--- title: "ESAB vs Miller: Which is searched more in New Zealand?" description: "Is ESAB or Miller more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MIG welder brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-mig-welder-brands/compare/esab-vs-miller" publisher: "Brandwave" --- # ESAB vs Miller: Which is searched more in New Zealand? Is ESAB or Miller more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MIG welder brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ESAB and Miller - **Competitive set**: MIG welder brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ESAB Share of Search**: 1.1% - **Miller Share of Search**: 0% ## Is ESAB or Miller more popular in search? - In September 2026, ESAB had more branded searches than Miller among MIG welder brands in New Zealand. ESAB had about 10 branded searches, while Miller had 0. ESAB made up 1.1% of all MIG welder brand searches we track, and Miller accounted for 0%. - The lead changed hands 2 times in the 12 months ending September 2026: Miller took it in December 2025, ESAB took it in January 2026. - Across the 12 months ending September 2026, ESAB’s share of searches among MIG welder brands in New Zealand moved from 1.3% to 1.1%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, Miller’s share of searches among MIG welder brands in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0. ## Top MIG welder brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Miller was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. ESAB did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lincoln Electric | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Kemppi | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Fronius | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Cigweld | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Miller | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Everlast Welders | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | ESAB | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about MIG welder brands - Asked ChatGPT "Which MIG welder brand should I buy in New Zealand?": 1. Lincoln Electric, 2. Kemppi - Asked ChatGPT "What are the best MIG welder brands in New Zealand?": 1. Kemppi, 2. Lincoln Electric, 3. Fronius, 4. Cigweld, 5. Miller - Asked ChatGPT "What's the best MIG welder brand in New Zealand for metal fabrication?": 1. Fronius, 2. Lincoln Electric, 3. Miller, 4. Kemppi - Searched Google, AI Overview "mig welder nz": 1. Cigweld, 2. Kemppi Not named in any answer: Everlast Welders and ESAB. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand MIG welder brands in September 2026? - In September 2026, Everlast Welders overtook Kemppi and ESAB to rank 4th among MIG welder brands in New Zealand, with 3.2% of the searches. - In September 2026, Miller lost share of searches among MIG welder brands in New Zealand, from 1% to 0%. - In September 2026, ESAB lost share of searches among MIG welder brands in New Zealand, from 2.1% to 1.1%. ## Month by month | Month | ESAB estimated searches | ESAB Share of Search | ESAB rank | Miller estimated searches | Miller Share of Search | Miller rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 1.3% | 6 | 0 | 0% | 7 | | Nov 2025 | 10 | 1.4% | 5 | 0 | 0% | 7 | | Dec 2025 | 0 | 0% | 7 | 10 | 1.6% | 6 | | Jan 2026 | 20 | 2.9% | 5 | 0 | 0% | 7 | | Feb 2026 | 10 | 1.5% | 5 | 10 | 1.5% | 7 | | Mar 2026 | 10 | 1.5% | 5 | 10 | 1.5% | 7 | | Apr 2026 | 10 | 1.3% | 5 | 0 | 0% | 7 | | May 2026 | 20 | 2.4% | 5 | 10 | 1.2% | 7 | | Jun 2026 | 10 | 1.1% | 5 | 0 | 0% | 7 | | Jul 2026 | 20 | 2.1% | 5 | 0 | 0% | 7 | | Aug 2026 | 20 | 2.1% | 5 | 10 | 1% | 7 | | Sep 2026 | 10 | 1.1% | 6 | 0 | 0% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using ESAB’s and Miller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ESAB**: Measured on the search term “esab mig welder”. - **Miller**: Measured on the search term “252 miller welder”. - [ESAB profile](/demand/nz/brands/esab) - [Miller profile](/demand/nz/brands/miller) - [All MIG welder brands in New Zealand](/demand/nz/categories/nz-mig-welder-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ESAB or Miller more popular in search? In September 2026, ESAB had more branded searches than Miller among MIG welder brands in New Zealand. ESAB had about 10 branded searches, while Miller had 0. ESAB made up 1.1% of all MIG welder brand searches we track, and Miller accounted for 0%. ## Cite this page Brandwave. "ESAB vs Miller: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-mig-welder-brands/compare/esab-vs-miller This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-mig-welder-brands/compare/esab-vs-miller. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.