---
title: "Microphone brands in New Zealand: Which brands are most popular in search?"
description: "Compare the microphone brands New Zealand podcasters, streamers and musicians buy. Share of Search among Sennheiser, RODE, Audio-Technica, Shure and Blue Yeti, the microphone brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-microphone-brands"
publisher: "Brandwave"
---

# Microphone brands in New Zealand: Which brands are most popular in search?

Compare the microphone brands New Zealand podcasters, streamers and musicians buy. Share of Search among Sennheiser, RODE, Audio-Technica, Shure and Blue Yeti, the microphone brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Microphone brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Sennheiser, 48.8%

## Which brand is most popular in search among microphone brands in New Zealand?

- In August 2026, Sennheiser was the most searched among microphone brands in New Zealand, with an estimated 10.3K branded searches and 48.8% estimated Share of Search within this set.
- RODE is in 2nd place, 32.1 percentage points behind at 16.6% Share of Search.
- Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among microphone brands in New Zealand increased from 45.5% to 48.8%.
- Across the 11 months ending August 2026, RODE’s estimated Share of Search among microphone brands in New Zealand decreased from 20.2% to 16.6%.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among microphone brands in New Zealand increased from 15.7% to 16.6%.
- Across the 11 months ending August 2026, Shure’s estimated Share of Search among microphone brands in New Zealand decreased from 12.5% to 11.9%.
- Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among microphone brands in New Zealand peaked at 51% in July 2026 and was lowest at 42.1% in January 2026.
- Across the 11 months ending August 2026, RODE’s estimated Share of Search among microphone brands in New Zealand peaked at 22.8% in May 2026 and was lowest at 15.5% in June 2026.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among microphone brands in New Zealand peaked at 20.2% in December 2025 and was lowest at 15.7% in October 2025.
- Across the 11 months ending August 2026, Shure’s estimated Share of Search among microphone brands in New Zealand peaked at 13.8% in January 2026 and was lowest at 10.7% in July 2026.
- Across the 11 months ending August 2026, Blue Yeti’s estimated Share of Search among microphone brands in New Zealand peaked at 7.7% in January 2026 and was lowest at 4.6% in July 2026.
- Across the 11 months ending August 2026, Blue Yeti held steady: its estimated Share of Search among microphone brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Sennheiser vs RODE: compare search popularity](/demand/nz/compare/rode-vs-sennheiser): 48.8% against 16.6% Share of Search.
- [Sennheiser vs Audio-Technica: compare search popularity](/demand/nz/compare/audio-technica-vs-sennheiser): 48.8% against 16.6% Share of Search.
- [Sennheiser vs Shure: compare search popularity](/demand/nz/compare/sennheiser-vs-shure): 48.8% against 11.9% Share of Search.
- [Sennheiser vs Blue Yeti: compare search popularity](/demand/nz/compare/blue-yeti-vs-sennheiser): 48.8% against 6.1% Share of Search.
- [RODE vs Audio-Technica: compare search popularity](/demand/nz/compare/audio-technica-vs-rode): 16.6% Share of Search each.
- [RODE vs Shure: compare search popularity](/demand/nz/compare/rode-vs-shure): 16.6% against 11.9% Share of Search.
- [RODE vs Blue Yeti: compare search popularity](/demand/nz/compare/blue-yeti-vs-rode): 16.6% against 6.1% Share of Search.
- [Audio-Technica vs Shure: compare search popularity](/demand/nz/compare/audio-technica-vs-shure): 16.6% against 11.9% Share of Search.
- [Audio-Technica vs Blue Yeti: compare search popularity](/demand/nz/compare/audio-technica-vs-blue-yeti): 16.6% against 6.1% Share of Search.
- [Shure vs Blue Yeti: compare search popularity](/demand/nz/compare/blue-yeti-vs-shure): 11.9% against 6.1% Share of Search.

