philips Avent in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Medela’s share of searches among milk warmer brands in New Zealand moved from 49.9% to 43.3%, and its estimated monthly branded searches moved from 1.9K to 1.8K. - Across the 12 months ending September 2026, Philips Avent’s share of searches among milk warmer brands in New Zealand moved from 10% to 11.4%, and its estimated monthly branded searches moved from 380 to 460. ## Top milk warmer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Philips Avent was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Medela was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Philips Avent was listed before Medela in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Philips Avent | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Tommee Tippee | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Medela | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about milk warmer brands - Asked ChatGPT "Which milk warmer brand should I buy in New Zealand?": 1. Philips Avent, 2. Tommee Tippee - Asked ChatGPT "What are the best milk warmer brands in New Zealand?": named none of the brands we track - Asked ChatGPT "What's the best milk warmer brand in New Zealand for a newborn baby?": 1. Philips Avent, 2. Tommee Tippee - Searched Google, AI Overview "portable bottle warmer": named none of the brands we track - Searched Google, AI Overview "best milk warmer": 1. Philips Avent, 2. Medela, 3. Tommee Tippee Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand milk warmer brands in September 2026? - In September 2026, Tommee Tippee overtook Medela to become the leader among milk warmer brands in New Zealand, with 45.3% of the searches. - In September 2026, Medela lost share of searches among milk warmer brands in New Zealand, from 44.9% to 43.3%. - In September 2026, Philips Avent lost share of searches among milk warmer brands in New Zealand, from 12.8% to 11.4%. ## Month by month | Month | Medela estimated searches | Medela Share of Search | Medela rank | Philips Avent estimated searches | Philips Avent Share of Search | Philips Avent rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 49.9% | 1 | 380 | 10% | 3 | | Nov 2025 | 1.6K | 50.2% | 1 | 380 | 12% | 3 | | Dec 2025 | 1.4K | 46.7% | 1 | 450 | 14.7% | 3 | | Jan 2026 | 1.7K | 45.1% | 1 | 470 | 12.7% | 3 | | Feb 2026 | 2.1K | 56.9% | 1 | 420 | 11.3% | 3 | | Mar 2026 | 1.8K | 47.2% | 1 | 430 | 11.5% | 3 | | Apr 2026 | 1.7K | 49.7% | 1 | 480 | 14.3% | 3 | | May 2026 | 1.9K | 48.4% | 1 | 440 | 11.1% | 3 | | Jun 2026 | 1.9K | 47.6% | 1 | 520 | 13% | 3 | | Jul 2026 | 2.3K | 48.9% | 1 | 530 | 11.3% | 3 | | Aug 2026 | 2K | 44.9% | 1 | 560 | 12.8% | 3 | | Sep 2026 | 1.8K | 43.3% | 2 | 460 | 11.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Medela’s and Philips Avent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Medela**: Measured on the search terms “medela”, “medela bottles”, “medela cream nipple”, “medela nipple shield”, “medela swing”, “medela swing maxi”, “medela symphony” and “renting medela symphony”, summed into one figure. - **Philips Avent**: Measured on the search terms “philips avent”, “philips avent soothie”, “philips avent termometer” and “philipsavent”, summed into one figure. - [Medela profile](/demand/nz/brands/medela) - [Philips Avent profile](/demand/nz/brands/philips-avent) - [All milk warmer brands in New Zealand](/demand/nz/categories/nz-milk-warmer-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Medela or Philips Avent more popular in search? In September 2026, Medela had more branded searches than Philips Avent among milk warmer brands in New Zealand. Medela had about 1,750 branded searches, while Philips Avent had 460. Medela made up 43.3% of all milk warmer brand searches we track, and Philips Avent accounted for 11.4%. ## Cite this page Brandwave. "Medela vs Philips Avent: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-milk-warmer-brands/compare/medela-vs-philips-avent This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-milk-warmer-brands/compare/medela-vs-philips-avent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.