--- title: "Breville vs LG: Which is searched more in New Zealand?" description: "Is Breville or LG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Microwave oven brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-microwave-oven-brands/compare/breville-vs-lg" publisher: "Brandwave" --- # Breville vs LG: Which is searched more in New Zealand? Is Breville or LG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Microwave oven brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Breville and LG - **Competitive set**: Microwave oven brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Breville Share of Search**: 28.7% - **LG Share of Search**: 9.1% ## Is Breville or LG more popular in search? - In September 2026, Breville had more branded searches than LG among microwave oven brands in New Zealand. Breville had about 880 branded searches, while LG had 280. Breville made up 28.7% of all microwave oven brand searches we track, and LG accounted for 9.1%. - Breville was ahead of LG in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Breville’s share of searches among microwave oven brands in New Zealand moved from 26.1% to 28.7%, and its estimated monthly branded searches moved from 720 to 880. - Across the 12 months ending September 2026, LG’s share of searches among microwave oven brands in New Zealand moved from 10.1% to 9.1%, and its estimated monthly branded searches held steady at 280. ## Top microwave oven brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Breville and LG were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LG was listed before Breville in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Panasonic | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sharp | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | LG | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Breville | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about microwave oven brands - Asked ChatGPT "Which microwave oven brand should I buy in New Zealand?": 1. Panasonic, 2. Sharp, 3. LG, 4. Samsung - Asked ChatGPT "What are the best microwave oven brands in New Zealand?": 1. Panasonic, 2. Sharp, 3. LG, 4. Samsung, 5. Breville - Asked ChatGPT "What's the best microwave oven brand in New Zealand for everyday cooking?": 1. Panasonic, 2. Sharp, 3. Breville - Searched Google, AI Overview "microwave oven nz": 1. Panasonic, 2. Sharp, 3. LG, 4. Breville - Searched Google, AI Overview "small microwave oven": 1. Sharp Not named in any answer: Bosch. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand microwave oven brands in September 2026? - In September 2026, Breville gained share of searches among microwave oven brands in New Zealand, from 27.2% to 28.7%. - In September 2026, LG lost share of searches among microwave oven brands in New Zealand, from 10.2% to 9.1%. ## Month by month | Month | Breville estimated searches | Breville Share of Search | Breville rank | LG estimated searches | LG Share of Search | LG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 26.1% | 1 | 280 | 10.1% | 5 | | Nov 2025 | 720 | 25.1% | 1 | 360 | 12.5% | 5 | | Dec 2025 | 720 | 26.2% | 1 | 290 | 10.5% | 5 | | Jan 2026 | 720 | 26.7% | 1 | 280 | 10.4% | 5 | | Feb 2026 | 590 | 24.4% | 1 | 240 | 9.9% | 5 | | Mar 2026 | 590 | 24.9% | 1 | 290 | 12.2% | 5 | | Apr 2026 | 720 | 26.3% | 1 | 370 | 13.5% | 5 | | May 2026 | 720 | 27.7% | 1 | 300 | 11.5% | 5 | | Jun 2026 | 720 | 25.5% | 1 | 370 | 13.1% | 4 | | Jul 2026 | 880 | 27.5% | 1 | 330 | 10.3% | 5 | | Aug 2026 | 880 | 27.2% | 1 | 330 | 10.2% | 5 | | Sep 2026 | 880 | 28.7% | 1 | 280 | 9.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Breville’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Breville**: Measured on the search term “breville microwave”. - **LG**: Measured on the search terms “lg ultragear” and “lg ultragear 27”, summed into one figure. - [Breville profile](/demand/nz/brands/breville) - [LG profile](/demand/nz/brands/lg) - [All microwave oven brands in New Zealand](/demand/nz/categories/nz-microwave-oven-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Breville or LG more popular in search? In September 2026, Breville had more branded searches than LG among microwave oven brands in New Zealand. Breville had about 880 branded searches, while LG had 280. Breville made up 28.7% of all microwave oven brand searches we track, and LG accounted for 9.1%. ## Cite this page Brandwave. "Breville vs LG: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-microwave-oven-brands/compare/breville-vs-lg This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-microwave-oven-brands/compare/breville-vs-lg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.