--- title: "LG vs Samsung: Which is searched more in New Zealand?" description: "Is LG or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Microwave oven brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-microwave-oven-brands/compare/lg-vs-samsung" publisher: "Brandwave" --- # LG vs Samsung: Which is searched more in New Zealand? Is LG or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Microwave oven brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LG and Samsung - **Competitive set**: Microwave oven brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **LG Share of Search**: 10.4% - **Samsung Share of Search**: 14.6% ## Is LG or Samsung more popular in search? - In September 2026, Samsung had more branded searches than LG among microwave oven brands in New Zealand. Samsung had about 390 branded searches, while LG had 280. Samsung made up 14.6% of all microwave oven brand searches we track, and LG accounted for 10.4%. - The lead changed hands 2 times in the 12 months ending September 2026: LG took it in June 2026, Samsung took it in July 2026. - Across the 12 months ending September 2026, LG’s share of searches among microwave oven brands in New Zealand moved from 11.8% to 10.4%, and its estimated monthly branded searches held steady at 280. - Across the 12 months ending September 2026, Samsung’s share of searches among microwave oven brands in New Zealand moved from 16.5% to 14.6%, and its estimated monthly branded searches held steady at 390. ## Top microwave oven brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LG was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Samsung was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. LG was listed before Samsung in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Panasonic | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sharp | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | LG | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Breville | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about microwave oven brands - Asked ChatGPT "Which microwave oven brand should I buy in New Zealand?": 1. Panasonic, 2. Sharp, 3. LG, 4. Samsung - Asked ChatGPT "What are the best microwave oven brands in New Zealand?": 1. Panasonic, 2. Sharp, 3. LG, 4. Samsung, 5. Breville - Asked ChatGPT "What's the best microwave oven brand in New Zealand for everyday cooking?": 1. Panasonic, 2. Sharp, 3. Breville - Searched Google, AI Overview "microwave oven nz": 1. Panasonic, 2. Sharp, 3. LG, 4. Breville - Searched Google, AI Overview "small microwave oven": 1. Sharp Not named in any answer: Bosch. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand microwave oven brands in September 2026? - In September 2026, Bosch overtook LG to rank 4th among microwave oven brands in New Zealand, with 11.9% of the searches. - In September 2026, Samsung lost share of searches among microwave oven brands in New Zealand, from 16.9% to 14.6%. - In September 2026, LG lost share of searches among microwave oven brands in New Zealand, from 11.6% to 10.4%. ## Month by month | Month | LG estimated searches | LG Share of Search | LG rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 280 | 11.8% | 5 | 390 | 16.5% | 3 | | Nov 2025 | 360 | 14.5% | 4 | 480 | 19.4% | 3 | | Dec 2025 | 290 | 11.9% | 4 | 480 | 19.8% | 3 | | Jan 2026 | 280 | 12.1% | 4 | 390 | 16.9% | 3 | | Feb 2026 | 240 | 11.4% | 5 | 320 | 15.2% | 3 | | Mar 2026 | 290 | 14.1% | 4 | 390 | 19% | 3 | | Apr 2026 | 370 | 15.7% | 4 | 390 | 16.6% | 3 | | May 2026 | 300 | 13.6% | 4 | 320 | 14.5% | 3 | | Jun 2026 | 370 | 15.2% | 3 | 320 | 13.2% | 5 | | Jul 2026 | 330 | 11.7% | 4 | 390 | 13.9% | 3 | | Aug 2026 | 330 | 11.6% | 4 | 480 | 16.9% | 3 | | Sep 2026 | 280 | 10.4% | 5 | 390 | 14.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using LG’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LG**: Measured on the search terms “lg ultragear” and “lg ultragear 27”, summed into one figure. - **Samsung**: Measured on the search term “samsung odyssey”. - [LG profile](/demand/nz/brands/lg) - [Samsung profile](/demand/nz/brands/samsung) - [All microwave oven brands in New Zealand](/demand/nz/categories/nz-microwave-oven-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LG or Samsung more popular in search? In September 2026, Samsung had more branded searches than LG among microwave oven brands in New Zealand. Samsung had about 390 branded searches, while LG had 280. Samsung made up 14.6% of all microwave oven brand searches we track, and LG accounted for 10.4%. ## Cite this page Brandwave. "LG vs Samsung: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-microwave-oven-brands/compare/lg-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-microwave-oven-brands/compare/lg-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.