---
title: "Microwave oven brands in New Zealand: Which are searched most?"
description: "Compare the microwave oven brands people buy. Share of Search among Breville, Sharp, Samsung, Bosch, LG and Panasonic, the microwave oven brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-microwave-oven-brands"
publisher: "Brandwave"
---

# Microwave oven brands in New Zealand: Which are searched most?

Compare the microwave oven brands people buy. Share of Search among Breville, Sharp, Samsung, Bosch, LG and Panasonic, the microwave oven brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Microwave oven brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Breville, 32.8%

## Which brand is most popular in search among microwave oven brands in New Zealand?

- In September 2026, Breville was the most searched among microwave oven brands in New Zealand, with an estimated 880 branded searches, 32.8% of all searches for the six we track.
- Sharp is in 2nd place, 6 percentage points behind at 26.9%.
- Across the 12 months ending September 2026, Breville’s share of searches among microwave oven brands in New Zealand increased from 30.4% to 32.8%.
- Across the 12 months ending September 2026, Sharp’s share of searches among microwave oven brands in New Zealand increased from 24.9% to 26.9%.
- Across the 12 months ending September 2026, Samsung’s share of searches among microwave oven brands in New Zealand decreased from 16.5% to 14.6%.
- Across the 12 months ending September 2026, Bosch’s share of searches among microwave oven brands in New Zealand decreased from 13.5% to 11.9%.
- Across the 12 months ending September 2026, LG’s share of searches among microwave oven brands in New Zealand decreased from 11.8% to 10.4%.
- Across the 12 months ending September 2026, Breville’s share of searches among microwave oven brands in New Zealand peaked at 32.8% in September 2026 and was lowest at 28.1% in February 2026.
- Across the 12 months ending September 2026, Sharp’s share of searches among microwave oven brands in New Zealand peaked at 26.9% in September 2026 and was lowest at 22.9% in February 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among microwave oven brands in New Zealand peaked at 19.8% in December 2025 and was lowest at 13.2% in June 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among microwave oven brands in New Zealand peaked at 13.5% in October 2025 and was lowest at 8.9% in April 2026.
- Across the 12 months ending September 2026, LG’s share of searches among microwave oven brands in New Zealand peaked at 15.7% in April 2026 and was lowest at 10.4% in September 2026.
- Across the 12 months ending September 2026, Panasonic’s share of searches among microwave oven brands in New Zealand peaked at 10% in February 2026 and was lowest at 2.8% in November 2025.
- Across the 12 months ending September 2026, Panasonic held steady: its share of searches among microwave oven brands in New Zealand moved less than 0.5 percentage points.

## Top microwave oven brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Sharp appeared every time. Panasonic was recommended most often, coming first in all three answers that gave a list. Sharp was second, and LG was third. Bosch, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Panasonic | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Sharp | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| LG | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Samsung | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Breville | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about microwave oven brands

- Asked ChatGPT "Which microwave oven brand should I buy in New Zealand?": 1. Panasonic, 2. Sharp, 3. LG, 4. Samsung
- Asked ChatGPT "What are the best microwave oven brands in New Zealand?": 1. Panasonic, 2. Sharp, 3. LG, 4. Samsung, 5. Breville
- Asked ChatGPT "What's the best microwave oven brand in New Zealand for everyday cooking?": 1. Panasonic, 2. Sharp, 3. Breville
- Searched Google, AI Overview "microwave oven nz": 1. Panasonic, 2. Sharp, 3. LG, 4. Breville
- Searched Google, AI Overview "small microwave oven": 1. Sharp

