---
title: "MIG welder brands in New Zealand: Which are searched most?"
description: "Compare the mig welder brands brands people buy. Share of Search among Cigweld, Lincoln Electric, Fronius, Everlast Welders, Kemppi, ESAB and Miller, the MIG welder brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-mig-welder-brands"
publisher: "Brandwave"
---

# MIG welder brands in New Zealand: Which are searched most?

Compare the mig welder brands brands people buy. Share of Search among Cigweld, Lincoln Electric, Fronius, Everlast Welders, Kemppi, ESAB and Miller, the MIG welder brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: MIG welder brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Cigweld, 69.1%

## Which brand is most popular in search among MIG welder brands in New Zealand?

- In September 2026, Cigweld was the most searched among MIG welder brands in New Zealand, with an estimated 650 branded searches, 69.1% of all searches for the seven we track.
- Lincoln Electric is in 2nd place, 51.1 percentage points behind at 18.1%.
- Across the 12 months ending September 2026, Cigweld’s share of searches among MIG welder brands in New Zealand increased from 60% to 69.1%.
- Across the 12 months ending September 2026, Lincoln Electric’s share of searches among MIG welder brands in New Zealand decreased from 26.3% to 18.1%.
- Across the 12 months ending September 2026, Fronius’ share of searches among MIG welder brands in New Zealand decreased from 6.3% to 5.3%.
- Across the 12 months ending September 2026, Everlast Welders’ share of searches among MIG welder brands in New Zealand increased from 2.5% to 3.2%.
- Across the 12 months ending September 2026, Kemppi’s share of searches among MIG welder brands in New Zealand decreased from 3.8% to 3.2%.
- Across the 12 months ending September 2026, Cigweld’s share of searches among MIG welder brands in New Zealand peaked at 69.1% in September 2026 and was lowest at 58.2% in March 2026.
- Across the 12 months ending September 2026, Lincoln Electric’s share of searches among MIG welder brands in New Zealand peaked at 28.8% in November 2025 and was lowest at 17.5% in December 2025.
- Across the 12 months ending September 2026, Fronius’ share of searches among MIG welder brands in New Zealand peaked at 9.8% in May 2026 and was lowest at 5.3% in September 2026.
- Across the 12 months ending September 2026, Everlast Welders’ share of searches among MIG welder brands in New Zealand peaked at 3.2% in September 2026 and was lowest at 1% in August 2026.
- Across the 12 months ending September 2026, Kemppi’s share of searches among MIG welder brands in New Zealand peaked at 7.3% in August 2026 and was lowest at 2.5% in April 2026.
- Across the 12 months ending September 2026, ESAB’s share of searches among MIG welder brands in New Zealand peaked at 2.9% in January 2026 and was lowest at 0% in December 2025.
- Across the 12 months ending September 2026, Miller’s share of searches among MIG welder brands in New Zealand peaked at 1.6% in December 2025 and was lowest at 0% in October 2025.
- Across the 12 months ending September 2026, Everlast Welders rose from 5th to 4th among MIG welder brands in New Zealand.
- Across the 12 months ending September 2026, Kemppi fell from 4th to 5th among MIG welder brands in New Zealand.
- Across the 12 months ending September 2026, ESAB and Miller held steady: their share of searches among MIG welder brands in New Zealand each moved less than 0.5 percentage points.

## Top MIG welder brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Kemppi appeared every time. Lincoln Electric was recommended most often, coming first in one out of four answers. Kemppi was second, and Fronius was third. Everlast Welders, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Lincoln Electric | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Kemppi | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Fronius | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Cigweld | 4th | 1 of 3 | 1 of 1 | 2 of 4 |
| Miller | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Everlast Welders | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| ESAB | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about MIG welder brands

- Asked ChatGPT "Which MIG welder brand should I buy in New Zealand?": 1. Lincoln Electric, 2. Kemppi
- Asked ChatGPT "What are the best MIG welder brands in New Zealand?": 1. Kemppi, 2. Lincoln Electric, 3. Fronius, 4. Cigweld, 5. Miller
- Asked ChatGPT "What's the best MIG welder brand in New Zealand for metal fabrication?": 1. Fronius, 2. Lincoln Electric, 3. Miller, 4. Kemppi
- Searched Google, AI Overview "mig welder nz": 1. Cigweld, 2. Kemppi

