---
title: "Milk frother brands in New Zealand: Which are searched most?"
description: "Compare the milk frother brands people buy. Share of Search among Breville, De'Longhi, Nespresso, Bodum, Jura and Sunbeam, the milk frother brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-milk-frother-brands"
publisher: "Brandwave"
---

# Milk frother brands in New Zealand: Which are searched most?

Compare the milk frother brands people buy. Share of Search among Breville, De'Longhi, Nespresso, Bodum, Jura and Sunbeam, the milk frother brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Milk frother brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Breville, 61.2%

## Which brand is most popular in search among milk frother brands in New Zealand?

- In September 2026, Breville was the most searched among milk frother brands in New Zealand, with an estimated 12.3K branded searches, 61.2% of all searches for the six we track.
- De'Longhi is in 2nd place, 30.6 percentage points behind at 30.6%.
- Across the 12 months ending September 2026, Breville’s share of searches among milk frother brands in New Zealand decreased from 62.8% to 61.2%.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among milk frother brands in New Zealand increased from 28% to 30.6%.
- Across the 12 months ending September 2026, Bodum’s share of searches among milk frother brands in New Zealand decreased from 2.8% to 1.9%.
- Across the 12 months ending September 2026, Breville’s share of searches among milk frother brands in New Zealand peaked at 65.2% in November 2025 and was lowest at 58.6% in August 2026.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among milk frother brands in New Zealand peaked at 33.3% in August 2026 and was lowest at 25.6% in November 2025.
- Across the 12 months ending September 2026, Nespresso’s share of searches among milk frother brands in New Zealand peaked at 6.7% in April 2026 and was lowest at 3.7% in June 2026.
- Across the 12 months ending September 2026, Bodum’s share of searches among milk frother brands in New Zealand peaked at 3.4% in December 2025 and was lowest at 1.4% in July 2026.
- Across the 12 months ending September 2026, Nespresso, Jura and Sunbeam held steady: their share of searches among milk frother brands in New Zealand each moved less than 0.5 percentage points.

## Top milk frother brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Breville, Nespresso and Sunbeam were mentioned most often, in three of the four answers. Breville was recommended most often, coming first in all three answers that gave a list. Nespresso was second, and Sunbeam was third. De'Longhi, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Breville | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Nespresso | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Sunbeam | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Bodum | 4th | 1 of 3 | 1 of 1 | 2 of 4 |
| De'Longhi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Jura | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about milk frother brands

- Asked ChatGPT "Which milk frother brand should I buy in New Zealand?": 1. Breville, 2. Nespresso, 3. Sunbeam
- Asked ChatGPT "What are the best milk frother brands in New Zealand?": 1. Breville, 2. Nespresso, 3. Sunbeam, 4. Bodum
- Asked ChatGPT "What's the best milk frother brand in New Zealand for coffee at home?": 1. Breville, 2. Nespresso, 3. Sunbeam
- Searched Google, AI Overview "electric milk frother": 1. Bodum

Not named in any answer: De'Longhi and Jura.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Breville vs De'Longhi: compare search popularity](/demand/nz/compare/breville-vs-delonghi): 61.2% against 30.6% Share of Search.
- [Breville vs Nespresso: compare search popularity](/demand/nz/compare/breville-vs-nespresso): 61.2% against 4.7% Share of Search.
- [De'Longhi vs Nespresso: compare search popularity](/demand/nz/compare/delonghi-vs-nespresso): 30.6% against 4.7% Share of Search.