Not named in any answer: Bosch.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Breville vs Sharp: compare search popularity](/demand/nz/compare/breville-vs-sharp-electronics): 32.8% against 26.9% Share of Search.
- [Breville vs Samsung: compare search popularity](/demand/nz/compare/breville-vs-samsung): 32.8% against 14.6% Share of Search.
- [Breville vs Bosch: compare search popularity](/demand/nz/compare/bosch-vs-breville): 32.8% against 11.9% Share of Search.
- [Breville vs LG: compare search popularity](/demand/nz/compare/breville-vs-lg): 32.8% against 10.4% Share of Search.
- [Sharp vs Samsung: compare search popularity](/demand/nz/compare/samsung-vs-sharp-electronics): 26.9% against 14.6% Share of Search.
- [Sharp vs Bosch: compare search popularity](/demand/nz/compare/bosch-vs-sharp-electronics): 26.9% against 11.9% Share of Search.
- [Sharp vs LG: compare search popularity](/demand/nz/compare/lg-vs-sharp-electronics): 26.9% against 10.4% Share of Search.
- [Samsung vs Bosch: compare search popularity](/demand/nz/compare/bosch-vs-samsung): 14.6% against 11.9% Share of Search.
- [Samsung vs LG: compare search popularity](/demand/nz/compare/lg-vs-samsung): 14.6% against 10.4% Share of Search.
- [Bosch vs LG: compare search popularity](/demand/nz/compare/bosch-vs-lg): 11.9% against 10.4% Share of Search.

## How did search popularity change for New Zealand microwave oven brands in September 2026?

- In September 2026, Bosch overtook LG to rank 4th among microwave oven brands in New Zealand, with 11.9% of the searches.
- In September 2026, Breville gained share of searches among microwave oven brands in New Zealand, from 31% to 32.8%.
- In September 2026, Sharp gained share of searches among microwave oven brands in New Zealand, from 25.4% to 26.9%.
- In September 2026, Samsung lost share of searches among microwave oven brands in New Zealand, from 16.9% to 14.6%.
- In September 2026, LG lost share of searches among microwave oven brands in New Zealand, from 11.6% to 10.4%.
- In September 2026, Panasonic lost share of searches among microwave oven brands in New Zealand, from 3.9% to 3.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Breville | 32.8% | 880 | 0.0% | Breville |
| 2 | Sharp | 26.9% | 720 | 0.0% | Sharp |
| 3 | Samsung | 14.6% | 390 | -18.8% | Samsung |
| 4 | Bosch | 11.9% | 320 | 0.0% | Bosch |
| 5 | LG | 10.4% | 280 | -15.2% | LG |
| 6 | Panasonic | 3.4% | 90 | -18.2% | Panasonic |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Breville | 720 | 30.4% | 1 |
| Oct 2025 | Sharp | 590 | 24.9% | 2 |
| Oct 2025 | Samsung | 390 | 16.5% | 3 |
| Oct 2025 | Bosch | 320 | 13.5% | 4 |
| Oct 2025 | LG | 280 | 11.8% | 5 |
| Oct 2025 | Panasonic | 70 | 3% | 6 |
| Nov 2025 | Breville | 720 | 29% | 1 |
| Nov 2025 | Sharp | 590 | 23.8% | 2 |
| Nov 2025 | Samsung | 480 | 19.4% | 3 |
| Nov 2025 | LG | 360 | 14.5% | 4 |
| Nov 2025 | Bosch | 260 | 10.5% | 5 |
| Nov 2025 | Panasonic | 70 | 2.8% | 6 |
| Dec 2025 | Breville | 720 | 29.6% | 1 |
| Dec 2025 | Sharp | 590 | 24.3% | 2 |
| Dec 2025 | Samsung | 480 | 19.8% | 3 |
| Dec 2025 | LG | 290 | 11.9% | 4 |
| Dec 2025 | Bosch | 260 | 10.7% | 5 |
| Dec 2025 | Panasonic | 90 | 3.7% | 6 |
| Jan 2026 | Breville | 720 | 31.2% | 1 |
| Jan 2026 | Sharp | 590 | 25.5% | 2 |