## How did search popularity change for New Zealand microphone brands in August 2026?

- In August 2026, RODE overtook Audio-Technica to rank 2nd among microphone brands in New Zealand, at 16.6%.
- In August 2026, Blue Yeti gained estimated Share of Search among microphone brands in New Zealand, from 4.6% to 6.1%.
- In August 2026, Shure gained estimated Share of Search among microphone brands in New Zealand, from 10.7% to 11.9%.
- In August 2026, Sennheiser lost estimated Share of Search among microphone brands in New Zealand, from 51% to 48.8%.
- In August 2026, Audio-Technica lost estimated Share of Search among microphone brands in New Zealand, from 17.6% to 16.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sennheiser | 48.8% | 10.3K | -12.7% | Sennheiser |
| 2 | RODE | 16.6% | 3.5K | -5.4% | RODE |
| 3 | Audio-Technica | 16.6% | 3.5K | -14.0% | Audio-Technica |
| 4 | Shure | 11.9% | 2.5K | +1.6% | Shure |
| 5 | Blue Yeti | 6.1% | 1.3K | +20.6% | Blue Yeti |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sennheiser | 8.4K | 45.5% | 1 |
| Oct 2025 | RODE | 3.7K | 20.2% | 2 |
| Oct 2025 | Audio-Technica | 2.9K | 15.7% | 3 |
| Oct 2025 | Shure | 2.3K | 12.5% | 4 |
| Oct 2025 | Blue Yeti | 1.1K | 6.2% | 5 |
| Nov 2025 | Sennheiser | 10.2K | 49% | 1 |
| Nov 2025 | RODE | 3.4K | 16.4% | 2 |
| Nov 2025 | Audio-Technica | 3.3K | 15.8% | 3 |
| Nov 2025 | Shure | 2.4K | 11.6% | 4 |
| Nov 2025 | Blue Yeti | 1.5K | 7.2% | 5 |
| Dec 2025 | Sennheiser | 9.8K | 46.2% | 1 |
| Dec 2025 | Audio-Technica | 4.3K | 20.2% | 2 |
| Dec 2025 | RODE | 3.3K | 15.6% | 3 |
| Dec 2025 | Shure | 2.3K | 10.8% | 4 |
| Dec 2025 | Blue Yeti | 1.6K | 7.3% | 5 |
| Jan 2026 | Sennheiser | 7.3K | 42.1% | 1 |
| Jan 2026 | Audio-Technica | 3.1K | 18.2% | 2 |
| Jan 2026 | RODE | 3.1K | 18.2% | 3 |
| Jan 2026 | Shure | 2.4K | 13.8% | 4 |
| Jan 2026 | Blue Yeti | 1.3K | 7.7% | 5 |
| Feb 2026 | Sennheiser | 6.7K | 43% | 1 |
| Feb 2026 | RODE | 3.2K | 20.7% | 2 |
| Feb 2026 | Audio-Technica | 2.6K | 16.6% | 3 |
| Feb 2026 | Shure | 1.9K | 12.5% | 4 |
| Feb 2026 | Blue Yeti | 1.1K | 7.3% | 5 |
| Mar 2026 | Sennheiser | 7.7K | 43% | 1 |
| Mar 2026 | RODE | 3.6K | 19.8% | 2 |
| Mar 2026 | Audio-Technica | 3.1K | 17.3% | 3 |
| Mar 2026 | Shure | 2.4K | 13.6% | 4 |
| Mar 2026 | Blue Yeti | 1.1K | 6.3% | 5 |
| Apr 2026 | Sennheiser | 7.8K | 44.1% | 1 |
| Apr 2026 | RODE | 3.3K | 18.6% | 2 |
| Apr 2026 | Audio-Technica | 3.3K | 18.4% | 3 |
| Apr 2026 | Shure | 2.2K | 12.3% | 4 |
| Apr 2026 | Blue Yeti | 1.2K | 6.6% | 5 |
| May 2026 | Sennheiser | 9.8K | 44.8% | 1 |
| May 2026 | RODE | 5K | 22.8% | 2 |
| May 2026 | Audio-Technica | 3.5K | 15.8% | 3 |
| May 2026 | Shure | 2.5K | 11.2% | 4 |
| May 2026 | Blue Yeti | 1.2K | 5.4% | 5 |
| Jun 2026 | Sennheiser | 11.5K | 49.3% | 1 |
| Jun 2026 | Audio-Technica | 4.5K | 19.2% | 2 |
| Jun 2026 | RODE | 3.6K | 15.5% | 3 |
| Jun 2026 | Shure | 2.5K | 10.7% | 4 |
| Jun 2026 | Blue Yeti | 1.2K | 5.3% | 5 |
| Jul 2026 | Sennheiser | 11.8K | 51% | 1 |
| Jul 2026 | Audio-Technica | 4.1K | 17.6% | 2 |
| Jul 2026 | RODE | 3.7K | 16% | 3 |
| Jul 2026 | Shure | 2.5K | 10.7% | 4 |
| Jul 2026 | Blue Yeti | 1.1K | 4.6% | 5 |
| Aug 2026 | Sennheiser | 10.3K | 48.8% | 1 |
| Aug 2026 | RODE | 3.5K | 16.6% | 2 |
| Aug 2026 | Audio-Technica | 3.5K | 16.6% | 3 |
| Aug 2026 | Shure | 2.5K | 11.9% | 4 |
| Aug 2026 | Blue Yeti | 1.3K | 6.1% | 5 |
| Sep 2026 | Audio-Technica | — | — | — |
| Sep 2026 | Blue Yeti | — | — | — |
| Sep 2026 | RODE | — | — | — |
| Sep 2026 | Sennheiser | — | — | — |
| Sep 2026 | Shure | — | — | — |

