--- title: "Arturia vs Novation: Which is searched more in New Zealand?" description: "Is Arturia or Novation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MIDI controller brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-midi-controller-brands/compare/arturia-vs-novation" publisher: "Brandwave" --- # Arturia vs Novation: Which is searched more in New Zealand? Is Arturia or Novation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MIDI controller brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arturia and Novation - **Competitive set**: MIDI controller brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Arturia Share of Search**: 17.3% - **Novation Share of Search**: 30.7% ## Is Arturia or Novation more popular in search? - In September 2026, Novation had more branded searches than Arturia among MIDI controller brands in New Zealand. Novation had about 390 branded searches, while Arturia had 220. Novation made up 30.7% of all MIDI controller brand searches we track, and Arturia accounted for 17.3%. - The lead changed hands 2 times in the 12 months ending September 2026: Arturia took it in January 2026, Novation took it in February 2026. - Across the 12 months ending September 2026, Arturia’s share of searches among MIDI controller brands in New Zealand moved from 16.7% to 17.3%, and its estimated monthly branded searches moved from 270 to 220. - Across the 12 months ending September 2026, Novation’s share of searches among MIDI controller brands in New Zealand moved from 29.6% to 30.7%, and its estimated monthly branded searches moved from 480 to 390. ## Top MIDI controller brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Arturia appeared in all five answers. Novation was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Arturia was listed before Novation in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Arturia | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Akai | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Novation | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Native Instruments | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Nektar | 5th | 2 of 3 | 2 of 2 | 4 of 5 | ## Every AI answer about MIDI controller brands - Asked ChatGPT "Which MIDI controller brand should I buy in New Zealand?": 1. Novation, 2. Arturia, 3. Akai, 4. Native Instruments, 5. Nektar - Asked ChatGPT "What are the best MIDI controller brands in New Zealand?": 1. Arturia, 2. Novation, 3. Native Instruments, 4. Akai, 5. Nektar - Asked ChatGPT "What's the best MIDI controller brand in New Zealand for music production?": 1. Arturia, 2. Native Instruments, 3. Novation, 4. Akai - Searched Google, AI Overview "midi keyboard nz": 1. Akai, 2. Nektar, 3. Arturia - Searched Google, AI Overview "best midi controller": 1. Arturia, 2. Akai, 3. Nektar, 4. Novation Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand MIDI controller brands in September 2026? - In September 2026, Novation overtook Native Instruments to become the leader among MIDI controller brands in New Zealand, with 30.7% of the searches. - In September 2026, Akai overtook Arturia to rank 3rd among MIDI controller brands in New Zealand, with 18.9% of the searches. - In September 2026, Arturia lost share of searches among MIDI controller brands in New Zealand, from 19.6% to 17.3%. ## Month by month | Month | Arturia estimated searches | Arturia Share of Search | Arturia rank | Novation estimated searches | Novation Share of Search | Novation rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 270 | 16.7% | 4 | 480 | 29.6% | 2 | | Nov 2025 | 400 | 21.9% | 3 | 480 | 26.2% | 2 | | Dec 2025 | 270 | 18% | 4 | 390 | 26% | 2 | | Jan 2026 | 330 | 17.7% | 2 | 320 | 17.2% | 3 | | Feb 2026 | 270 | 17% | 3 | 390 | 24.5% | 2 | | Mar 2026 | 280 | 17.2% | 4 | 590 | 36.2% | 1 | | Apr 2026 | 270 | 17.8% | 4 | 480 | 31.6% | 1 | | May 2026 | 270 | 16.7% | 4 | 480 | 29.6% | 2 | | Jun 2026 | 270 | 18.1% | 4 | 480 | 32.2% | 1 | | Jul 2026 | 270 | 20.3% | 3 | 390 | 29.3% | 2 | | Aug 2026 | 270 | 19.6% | 3 | 390 | 28.3% | 2 | | Sep 2026 | 220 | 17.3% | 4 | 390 | 30.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Arturia’s and Novation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arturia**: Measured on the search terms “arturia” and “arturia midi controller”, summed into one figure. - **Novation**: Measured on the search term “novation”. - [Arturia profile](/demand/nz/brands/arturia) - [Novation profile](/demand/nz/brands/novation) - [All MIDI controller brands in New Zealand](/demand/nz/categories/nz-midi-controller-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Arturia or Novation more popular in search? In September 2026, Novation had more branded searches than Arturia among MIDI controller brands in New Zealand. Novation had about 390 branded searches, while Arturia had 220. Novation made up 30.7% of all MIDI controller brand searches we track, and Arturia accounted for 17.3%. ## Cite this page Brandwave. "Arturia vs Novation: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-midi-controller-brands/compare/arturia-vs-novation This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-midi-controller-brands/compare/arturia-vs-novation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.