---
title: "Micellar water brands in New Zealand: Which are searched most?"
description: "Compare the micellar water brands people buy. Share of Search among La Roche-Posay, Nivea, Garnier and Bioderma, the micellar water brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-micellar-water-brands"
publisher: "Brandwave"
---

# Micellar water brands in New Zealand: Which are searched most?

Compare the micellar water brands people buy. Share of Search among La Roche-Posay, Nivea, Garnier and Bioderma, the micellar water brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Micellar water brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: La Roche-Posay, 53%

## Which brand is most popular in search among micellar water brands in New Zealand?

- In September 2026, La Roche-Posay was the most searched among micellar water brands in New Zealand, with an estimated 15.7K branded searches, 53% of all searches for the four we track.
- Nivea is in 2nd place, 20.3 percentage points behind at 32.7%.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among micellar water brands in New Zealand decreased from 54.7% to 53%.
- Across the 12 months ending September 2026, Nivea’s share of searches among micellar water brands in New Zealand increased from 31.8% to 32.7%.
- Across the 12 months ending September 2026, Garnier’s share of searches among micellar water brands in New Zealand increased from 8% to 8.7%.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among micellar water brands in New Zealand peaked at 58.3% in April 2026 and was lowest at 50.8% in August 2026.
- Across the 12 months ending September 2026, Nivea’s share of searches among micellar water brands in New Zealand peaked at 33.3% in August 2026 and was lowest at 28.2% in April 2026.
- Across the 12 months ending September 2026, Garnier’s share of searches among micellar water brands in New Zealand peaked at 10.6% in July 2026 and was lowest at 7.9% in November 2025.
- Across the 12 months ending September 2026, Bioderma’s share of searches among micellar water brands in New Zealand peaked at 6.1% in August 2026 and was lowest at 4.3% in December 2025.
- Across the 12 months ending September 2026, Bioderma held steady: its share of searches among micellar water brands in New Zealand moved less than 0.5 percentage points.

## Top micellar water brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Garnier appeared every time. Bioderma was recommended most often, coming first in all three answers that gave a list. Garnier was second, and La Roche-Posay was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bioderma | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Garnier | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| La Roche-Posay | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Nivea | 4th | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about micellar water brands

- Asked ChatGPT "Which micellar water brand should I buy in New Zealand?": 1. Bioderma, 2. Garnier
- Asked ChatGPT "What are the best micellar water brands in New Zealand?": 1. Bioderma, 2. Garnier, 3. La Roche-Posay, 4. Nivea
- Asked ChatGPT "What's the best micellar water brand in New Zealand for makeup removal?": 1. Bioderma, 2. Garnier
- Searched Google, AI Overview "micellar water nz": 1. Garnier, 2. Nivea
- Searched Google, AI Overview "makeup remover water": 1. Garnier

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [La Roche-Posay vs Nivea: compare search popularity](/demand/nz/compare/la-roche-posay-vs-nivea): 53% against 32.7% Share of Search.
- [La Roche-Posay vs Garnier: compare search popularity](/demand/nz/compare/garnier-vs-la-roche-posay): 53% against 8.7% Share of Search.
- [La Roche-Posay vs Bioderma: compare search popularity](/demand/nz/compare/bioderma-vs-la-roche-posay): 53% against 5.6% Share of Search.
- [Nivea vs Garnier: compare search popularity](/demand/nz/compare/garnier-vs-nivea): 32.7% against 8.7% Share of Search.
- [Nivea vs Bioderma: compare search popularity](/demand/nz/compare/bioderma-vs-nivea): 32.7% against 5.6% Share of Search.
- [Garnier vs Bioderma: compare search popularity](/demand/nz/compare/bioderma-vs-garnier): 8.7% against 5.6% Share of Search.