Not named in any answer: Everlast Welders and ESAB.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Cigweld vs Lincoln Electric: compare search popularity](/demand/nz/compare/cigweld-vs-lincoln-electric): 69.1% against 18.1% Share of Search.
- [Cigweld vs Fronius: compare search popularity](/demand/nz/compare/cigweld-vs-fronius): 69.1% against 5.3% Share of Search.
- [Cigweld vs Everlast Welders: compare search popularity](/demand/nz/compare/cigweld-vs-everlast-welders): 69.1% against 3.2% Share of Search.
- [Cigweld vs Kemppi: compare search popularity](/demand/nz/compare/cigweld-vs-kemppi): 69.1% against 3.2% Share of Search.
- [Lincoln Electric vs Fronius: compare search popularity](/demand/nz/compare/fronius-vs-lincoln-electric): 18.1% against 5.3% Share of Search.
- [Lincoln Electric vs Everlast Welders: compare search popularity](/demand/nz/compare/everlast-welders-vs-lincoln-electric): 18.1% against 3.2% Share of Search.
- [Lincoln Electric vs Kemppi: compare search popularity](/demand/nz/compare/kemppi-vs-lincoln-electric): 18.1% against 3.2% Share of Search.
- [Fronius vs Everlast Welders: compare search popularity](/demand/nz/compare/everlast-welders-vs-fronius): 5.3% against 3.2% Share of Search.
- [Fronius vs Kemppi: compare search popularity](/demand/nz/compare/fronius-vs-kemppi): 5.3% against 3.2% Share of Search.
- [Everlast Welders vs Kemppi: compare search popularity](/demand/nz/compare/everlast-welders-vs-kemppi): 3.2% Share of Search each.

## How did search popularity change for New Zealand MIG welder brands in September 2026?

- In September 2026, Everlast Welders overtook Kemppi and ESAB to rank 4th among MIG welder brands in New Zealand, with 3.2% of the searches.
- In September 2026, Cigweld gained share of searches among MIG welder brands in New Zealand, from 64.6% to 69.1%.
- In September 2026, Kemppi lost share of searches among MIG welder brands in New Zealand, from 7.3% to 3.2%.
- In September 2026, Miller lost share of searches among MIG welder brands in New Zealand, from 1% to 0%.
- In September 2026, ESAB lost share of searches among MIG welder brands in New Zealand, from 2.1% to 1.1%.
- In September 2026, Fronius lost share of searches among MIG welder brands in New Zealand, from 6.3% to 5.3%.
- Estimated monthly branded searches for Lincoln Electric in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cigweld | 69.1% | 650 | +4.8% | ESAB Corporation |
| 2 | Lincoln Electric | 18.1% | 170 | 0.0% | Lincoln Electric Holdings, Inc. |
| 3 | Fronius | 5.3% | 50 | -16.7% | Fronius |
| 4 | Everlast Welders | 3.2% | 30 | +200.0% | Everlast Power Equipment |
| 5 | Kemppi | 3.2% | 30 | -57.1% | Kemppi Oy |
| 6 | ESAB | 1.1% | 10 | -50.0% | ESAB Corporation |
| 7 | Miller | 0% | 0 | -100.0% | Miller Electric Mfg. LLC |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cigweld | 480 | 60% | 1 |
| Oct 2025 | Lincoln Electric | 210 | 26.3% | 2 |
| Oct 2025 | Fronius | 50 | 6.3% | 3 |
| Oct 2025 | Kemppi | 30 | 3.8% | 4 |
| Oct 2025 | Everlast Welders | 20 | 2.5% | 5 |
| Oct 2025 | ESAB | 10 | 1.3% | 6 |
| Oct 2025 | Miller | 0 | 0% | 7 |
| Nov 2025 | Cigweld | 430 | 58.9% | 1 |
| Nov 2025 | Lincoln Electric | 210 | 28.8% | 2 |
| Nov 2025 | Fronius | 40 | 5.5% | 3 |
| Nov 2025 | Kemppi | 30 | 4.1% | 4 |
| Nov 2025 | ESAB | 10 | 1.4% | 5 |
| Nov 2025 | Everlast Welders | 10 | 1.4% | 6 |
| Nov 2025 | Miller | 0 | 0% | 7 |
| Dec 2025 | Cigweld | 430 | 68.3% | 1 |
| Dec 2025 | Lincoln Electric | 110 | 17.5% | 2 |
| Dec 2025 | Fronius | 40 | 6.3% | 3 |
| Dec 2025 | Everlast Welders | 20 | 3.2% | 4 |
| Dec 2025 | Kemppi | 20 | 3.2% | 5 |
| Dec 2025 | Miller | 10 | 1.6% | 6 |
| Dec 2025 | ESAB | 0 | 0% | 7 |
| Jan 2026 | Cigweld | 430 | 61.4% | 1 |
| Jan 2026 | Lincoln Electric | 170 | 24.3% | 2 |
| Jan 2026 | Fronius | 40 | 5.7% | 3 |