## How did search popularity change for New Zealand milk frother brands in September 2026?

- In September 2026, Breville gained share of searches among milk frother brands in New Zealand, from 58.6% to 61.2%.
- In September 2026, De'Longhi lost share of searches among milk frother brands in New Zealand, from 33.3% to 30.6%.
- Nespresso’s share of searches among milk frother brands in New Zealand has gained ground for 3 months in a row, from 3.7% to 4.7% in September 2026.
- Estimated monthly branded searches for Sunbeam in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026.
- Estimated monthly branded searches for Bodum in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Breville | 61.2% | 12.3K | -3.5% | Breville |
| 2 | De'Longhi | 30.6% | 6.2K | -15.3% | De'Longhi |
| 3 | Nespresso | 4.7% | 950 | +2.2% | Nespresso |
| 4 | Bodum | 1.9% | 390 | -18.8% | Bodum |
| 5 | Jura | 1.3% | 260 | -18.8% | Jura |
| 6 | Sunbeam | 0.35% | 70 | +133.3% | Sunbeam |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Breville | 10.8K | 62.8% | 1 |
| Oct 2025 | De'Longhi | 4.8K | 28% | 2 |
| Oct 2025 | Nespresso | 790 | 4.6% | 3 |
| Oct 2025 | Bodum | 480 | 2.8% | 4 |
| Oct 2025 | Jura | 260 | 1.5% | 5 |
| Oct 2025 | Sunbeam | 50 | 0.29% | 6 |
| Nov 2025 | Breville | 13.5K | 65.2% | 1 |
| Nov 2025 | De'Longhi | 5.3K | 25.6% | 2 |
| Nov 2025 | Nespresso | 930 | 4.5% | 3 |
| Nov 2025 | Bodum | 590 | 2.8% | 4 |
| Nov 2025 | Jura | 320 | 1.5% | 5 |
| Nov 2025 | Sunbeam | 70 | 0.34% | 6 |
| Dec 2025 | Breville | 13.5K | 62.9% | 1 |
| Dec 2025 | De'Longhi | 5.8K | 26.9% | 2 |
| Dec 2025 | Nespresso | 1.1K | 5.1% | 3 |
| Dec 2025 | Bodum | 720 | 3.4% | 4 |
| Dec 2025 | Jura | 260 | 1.2% | 5 |
| Dec 2025 | Sunbeam | 110 | 0.51% | 6 |
| Jan 2026 | Breville | 11.1K | 61.4% | 1 |
| Jan 2026 | De'Longhi | 5.1K | 28.3% | 2 |
| Jan 2026 | Nespresso | 1.1K | 6% | 3 |
| Jan 2026 | Bodum | 480 | 2.7% | 4 |
| Jan 2026 | Jura | 210 | 1.2% | 5 |
| Jan 2026 | Sunbeam | 90 | 0.5% | 6 |
| Feb 2026 | Breville | 8.9K | 61.8% | 1 |
| Feb 2026 | De'Longhi | 4.3K | 29.6% | 2 |
| Feb 2026 | Nespresso | 660 | 4.6% | 3 |
| Feb 2026 | Bodum | 320 | 2.2% | 4 |
| Feb 2026 | Jura | 210 | 1.5% | 5 |
| Feb 2026 | Sunbeam | 40 | 0.28% | 6 |
| Mar 2026 | Breville | 10.1K | 61.3% | 1 |
| Mar 2026 | De'Longhi | 4.8K | 29.4% | 2 |
| Mar 2026 | Nespresso | 950 | 5.8% | 3 |
| Mar 2026 | Bodum | 390 | 2.4% | 4 |
| Mar 2026 | Jura | 170 | 1% | 5 |
| Mar 2026 | Sunbeam | 30 | 0.18% | 6 |
| Apr 2026 | Breville | 12.3K | 60.1% | 1 |
| Apr 2026 | De'Longhi | 6.2K | 30% | 2 |
| Apr 2026 | Nespresso | 1.4K | 6.7% | 3 |
| Apr 2026 | Bodum | 390 | 1.9% | 4 |
| Apr 2026 | Jura | 210 | 1% | 5 |
| Apr 2026 | Sunbeam | 50 | 0.24% | 6 |
| May 2026 | Breville | 13.8K | 60.8% | 1 |
| May 2026 | De'Longhi | 6.8K | 30.3% | 2 |
| May 2026 | Nespresso | 1.4K | 6.1% | 3 |
| May 2026 | Bodum | 390 | 1.7% | 4 |
| May 2026 | Jura | 210 | 0.93% | 5 |
| May 2026 | Sunbeam | 50 | 0.22% | 6 |
| Jun 2026 | Breville | 13.2K | 62% | 1 |
| Jun 2026 | De'Longhi | 6.6K | 30.9% | 2 |
| Jun 2026 | Nespresso | 790 | 3.7% | 3 |
| Jun 2026 | Bodum | 390 | 1.8% | 4 |
| Jun 2026 | Jura | 260 | 1.2% | 5 |
| Jun 2026 | Sunbeam | 70 | 0.33% | 6 |
| Jul 2026 | Breville | 13.8K | 61.2% | 1 |
| Jul 2026 | De'Longhi | 7K | 31.4% | 2 |
| Jul 2026 | Nespresso | 950 | 4.2% | 3 |
| Jul 2026 | Bodum | 320 | 1.4% | 4 |
| Jul 2026 | Jura | 320 | 1.4% | 5 |
| Jul 2026 | Sunbeam | 70 | 0.31% | 6 |
| Aug 2026 | Breville | 12.8K | 58.6% | 1 |
| Aug 2026 | De'Longhi | 7.3K | 33.3% | 2 |
| Aug 2026 | Nespresso | 930 | 4.3% | 3 |
| Aug 2026 | Bodum | 480 | 2.2% | 4 |
| Aug 2026 | Jura | 320 | 1.5% | 5 |
| Aug 2026 | Sunbeam | 30 | 0.14% | 6 |
| Sep 2026 | Breville | 12.3K | 61.2% | 1 |
| Sep 2026 | De'Longhi | 6.2K | 30.6% | 2 |
| Sep 2026 | Nespresso | 950 | 4.7% | 3 |
| Sep 2026 | Bodum | 390 | 1.9% | 4 |
| Sep 2026 | Jura | 260 | 1.3% | 5 |
| Sep 2026 | Sunbeam | 70 | 0.35% | 6 |

## What is being compared

- **Bodum**: Measured on the search term “bodum”.
- **Breville**: Measured on the search terms “breville”, “breville barista express”, “breville barista pro”, “breville barista touch”, “breville bread maker”, “breville descaler”, “breville double boiler”, “breville milk frother” and “breville oracle”, summed into one figure.
- **De'Longhi**: Measured on the search terms “de longhi”, “delonghi”, “delonghi dedica”, “delonghi descaler”, “delonghi ecodecalk descaler”, “delonghi eletta explore”, “delonghi la specialista”, “delonghi magnifica”, “delonghi magnifica evo” and “espresso delonghi machine”, summed into one figure.
- **Jura**: Measured on the search term “jura coffee machine”.
- **Nespresso**: Measured on the search terms “nespresso aeroccino” and “nespresso milk frother”, summed into one figure.
- **Sunbeam**: Measured on the search term “sunbeam milk frother”.

- [Bodum](/demand/nz/brands/bodum)
- [Breville](/demand/nz/brands/breville)
- [De'Longhi](/demand/nz/brands/delonghi)
- [Jura](/demand/nz/brands/jura)
- [Nespresso](/demand/nz/brands/nespresso)
- [Sunbeam](/demand/nz/brands/sunbeam)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among milk frother brands in New Zealand?

In September 2026, Breville was the most searched among milk frother brands in New Zealand, with an estimated 12.3K branded searches, 61.2% of all searches for the six we track.

## Cite this page

Brandwave. "Milk frother brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-milk-frother-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-milk-frother-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.