---
title: "Milk brands in New Zealand: Which brands are most popular in search?"
description: "Compare the milk brands New Zealanders buy. Share of Search among Anchor, a2 Milk, Puhoi Valley, Meadow Fresh and Oob, the milk brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-milk-brands"
publisher: "Brandwave"
---

# Milk brands in New Zealand: Which brands are most popular in search?

Compare the milk brands New Zealanders buy. Share of Search among Anchor, a2 Milk, Puhoi Valley, Meadow Fresh and Oob, the milk brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Milk brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Anchor, 38.5%

## Which brand is most popular in search among milk brands in New Zealand?

- In August 2026, Anchor was the most searched among milk brands in New Zealand, with an estimated 6.2K branded searches and 38.5% estimated Share of Search within this set.
- a2 Milk is in 2nd place, 4.2 percentage points behind at 34.3% Share of Search.
- Across the 11 months ending August 2026, Anchor’s estimated Share of Search among milk brands in New Zealand increased from 35.9% to 38.5%.
- Across the 11 months ending August 2026, a2 Milk’s estimated Share of Search among milk brands in New Zealand increased from 32% to 34.3%.
- Across the 11 months ending August 2026, Meadow Fresh’s estimated Share of Search among milk brands in New Zealand decreased from 15.8% to 11.3%.
- Across the 11 months ending August 2026, Anchor’s estimated Share of Search among milk brands in New Zealand peaked at 42.2% in December 2025 and was lowest at 32.3% in May 2026.
- Across the 11 months ending August 2026, a2 Milk’s estimated Share of Search among milk brands in New Zealand peaked at 44.5% in April 2026 and was lowest at 27.2% in December 2025.
- Across the 11 months ending August 2026, Puhoi Valley’s estimated Share of Search among milk brands in New Zealand peaked at 15.8% in October 2025 and was lowest at 9.7% in April 2026.
- Across the 11 months ending August 2026, Meadow Fresh’s estimated Share of Search among milk brands in New Zealand peaked at 17.5% in February 2026 and was lowest at 11.3% in August 2026.
- Across the 11 months ending August 2026, Puhoi Valley rose from 4th to 3rd among milk brands in New Zealand.
- Across the 11 months ending August 2026, Meadow Fresh fell from 3rd to 4th among milk brands in New Zealand.
- Across the 11 months ending August 2026, Oob held steady: its estimated Share of Search among milk brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Anchor vs a2 Milk: compare search popularity](/demand/nz/compare/a2-milk-vs-anchor): 38.5% against 34.3% Share of Search.
- [Anchor vs Puhoi Valley: compare search popularity](/demand/nz/compare/anchor-vs-puhoi-valley): 38.5% against 15.5% Share of Search.
- [Anchor vs Meadow Fresh: compare search popularity](/demand/nz/compare/anchor-vs-meadow-fresh): 38.5% against 11.3% Share of Search.
- [a2 Milk vs Puhoi Valley: compare search popularity](/demand/nz/compare/a2-milk-vs-puhoi-valley): 34.3% against 15.5% Share of Search.
- [a2 Milk vs Meadow Fresh: compare search popularity](/demand/nz/compare/a2-milk-vs-meadow-fresh): 34.3% against 11.3% Share of Search.
- [Puhoi Valley vs Meadow Fresh: compare search popularity](/demand/nz/compare/meadow-fresh-vs-puhoi-valley): 15.5% against 11.3% Share of Search.