## How did search popularity change for New Zealand micellar water brands in September 2026?

- In September 2026, La Roche-Posay gained share of searches among micellar water brands in New Zealand, from 50.8% to 53%.
- In September 2026, Garnier lost share of searches among micellar water brands in New Zealand, from 9.8% to 8.7%.
- In September 2026, Nivea lost share of searches among micellar water brands in New Zealand, from 33.3% to 32.7%.
- Estimated monthly branded searches for Bioderma in New Zealand rose 30.7% over 12 measured months, from 1.3K to 1.7K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | La Roche-Posay | 53% | 15.7K | +17.9% | La Roche-Posay |
| 2 | Nivea | 32.7% | 9.7K | +10.8% | Nivea |
| 3 | Garnier | 8.7% | 2.6K | 0.0% | Garnier |
| 4 | Bioderma | 5.6% | 1.7K | +3.8% | Bioderma |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | La Roche-Posay | 12.7K | 54.7% | 1 |
| Oct 2025 | Nivea | 7.4K | 31.8% | 2 |
| Oct 2025 | Garnier | 1.9K | 8% | 3 |
| Oct 2025 | Bioderma | 1.3K | 5.5% | 4 |
| Nov 2025 | La Roche-Posay | 15K | 56.2% | 1 |
| Nov 2025 | Nivea | 8.4K | 31.4% | 2 |
| Nov 2025 | Garnier | 2.1K | 7.9% | 3 |
| Nov 2025 | Bioderma | 1.2K | 4.5% | 4 |
| Dec 2025 | La Roche-Posay | 13K | 54.6% | 1 |
| Dec 2025 | Nivea | 7.9K | 33.1% | 2 |
| Dec 2025 | Garnier | 1.9K | 8% | 3 |
| Dec 2025 | Bioderma | 1K | 4.3% | 4 |
| Jan 2026 | La Roche-Posay | 13K | 55.6% | 1 |
| Jan 2026 | Nivea | 7.4K | 31.5% | 2 |
| Jan 2026 | Garnier | 1.9K | 8% | 3 |
| Jan 2026 | Bioderma | 1.2K | 5% | 4 |
| Feb 2026 | La Roche-Posay | 10.3K | 53.7% | 1 |
| Feb 2026 | Nivea | 6K | 31.6% | 2 |
| Feb 2026 | Garnier | 1.7K | 9.1% | 3 |
| Feb 2026 | Bioderma | 1.1K | 5.7% | 4 |
| Mar 2026 | La Roche-Posay | 10.6K | 51.8% | 1 |
| Mar 2026 | Nivea | 6.7K | 33% | 2 |
| Mar 2026 | Garnier | 1.9K | 9.4% | 3 |
| Mar 2026 | Bioderma | 1.2K | 5.8% | 4 |
| Apr 2026 | La Roche-Posay | 13.2K | 58.3% | 1 |
| Apr 2026 | Nivea | 6.4K | 28.2% | 2 |
| Apr 2026 | Garnier | 1.9K | 8.2% | 3 |
| Apr 2026 | Bioderma | 1.2K | 5.3% | 4 |
| May 2026 | La Roche-Posay | 12.6K | 55.2% | 1 |
| May 2026 | Nivea | 7.3K | 31.8% | 2 |
| May 2026 | Garnier | 1.9K | 8.4% | 3 |
| May 2026 | Bioderma | 1.1K | 4.6% | 4 |
| Jun 2026 | La Roche-Posay | 12.8K | 54.8% | 1 |
| Jun 2026 | Nivea | 7.4K | 31.4% | 2 |
| Jun 2026 | Garnier | 2K | 8.7% | 3 |
| Jun 2026 | Bioderma | 1.2K | 5.2% | 4 |
| Jul 2026 | La Roche-Posay | 12.8K | 52.9% | 1 |
| Jul 2026 | Nivea | 7.5K | 31.1% | 2 |
| Jul 2026 | Garnier | 2.6K | 10.6% | 3 |
| Jul 2026 | Bioderma | 1.3K | 5.4% | 4 |
| Aug 2026 | La Roche-Posay | 13.3K | 50.8% | 1 |
| Aug 2026 | Nivea | 8.7K | 33.3% | 2 |
| Aug 2026 | Garnier | 2.6K | 9.8% | 3 |
| Aug 2026 | Bioderma | 1.6K | 6.1% | 4 |
| Sep 2026 | La Roche-Posay | 15.7K | 53% | 1 |
| Sep 2026 | Nivea | 9.7K | 32.7% | 2 |
| Sep 2026 | Garnier | 2.6K | 8.7% | 3 |
| Sep 2026 | Bioderma | 1.7K | 5.6% | 4 |

## What is being compared

- **Bioderma**: Measured on the search terms “bioderma”, “bioderma moisturiser”, “bioderma serum” and “bioderma shower oil”, summed into one figure.
- **Garnier**: Measured on the search terms “crema bb garnier”, “garnier” and “garnier micellar water”, summed into one figure.
- **La Roche-Posay**: Measured on the search terms “la roche posay”, “la roche posay anthelios”, “la roche posay cicaplast”, “la roche posay effaclar”, “la roche posay moisturizer”, “la roche posay serum” and “la roche posay toleriane”, summed into one figure.
- **Nivea**: Measured on the search terms “nivea”, “nivea balm lip”, “nivea body lotion”, “nivea cream”, “nivea creme”, “nivea facial cream”, “nivea facial wash”, “nivea lotion”, “nivea moisturiser”, “nivea soft” and “nivea sun”, summed into one figure.

- [Bioderma](/demand/nz/brands/bioderma)
- [Garnier](/demand/nz/brands/garnier)
- [La Roche-Posay](/demand/nz/brands/la-roche-posay)
- [Nivea](/demand/nz/brands/nivea)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among micellar water brands in New Zealand?

In September 2026, La Roche-Posay was the most searched among micellar water brands in New Zealand, with an estimated 15.7K branded searches, 53% of all searches for the four we track.

## Cite this page

Brandwave. "Micellar water brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-micellar-water-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-micellar-water-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.