---
title: "Milk warmer brands in New Zealand: Which are searched most?"
description: "Compare the milk warmer brands people buy. Share of Search among Tommee Tippee, Medela and Philips Avent, the milk warmer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-milk-warmer-brands"
publisher: "Brandwave"
---

# Milk warmer brands in New Zealand: Which are searched most?

Compare the milk warmer brands people buy. Share of Search among Tommee Tippee, Medela and Philips Avent, the milk warmer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Milk warmer brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Tommee Tippee, 45.3%

## Which brand is most popular in search among milk warmer brands in New Zealand?

- In September 2026, Tommee Tippee was the most searched among milk warmer brands in New Zealand, with an estimated 1.8K branded searches, 45.3% of all searches for the three we track.
- Medela is in 2nd place, 2 percentage points behind at 43.3%.
- Across the 12 months ending September 2026, Tommee Tippee’s share of searches among milk warmer brands in New Zealand increased from 40.2% to 45.3%.
- Across the 12 months ending September 2026, Medela’s share of searches among milk warmer brands in New Zealand decreased from 49.9% to 43.3%.
- Across the 12 months ending September 2026, Philips Avent’s share of searches among milk warmer brands in New Zealand increased from 10% to 11.4%.
- Across the 12 months ending September 2026, Tommee Tippee’s share of searches among milk warmer brands in New Zealand peaked at 45.3% in September 2026 and was lowest at 31.8% in February 2026.
- Across the 12 months ending September 2026, Medela’s share of searches among milk warmer brands in New Zealand peaked at 56.9% in February 2026 and was lowest at 43.3% in September 2026.
- Across the 12 months ending September 2026, Philips Avent’s share of searches among milk warmer brands in New Zealand peaked at 14.7% in December 2025 and was lowest at 10% in October 2025.
- Across the 12 months ending September 2026, Tommee Tippee rose from 2nd to 1st among milk warmer brands in New Zealand.
- Across the 12 months ending September 2026, Medela fell from 1st to 2nd among milk warmer brands in New Zealand.

## Top milk warmer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Tommee Tippee and Philips Avent were mentioned most often, in three of the five answers. Philips Avent was recommended most often, coming first in both answers that gave a list. Tommee Tippee was second.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Philips Avent | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Tommee Tippee | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Medela | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about milk warmer brands

- Asked ChatGPT "Which milk warmer brand should I buy in New Zealand?": 1. Philips Avent, 2. Tommee Tippee
- Asked ChatGPT "What are the best milk warmer brands in New Zealand?": named none of the brands we track
- Asked ChatGPT "What's the best milk warmer brand in New Zealand for a newborn baby?": 1. Philips Avent, 2. Tommee Tippee
- Searched Google, AI Overview "portable bottle warmer": named none of the brands we track
- Searched Google, AI Overview "best milk warmer": 1. Philips Avent, 2. Medela, 3. Tommee Tippee

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Tommee Tippee vs Medela: compare search popularity](/demand/nz/compare/medela-vs-tommee-tippee): 45.3% against 43.3% Share of Search.
- [Tommee Tippee vs Philips Avent: compare search popularity](/demand/nz/compare/philips-avent-vs-tommee-tippee): 45.3% against 11.4% Share of Search.
- [Medela vs Philips Avent: compare search popularity](/demand/nz/compare/medela-vs-philips-avent): 43.3% against 11.4% Share of Search.

