--- title: "De'Longhi vs Jura: Which is searched more in New Zealand?" description: "Is De'Longhi or Jura more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Milk frother brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-milk-frother-brands/compare/delonghi-vs-jura" publisher: "Brandwave" --- # De'Longhi vs Jura: Which is searched more in New Zealand? Is De'Longhi or Jura more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Milk frother brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: De'Longhi and Jura - **Competitive set**: Milk frother brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **De'Longhi Share of Search**: 30.6% - **Jura Share of Search**: 1.3% ## Is De'Longhi or Jura more popular in search? - In September 2026, De'Longhi had more branded searches than Jura among milk frother brands in New Zealand. De'Longhi had about 6,150 branded searches, while Jura had 260. De'Longhi made up 30.6% of all milk frother brand searches we track, and Jura accounted for 1.3%. - De'Longhi was ahead of Jura in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, De'Longhi’s share of searches among milk frother brands in New Zealand moved from 28% to 30.6%, and its estimated monthly branded searches moved from 4.8K to 6.2K. - Across the 12 months ending September 2026, Jura’s share of searches among milk frother brands in New Zealand moved from 1.5% to 1.3%, and its estimated monthly branded searches held steady at 260. ## Top milk frother brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither De'Longhi nor Jura showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Breville | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Nespresso | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Sunbeam | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Bodum | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | De'Longhi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Jura | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about milk frother brands - Asked ChatGPT "Which milk frother brand should I buy in New Zealand?": 1. Breville, 2. Nespresso, 3. Sunbeam - Asked ChatGPT "What are the best milk frother brands in New Zealand?": 1. Breville, 2. Nespresso, 3. Sunbeam, 4. Bodum - Asked ChatGPT "What's the best milk frother brand in New Zealand for coffee at home?": 1. Breville, 2. Nespresso, 3. Sunbeam - Searched Google, AI Overview "electric milk frother": 1. Bodum Not named in any answer: De'Longhi and Jura. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand milk frother brands in September 2026? - In September 2026, De'Longhi lost share of searches among milk frother brands in New Zealand, from 33.3% to 30.6%. ## Month by month | Month | De'Longhi estimated searches | De'Longhi Share of Search | De'Longhi rank | Jura estimated searches | Jura Share of Search | Jura rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.8K | 28% | 2 | 260 | 1.5% | 5 | | Nov 2025 | 5.3K | 25.6% | 2 | 320 | 1.5% | 5 | | Dec 2025 | 5.8K | 26.9% | 2 | 260 | 1.2% | 5 | | Jan 2026 | 5.1K | 28.3% | 2 | 210 | 1.2% | 5 | | Feb 2026 | 4.3K | 29.6% | 2 | 210 | 1.5% | 5 | | Mar 2026 | 4.8K | 29.4% | 2 | 170 | 1% | 5 | | Apr 2026 | 6.2K | 30% | 2 | 210 | 1% | 5 | | May 2026 | 6.8K | 30.3% | 2 | 210 | 0.93% | 5 | | Jun 2026 | 6.6K | 30.9% | 2 | 260 | 1.2% | 5 | | Jul 2026 | 7K | 31.4% | 2 | 320 | 1.4% | 5 | | Aug 2026 | 7.3K | 33.3% | 2 | 320 | 1.5% | 5 | | Sep 2026 | 6.2K | 30.6% | 2 | 260 | 1.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using De'Longhi’s and Jura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **De'Longhi**: Measured on the search terms “de longhi”, “delonghi”, “delonghi dedica”, “delonghi descaler”, “delonghi ecodecalk descaler”, “delonghi eletta explore”, “delonghi la specialista”, “delonghi magnifica”, “delonghi magnifica evo” and “espresso delonghi machine”, summed into one figure. - **Jura**: Measured on the search term “jura coffee machine”. - [De'Longhi profile](/demand/nz/brands/delonghi) - [Jura profile](/demand/nz/brands/jura) - [All milk frother brands in New Zealand](/demand/nz/categories/nz-milk-frother-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is De'Longhi or Jura more popular in search? In September 2026, De'Longhi had more branded searches than Jura among milk frother brands in New Zealand. De'Longhi had about 6,150 branded searches, while Jura had 260. De'Longhi made up 30.6% of all milk frother brand searches we track, and Jura accounted for 1.3%. ## Cite this page Brandwave. "De'Longhi vs Jura: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-milk-frother-brands/compare/delonghi-vs-jura This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-milk-frother-brands/compare/delonghi-vs-jura. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.