## How did search popularity change for New Zealand milk brands in August 2026?

- In August 2026, Puhoi Valley overtook Meadow Fresh to rank 3rd among milk brands in New Zealand, at 15.5%.
- In August 2026, Meadow Fresh lost estimated Share of Search among milk brands in New Zealand, from 12.9% to 11.3%.
- In August 2026, Anchor lost estimated Share of Search among milk brands in New Zealand, from 40% to 38.5%.
- In August 2026, a2 Milk lost estimated Share of Search among milk brands in New Zealand, from 35.1% to 34.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Anchor | 38.5% | 6.2K | +1.8% | Anchor |
| 2 | a2 Milk | 34.3% | 5.5K | +3.4% | a2 Milk |
| 3 | Puhoi Valley | 15.5% | 2.5K | +39.1% | Puhoi Valley |
| 4 | Meadow Fresh | 11.3% | 1.8K | -7.1% | Meadow Fresh |
| 5 | Oob | 0.44% | 70 | +133.3% | Oob |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Anchor | 4.9K | 35.9% | 1 |
| Oct 2025 | a2 Milk | 4.3K | 32% | 2 |
| Oct 2025 | Meadow Fresh | 2.1K | 15.8% | 3 |
| Oct 2025 | Puhoi Valley | 2.1K | 15.8% | 4 |
| Oct 2025 | Oob | 70 | 0.52% | 5 |
| Nov 2025 | a2 Milk | 4.8K | 35.8% | 1 |
| Nov 2025 | Anchor | 4.8K | 35.7% | 2 |
| Nov 2025 | Meadow Fresh | 2.1K | 16% | 3 |
| Nov 2025 | Puhoi Valley | 1.6K | 12.1% | 4 |
| Nov 2025 | Oob | 70 | 0.52% | 5 |
| Dec 2025 | Anchor | 4.8K | 42.2% | 1 |
| Dec 2025 | a2 Milk | 3.1K | 27.2% | 2 |
| Dec 2025 | Meadow Fresh | 1.9K | 16.6% | 3 |
| Dec 2025 | Puhoi Valley | 1.6K | 13.6% | 4 |
| Dec 2025 | Oob | 50 | 0.44% | 5 |
| Jan 2026 | a2 Milk | 5.1K | 35.7% | 1 |
| Jan 2026 | Anchor | 5K | 34.8% | 2 |
| Jan 2026 | Puhoi Valley | 2.3K | 15.7% | 3 |
| Jan 2026 | Meadow Fresh | 1.9K | 13.3% | 4 |
| Jan 2026 | Oob | 70 | 0.49% | 5 |
| Feb 2026 | a2 Milk | 5.3K | 37.9% | 1 |
| Feb 2026 | Anchor | 4.5K | 32.3% | 2 |
| Feb 2026 | Meadow Fresh | 2.5K | 17.5% | 3 |
| Feb 2026 | Puhoi Valley | 1.7K | 11.9% | 4 |
| Feb 2026 | Oob | 50 | 0.36% | 5 |
| Mar 2026 | Anchor | 5.7K | 37.9% | 1 |
| Mar 2026 | a2 Milk | 5K | 32.9% | 2 |
| Mar 2026 | Meadow Fresh | 2.6K | 17% | 3 |
| Mar 2026 | Puhoi Valley | 1.8K | 11.9% | 4 |
| Mar 2026 | Oob | 50 | 0.33% | 5 |
| Apr 2026 | a2 Milk | 7.6K | 44.5% | 1 |
| Apr 2026 | Anchor | 5.6K | 32.6% | 2 |
| Apr 2026 | Meadow Fresh | 2.2K | 13% | 3 |
| Apr 2026 | Puhoi Valley | 1.7K | 9.7% | 4 |
| Apr 2026 | Oob | 30 | 0.18% | 5 |
| May 2026 | a2 Milk | 7.1K | 42.6% | 1 |
| May 2026 | Anchor | 5.4K | 32.3% | 2 |
| May 2026 | Meadow Fresh | 2.1K | 12.9% | 3 |
| May 2026 | Puhoi Valley | 2K | 12% | 4 |
| May 2026 | Oob | 40 | 0.24% | 5 |
| Jun 2026 | a2 Milk | 5.8K | 37.6% | 1 |
| Jun 2026 | Anchor | 5.6K | 36.5% | 2 |
| Jun 2026 | Meadow Fresh | 2.2K | 14.3% | 3 |
| Jun 2026 | Puhoi Valley | 1.7K | 11.3% | 4 |
| Jun 2026 | Oob | 40 | 0.26% | 5 |
| Jul 2026 | Anchor | 6.1K | 40% | 1 |
| Jul 2026 | a2 Milk | 5.3K | 35.1% | 2 |
| Jul 2026 | Meadow Fresh | 2K | 12.9% | 3 |
| Jul 2026 | Puhoi Valley | 1.8K | 11.8% | 4 |
| Jul 2026 | Oob | 30 | 0.2% | 5 |
| Aug 2026 | Anchor | 6.2K | 38.5% | 1 |
| Aug 2026 | a2 Milk | 5.5K | 34.3% | 2 |
| Aug 2026 | Puhoi Valley | 2.5K | 15.5% | 3 |
| Aug 2026 | Meadow Fresh | 1.8K | 11.3% | 4 |
| Aug 2026 | Oob | 70 | 0.44% | 5 |
| Sep 2026 | a2 Milk | — | — | — |
| Sep 2026 | Anchor | — | — | — |
| Sep 2026 | Meadow Fresh | — | — | — |
| Sep 2026 | Oob | — | — | — |
| Sep 2026 | Puhoi Valley | — | — | — |