| Jan 2026 | Kemppi | 30 | 4.3% | 4 |
| Jan 2026 | ESAB | 20 | 2.9% | 5 |
| Jan 2026 | Everlast Welders | 10 | 1.4% | 6 |
| Jan 2026 | Miller | 0 | 0% | 7 |
| Feb 2026 | Cigweld | 410 | 63.1% | 1 |
| Feb 2026 | Lincoln Electric | 140 | 21.5% | 2 |
| Feb 2026 | Fronius | 50 | 7.7% | 3 |
| Feb 2026 | Kemppi | 20 | 3.1% | 4 |
| Feb 2026 | ESAB | 10 | 1.5% | 5 |
| Feb 2026 | Everlast Welders | 10 | 1.5% | 6 |
| Feb 2026 | Miller | 10 | 1.5% | 7 |
| Mar 2026 | Cigweld | 390 | 58.2% | 1 |
| Mar 2026 | Lincoln Electric | 170 | 25.4% | 2 |
| Mar 2026 | Fronius | 40 | 6% | 3 |
| Mar 2026 | Kemppi | 40 | 6% | 4 |
| Mar 2026 | ESAB | 10 | 1.5% | 5 |
| Mar 2026 | Everlast Welders | 10 | 1.5% | 6 |
| Mar 2026 | Miller | 10 | 1.5% | 7 |
| Apr 2026 | Cigweld | 500 | 62.5% | 1 |
| Apr 2026 | Lincoln Electric | 210 | 26.3% | 2 |
| Apr 2026 | Fronius | 50 | 6.3% | 3 |
| Apr 2026 | Kemppi | 20 | 2.5% | 4 |
| Apr 2026 | ESAB | 10 | 1.3% | 5 |
| Apr 2026 | Everlast Welders | 10 | 1.3% | 6 |
| Apr 2026 | Miller | 0 | 0% | 7 |
| May 2026 | Cigweld | 480 | 58.5% | 1 |
| May 2026 | Lincoln Electric | 170 | 20.7% | 2 |
| May 2026 | Fronius | 80 | 9.8% | 3 |
| May 2026 | Kemppi | 40 | 4.9% | 4 |
| May 2026 | ESAB | 20 | 2.4% | 5 |
| May 2026 | Everlast Welders | 20 | 2.4% | 6 |
| May 2026 | Miller | 10 | 1.2% | 7 |
| Jun 2026 | Cigweld | 590 | 67.8% | 1 |
| Jun 2026 | Lincoln Electric | 170 | 19.5% | 2 |
| Jun 2026 | Fronius | 50 | 5.7% | 3 |
| Jun 2026 | Kemppi | 40 | 4.6% | 4 |
| Jun 2026 | ESAB | 10 | 1.1% | 5 |
| Jun 2026 | Everlast Welders | 10 | 1.1% | 6 |
| Jun 2026 | Miller | 0 | 0% | 7 |
| Jul 2026 | Cigweld | 620 | 66% | 1 |
| Jul 2026 | Lincoln Electric | 170 | 18.1% | 2 |
| Jul 2026 | Fronius | 80 | 8.5% | 3 |
| Jul 2026 | Kemppi | 30 | 3.2% | 4 |
| Jul 2026 | ESAB | 20 | 2.1% | 5 |
| Jul 2026 | Everlast Welders | 20 | 2.1% | 6 |
| Jul 2026 | Miller | 0 | 0% | 7 |
| Aug 2026 | Cigweld | 620 | 64.6% | 1 |
| Aug 2026 | Lincoln Electric | 170 | 17.7% | 2 |
| Aug 2026 | Kemppi | 70 | 7.3% | 3 |
| Aug 2026 | Fronius | 60 | 6.3% | 4 |
| Aug 2026 | ESAB | 20 | 2.1% | 5 |
| Aug 2026 | Everlast Welders | 10 | 1% | 6 |
| Aug 2026 | Miller | 10 | 1% | 7 |
| Sep 2026 | Cigweld | 650 | 69.1% | 1 |
| Sep 2026 | Lincoln Electric | 170 | 18.1% | 2 |
| Sep 2026 | Fronius | 50 | 5.3% | 3 |
| Sep 2026 | Everlast Welders | 30 | 3.2% | 4 |
| Sep 2026 | Kemppi | 30 | 3.2% | 5 |
| Sep 2026 | ESAB | 10 | 1.1% | 6 |
| Sep 2026 | Miller | 0 | 0% | 7 |

## What is being compared

- **Cigweld**: Measured on the search terms “cigweld” and “cigweld mig welder”, summed into one figure.
- **ESAB**: Measured on the search term “esab mig welder”.
- **Everlast Welders**: Measured on the search term “everlast welder”.
- **Fronius**: Measured on the search terms “fronius mig” and “fronius welder”, summed into one figure.
- **Kemppi**: Measured on the search term “kemppi mig welder”.
- **Lincoln Electric**: Measured on the search term “lincoln electric”.
- **Miller**: Measured on the search term “252 miller welder”.

- [Cigweld](/demand/nz/brands/cigweld)
- [ESAB](/demand/nz/brands/esab)
- [Everlast Welders](/demand/nz/brands/everlast-welders)
- [Fronius](/demand/nz/brands/fronius)
- [Kemppi](/demand/nz/brands/kemppi)
- [Lincoln Electric](/demand/nz/brands/lincoln-electric)
- [Miller](/demand/nz/brands/miller)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among MIG welder brands in New Zealand?

In September 2026, Cigweld was the most searched among MIG welder brands in New Zealand, with an estimated 650 branded searches, 69.1% of all searches for the seven we track.

## Cite this page

Brandwave. "MIG welder brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-mig-welder-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-mig-welder-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.