| Jan 2026 | Samsung | 390 | 16.9% | 3 |
| Jan 2026 | LG | 280 | 12.1% | 4 |
| Jan 2026 | Bosch | 260 | 11.3% | 5 |
| Jan 2026 | Panasonic | 70 | 3% | 6 |
| Feb 2026 | Breville | 590 | 28.1% | 1 |
| Feb 2026 | Sharp | 480 | 22.9% | 2 |
| Feb 2026 | Samsung | 320 | 15.2% | 3 |
| Feb 2026 | Bosch | 260 | 12.4% | 4 |
| Feb 2026 | LG | 240 | 11.4% | 5 |
| Feb 2026 | Panasonic | 210 | 10% | 6 |
| Mar 2026 | Breville | 590 | 28.8% | 1 |
| Mar 2026 | Sharp | 480 | 23.4% | 2 |
| Mar 2026 | Samsung | 390 | 19% | 3 |
| Mar 2026 | LG | 290 | 14.1% | 4 |
| Mar 2026 | Bosch | 210 | 10.2% | 5 |
| Mar 2026 | Panasonic | 90 | 4.4% | 6 |
| Apr 2026 | Breville | 720 | 30.6% | 1 |
| Apr 2026 | Sharp | 590 | 25.1% | 2 |
| Apr 2026 | Samsung | 390 | 16.6% | 3 |
| Apr 2026 | LG | 370 | 15.7% | 4 |
| Apr 2026 | Bosch | 210 | 8.9% | 5 |
| Apr 2026 | Panasonic | 70 | 3% | 6 |
| May 2026 | Breville | 720 | 32.6% | 1 |
| May 2026 | Sharp | 590 | 26.7% | 2 |
| May 2026 | Samsung | 320 | 14.5% | 3 |
| May 2026 | LG | 300 | 13.6% | 4 |
| May 2026 | Bosch | 210 | 9.5% | 5 |
| May 2026 | Panasonic | 70 | 3.2% | 6 |
| Jun 2026 | Breville | 720 | 29.6% | 1 |
| Jun 2026 | Sharp | 590 | 24.3% | 2 |
| Jun 2026 | LG | 370 | 15.2% | 3 |
| Jun 2026 | Bosch | 320 | 13.2% | 4 |
| Jun 2026 | Samsung | 320 | 13.2% | 5 |
| Jun 2026 | Panasonic | 110 | 4.5% | 6 |
| Jul 2026 | Breville | 880 | 31.3% | 1 |
| Jul 2026 | Sharp | 720 | 25.6% | 2 |
| Jul 2026 | Samsung | 390 | 13.9% | 3 |
| Jul 2026 | LG | 330 | 11.7% | 4 |
| Jul 2026 | Bosch | 320 | 11.4% | 5 |
| Jul 2026 | Panasonic | 170 | 6% | 6 |
| Aug 2026 | Breville | 880 | 31% | 1 |
| Aug 2026 | Sharp | 720 | 25.4% | 2 |
| Aug 2026 | Samsung | 480 | 16.9% | 3 |
| Aug 2026 | LG | 330 | 11.6% | 4 |
| Aug 2026 | Bosch | 320 | 11.3% | 5 |
| Aug 2026 | Panasonic | 110 | 3.9% | 6 |
| Sep 2026 | Breville | 880 | 32.8% | 1 |
| Sep 2026 | Sharp | 720 | 26.9% | 2 |
| Sep 2026 | Samsung | 390 | 14.6% | 3 |
| Sep 2026 | Bosch | 320 | 11.9% | 4 |
| Sep 2026 | LG | 280 | 10.4% | 5 |
| Sep 2026 | Panasonic | 90 | 3.4% | 6 |

## What is being compared

- **Bosch**: Measured on the search term “bosch microwave oven”.
- **Breville**: Measured on the search term “breville microwave”.
- **LG**: Measured on the search terms “lg ultragear” and “lg ultragear 27”, summed into one figure.
- **Panasonic**: Measured on the search term “panasonic microwave oven”.
- **Samsung**: Measured on the search term “samsung odyssey”.
- **Sharp**: Measured on the search term “sharp microwave”.

- [Bosch](/demand/nz/brands/bosch)
- [Breville](/demand/nz/brands/breville)
- [LG](/demand/nz/brands/lg)
- [Panasonic](/demand/nz/brands/panasonic)
- [Samsung](/demand/nz/brands/samsung)
- [Sharp](/demand/nz/brands/sharp-electronics)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among microwave oven brands in New Zealand?

In September 2026, Breville was the most searched among microwave oven brands in New Zealand, with an estimated 880 branded searches, 32.8% of all searches for the six we track.

## Cite this page

Brandwave. "Microwave oven brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-microwave-oven-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-microwave-oven-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.