## What is being compared

- **Audio-Technica**: Measured on the search terms “audio technica”, “audio technica at lp 60x”, “audio technica at lp60x turntable”, “audio technica at lp60xbtwh”, “audio technica at2020”, “audio technica ath m40x headphones”, “audio technica ath m50”, “audio technica athm20x”, “audio technica com”, “audio technica lp120”, “audio technica lp60x”, “audio technica mic”, “audio technica near me”, “audio technica new zealand”, “audio technica nz”, “audio technica podcast mic”, “audio technica record player”, “audio technica turntable”, “audiotechnica”, “audiotechnica mic”, “audiotechnica nz” and “audiotechnica podcast mic”, summed into one figure.
- **Blue Yeti**: Measured on the search terms “blue yeti”, “blue yeti mic”, “blue yeti nano”, “blue yeti nz”, “blue yeti podcast mic”, “blue yeti snowball”, “blue yeti x”, “blueyeti”, “logitechg com” and “yeti mic”, summed into one figure.
- **RODE**: Measured on the search terms “micro rode nt1 a”, “rode com”, “rode microfon”, “rode near me”, “rode nt”, “rode nt usb”, “rode nt1”, “rode nz”, “rode online”, “rode podcast mic”, “rode podmic”, “rode radio mic”, “rode wireless go”, “rode wireless go 2” and “rode wireless pro”, summed into one figure.
- **Sennheiser**: Measured on the search terms “hd599 sennheiser”, “mic sennheiser 421”, “sennheiser”, “sennheiser 280”, “sennheiser 416 mic”, “sennheiser 800s”, “sennheiser com”, “sennheiser e935 mic”, “sennheiser earbuds”, “sennheiser earphones”, “sennheiser hd 450bt”, “sennheiser hd 560s”, “sennheiser hd 600”, “sennheiser headphones”, “sennheiser mic”, “sennheiser microphone e835”, “sennheiser mke 600 mic”, “sennheiser momentum”, “sennheiser momentum 4”, “sennheiser momentum 4 wireless headphones”, “sennheiser momentum 5”, “sennheiser momentum true wireless 4”, “sennheiser near me”, “sennheiser new zealand”, “sennheiser nz”, “sennheiser online”, “sennheiser podcast mic” and “sennheiser radio mic”, summed into one figure.
- **Shure**: Measured on the search terms “shure”, “shure 215”, “shure 57”, “shure 7b”, “shure com”, “shure m58”, “shure mic”, “shure near me”, “shure new zealand”, “shure nz”, “shure online” and “shure podcast mic”, summed into one figure.

- [Audio-Technica](/demand/nz/brands/audio-technica)
- [Blue Yeti](/demand/nz/brands/blue-yeti)
- [RODE](/demand/nz/brands/rode)
- [Sennheiser](/demand/nz/brands/sennheiser)
- [Shure](/demand/nz/brands/shure)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among microphone brands in New Zealand?

In August 2026, Sennheiser was the most searched among microphone brands in New Zealand, with an estimated 10.3K branded searches and 48.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Microphone brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-microphone-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-microphone-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.