## How did search popularity change for New Zealand milk warmer brands in September 2026?

- In September 2026, Tommee Tippee overtook Medela to become the leader among milk warmer brands in New Zealand, with 45.3% of the searches.
- In September 2026, Medela lost share of searches among milk warmer brands in New Zealand, from 44.9% to 43.3%.
- In September 2026, Philips Avent lost share of searches among milk warmer brands in New Zealand, from 12.8% to 11.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tommee Tippee | 45.3% | 1.8K | -1.6% | Tommee Tippee |
| 2 | Medela | 43.3% | 1.8K | -11.2% | Medela |
| 3 | Philips Avent | 11.4% | 460 | -17.9% | Philips |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Medela | 1.9K | 49.9% | 1 |
| Oct 2025 | Tommee Tippee | 1.5K | 40.2% | 2 |
| Oct 2025 | Philips Avent | 380 | 10% | 3 |
| Nov 2025 | Medela | 1.6K | 50.2% | 1 |
| Nov 2025 | Tommee Tippee | 1.2K | 37.9% | 2 |
| Nov 2025 | Philips Avent | 380 | 12% | 3 |
| Dec 2025 | Medela | 1.4K | 46.7% | 1 |
| Dec 2025 | Tommee Tippee | 1.2K | 38.6% | 2 |
| Dec 2025 | Philips Avent | 450 | 14.7% | 3 |
| Jan 2026 | Medela | 1.7K | 45.1% | 1 |
| Jan 2026 | Tommee Tippee | 1.6K | 42.2% | 2 |
| Jan 2026 | Philips Avent | 470 | 12.7% | 3 |
| Feb 2026 | Medela | 2.1K | 56.9% | 1 |
| Feb 2026 | Tommee Tippee | 1.2K | 31.8% | 2 |
| Feb 2026 | Philips Avent | 420 | 11.3% | 3 |
| Mar 2026 | Medela | 1.8K | 47.2% | 1 |
| Mar 2026 | Tommee Tippee | 1.6K | 41.3% | 2 |
| Mar 2026 | Philips Avent | 430 | 11.5% | 3 |
| Apr 2026 | Medela | 1.7K | 49.7% | 1 |
| Apr 2026 | Tommee Tippee | 1.2K | 36% | 2 |
| Apr 2026 | Philips Avent | 480 | 14.3% | 3 |
| May 2026 | Medela | 1.9K | 48.4% | 1 |
| May 2026 | Tommee Tippee | 1.6K | 40.6% | 2 |
| May 2026 | Philips Avent | 440 | 11.1% | 3 |
| Jun 2026 | Medela | 1.9K | 47.6% | 1 |
| Jun 2026 | Tommee Tippee | 1.6K | 39.4% | 2 |
| Jun 2026 | Philips Avent | 520 | 13% | 3 |
| Jul 2026 | Medela | 2.3K | 48.9% | 1 |
| Jul 2026 | Tommee Tippee | 1.9K | 39.7% | 2 |
| Jul 2026 | Philips Avent | 530 | 11.3% | 3 |
| Aug 2026 | Medela | 2K | 44.9% | 1 |
| Aug 2026 | Tommee Tippee | 1.9K | 42.4% | 2 |
| Aug 2026 | Philips Avent | 560 | 12.8% | 3 |
| Sep 2026 | Tommee Tippee | 1.8K | 45.3% | 1 |
| Sep 2026 | Medela | 1.8K | 43.3% | 2 |
| Sep 2026 | Philips Avent | 460 | 11.4% | 3 |

## What is being compared

- **Medela**: Measured on the search terms “medela”, “medela bottles”, “medela cream nipple”, “medela nipple shield”, “medela swing”, “medela swing maxi”, “medela symphony” and “renting medela symphony”, summed into one figure.
- **Philips Avent**: Measured on the search terms “philips avent”, “philips avent soothie”, “philips avent termometer” and “philipsavent”, summed into one figure.
- **Tommee Tippee**: Measured on the search terms “tommee tippee”, “tommee tippee pacifier”, “tommee tippee soother” and “tommeetippee”, summed into one figure.

- [Medela](/demand/nz/brands/medela)
- [Philips Avent](/demand/nz/brands/philips-avent)
- [Tommee Tippee](/demand/nz/brands/tommee-tippee)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among milk warmer brands in New Zealand?

In September 2026, Tommee Tippee was the most searched among milk warmer brands in New Zealand, with an estimated 1.8K branded searches, 45.3% of all searches for the three we track.

## Cite this page

Brandwave. "Milk warmer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-milk-warmer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-milk-warmer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.