## What is being compared

- **a2 Milk**: Measured on the search terms “a1 v a2 milk”, “a2 milk”, “a2 milk co”, “a2 milk dairy”, “a2 milk formula”, “a2 milk intolerance”, “a2 milk milk”, “a2 milk near me”, “a2 milk nz”, “a2 milk online”, “a2 milk pak n save”, “a2 milk price”, “a2milk”, “a2milk milk”, “a2milk nz”, “cows with a2 milk”, “organic a2 milk” and “the a2 milk company limited”, summed into one figure.
- **Anchor**: Measured on the search terms “500g anchor butter”, “anchor blue milk”, “anchor blue milk powder”, “anchor butter”, “anchor chocolate milk”, “anchor dairy”, “anchor dairy products”, “anchor dry milk”, “anchor full cream milk”, “anchor full cream milk powder”, “anchor lactose free milk”, “anchor lite milk”, “anchor milk”, “anchor milk powder 1kg”, “anchor milk powder 1kg price”, “anchor milk powder pak n save”, “anchor milk uht”, “anchor silver top milk”, “anchor skim milk”, “anchor spread”, “anchor spreadable”, “anchor spreadable butter”, “anchor unsalted butter” and “anchor zero lacto milk”, summed into one figure.
- **Meadow Fresh**: Measured on the search terms “meadow fresh”, “meadow fresh custard”, “meadow fresh dairy”, “meadow fresh milk”, “meadow fresh near me”, “meadow fresh new zealand”, “meadow fresh nz”, “meadow fresh yogurt”, “meadowfresh”, “meadowfresh co nz”, “meadowfresh dairy”, “meadowfresh milk” and “meadowfresh nz”, summed into one figure.
- **Oob**: Measured on the search term “oob organic”.
- **Puhoi Valley**: Measured on the search terms “puhoi valley”, “puhoi valley chocolate milk”, “puhoi valley greek yoghurt”, “puhoi valley milk”, “puhoi valley near me”, “puhoi valley yoghurt”, “puhoi valley yogurt”, “puhoivalley” and “puhoivalley co nz”, summed into one figure.

- [a2 Milk](/demand/nz/brands/a2-milk)
- [Anchor](/demand/nz/brands/anchor)
- [Meadow Fresh](/demand/nz/brands/meadow-fresh)
- [Oob](/demand/nz/brands/oob)
- [Puhoi Valley](/demand/nz/brands/puhoi-valley)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among milk brands in New Zealand?

In August 2026, Anchor was the most searched among milk brands in New Zealand, with an estimated 6.2K branded searches and 38.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Milk brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-milk-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-milk-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.